Chen Chuliang talked to Ma Yun and Lao Tan about 'how to do the second promotion.' Ma Yun and Lao Tan both sat and listened to him.

What Chen Chuliang wants to say has been written on the information for the two of them, and he remembers each one very clearly, and he is more concerned about the second promotional activity of Taobao.com, so he said: "First of all, our promotion is not an ordinary half-price online sale, nor is it like a big reward in a physical supermarket, so it is not distinctive." Rather, it is to be from the perspective of our shopping website, and our positioning of the entire e-commerce industry, so the slogan set for this promotion is: Double 11 Chinese Shopping Carnival. ”

As soon as the slogan of the Double 11 Chinese Shopping Carnival was raised, Lao Tan and Ma Yun sat up straight.

That's a loud slogan.

Mr. Chen's starting point is very high.

That is to let Huaxia e-commerce have its own characteristics of the industry model.

This kind of existence is generally a precedent, and it is the first one

Chen Chuliang explained: "The reason why I put forward the idea of a shopping carnival is because, in foreign countries, there is a shopping carnival on Black Friday, and we in Huaxia are going to launch a double eleven shopping carnival with Chinese characteristics, or, this shopping carnival netizens like to call it anything, such as chopping hands festival, singles comfort festival... Buy, buy, buy... In short, our purpose is to familiarize netizens with the fact that on this day every year, we Taobao.com are going to engage in such a shopping spree... And it's getting bigger and bigger every year, and it's getting better and better every year... In this way, our Taobao shopping carnival will have a strong viscosity, which can be remembered by users, and all of a sudden they will think that this is what we are doing on Taobao.com. ”

Chen Chuliang thought of his previous life, as long as he mentioned Double Eleven, he thought of Tmall Taobao's shopping spree, and other e-commerce websites also took the hitchhike of Tmall Taobao to engage in shopping spree together, but in the final analysis, Tmall Taobao has great influence.

Now, since Chen Chuliang wants to hold a Double 11 shopping carnival.

He wants to implant the concept of this shopping spree into the hearts of netizens from the first time.

From now on, as long as someone mentions the online shopping carnival, they can answer it in one bite, which is made by Taobao Company of Promising Technology, and other companies can't do this grandeur.

Ma Yun and Lao Tan can't say anything now, because they are too shocked, the strategy proposed by Mr. Chen is simply impeccable, a shopping carnival is proposed, and I am afraid that the entire e-commerce industry will look at Taobao in the future.

Ma Yun is engaged in operation, and he can't wait to say: "Mr. Chen, we have the slogan, you can quickly talk about how to do it next... Can't wait, I think it must be a big project. ”

Ma Yun was so excited that he almost stood up and walked around the room, but fortunately, he was quite calm in front of Chen Chuliang.

Chen Chuliang smiled, Ma Yun was more anxious than him, but it was true, the e-commerce boss always couldn't resist his thirst for knowledge. "We have the slogan, and the next thing is the specific division of labor. I came down and did a plan... In order to prepare for this shopping carnival, I plan to temporarily set up a shopping carnival preparation department in the company. The whole company, the preparatory department is responsible for coordinating all things, I am the team leader, Lao Xiao deputy team leader, the preparatory department is divided into four groups, the first of which is the most important commodity coordination group, this group is the core of Taobao.com, which can be subdivided a lot, for example, grain, oil and food group, department store group, Daily chemical products group, clothing, shoes and hats group, electronic goods group, household appliances group, etc., to remember, special personnel to do things, that group's sales are high, that group's performance is good, after the shopping carnival, will be counted and rewarded. The commodity coordination group is responsible for the supervision and review of the goods sold by all Taobao merchants, as well as contacting more merchants to enter Taobao sales, this group, Lao Ma you are the team leader, Lao Tan is the deputy team leader, the two of you are down to the specific implementation of each person is responsible for each commodity group, and at the same time contact the merchants who are stationed in our Taobao network, which has not yet been stationed, but there are powerful big brand merchants to reach cooperation, how many merchants come in, how much do we do. ”

Taobao is to buy things, how many merchants on the website, how many things can be sold, this is the key.

