Chapter 88: Monopoly of the Market

With the support of Fan's 3 million cash, Yixin Computer Company seized the favorable opportunity to look for shops suitable for Internet cafes in the main streets of Tongren City.

The eldest brother-in-law, who has the decoration experience of the first and second Internet cafes, is stable and good at summarizing, shows excellent work ability, as long as Long Yifeng and Long Haigang determine the location of the store and sign the contract, he can let the construction team enter the site within three days. In addition to some detailed requirements, other decoration and equipment are basically carried out with reference to the pattern of the first two Internet cafes, so many intermediate links are omitted, and the work efficiency is very high.

While they are decorating, the relevant units of the fire department, urban management, and the Bureau of Culture and Broadcasting also need to run. I used to have experience in the Internet café, and I got along well with those units, plus those units were customers of Yixin computer, and the staff inside received a little gift from Yixin company at the end of the year, even if there was no red envelope and PHS, U disk, mouse pad, mouse, small speakers and other small gifts were not less.

Huaxia is a humane social country, people's universal values have the ideological factor of being kind to others, as long as a good relationship is maintained, within a reasonable and legal range, it is definitely much easier to find acquaintances. Now that Yixin Computer has found them, it is still necessary to help them without violating laws and regulations. Therefore, Yixin Computer Company basically did not encounter setbacks and troubles when handling these procedures.

At present, many young people have begun to learn to surf the Internet, and young people who have just learned to apply for QQ with the help of friends are becoming more and more obsessed with the Internet, resulting in a booming business in Long Yifeng's first and second Internet cafes. Now, when I walk into an Internet café, I rarely see those clumsy contact typing guys, and many people talk about one-to-many, and they are at ease. Even, those who are more powerful can chat while watching movies.

Each computer costs 2 yuan an hour, in which you can learn all kinds of things, play the most fun games in the world, and for young people who are energetic but have no place to vent, the virtual world is much more fun than the real world. You can browse news, games, chat, date, make friends, etc. on the Internet, which is more exciting than real life, and you don't know how many times more wonderful than real life, and things that can't be done in reality can be done online, and many people find reliance on the Internet, or even rely on. As a result, more and more people are learning to surf the Internet.

At that time, the competent authorities did not have many regulations on network management, and there were all kinds of people who went online, including students, staff, and social miscellaneous people, and they continued to provide customers for Internet cafes.

The year 2000 was a new era of network development.

Various online games and online resources are constantly being introduced, and people can find more resources from the Internet. Internet access has become a fashionable topic. Some people say that in the past, the first thing people said when they met people was "Have you eaten?" but now more people are talking about "Have you surfed the Internet today?" The Internet has become closely related to people's lives and has become a part of the lives of the majority of the masses, especially young people. Therefore, it has also accelerated the development of the Yixin Internet café chain.

There is no shortage of funds, there is no shortage of manpower, and the one-time purchase of computer equipment is all ready. In less than four months, Yixin Internet chain Internet cafes opened in the main streets of Tongren. Many young people who have to go to the center of the pedestrian street to access the Internet on weekdays can access the Internet near their doorstep, and more and more people are learning to use the Internet.

When all the Internet cafes were renovated, Long Yifeng and they held a grand opening ceremony, in addition to the first two Internet cafes that had already been operated, the other six Internet cafes opened for business at the same time, and also invited the leaders of the cultural department to attend. The TV station also reported on the incident and called it a milestone in the development of Tongren City's network resources.

As soon as it was broadcast on TV, more people learned about the new thing of Internet cafes, especially young people who were good at accepting new things, and soon learned to surf the Internet. In school, the vast majority of high school students also learn to surf the Internet, if you haven't been on the Internet and don't have a QQ number, you will be made fun of by others.

Yixin Network took the opportunity to launch a membership system, as long as you apply for a membership card in Yixin Network, you can access the Internet in every Yixin Internet café in the city, and there will be activities on holidays, holding some preferential activities such as recharging 100 yuan and getting 30 yuan. Sometimes, some online game competitions are held, which successfully attract a large number of Internet enthusiasts. At the same time, it has also firmly absorbed a group of loyal members.

In order to keep a low profile, Long Yifeng did not tell others in the school that the Internet cafes in the city were all opened by himself, but for Gao Linxiong and Zou Jinquan, who had the best relationship, he told them that the Internet café was opened by his second sister, and invited them to use the Internet a few times, and then simply gave each of the students in the dormitory a membership card, which was filled with some money. However, you will be responsible for the subsequent consumption.

Now, many students who live on campus have to go outside the school for two hours after evening self-study.

