Riding a horse and hunting in the hills and forests of more than 10,000 acres of manor houses, Andy gave him a good taste of the country life of the so-called British aristocracy.

The mad foxhounds who had been running wild for more than two hours were resting under a crooked tree, and Viscount Rosmere and Andy handed the reins to the servants behind them, standing on the hillside and enjoying the autumn scenery of the manor.

"Founded in 1986, Du Libao is the smallest circulation in the United Kingdom, a national newspaper with the smallest circulation, in recent years, it has been losing money, and with the rapid development of new media such as television and the Internet, its market share has been eroded a lot, to be honest, if no one wants to take over, I have been thinking about closing the publication.

However, there is also a weekly newspaper and website under the jurisdiction of Du Li Newspaper, once it is suspended, the subsequent layoffs and various troubles will be very troublesome, and at this time your acquisition intention is sent up, which is undoubtedly a win-win situation.

It's just that I didn't expect that if things were explained, it would develop into the current deadlock. ”

Hearing Viscount Rothmere's obvious words, Andy smiled very indifferently, but he sneered in his heart, Nima, what about the liar! He didn't believe that this person didn't know the content of the negotiation, and it was impossible for the negotiation team of the Daily Mail to bypass him to formulate the terms of the negotiation.

It's just that the British feel good about themselves, and they really think that Andy is in a hurry to buy their loss-making newspapers, and wants to kill the big ones, but they can't kill them, so they can only watch other newspapers make a deal instead of them.

Now I want to make amends, so the guest and host have moved, and some things need to be talked about well.

Andy will not give up the opportunity to take over the newspaper "Du Libao", although the sales scale of "Du Libao" has shrunk, but its mainstream position in the hearts of British society and people is still very valuable.

This kind of media credibility is not something that a new media can make with money, but it takes time to accumulate and make unremitting efforts bit by bit, so for the acquisition of traditional media, Andy attaches more importance to these, and will not choose to spend money to re-establish a new company.

"When I bought Newsweek for one dollar, the sincerity of the Washington Post Group was the key to impressing me, and the relatively high debt and losses were not something I wanted or liked that I could ignore, and the risks were very high.

I've looked at the company's inventory and financial statements, and to be honest, the main reason for terminating the negotiations was that I and my think tank felt that the risks we had to pay were not proportional to the gains, whether they were liabilities or losses that could not be prevented at the moment, not to mention the cheap contracts that we had signed with some companies and other institutions in order to reduce our losses.

This burden is too big, and I think the risks are too great in the current decline of paper media... ”

Hearing Andy's words, Viscount Rosmere couldn't help but shake his head and chuckle lightly, and looked at Andy calmly with a deep gaze, "Hehe, everyone says that you have a bit of a stone into gold, look at the "New York Observer" newspaper that you originally spent millions of dollars to acquire, it is simply amazing, from losing money year after year, to turning losses into profits now, making tens of millions of profits, since you saw "Du Libao" at the beginning, I think it must have what you need... ”

Andy just smiled lightly and shrugged his shoulders, not caring about the other party's praise, nice words are indeed very comfortable, but they can't be eaten.

"Andy, don't be in a hurry to refuse, this time I am really very sincere, I hope to get rid of this burden, since the Daily Mail fully switched to the Internet, I thought of selling its physical paper media slowly, but there have been different voices and resistance on the board of directors.

Well, we will be responsible for paying compensation for the early termination of all those inferior contracts that are signed, so that you can take over and get more freedom to attract investment, what do you think?"

"Oh?" Andy was a little surprised, his brows furrowed slightly, and he quickly calculated the gains and losses, but thinking of the huge debts that the two newspapers had to bear, he still groaned, shook his head lightly and said: "I'm sorry, Johnson, the debt of the two newspapers is close to 60 million pounds and the loss of more than 10 million pounds a year, which really makes me have no hope of making a profit." ”

“。。。。。。 Viscount Rosmere's brows also furrowed slightly, to be honest, this was a very sincere concession that he and another major shareholder, IM, thought they could make, and he could see that the young man in front of him was obviously a little moved, but in the end he refused, which couldn't help but make him a little depressed.

The hunting time was almost over, and it was almost noon, and the group also rode slowly to the manor castle.

After a short period of thought, Viscount Rosmere said with a somewhat tangled expression: "If you are willing to bear all the debts of the two newspapers, INM will pay you all the amount of the loss in 2007 in the next 10 months, and at the same time bear the compensation for the early termination of the inferior contract!"

Andy heard the promise made by the other party, and couldn't help but look at the other party in surprise, to make this kind of decision, I have to say that it takes a lot of determination, is the strong man breaking his wrist?

It seems that the British media tycoon has been determined to clean up the bad assets for the transformation of the Daily Mail Group, and is ready to travel lightly in the face of the dark clouds of the financial crisis.

“。。。 The conditions are very sincere, and I agree to resume negotiations and hope that we can cooperate successfully. Andy frowned and pondered, then stretched out a tangled expression, and made a decision before returning to the castle, of course, he would not agree immediately, some things still need to be confirmed in the details.

However, before lunch, the two were able to reach a consensus, which also ensured that the atmosphere of the banquet would not end awkwardly, of course, Andy also saw the British cuisine, tasted the mashed potatoes and flounder they were proud of, cough cough... Fortunately, in order to take care of the guests from the United States, the lunch is a combination of English, American and French food. Actually, British food isn't that bad。。。。。。

By the time Andy returned to the hotel, it was already past 3 p.m., and the main person in charge of the think tank and the team that had previously been in charge of negotiations with the newspaper was already waiting.

Andy told everyone about the situation, and began to enjoy the afternoon tea time of English black tea and desserts, while listening to the opinions of his subordinates on the acquisition of Du Libao.

“。。。 By shedding the baggage, they can focus on expanding profitable markets. ”

"At the same time, it will also be affected by the positive impact, which will drive their stock price up, and part of the price they pay is completely acceptable. ”

"Through extensive data analysis, the slogan that has been used for many years is 'free from partisan political bias, free from ownership influence', and the liberal ideology of the British newspaper market, which is considered to be a centrist, is the main reason for such a rapid decline in sales. ”

Hearing the analysis of the think tank, Andy, who was tasting black tea, felt fresh and surprised," he continued. ”

"Boss, please see, this is the political spectrum distribution of the political party supporters in the British Isles in the past five years, the position of the British people is more obvious and firm, according to the economic crisis after each economic crisis will inevitably cause a recession, we analyze, for a long time, the left party in the Western political arena is moving closer to the middle, leaving a vacancy, will make the rise of left-wing populism, and the position camp will be more clear and obvious, and the middle line will be abandoned by the people!"

After listening to the analysis, Andy combined the memories of his previous life and said: "There has never been a clear party tendency, and the "Du Libao", which represents the voice of British liberalism, has no market, right?"

"That's right, boss, if you decide to take over the newspaper, then change is imperative, first of all, to survive. ”

In fact, it is also very easy to understand, everyone has a side that supports, and there is a war of words all day long, who will pay attention to an outsider, everyone will only choose the side that supports their own views, and the middle side can only be marginalized.

Andy nodded, he also agreed, after all, the turmoil caused by the European debt crisis in the memory of his previous life, and the people who came to power in various countries were either left or right, and the media from all walks of life did not think it was a big deal to stir up the nerves of the people, and they fought a war of words, in order to increase sales.