50. The cooperation strategy of retreating as advance

In the 90s, it was not easy for Midea to stand out among many household appliance manufacturers.

Because Midea is a private enterprise, although for a period of time, in order to conform to the trend, he put on a "red hat" and held shares with the local town government, but this joint shareholding was just a layer of clothing for Midea, and later Midea found that this layer of clothes was not suitable, so he decisively took it off.

Therefore, Midea cannot have national-level policy support like Changhong and other enterprises.

Secondly, Midea has never mastered the real cutting-edge technology, whether it is the original electric fan or the later air conditioner, Midea has always been excluded from the core of the world's cutting-edge technology.

But why can Midea become a giant in the home appliance production industry?

First of all, the development of the times, endowed Midea with a relatively stable electrical sales market;

Then the founder He Enjian is very steady, and Midea has almost never made major mistakes in its growth history, which is actually very rare;

Finally, although it has not mastered the core technology in the industry, it does not prevent Midea from having "second-class" technology, and through marketing and packaging, it can make up for this deficiency in the domestic market.

Although Midea in 1994 was already a listed company, it was only a labor-intensive enterprise of "low-cost and large-scale" nature, and the products it mainly relied on were only electric fans and rice cookers.

In general, Midea products do not have much to promote the technological development of national electronic products, but for ordinary people, inexpensive Midea products are indispensable and important objects in life.

The people need it, and Xiong Baizhou naturally needs it.

"Meeting the needs of the people is the most profitable", this is what Xiong Baizhou said personally at the Yuecheng Railway Station.

Now there are two beautiful salespeople sitting in front of him, and they are eager to cooperate, Xiong Baizhou is naturally willing in his heart, but he is wearing tiger skin to support the shelf - because there is no money.

The store still owes rent, the color TV is "begged", the VCD is "negotiated", the car is someone else's, and even the technical engineer is temporary.

However, Xiong Baizhou was not panicked in his heart, no matter how these things were obtained, as long as he himself was still here, they would continue to develop interlockingly.

"Lao Dai, this is Xiong Baizhou, the young boss of Zhou Mei Electric Appliances, who I mentioned to you just now."

Wu Qihua led a man in his thirties into the walk in and introduced.

"This is Dai Zhiyun Dai, deputy director of the Fuhua Road Police Station, Bai Zhou, you can call him Lao Dai directly."

Usually introducing this kind of deputy position, politely speaking, it will not specifically name the "deputy director", but Wu Qihua deliberately said this in order to lower the identity of the deputy director and let Xiong Baizhou and Dai Zhiyun be on the same level.

Dai Zhiyun was a little fat, and his temper seemed to be good, so he took the lead in greeting: "Don't call me Lao Dai, I'm only 34 years old, just call me Brother Dai, Zhou Mei Electric is red and purple now, I didn't expect the boss to be so young." ”

"Zhou Mei Electric is within the jurisdiction of Brother Dai, and I have time to have a cup of hot tea."

"That's fine, let's eat first. But let's say okay, this meal is always Dai invited, whoever robs it will look down on me", Dai Zhiyun's intention to treat him was very strong, which showed that Wu Qihua was very eager to do something.

Xiong Baizhou did not deliberately introduce Zhong Jiahui and Gou Hao, but simply said: "Two business friends."

At the beginning of the meal, Dai Zhiyun also opened two bottles of liquor "Jiangnan Chun", Xiong Bai Youzhou gave full play to the experience of wandering in the wine field in his previous life, trying not to let everyone feel left out, and occasionally interspersed with one or two yellow jokes, Dai Zhiyun also likes this tone, and sometimes it should be with a:

There's a woman who has a new boyfriend

Her friend asked her, "How is he?"

"He...... Anything is good, it's just that the chicken (chirp) chicken (chirp) crooked"

Everyone laughed together, although Zhong Jiahui is a woman, she can still bear this level of yellow jokes.

The atmosphere was very warm, and in the middle of Dai Zhiyun went to the toilet, Xiong Baizhou asked Wu Qihua: "Brother Dai, what is asking you for help?"

"Help his sister-in-law find a job, his sister-in-law just graduated from college."