Eight Internet cafes are operating at the same time, which basically meets the needs of the current network resources in the urban area. It can be said that Long Yifeng's Yixin Computer Company has firmly controlled the Internet café market in Tongren City. In order to further control the market, he also told other employees of the company that if they found an excellent location suitable for opening an Internet café in the urban area, they could receive a company reward after the company's inspection determined to open a new Internet café.

One month after the promulgation of this incentive policy, there was really an employee's suggestion that was adopted, and after the company rewarded the employee, it was ready to start renovation and add an outlet.

At present, Yixin Network operates eight Internet cafes at the same time, with a total of nearly 2,000 computers, plus each Internet café also operates a vending point, about 40,000 or 50,000 cash is credited to the account every day, and the chain Internet café is simply a small money printing machine, and the money earned every ten days is enough to open a small Internet café.

Through the company's monthly financial statements, Long Yifeng found that the revenue of the Internet café had grown steadily, and the operating profit had exceeded the profit from computer sales. However, the sales of computer companies are larger, and some government and school orders have recently increased, and the business is getting bigger and bigger, and all the employees are also busy under the leadership of Long Haigang.

Up to now, Long Yifeng's Yixin Computer Company has firmly controlled the Internet café market in the urban area, and the computer market accounts for nearly 70 percent of the market.

Saturday is coming, and it is time for Long Yifeng to gather everyone for a meeting.

In the past, only middle- and high-level cadres from a few computer companies attended the meeting, and there were about seven or eight people. However, with the operation of the Internet café, the store manager of each outlet also needed to participate in the conference together, and the number of participants increased to nearly 20 with the addition of management and technical personnel for the expansion. Everyone was having a meeting in the office, and finally it looked like a big company.

After listening to the participants' work report on last week and next week's work plan, Long Yifeng made a summary.

"After nearly a year of development, Yixin has finally occupied a place in the copper computer and Internet café industry. To achieve today's achievements, everyone here has made great contributions. If you are grateful, we will not say until the year-end summary, the most real thing is to speak in terms of the number of bonuses you get every month, that is a reliable thing. ”

This drew laughter from everyone, and when everyone finished laughing, he continued:

"Although we are already the leader of the city's network and computer industry, it does not mean that we will be able to occupy the market for a long time. If you want to occupy the market for a long time and grasp the vast majority of the market share, you must continue to innovate and develop. Just now, several store managers also feedback, to do a good job in the maintenance and repair of Internet café computers, as well as related equipment, only to ensure that our computers and equipment are the latest and best, in order to be invincible in the competition that may be encountered.

Of course, at present, except for a few black Internet cafes, we are the only Internet café chain in the city, but it is not excluded that there will be stronger companies to invest in this business, and I hope everyone must have a sense of crisis. At the company level, it is necessary to do some preferential membership activities, and all outlets should also win the trust and dependence of customers with full spirit and enthusiastic service.

In addition, I suggest that while you pay attention to the urban market, you should also pay attention to the development opportunities of each county, as well as the more developed towns. Especially the surrounding counties, such as Song County, Yuling County, Wanxi County, etc., these counties have a large population, and there are many schools and government agencies. You can see how our business can extend to those regions, or in what form. ”

This is again a new problem.

In the face of the question thrown by Long Yifeng, everyone did not dare to take it lightly. They all know that this small boss looks young, but his ability is not ordinary, and he can't make every employee dissatisfied with his words and actions. Everyone expressed their opinions, some said that they could find some agents in the local area, some suggested opening an office, and also analyzed the advantages and disadvantages of various methods.

Long Yifeng believes that if you find an agent, with the use of computers more and more extensively, the future agents do not necessarily have to get the goods from the copper people's Yixin, and they can directly find the manufacturer if they have the strength, and slowly get out of the control of Yixin. Special Internet café business, if the agent is even more impossible. Of course, there are many problems in opening an office, such as the difficulty of management and control.

In the end, Long Yifeng decided to encourage and support those more outstanding employees to open computer companies and Internet cafes in the county in the form of cooperation, and interested employees can apply, once they pass the inspection and obtain the approval of the company, then the employee is the shareholder of the Internet café or computer company in the target county.

As a cooperative shareholder, Yixin Computer holds 60% to 80% of the shares, and employees can choose to hold 20% to 40% of the shares, and can participate in both computer and Internet café business, or they can do it alone. Of course, equity participation requires capital contribution, and the company can give the technology shares that have been determined, but the premise is that the individual must make a capital contribution. Long Yifeng believes that no matter how loyal an employee is, he will also think from laziness, and only when he is the boss will he do his best to do a good job. As for management, as long as the financial norms and the system are scientific, there should be no big problem.

The shareholders involved in the cooperation have to go to the region to manage the branch, and receive a salary every month according to the regulations, and at the end of the year, they can also share according to the proportion of shares. This regulation makes many people eager to try, after all, they are all people who have witnessed the development of the company and know how much profit is made in it.