Yang Fan's calm words made all the leaders of those departments surprised.

While taking a long breath, everyone followed the sound and looked over, but saw a young man who was not talking, looking at everyone with a smile on his face.

Who is this person, with such a big mouth.

We old guys, no matter how old you are, don't say that we are better than you, then we have more experience than you.

We can't help it, what can you do as a fledgling little guy?

Advertising creativity is different from other things, when you have inspiration, you can basically come up with something in a few minutes, but if you don't have this inspiration, you really can't do anything.

For example, this is the same as the last math question in the college entrance examination, if you want to get a full score, it takes a certain amount of luck.

After such a long time, they have basically used all the advertising models, and at this time I thought that someone wanted to be the scapegoat, but when I saw this young man, everyone's hearts suddenly cooled.

Qi Lu glanced at Yang Fan deeply, he knew that this young man was sometimes amazing, but he dared to speak on such an occasion, and he also spoke wildly, it took great courage.

But there was no way, Yang Fan said all this, and he could support it.

"Yes, Teacher Xiao Yang is also very powerful, why don't you let him try it?"

Niu Longde looked at Yang Fan with deep eyes, of course he saw this guy just now, but he automatically ignored it, and now seeing Yang Fan actually sent it to the door by himself, he was a little surprised in his heart, but it was more heavy.

"If you have any ideas, just say them!"

The big leaders all spoke, and everyone's eyes were focused on Yang Fan.

Yang Fan is not stage frightened, although he studied acting, and sometimes made guest appearances as a broadcast host, but these two industries and advertising are not related at all.

However, even if you don't get involved, what does it matter, there is also a system. He had already found an advertising plan just now, and he dared to say it at this time.

He felt that the advertising planning of his world had obviously gone to a misunderstanding.

Everyone looked at Yang Fan's eyes, and did not hide their suspicions, this guy wrote poems and scolded the leader, maybe he was a good hand. But advertising planning requires hard work.

Besides, these things can't be built by you with a lot of knowledge, otherwise so many knowledgeable scholars, everyone can be an advertising planner.

In fact, everyone recognizes that Yang Fan has relatively high insight and knowledge, but advertising planning relies on creativity, and it really has little to do with knowledge.

Besides, the current Chinese advertising industry has entered a dead end, just rely on you, a fledgling boy, to reverse the current situation?

Are you taking yourself too seriously?

A bunch of unprofessional people out there are already very suspicious. Not to mention the planners led by the head of the planning department, who looked at Yang Fan with squinted eyes one by one, with disdain in their eyes.

We all eat this bowl of rice, and now we can't think of anything, what good ideas can you have as a layman? This is a common problem in the Chinese advertising industry, if you don't popularize it, popularize it, and make the film elegant, yes, the film is elegant, but people are commercial advertisements, don't sell it?

Looking at everyone's eyes, Yang Fan could clearly capture suspicion and disdain from everyone's eyes, but he was very confident in his eyes.

Everyone stared at Yang Fan tightly, and a minute or two passed, but Yang Fan still didn't say a word, and some people couldn't help but start questioning.

"You mean, everyone's time is precious, okay?"

"Xiao Yang, if you have something to say, just say it, don't spit it out. ”

"Oh hey, boy, you said, if you don't know, forget it......"

The leaders were already a little impatient, and Qilu on the side said a word without saltiness.

"You people haven't figured it out for more than a month, Xiao Yang has only been a few minutes, you can't wait?"

He said that this sentence was a naked slap in the face, which basically offended everyone present, and it was enough to see that he attached great importance to Yang Fan.

To be honest, Yang Fan is still young, and he is good enough, anyone who has read his resume knows that this young man's strength is really very extraordinary, among the people present, except for the relevant assistants, the forty or fifty-year-old man of Yishui, can you tell them not to be jealous?

Besides, whether everyone listened to what others said or saw in person, they all knew that Director Niu didn't like this young man, and the leader's instructions were, of course, everyone's guidance, and everyone didn't mind stepping on Yang Fan at this opportunity, and by the way, they showed their loyalty.

