At Luzhou Railway Station, Xiong Baizhou and his entourage just got off the train.

"Brother Xiong, it's still quite cold this weather", Sheng Yuanqing stomped his feet in the cold, and there were bursts of white mist as he spoke.

There are too many differences between the climate of Xin'an Province and Guangdong Province, which belongs to the subtropical climate and has high temperatures throughout the year, while Xin'an belongs to the warm monsoon climate, with clear alternation of cold and hot, but Xiong Baizhou and the three of them were born in young and strong poor families, and their ability to adapt to environmental changes is very strong.

"Eat something first, and then we'll go to Wanyan," Xiong Baizhou said in the cold wind.

Wanyan Company is located in the development zone of Luzhou, all the way from eastern Guangdong to here are Xiong Baizhou to buy tickets, recognize the road, and lead the team, Chen Qingyun and Sheng Yuanqing followed honestly, and did not ask the east and west, these two people have complete trust in Xiong Baizhou.

On the bus to the high-tech park, Sheng Yuanqing leaned back and snored, after all, the 22-hour hard seat was too tiring; Chen Qingyun was very silent, Xiong Baizhou did not give orders, he rarely spoke, closed his eyes and recuperated.

Xiong Baizhou did not rest, looking at the constantly changing scenery outside the window, quietly thinking about Wan Yan's ups and downs.

Speaking of the development and transformation of domestic electronic products in the 90s, no matter from which point of view, there is always one word - Wanyan VCD.

In 1993, Wanyan produced the world's first VCD, which was the first in the world.

At that time, the technological achievements of electronic products were mainly in the hands of Japan, South Korea, Europe and the United States, and the hardware products of Japan and South Korea, and the software systems of Europe and the United States almost firmly controlled the achievements of electronic scientific research, but they ignored the growing cultural needs of the masses in our country and ignored the market in this area.

Jiang Wanmeng, who was still an engineer at the time, seized this opportunity and used MPEG technology to store images and sounds on a small disc at the same time to make VCDs for audio-visual products, which directly ushered in a new era of disc recording.

This is an epoch-making invention and the pride of Luzhou people!

However, when all the technical difficulties were tackled, Wan Yan did not survive the impact of the market wave.

Wanyan has two bosses, one is called Jiang Wanmeng, the other is called Sun Yansheng, Wanyan this company is to take a word in their name, after the first VCD production, Wanyan company in 1993 firmly occupied 100% of the market share.

This 100% market share sounds quite scary, but it is actually less than 2,000 units.

This data may not be intuitive, but another data is more telling.

In 1995, the sales volume of the national VCD market was 600,000 units, in 1996, the sales volume increased tenfold to 6 million units, and in 1997, it reached 10 million units, which is the so-called "big VCD" era.

From 1994 to 1995, Wan Yan accounted for only 20,000 units of 600,000 units sold, and by 1996, Wan Yan had been thrown into a corner.

This is a tragic swallow with folded wings.

Xiong Baizhou and the three of them quickly found the door of Wanyan company, at this time Wanyan is still the well-deserved boss of the VCD industry, but the industrial base is small and pitiful, if TCL is a creeping beast, although temporarily lying down, the majestic wind is still there; Wanyan is a bird that forgets to fly south, although the posture is elegant, but the winter slaughter has come.

Xiong Baizhou almost didn't encounter any obstacles and came to the front desk of Wanyan Company.

"Hello, I am Xiong Baizhou, the general manager of the key account department of Zhoumei Electric Appliances, and I want to visit Manager Jiang, I don't know if he is free", Xiong Baizhou handed over the business card.

The front desk looked at the business card, it is normal for this kind of sales or component dealers in the electronics industry to come to Wanyan, and sometimes Jiang Wanmeng has to see many in a day.

"Manager Jiang, there is a key account manager of Zhou Mei Electric who wants to see you, is it convenient now", the front desk picked up the phone and began to ask.

The front desk quickly hung up the phone: "Manager Jiang has guests in the office now, you are waiting outside the door", it seems that Jiang Wanmeng did not refuse this opportunity to meet.

Jiang Wanmeng's office is on the third floor of the top floor, and Xiong Baizhou also pays attention to the expressions and attitudes of Wanyan's employees when he goes upstairs.

Wearing white radiation protection suits is Wan Yan's scientific research team, they are all walking in a hurry, and the expressions on their faces also have a sense of seriousness and urgency;

The casual clothes should be Wan Yan's salespeople, but many of them have a relaxed face, without the slightest sense of crisis, and some are even joking casually.

"It seems that what is the temperament of the leader of an enterprise, and what type of company's culture will be biased, Jiang Wanmeng is a technical engineer, and Wanyanli's scientific research personnel status and income are a little higher, so the sense of belonging is also relatively strong."

"Jiang Wanmeng obviously does not pay much attention to building a product sales team, and does not instill the core value culture of the enterprise into these sales personnel, or Jiang Wanmeng believes that scientific research and technology is everything."

"What a childlike intellectual"

Xiong Baizhou summed up in his heart while observing.

Wan Yan was originally the originator of VCD, why was it surpassed by later "imitators", the biggest reason is definitely not to apply for "intellectual property rights" in time, this mistake made the later electronics factory imitation without any burden.

So, Jiang Wanmeng poured all the brands he created and built a complete set of technologies to make wedding dresses for others.

But in fact, in addition to this main reason, Wan Yan also has many problems:

First, the main leaders of the enterprise have insufficient control over the market, and they are the developers of the products, but they are unable to stabilize and control the market position;

The second is the wrong strategy of the sales team, if the Wanyan sales team can have half of the ability and vision of the R&D team, there will be nothing to do with Aiduo VCD;

The third is that he does not know reform and innovation in the face of difficulties, and when Wan Yan is squeezed by many "imitators" to squeeze profit margins, the only move that can be done is to wait for the country's assistance.

You must know that at that time, how many "national prefix" enterprises were still waiting to be fed, and Wanyan's joint venture was really not enough.

In a word: Jiang Wanmeng is an excellent technical researcher and explorer, but not a qualified corporate decision-maker.

Xiong Baizhou had contact with Jiang Wanmeng by chance in his previous life, Jiang Wanmeng has a very kind personality, but he is very stubborn, and he actually thinks that the main reason for the failure is because the country did not save him······

Xiong Baizhou just walked to the office on the third floor and saw several people inside, one of whom was Jiang Wanmeng with a frown.

"Manager Jiang, our mall can only get 10 units this time, and we can't eat any more."

"I'm sorry Mr. Jiang, our department store is not ready to execute the contract for the next year, and we don't plan to continue to buy after selling the leftovers, and the counter will be reserved for color TVs"

"Mr. Jiang, when will your balance be paid to what account?"

······

Jiang Wanmeng was full of sorrow, the seller was not optimistic about the market value of Wanyan VCD, the component supplier was asking for arrears, and all the profits that Wanyan had just had were invested in production and scientific research, and now the company could not take out a penny in the account.

Suddenly, a clear voice sounded outside the door: "Manager Jiang, I want 1,000 VCDs, I don't know if there is any stock now."