Chapter 405 - Bidding (5)

"For the current domestic advertising market, our Golden Sun Company dutifully made a new TV advertising plan, that is, this simple leaflet in your hands, you should be able to notice, there is an estimate of the effect of each advertising plan, so to speak, if the actual broadcast effect is lower than the estimated value on this leaflet in your hand, Golden Sun Company will return the advertising fee in full, this can be written into the contract. Pen Fun Pavilion wWw. biquge。 info”

Sitting, talking, and moving, all the people were quiet and settled down in an instant, and all eyes were focused on Wang Hongwei, and the needle drop in the field could be heard in an instant.

Many of the representatives of foreign companies do not understand Chinese, which is the most obvious feature of foreign-funded companies in this era, which represents contempt, arrogance, and overlook, that is, does not represent a little positive thing.

At this time, the interpreter who accompanied the delegates almost put his mouth into the deputies' ears, and as Debadba interpreted, the delegates had an expression of surprise and disbelief on their faces, and they could hear a sentence coming from time to time: "Ah, there is water? "Watts, buy high. ”

Wang Hongwei's calves trembled a little when he was stared at by these eyes, and his forehead was sweating, reflecting bright light in the light.

Many people picked up the leaflets again and looked at them carefully.

Those who walked around returned to their seats.

The talkers all closed their mouths and carefully analyzed the advertising schedule.

Wang Hongwei looked at the reaction of everyone in the audience, smiled lightly, lowered his head and opened the folder, and said: "The first bidding is carried out below, the lanterns in the field are hung up, a total of sixty-six lanterns, and six companies are planned to attract investment, and each company hangs eleven vertical advertisements, which is expected to appear every ten minutes, with a duration of no less than two seconds, from the beginning of the party to the end of the party." The reserve price of the bidding is RMB, 660,000 yuan. Give everyone three minutes to think about it, and after three minutes, the price competition will begin. ”

After speaking, Wang Hongwei raised his hand and looked at his watch, there was a huge timer hanging behind him, and he also began to synchronize the seconds, he looked up at the people in the audience, quietly waiting for the time to pass, and suddenly felt a sense of pride in his heart, slightly turned his head and glanced at the person standing behind him with the corner of his eye, and his heart was full of confidence.

Three minutes passed quickly, Wang Hongwei picked up the wooden hammer and gently knocked the hammer pad on the table, and everyone in the audience couldn't help but sit up straight and look at him.

"The first item, the lantern hanging banner advertisement, the bidding volume of six enterprises, the bottom of the bid is 660,000 yuan, and the quotation is now begins. ”

Wang Hongwei clenched the wooden hammer in his hand and the time came to test the results of his work, but he was not apprehensive at this time.

"Seven hundred thousand. A company sitting in the back position held up a name sign, and Wang Hongwei looked up at the local company in Beijing, the Arctic Ocean Food Company, that is, the Arctic Ocean Soda Factory.

Arctic Ocean Soda Factory was built in 1936, after several twists and turns, in 1985 the establishment of the Arctic Ocean Food Company, began his glory, but unfortunately in the nineties of the joint venture tide did not escape the fate of the domestic enterprise brand, 94 years with the United States Pepsi joint venture, respectively, the establishment of four companies, soon, the Arctic Ocean soda joint venture Pepsi-Arctic Ocean and two other companies were closed by foreign investors in the name of unfavorable business and unprofitable, only one of the four joint ventures was retained, that is, the Beijing Pepsi Cola Beverage Company.

This is a routine of American-funded companies in China, from drinks to daily chemicals, Wahaha, Robust, Little Nurse, Vitality 28, etc., etc., almost all well-known domestic brands have been strangled to death in this way, and no one resists.

Looking at it today, in addition to a few Japanese-funded companies in the beverage market, there are American-funded companies in Yishui, and the washing market has not even been able to enter the Japanese capital, and it has been monopolized by the United States.

……

Don't mention this brand or factory, except for those so-called "professional line" products, all the detergents sold at the regular counter are either authorized by the company.

One more thing to say here, many people like to buy toiletries in beauty salons, think professional, think good, get some products on what is the text anyway, there is no Chinese, all of them, all fakes, all are some private workshop products around Guangzhou and Shanghai, not to mention the sanitary label inspection certificate, even the production license.

The so-called professional line, is not to go to the counter of the mall, directly in the professional store sales, this is a black industry chain, so huge that you can't believe it, Guangzhou Tianhe all kinds of cosmetics companies no less than 2,000, none of them are selling regular products, I dare to say that I dare to admit, you can sue me casually.

A bottle of shampoo, the manufacturer comes out and adds the packaging no more than ten yuan, and then the price between thirty and eighty is given to various professional stores across the country, and then the less is four or five hundred, and the more is sold to users, and there is no guarantee, if something goes wrong, there is only one choice, find her before the boss runs away.

Beauty sheep placenta for injection, let's not care what it is, the price of the company to stores around the country is 70 to 90, you go and ask the store how much a needle is. On the other hand, what kind of plain do you say a wholesale price of more than 70 yuan? Women want to be beautiful.

……

Time passed little by little, and the auction, or bidding process, was carried out in an orderly manner.

At the level of these enterprises or entrepreneurs, nothing can be decided by a hot head and a thigh on the thigh, before coming, it must be carefully analyzed by the team, considering hundreds of back and forth, and there is already a trade-off in my heart.

Soon, the front of the advertising position has buyers, the staff with the marks of each manufacturer, walk to the huge model in the middle of the venue and paste it, everyone on the scene can clearly see the winning bidder of the advertising space sold to have a position, but also according to the model to analyze the approximate on-site effect, very intuitive.

"Below, is the field of three-level advertising boards, a total of fifteen, a single area of 1.1 * 1.5 meters, each program interval will appear no less than five seconds, from the beginning of the party to the end of the party, allow joint bidding, do not limit the number of winning enterprises, of course, after the joint bidding, we do not interfere with the specific distribution, by the joint enterprise to negotiate. Fifteen yuan, the starting price is three million, three million, and interested companies can raise their cards. ”

At this time, more than half of the enterprises that are still sitting in the position in the voice have been reduced, and the winning bidders have gone to the side office to sign the contract to pay, Zhang Xingming can not consider the payment method commonly used by CCTV in the future, sign the contract to pay the point, start the broadcast payment point, pay the broadcast time, and then pay the time, and at the end of the year, you have to go to the final payment.