Since Chen Chuliang plans to do the Double 11 Shopping Carnival, he wants to set a benchmark for the Chinese e-commerce industry, which is different from the traditional physical industry, so that netizens can think that this is the exclusive patent of the Taobao shopping website as soon as they hear it.

This year, we will advertise on CCTV and invite celebrities to come to Hanzhou to perform and welcome the arrival of the Double 11 shopping carnival together.

Next year, these events will still not be absent, and they will be even more spectacular.

As for Ma Yun and Lao Tan, it is understandable that they were shocked, because they never thought that an e-commerce company could do such a shopping festival. Can it be so grand....

"Lao Ma, Lao Tan, our planning is roughly arranged in this way, the preparatory department is responsible for the overall coordination, and the following four business groups responsible for specific things should be specific to each link of refinement, especially your commodity coordination group, which is our core, and the other three groups are carried out around you. Therefore, you must strictly review all the participating enterprises and merchants, and resolutely put an end to merchants and enterprises indiscriminately filling up the number on our platform, selling inferior and inferior goods to users....reputation is not easy to establish, but the destruction is indeed very short, we are now taking the first step out of e-commerce....There are many people watching it. Technically, you make a statistical statistic, once a merchant or a user of the enterprise retail e-commerce who lives in Taobao has a bad review and product quality complaint, give them a red card warning, and directly ask them to be out. ”

Thinking of the previous life, Taobao.com gradually began to become a 'copycat, inferior, and inferior' e-commerce website in the following period.

Chen Chuliang decided to start with everything.

As long as the slogan of not selling fakes is put forward from the beginning of the station.

Year by year stricter, Taobao has become a real reliable shopping website.

Ma Yun and Lao Tan listened to Chen Chuliang talk about product quality and attitude towards merchants, they both nodded, product quality is the focus and reputation, which they know very well in their hearts.

Chen Chuliang didn't finish what he wanted to say, and then explained: "In terms of logistics, remember to talk to Yuantong Company, probably asking them to cooperate with our upcoming shopping carnival..... and strive for the things that need logistics express delivery sold by our Taobao network, so that they can be deployed and delivered to customers as soon as possible." ”

Ma Yun nodded: "No problem, Mr. Chen." ”

Chen Chuliang said: "Technically, there are still some requirements. For the promotion content of our Taobao homepage, through data screening, time period, real-time update, the current sales and praise are in the forefront of the merchants, to give users the most accurate guidance to the secondary page that needs to buy things... As for this period, how long is it used as a statistic, this is a matter for the technical department... Just go and discuss. ”

The technical requirements put forward by Chen Chuliang are actually based on the preliminary statistics of big data analysis, but now Youwei Technology has not yet established a big data center, and it is impossible to analyze what the user wants to buy according to the preferences of each user... We can only promote more popular products on a larger scale.

However, big data centers must be built.

In this way, it is equivalent to firmly grasping the consumption habits and browsing habits of every promising technology user, so as to push what users want to see more accurately.

Lao Tan has no problem in technology, this is what their business department does, and he also nodded and said: "The mechanism recommended by our Taobao homepage is now also data screening, and when it starts a week before the Double 11 shopping carnival, we shorten the screening period to one hour...."

Chen Chuliang doesn't care what Lao Tan does, as long as he does it well, he has one last thing to explain, so he said: "Lao Ma, the last thing is that the commodity coordination group you are responsible for will count the list of individual merchants and individual merchants who are willing to participate in the half-price sales on our platform before November, including the retail e-commerce of the settled enterprises... At the same time, in order to facilitate statistics, we will settle the final rebate settlement with the participating merchants after the event. ”

Ma Yun knows that the slogan of the Double 11 Shopping Carnival is half-price sales, behind this half-price, Taobao.com wants to subsidize part of the merchants, this money is not a small amount, when the website service fee is not charged, this money, is for the technology to return, this is a real money, even Ma Yun doesn't know, how much does Mr. Chen have to burn? Where is so much money? However, he still complied: "Okay, Mr. Chen." By the way, I have one more question. ”

Chen Chuliang let Ma Yun speak freely.

Ma Yun said: "Mr. Chen, our Taobao network, in the final analysis, is also a trading platform, and we have so many technical personnel in charge of the background, as well as the huge cost of server terminals, all of which are really burning money." Now, our strategy is to waive the service fee for the tenants, which is equivalent to building our own farmers' market, and the stalls are free to open to the public. As a funder, our cost recovery problem is a long-standing and difficult fact, I think, if we want to develop for a long time, we must introduce a disguised charging mechanism..... for example, the margin mechanism....for the merchants settled in the platform, adopt the mode of paying the deposit, so that we can avoid the merchants selling fake goods, and then remove the Taobao store, we can use the deposit to pay, and secondly, this deposit is also a huge amount of money, so that we will not tighten our belts to live. ”

I have to say that Lao Ma is a genius who engages in e-commerce, and the deposit policy is proposed, isn't this just a way to live for Taobao.com?

"Lao Ma's suggestion, let's think about it carefully, but the early service fee free policy still has to be implemented. Because, now many merchants are waiting, however, Chinese businessmen have the heart of conformity, as long as our Taobao network traffic comes up, and does better than other websites, it can also make more merchants make money, and immediately a large number of merchants will flock to it. It's better to wait for us to end this Double 11 shopping carnival..... we will start to study, the next deposit plan....and a variety of value-added services..... you think, an online store, we provide many value-added services to the store, these services, the store can choose to want or not....but, if you want the store....then pay for it, this is the same as our social software....are to spend time to do. If you choose a value-added service store, and suddenly find that their store is more beautiful and makes more money, do you think about it, will they not need it? Let me give you a simple example, our current Taobao network, only allows stores to upload two product photos on it, and it is also small size, if the value-added service, to expand the store, you can upload high-definition photos, the number is doubled, and it can be matched with video..... Do you think you want such a service?"

In Chen Chuliang's memory, Ma Yun's Taobao network in the previous life, after maturity, as long as you join in, you have to pay a "deposit" also called a deposit of 1000 yuan, of course, in the early days of the establishment of Taobao, the implementation of a three-year deposit-free policy, and their current Taobao, only promised, do not charge the user's service fee, this service is a commission of both sides of the transaction, belongs to the kind of money that is forcibly collected. But if it is a deposit, it is another matter, the reason is to protect the rights and interests of customers, as well as Taobao's supervision of merchants, and at the same time, the deposit can be refunded at any time. Moreover, if the traffic of Taobao network comes up, it will be said by Ma Yun, a shop, is a shop in the farmers' market, for new merchants, it will begin to implement a monthly fee system, as for value-added services, to provide customers with picture space and video space for merchants to buy, and at the same time there are advertising services and so on....Internet products play tricks....These must be built under strong traffic, at that time, even if some merchants feel that Taobao network pits, there is no way, after all, it can still make money.

After Chen Chuliang's explanation in three or two sentences, Ma Yun's worship of him was a five-body throw.

"Mr. Chen, wonderful. When you put forward this value-added service, I feel that we are on the right path. Ma Yun knew that Chen Chuliang's Taobao network had just started now, and he was not in a hurry at all, so he was not in a hurry, he had already seen that if Taobao continued to do it, their future would completely crush any shopping website. The key is that there is a Mr. Chen who can do business, and he is not worried at all.