Ma Qiang was stunned, frowned and thought for a while, everyone in the conference room quieted down, all thinking, and slowly someone began to nod and say: "Wang Group, you are awesome, this is indeed stronger than the title, the advertisements in the party are still easy to be ignored by some people, but the first five minutes of the broadcast is a must-see for everyone, and there will be no exceptions." Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ”

Ma Qiang looked at Wang Hongwei and said: "Hong Wei, as soon as you say this, I have an idea, starting from the end of the news broadcast, half an hour including the weather forecast can be discharged separately, starting from the weather forecast, the closer to the start time of the Spring Festival Gala, the greater the attention of the people, so it is divided into three levels, one step in ten minutes, how about it?"

Wang Hongwei said: " Yes, that's what I'm going to say, we have to add another table out, put this half an hour and the title together in the last move, I think this will be more attractive than the title, there is only one title, and it must be expensive, some companies are still quite hesitant, but this piece solves this problem, you can engage in three small plates, each block of five to seven enterprises to circulate, ten minutes of a version, of course, it can also appear in this half an hour, so that the price of the three sections of the enterprise can also be given a discount, reflected in the signing of the contract。 ”

Ma Qiang took a note in his notebook and said: "Agreed, I'll coordinate the time and playback, we can all do the main editing in addition to the weather forecast for this half hour, no problem." ”

Zhang Xingming raised his hand and applauded, and there was applause in the conference room.

Next, Wang Hongwei explained, the location of all advertisements, the approximate time of appearance, the number of repetitions, and the estimated total duration were arranged, Ma Qiang asked questions while remembering, in fact, in addition to the half hour before the Spring Festival Gala started, it was necessary to coordinate with CCTV, and the advertising part of the Spring Festival Gala could be decided here, without discussing with CCTV, but Ma Qiang still insisted on listing the table in detail, and went to explain and report to Director Wang and the relevant leaders of the Ministry of Literature and Art.

Zhang Xingming is very satisfied with this point, as the saying goes, many people are not to blame, this is a kind of etiquette and respect, which does not affect making money, but affects people's hearts.

At 2:55, the staff came in to report that the famous enterprises participating in the investment promotion had all entered the venue after signing in, Wang Hongwei asked Zhang Xingming, everyone got up and walked to the venue, CCTV's first advertising bidding conference, immediately started.

"Good afternoon, dear friends, entrepreneurs and business representatives. ”

"Welcome friends from all over the country and foreign business friends to come to Beijing, in such a day, in such a busy time, tirelessly participate in our CCTV and Golden Sun (Hong Kong) Advertising Performing Arts Company's 86th annual CCTV TV advertising broadcast bidding conference, thank you. ”

"First of all, on behalf of China Central Television and Golden Sun (Hong Kong) Advertising and Performing Arts Company, I wish all friends all their wishes come true, start victorious, and make great achievements in the new year. ”

The audience burst into applause, essentially saying that these people can be regarded as businessmen, and they like to hear auspicious words during the New Year, which is also a thousand-year-old tradition of the Chinese.

"Since the beginning of the 80s of the 20 th century, under the correct leadership of the Communist Party of China and with the hard work of the people of all nationalities throughout the country, our motherland has made remarkable achievements in all aspects. ”

"It is foreseeable that the market will be bigger and bigger, and the enterprise will become stronger and stronger, with the overall development, our eyes will no longer be limited to one place and one region, and going to the whole country will be the next goal of all our enterprises. ”

"And with the rapid development of the economy, it is conceivable that we will face more and more competitive pressure. ”

"There is a saying in China that the fragrance of wine is not afraid of deep alleys, but times have changed, in the economic tide, you can't take the initiative to go to the eyes of the people, don't let the people remember you, then, you will be forgotten by the market. ”

"As of December 31, 85, the number of television sets in the country is 23.14 million units, which is nearly ten times that of 81 years. ”

"Every night, all over the country, in tens of millions of households, the voice of China Central Television (CCTV) is directly connected to 23.14 million families across the country, influencing the joys, sorrows, and sorrows of at least 50 million families, as well as their purchasing directions. ”

"We are entering a new era, the era of brands. ”

"Building a brand, establishing a brand, and publicizing the brand are the most important tasks of enterprises in the new era. ”

"In China, there is only CCTV, choose to cooperate with CCTV, so that your brand can enter thousands of households. ”

"Welcome to the CCTV 1986 TV Advertising Investment Conference, today's small investment will surely bring you rich returns. ”

"Please invite the leader of the 1986 CCTV TV advertising investment group, Wang Hongwei. ”

Wang Hongwei tidied up his clothes and walked onto the stage with a thick folder.

The light hit his face, a little red because of nervousness, Zhang Xingming could see Wang Hongwei's calves shaking constantly in the back, fortunately, there was a podium in the way, and he could also hold it in the back, otherwise it is estimated that this guy will have to come down and can't stand up.

"Ladies and gentlemen, good afternoon, I am Wang Hongwei, the leader of the investment promotion team of Golden Sun (Hong Kong) Advertising and Performing Arts Company. ”

"Our Golden Sun (Hong Kong) Advertising and Performing Arts Company has just been established, is approved by the Ministry of Radio, Film and Television, the only joint venture company with full authority to act as an agent for CCTV TV commercials and large-scale performance evenings, the company's first shareholder is Hong Kong Hexiang Group, and the second shareholder is CCTV. ”

There was a lot of discussion in the audience, and many people were talking to each other, and the appearance of this joint venture company was a bit sudden.

"Golden Sun (Hong Kong) Advertising and Performing Arts Company has paid a lump sum from the date of its establishment to buy out the 50-year advertising broadcast rights of CCTV's 50 years. After saying a few words, Wang Hongwei gradually calmed down and began to get up freely.

The discussion in the audience became louder, and even some people got up from their seats and walked to other seats to talk to people, Wang Hongwei quickly glanced back at Zhang Xingming who was standing behind the scenes, Zhang Xingming raised his chin, looked at the folder in his hand, and motioned for him to continue, don't care about the audience.

Wang Hongwei nodded lightly, looked at the audience and said: "Since the Spring Festival Gala in 1986, CCTV will no longer carry out investment arrangements for TV advertisements and large-scale literary and artistic variety performances including the Spring Festival Gala. ”