A group of high-level executives at Xinghua Bookstore didn't take the strategy of Kirin Records to heart.

Even Zheng Guohuai, who specializes in records, doesn't care very much.

What they are more concerned about is whether Kylin Records will go to the top to complain if it gets bad this time, and then force Xinghua Bookstore to take care of them.

Speaking of which, it's not that they're incompetent.

In fact, whether it is Tan Bin, Tang Hongxing, or Zheng Guohuai, they can be regarded as one of the best elites in the domestic industry.

But the problem is that the limitations of the entire era limit their vision and ability.

After 40 years, an ordinary person who likes to surf the Internet returns to the present, his vision, his overall view, his prediction of future development, etc., all of which directly kill countless elites now.

Not to mention the Chinese, even the foreign elite.

If you don't believe it, go to Joe's help, you go and tell him that in the future, Apple will become the world's largest super company by selling mobile phones.

Do you think Gang Leader Joe will believe you, or will he tell the security guards to "kick this madman out of here"?

Huo Jianning does not have the ability to surpass this era, but he has the experience of studying and living abroad for so many years, and knows how the road of marketization will take in the future, so he feels that private economic entities will definitely be able to break this rigid collective system.

Since Xinghua Bookstore can't go through, you can only work hard and establish your own sales network one step ahead, no matter what you do in the future, it will be very convenient.

In fact, Huo Jianning really wants to do 7-11 in China.

This kind of retail terminal in the form of a small store convenience store, if it is done, is definitely a great thing, and it is very helpful for the hegemony of the Kirin Group.

Not only because it can sell all small goods, but also because it can form a huge social effect, relying on a network to connect the entire street, community, city, and even the people of the whole country, so as to become an indelible part of their lives.

However, the people in China are too poor to afford this kind of 24-hour convenience store, and they prefer the form of supply and marketing cooperatives and department stores.

I'm afraid that we can only wait for the babies who are born now to grow up, live a prosperous life, and change the concept of consumption, and 7-11 will be useful for 24-hour convenience stores.

Prior to this, opening 7-11 in China was purely a huge burden, and with the strong strength of the Kirin Group, it was invincible.

Therefore, Huo Jianning's first step can only be found at the point of sale of the Kirin tape recorder.

Yin Jun's experience is much richer than his, and the young man knows how those who seem to others to be gangsters and second-rate people made a fortune in the years when they had just reformed, reformed, and liberalized, and they could change the whole situation by picking just two of them.

It's not bragging, in the 80s and 90s, when you saw people standing in front of the train station and in front of the shops on the street, shouting and selling things, did you think they were undignified and embarrassed?

If you know that people are pocketing hundreds of thousands of profits every day at that time, I'm afraid you will also feel that it doesn't matter if you are so embarrassed, right?

In those years, as long as you put your face in your pocket to do business, it must have been made.

Those who are reluctant to face and reluctant to be comfortable in the iron rice bowl are usually the frustrated people after 20 years, sighing every day with a little wine: I think about the year, I would be ...... That's it!

You say, did Yin Jun's method work?

Huo Jianning thought it was useful, so he went and told those people in the record store like this.

Including asking them to go to shopping malls, train stations, bus stations, etc., including sales incentives, etc.

As a result, when the release began in early May, for the first week or so, Kirin cassette recorders sold the most music tapes in the sales outlets, with an average of two to three hundred boxes per store per day.

Hundreds of record sellers in big cities don't sell more than 5,000 boxes a day.

The people below suddenly panicked.

At present, the production line of Kirin Records can produce 300,000 boxes of music tapes at full capacity every day, and you have about 20,000 boxes a day, and you can't even pull up one-tenth of the productivity!

Kirin Records has more than 800 albums in its hands, and according to the original sales plan, the sales volume of each album should be about 20-400,000 boxes!

If you do the math, even with the minimum sales requirements, you would now have to sell a full ten days of one cassette tape, or three records a month.

How long will it take to sell more than 800 records?

Almost 270 months!

That is, a little more than twenty years to sell out.

Isn't that a joke?

They all made suggestions with Huo Jianning, hoping to change this situation.

If nothing else, at least you have to double your sales to barely get by, right?

Otherwise, wouldn't it be a joke for the people in Xinghua Bookstore?