To this end, Chen Chuliang mentioned again: "Lao Ma, in response to what you said, you should try your best to contact the current larger brands in China for the classification of each category subdivided under your commodity coordination group." I believe that their destocking at this time period is imminent. ”

After hearing this, Ma Yun nodded, Mr. Chen subdivided it like this, he was clear and clear, and specially arranged special personnel to make special arrangements, so that there would be no mistakes, and this shopping carnival, the company also engaged in a performance competition, which is a bit of a motivating for employees.

Chen Chuliang knew that they would understand after digesting it for a while, and continued: "The second group under the preparatory department is the propaganda group. The team leader is Lao Xu of the Yanjing Division, and the deputy team leader is Kang Donghai, Lao Xu's assistant. The publicity I am talking about is that in addition to the news and publicity that we have for the technology platform, for this reason, I have two considerations, first, we are ready to spend a lot of money on publicity and advertising in Huaxia CCTV, second, we invite Chinese stars, come to our Hanzhou Taobao company, hold a shopping carnival party, in the star performance party, together to witness the arrival of our shopping carnival belonging to Huaxia e-commerce....."

"Ah~~ Mr. Chen, if you want to publicize it on CCTV, you have to invite celebrities to perform?

Ma Yun and Lao Tan grew their mouths.

This kind of propaganda that costs a lot of money... I'm afraid I'm going to burn tens of millions again?

However, it sounds very exciting.

It's CCTV advertising again.

It's a star show again.

You can't do it if you don't want to.

The two are still shocked, a shopping carnival, and they have to invite celebrities to go to CCTV to advertise, which is a bit unimaginable. I heard Chen Chuliang continue: "The third group under the coordination department, the carnival award group, the team leader is Zhang Ning, and the deputy team leader is Wen Congxin, on the day of the coming shopping carnival, in addition to the implementation of half-price sales discounts, our Taobao company will be on the day of Double Eleven, 0:00, 4 o'clock in the morning, 8 o'clock in the morning, 12 o'clock in the afternoon, 4 o'clock in the afternoon, 8 o'clock in the evening, six periods, ten lucky people will be selected for consumption during this period, and each lucky person will get a new Nokia mobile phone. At the same time, at midnight, we still have ten places to win prizes, each place will return the transaction amount of the goods purchased at the moment, and how much you buy will be returned, even if it is 10 million... We all return....as long as there are such lucky ones.

It's just burning money, Chen Chuliang is very angry, he put forward this slogan, which is to stimulate everyone's high consumption at zero o'clock, and at the same time, there are big prizes every four time periods throughout the day, which will definitely make many people stay in Taobao.com, as long as these people keep refreshing Taobao.com, there is always something to buy.

I have to say that Chen Chuliang is quite good at business.

However, Ma Yun and Lao Tan, who were sitting in front of him, were in a state of confusion at this moment.

The boss threw money like this.

Is this time really ruthless to smash out a huge shopping festival?

Although Chen Chuliang knew that Ma Yun and Lao Tan were already admiring his plan, and kept growing his mouth to express his surprise, he didn't finish speaking, and continued: "The fourth group under the preparatory department, the supervision group, the team leader is Wu Yufu, and the deputy team leader is Li Xinping, who is in charge of the navigation page of the Yanjing Business Department, these two people are usually meticulous, and it is the most suitable to be a supervisor, responsible for the supervision of all aspects of this shopping carnival..."

Ma Yun and Lao Tan have no opinion, the boss arranged a drop of water, such a complete set of combination punches down.

On November 11 next month, their Taobao network will take off.

Chen Chuliang knew that both of them understood what he said, and these promotional methods had already been used in later generations, but now with the rise of e-commerce, it is undoubtedly a pioneering move.

"Lao Ma and Lao Tan, the two of you come down and prepare well, this time, we not only have to do a good job, but also make our own characteristics. Moreover, next year's Double 11, we will still do it, and it will be grander....."

The heads of other groups under the preparatory department, Chen Chuliang also had to inform them one by one, and now after telling Ma Yun and Lao Tan, he immediately asked Lao Xiao to send the documents down, of course, Chen Chuliang is not doing this kind of activity once, and it will continue next year.

"Why do you want to do it next year?" Although Chen Chuliang had mentioned it before, Ma Yun didn't know that Chen Chuliang was so heavy, and when he heard that it would continue next year, Ma Yun almost fainted with fright.

Next year?

Next year, I'm afraid that Taobao will take off with wings.