Wang Hongwei looked at the enterprises still sitting under the stand, exhaled, and said: "Next, it is the finale of this Spring Festival Gala, the auction of naming rights, the specific details of the leaflet are written in detail, I will not repeat, the following bidding starts, the starting price, 50 million." Pen "Fun" Pavilion www.biquge.info"

Most of the people in the audience are just watching the lively companies, they just come to try to see if they can pick up a cheap or try their luck, so they are reluctant to spend millions of dollars to advertise.

As for why I didn't plan to go to the capital at the end of the year to participate in this meeting, hehe, don't you have public funds, you can also go shopping, walk around a few laps, buy some souvenirs or something, this is much more attractive than what advertising can be bigger, and there is a lot to brag about when you go back.

What kind of advertisement, it will be hundreds of millions and eighty million yuan on TV, and tens of millions of dollars will be used to get a brand, don't talk about it, there is that money to build a cadre building, how good it is to buy two good cars, and it is not just a waste of money to advertise.

This is the real idea of the leaders of state-owned enterprises in this era, the glory brought by the planned economy makes them intoxicated with a good life, happily close their eyes, do not believe that the market will have any changes, anyway, as long as they are bored to produce, the products will naturally be pulled away one by one, what is the market, you don't buy if you have the ability, love to buy or not.

This is the sales concept of state-owned enterprises in this era, one by one do not ponder the technology and do not study the product update, in addition to the drill camp is to enjoy, anyway, the factory is producing.

The real hope to win the title is all foreign companies, the United States Coca-Cola, Pepsi, Danone, Procter & Gamble, as well as several agriculture-related companies, Germany's Mercedes-Benz, France's Peugeot, Japan's Toyota, Honda-Mitsubishi, Croda, Rafflein, Singapore's Kerry Grains and Oils, etc.

Everyone may not be familiar with this Singapore Kerry Grain and Oil Company, but when it comes to Arowana, it should be cooked thoroughly, right? It has opened up a precedent for domestic small-packaged high-grade edible oil, the originator of domestic barreled edible oil, and the creator of domestic edible oil classification refinement.

Needless to say, Sumitomo's Blessing Spirit in Japan is a pest, we are a pest, a righteous Blessing Spirit, a righteous Blessing Spirit, and we must eliminate the pest.

Behind these companies, at this time, there were three more people, quietly entering the venue and sitting behind everyone.

Wang Hongwei announced the start of the title bidding for the Spring Festival Gala, and one of the three people who just came in raised the name tag in his hand: "100 million." ”

Wang Hongwei was stunned for a moment, because he knew this person, Li Chun, who followed Zhang Xingming every day, looked at the sign he was holding in his hand, Shenyang Zhonghua Automobile Manufacturing Co., Ltd.

Everyone in the audience looked back at Li Chun and the three of them at the same time, but this had no effect on the few of them, and they looked directly at Wang Hongwei on the stage in front of them expressionlessly, and these people did not exist on the spot.

Wang Hongwei knocked on the auction hammer in his hand, so as to ease the surprise in his heart, pointed at Li Chun with his left hand and said loudly: "Shenyang Zhonghua Automobile, Shenyang Zhonghua Automobile, 100 million, 100 million title offer, the Spring Festival Gala once a year, only once a year, the whole country has attracted attention, in four and a half hours, the people of the whole country, Hong Kong, Macao and some Asian regions are watching you, it is everyone, 200 percent of the ratings, 200 percent." ”

At that time, at night in China, families with TVs would crowd a room full of people to rub the TV, and Wang Hongwei's 200 percent was really not nonsense.

Little Japan's understanding of China is even greater than that of most Chinese people themselves, and when they heard this, they just nodded, but Lao Mei couldn't do it, and after the translator translated Wang Hongwei's words to a few Yankees, several people showed disdain and contempt on their faces, and the translator had to add words and explain the national conditions.

"One hundred and ten million. The representative of Toyota of Japan held up the name plate with a solemn face.

"One hundred and twenty million. The representative of Coca-Cola glanced at Li Chun and held up the name tag.

"One hundred and twenty-five million. Pepsi followed up immediately.

"One hundred and twenty-eight million. "Toyota doesn't want to give up, CCTV advertising investment, the Spring Festival Gala allows naming, these two behaviors convey too much information to the outside world, indicating that China has really changed, it is really dominated by economic development, and the market is really opening up, so seize every opportunity to enter the sight of the Chinese people, no matter how you think about it. This market is too big.

"One hundred and fifty million. "Coca-Cola once again raised its cards.

"Fifteen-five million. "Pepsi continues to follow up, fighting old rivals is his only pleasure, and as for the result, hehe.

"One hundred and seventy million. "Mitsubishi on the side of the cold offer, in the eyes of Mitsubishi, the Americans are paper tigers, Japan is already about to buy the entire United States, although the Plaza Association has been signed, but in 86 years the Japanese have not realized what this means for the whole of Japan, the Japanese just regard this agreement as a means for the government to use external forces to suppress inflation.

And it is precisely because this kind of thinking has been accepted by all Japanese people that Japan's economy has become even more crazy, and from 86 to 90 years it has completely collapsed, and the Japanese economy has reached its highest point, and the reason why it has caused trillions of losses at once is directly related to this trend of thought.

And companies such as Honda and Toyota are just little brothers in the eyes of Mitsubishi, as for Chinese companies, Chinese state-owned enterprises?

"Two hundred million. Li Chun's cold voice sounded behind everyone, and the brand of Shenyang Zhonghua Automobile was raised again.

The Americans and the Japanese both frowned and turned their heads to stare at Li Chun for a long time, and then turned their heads and discussed in a low voice with their own people, 200 million yuan, which is really a huge amount of money in 86 years, CCTV's advertising revenue in a year is less than 90 million, Coca-Cola's annual publicity expenses in 85 years are less than 20 million, Pepsi is a little more than 30 million, Toshiba is more than 30 million, and the expenses of domestic enterprises for propaganda cannot reach 30 million even if they are combined.

Coca-Cola and Pepsi glanced at each other, both pursed their lips and shook their heads, put the name brand in their hands on the table, gave up, and invested 200 million in a four-hour party at once, which is too cost-effective for them.

Japanese companies are entangled, in their hearts have always been the most despised Chinese, including Chinese enterprises, Japan's products should be invincible in China, including in propaganda should also be all the proud figure of Japan, but two hundred million, this never-before-heard Chinese company has so much money?