In fact, Xinghua Bookstore is already watching jokes, and it is said that during their manager-level meeting, some people used Kirin Records as a joke and ridiculed them for not being able to do anything.

The people at Kirin Records are very dissatisfied.

Not only the people in Xiangjiang, but even the people hired in the mainland are holding their breath.

But the reality is so cruel, no matter how dissatisfied and unhappy you are, on the basis of no results, you can only hold back.

Huo Jianning was not panicked at all, because he still had a secret weapon in his hands, as long as this was used, the situation would completely change.

But this is only the beginning, the sale of a new thing, you must not just look at a week or two to make a conclusion, those products that are slow to heat up, slowly cultivating interest, there are more.

If it's so stable, what kind of business is it doing?

It was at this time that things suddenly took a turn.

"General Manager, General Manager!"

Chen Xidong, who suddenly knocked on the door, was full of joy, "Great joy!

Chen Xidong is a high-level official recruited by Huo Jianning from Huaguo Record Corporation in Huajing, from preparation to production to contact the record store later, he came forward to do it, and the work was very careful and serious.

Seeing such a steady person, they were all overjoyed, and Huo Jianning immediately understood that something good had happened.

"Say!What's wrong?" Huo Jianning put down his pen, got up and poured him a glass of water.

"Haha! You don't know, right?" Chen Xidong said with a smile, "Just now Huajing, Huhai, Yuezhou, and Rongcheng ...... Record stores in seven big cities have called me one after another, urging us to hurry up and ship the goods, and their goods are all sold out!"

"Sold out?" Huo Jianning frowned, "They don't seem to want much, do they?"

"Well, yes. Chen Xidong opened his mouth and came, "We have shipped a total of 30,000 boxes in Huajing, 25,000 boxes in Huhai, and 50,000 boxes in Guangdong...... But this time it's not just that their goods are sold out, they actually picked up all the goods in the warehouse of our sales point yesterday morning, and took a total of about 100,000 boxes, but it was only noon, and they were all sold out!"

"What?"

Huo Jianning was surprised.

In one day, 100,000 boxes were sold in seven cities, which is equivalent to an average of more than 15,000 boxes in each city!

This is a world of difference from the previous few days when all the record stores combined only sold 5,000 boxes a day.

What made things change all of a sudden?

How could they sell that much?

There was no need for Huo Jianning to ask, but Chen Xidong said it himself: "Hey! How else can we say that our handsome young man is a genius? Didn't he give advice to these record store bosses to go to train stations, bus stations, parks, squares, and busy streets to sell? Put a cassette recorder and play music by the way, this is a living advertisement!"

At first, they still squirmed, didn't want to do it, and felt that they had lost their identity. But because the sales volume is too ordinary, and Jun Shao also gives them so many preferential policies, the more they sell, the more they earn. So there were a few bold people who did it two days ago, picked up the tape recorder and went to the station.

As a result, the passengers listened, yo, these songs are good, they were originally going home or doing errands, and it was good to buy a cassette tape to give it away, so they bought it one after another. The one that sold at the Huajing Railway Station sold 2,000 boxes in one day! The next day, there were five people from the record store who were selling there, and each of them still sold seven or eight hundred boxes!

In addition to Huajing, Shanghai, Guangdong, and other places, there are also one or two people driven, and immediately all the people in the record store have gone to various places with large traffic, and the sound of music is simply resounding all over the city. That's it, sales went up all of a sudden. And it's getting better and better in the past few days! That's why they're so anxious to ask for delivery!"

Huo Jianning smiled when he heard this, and nodded again and again.

That's right!

The population flow of these large cities is so large, and although there are not many people who have a little money in their pockets and like to spend, if you calculate from the base of 1.2 billion people, the absolute number of people will increase!

It doesn't matter how many, as long as there are 50 million people who like music, then Kirin Records' position in China will be stable.

Most of the songs selected this time are not love songs, folk songs, minor tunes, ancient style songs, etc. occupy most of them, and there are super divas like Teresa Teng, which is not popular at all!

The current situation proves that Jun Shao and his own confidence are not without roots.

Although the people in China are not very wealthy now, they are still very eager for spiritual life.

A good song, a good album, can touch their hearts and make them pay!!

……

(Happy Lantern Festival!After today, the work and study of the new year should be on the right track!I wish all of us good health and smooth!^_^)