"What school?"

"Jinan University"

"How can I not find a job after graduating from Ji University", Xiong Baizhou asked strangely.

Jinan University is a famous university in eastern Guangdong, so finding a job is naturally not a problem.

"She is an accounting major, and she originally found a job in the Finance and Taxation Bureau, but she prefers to go to a private company, saying that private companies can make use of what she has learned in textbooks, and I am still asking the bosses I know one by one," Wu Qihua explained in detail.

Xiong Baizhou nodded, thought for a while, and suddenly said, "What do you think I recruited her into Zhoumei Electric?"

Wu Qihua was a little surprised at first glance, and it was not impossible to think about it carefully, but he felt that Xiong Baizhou's request was too sudden, and he "reminded" a little suspiciously: "I have seen his sister-in-law, he looks relatively ordinary, brother, are you doing anything crooked?"

"Although Zhou Mei Electric does not prohibit office love, it prohibits the boss and employees from falling in love," Xiong Baizhou replied with a smile.

Forsythia Wang is a shareholder and is not counted.

In fact, for Xiong Baizhou, it is a good thing that the female employees under him are safer, so that it is more fair to be promoted.

After Dai Zhiyun came back, Wu Qihua directly said this, and also persuaded: "You also know Zhoumei Electric, a thriving company must have a lot of room for growth." ”

Dai Zhiyun actually agreed after thinking for a while, and stood up and toasted Xiong Baizhou for a glass, which shows that Zhou Mei Electric has a very reliable reputation at least in the hearts of ordinary people.

"There is another one", Xiong Baizhou thought to himself: there is management, technology, finance, and publicity, and the framework has been built in this way."

Back at the door of the store, there were already a few people holding hot tea and looking at the store that was still being renovated.

Zhong Jiahui pointed at these people and said, "Why are these people surrounding your store?"

"A potential customer of Zhou Mei Electric", Xiong Baizhou said with a smile, and then he called Ma Desheng over: "From today onwards, after 6 o'clock in the afternoon, I will move a color TV and VCD and put it at the door, and then rent a little disc and show the movie for everyone to see."

This is the most direct way to expand the influence of VCD.

Hearing this arrangement, combined with what she saw and heard, Zhong Jiahui decided not to detour directly: "Midea is very optimistic about the development prospects of Zhoumei Electric Appliances, and appreciates Manager Xiong's marketing strategy.

"As far as I know, Midea is most famous for its rice cookers and electric fans, I don't know if it conflicts with the business scope of our Zhoumei Electric Appliances", Xiong Baizhou hesitated a little.

"Hehe, how could such a smart person as Manager Xiong commit such confusion."

Zhong Jiahui began to whet her appetite.

"How to say, please give me a lot of advice."

Xiong Baizhou was willing to be fooled.

······

After a lecture on enlightenment, Xiong Baizhou suddenly realized: "Thanks to your reminder, I almost made a big mistake." ”

"You're welcome, fortunately, you haven't officially opened yet, and now it's too late to sign a contract with the United States", in the face of Xiong Baizhou, who can be taught, Zhong Jiahui is kind and seductive.

"Don't hide it, Zhou Mei Electric has no money", Xiong Baizhou said the truth.

But Zhong Jiahui didn't believe it at all!

Just now, this manager Xiong was in the hotel, and he fought with himself for a long time about who would settle the bill, and here he sent the VCD to the store one by one, and he actually said that there was no money?

"To put it bluntly, I still don't trust the small electrical appliances of the United States, and would rather trust those large household appliances more", this is the judgment of Zhong Jiahui and Gou Hao.

Xiong Baizhou was also distressed.

Suddenly, Gou Hao's eyes lit up, as if he had come up with a brilliant idea, and said a little excitedly: "It's better to put a batch of goods in Zhoumei Electric Appliances first, and don't charge Manager Xiong's money for the time being, if the sales effect is good, we will talk about in-depth cooperation." ”

That's right, the stores are all here, and I'm not afraid of Zhou Mei Electric Appliances defaulting on the bills.

Zhong Jiahui looked at Gou Hao appreciatively, is still a young man with a good brain······