Chapter 729: The True Victor
Newspaper circulation in Britain has mostly declined, but the market base for newspapers is still there, and a certain number of readers continue to retain the habit of reading newspapers, so that the newspaper market is shrinking more slowly than in other countries.
In fact, every newspaper has the support of a large group behind it, and the newspaper is run more for political influence than simply for economic profit. Whether it is to bear the psychology or the strength, it can actively respond to the current situation of the decline in the paper media market.
In Andy's view, if you want to gain a foothold in an unfamiliar country, newspapers are undoubtedly the best entry point, and it is undoubtedly a huge role to expand your influence on the country's society and drive other industries to expand into new markets.
Murdoch went to England to buy newspapers, mainly to expand his influence in Britain and the world. In Andy's view, the newspaper was insignificant in Murdoch's hands, and he did not expect the newspaper to make money.
If there were only two print media outlets, Andy would not have taken over after he had a standard newspaper, but all the property rights of the attached website were very important to him.
The websites of the four major British newspapers are not doing badly, but the newspapers have not adhered to the previous digital transformation, and the model of charging print media while providing free content online is not sustainable.
Andy really wanted to redesign the news website, which already had a good influence in the UK, to lay the foundation for a digital version of the newspaper in the future.
In 2007, due to the limitations of the Internet and mobile equipment, it will take a lot of time to develop to the convenience of using mobile phones and reading with love to shoot in the future. According to the survey data given to Andy by the think tank, 28% of young people aged 18-24 said that they had not read a newspaper in the past year, and 57% of young people said that they had only watched the news online in the past year, but the atmosphere of reading newspapers that had been formed for a long time was still strong, especially among middle-aged and elderly people.
So, after dinner, Andy was already leaning down at his desk to make plans for the future of the British newspaper.
For young people who have begun to stop reading newspapers, Andy will lure them in with a new newspaper he named "i" that is cheaper, with less paper thickness, higher quality, and a paid subscription edition on the Internet.
The free standard evening newspaper grabs the market for office workers in public transportation places such as subways and train stations.
The middle-aged and elderly people who are the largest buyers of print media will make the news more unique and valuable, focusing on the quality of the article, providing analysis, investigative reporting and other articles, and giving full play to the important function of the newspaper - the influence on the region, becoming a credible source of local news and analysis, and information verification is the weakness of the website's news.
Trinity, all ages in one net, so that the influence covers the entire British society, and even the world, after all, the so-called mainstream Western values are still dominated by Britain and the United States, and influencing public opinion is sometimes really a very useful sharp knife.
In fact, after the economic crisis, big conglomerates and some billionaires who are worth a lot of money use cabbage prices to control these declining paper media newspapers, not to mention big groups such as Amazon, just one Buffett, with 142 million almost sweeping the purchase of 63 regional newspapers in the United States, which can be called crazy.
Whether one admits it or not, the power of media public opinion is very terrifying, and once it is formed, the possibility of domination is greatly increased.
When Andy once again used the miraculous "1 yuan to buy one of the four major British newspapers "Du Libao", the media around the world were in an uproar.
The second time, the 23-year-old billionaire bought a hugely influential media outlet for a dollar for the second time.
"The Times" even reported with a front-page headline, Andy's oversized black-and-white close-up with a slightly bowed head and side face, and a smile with a slightly upturned corner of his mouth, so that everyone could see his calmness and confidence. And the title uses only one scarlet word for "empire".
The Financial Times used the name of the company and the team logo acquired by Andy to casually pile it up and then go together, using "the pace of acquisition has not stopped" to introduce in detail all the commercial acquisitions that have occurred in Andy since the acquisition of Marvel in the past few months.
The headline party "The Sun" even used a photo of Andy getting out of the car and walking up the steps with a bottle of golden Ace of Spades champagne in his hand with the black headline "Andy Smith, the real winner!" as the headline, and on the side it listed the black words of the stock market, football, newspapers, champagne, supermodels, and goddesses, each word was followed by a red check mark, and only the last "what else" word was followed by a big question mark.
。。。。。。
Andy looked at the Sun newspaper in his hand and reported his trip to England and France in detail, of course, because of Andy's caution, the Cannes trip naturally did not appear in the report.
But it still can't stop this damn gossip tabloid from making all kinds of obscure speculations and scandals, and it seems that he is also afraid of being caught by Andy and being sued in court, after all, Andy almost lost his life when he was in the United States.
Gee...
Whoop -
Andy closed the newspaper, looked down at the bird's nest under the desk, and tasted the morning snack as a big boss's distressed little assistant, which was still a familiar taste...
The refreshed Great Demon King lazily reclines on a chaise longue on his private balcony, basking in the warm sunshine that is rarely seen in London.
Tori, with a rosy face, was wearing a black OL skirt with a white shirt neckline that could clearly see the white hemisphere and the very dangerous trench, especially when he deliberately leaned over to put the coffee on Andy's small table.
"Boss, when are we going back to China?" the little assistant sat aside, picked up a red grape, wiped it on a white napkin, and brought it to the mouth of the Great Demon King.
"In the past two days, Du Li Newspaper has just completed the handover, and I need to stabilize it before I can leave, and since the plan has been issued, I naturally need to see how the current management is able to work, and at 10 o'clock, they will come to report their understanding of my plan and the implementation of the plan. ”
Andy also wants to return to the United States as soon as possible, not only Ivana in New York is urging him, but even Charlize Theron, who is already temporarily able to cover himself with a coat because of a slight bulge in his lower abdomen, also wants to see him before flying to Australia.
Fortunately, Scarlett, a black widow who likes to make trouble, was circled in Barcelona to make a movie, but Andy is not at ease at all about Woody Allen, an old scumbag, in addition to sending bodyguards to "protect" her, he will call or video chat SAO every few days.
Well, it's a bit troublesome to have more women, but this is definitely the ultimate pursuit of pain and happiness for men, even if it is troublesome, having several goddesses at the same time will be happy to entangle.
Of course, for the various scandals that have occurred in Europe during this time, her girlfriend Ivana is unhappy and can hear it on the phone, in fact, if it is a simple scandal, she will not be as dissatisfied as now, after all, what kind of guy is her boyfriend, she also knows in her heart, isn't it that there are paparazzi to help her watch when she goes there, she doesn't have to worry about Andy messing around outside.
But with the teasing and ridicule of the woman Amanda Hurst, it made Ivana a little depressed and angry.
In this regard, Andy can only hehe.
Just when he was having a headache for his group of women in his mind, the little assistant Tori saw another assistant, Christina, waving at her, and soon she realized that it was the Great Demon King and the others who had arrived.
stood up, returned to the living room, and after getting to know Christina clearly, he turned around and returned to Andy's side, and then whispered: "Boss, the people from Du Libao have hit, do you see if the meeting is going to be held now"?
"Well, let them in. With that, he sat up straight from the recliner, reached out and picked up the coffee, followed behind Tori, who was twisting his waist, and returned to the living room safely and intact, motioning for a group of people to sit, just looking at the car from the future and the people's hearts.