Yang Fan didn't pay attention to them, the advertising plan he got was from another world, for things like the relevant political background, and some factors that didn't exist in this world, he immediately stripped them off, and then replaced them with things from his own side, so it took a little longer this time.

The advertisement that Yang Fan is looking for this time is a mobile phone advertisement in another world, compared with other advertisements, it is promoted by that kind of exposure. But now the kind of mechanized propaganda of fighting performance in foreign countries.

This advertisement chooses the weakest point of human nature, which is love.

A love word you can understand as family affection, love, friendship, etc., and the bond that is connected through this emotion is communication.

Yang Fan can find this ad among hundreds of amazing advertising ideas, not because this ad is the best one among them, but the most practical one at this stage.

He didn't study advertising, and he basically didn't watch TV after college. Compared with online advertising, TV advertising is actually different.

Yang Fan thought about the organizational language, but began to describe: "These sets of shots take about 50 seconds, in terms of personnel, I need a middle-aged man, and a boy who is about fifteen or sixteen years old, there are no requirements for the equipment, the only requirement is to hope that the lens can have a warm and incitement feeling." ”

Niu Taichang pulled his eyelids deafly, he was a little uninterested.

He can't capture what is related to the mobile phone, you say you just want to find a few girls, what is the relationship between you and such a father and son?

Yang Fan didn't look at his attitude, and once again carefully stated, and the whole person's expression became very cautious and cautious.

"In a dilapidated old house, a young boy came home from out of town and told his father that he was going to play with his friends, that he was more happy to stay with his friends, and his father nodded silently. ”

Yes?

What are you talking about?

Isn't it normal for children to play with their classmates? It's useless for you to put a dad here.

Niu Longde's eyes changed slightly, this kid can't be purely for his own amusement, right?

The head of the planning department and other colleagues also looked at Yang Fan with unkind faces, and several of them showed disappointment in their eyes.

Isn't this a very normal family event? Whose children are not like this, and those who can stay at home are basically going out with their classmates.

But what does this have to do with mobile phone advertising?

Qi Lu's eyes changed slightly, and he was very worried about Yang Fan's current situation, because although he himself was not engaged in advertising, he could also judge that there was nothing outstanding in what Yang Fan said just now.

But Yang Fan ignored these people's doubts, and said again: "When the boy walked downstairs, he unintentionally looked upstairs, but saw his father standing in front of the window and looking at him silently. The father's eyes were so kind, but it was difficult to hide the reluctance in his heart in the kind eyes, the boy's tears flowed out at once, he climbed up the stairs desperately, stood at the staircase panting, looked at his father opposite, his expression became calm, and he walked over gently, and said to his father: "Today, I will accompany you to have a meal!"

Yes!

Everyone is stupid, and some people have grasped the core point of this advertisement.

But Yang Fan hadn't finished speaking, he looked at everyone's surprised eyes at this time, and said the last core advertising slogan.

Finally, you can also type three sentences next to the picture, namely: communication is love, communication is understanding, and communication is care. Then, the camera is moved to the dining table in the house, where in addition to the steaming meal, the mobile phone can be placed next to the boy's rice bowl. ”

I'll go!

Communication is love!

Communication is understanding!

Communication is caring!

It's deafening, and many people have already captured it, this is obviously an advertisement for the infrequent communication between the child and the parents now, which highlights the importance of mobile phones according to the interspersed communication, this advertisement can be called perfect.

Not only does it have connotation, but it is also very cleverly integrated and advertised. Just imagine, isn't this a deafening voice for the new generation of our party, which has a "generation gap" with their parents?

The planning minister, who was still looking at Yang Fan with disdain just now, thought clearly about the final point of this advertisement: emotion and communication, and stood up from his seat tremblingly.

When Yang Fan saw him like this, his heart suddenly felt a little uncertain, "What, isn't it to your liking?

Not to your liking?

What are you kidding?

You say that your idea is not good, then our ideas, I guess no one will pick them up in the trash.

The leaders of the planning department took the lead, and some other planners also had a feeling of empowerment.

It turns out that there is also the kind of mobile phone advertising that does not play the title of beautiful and handsome guys, which can still win everyone's vision!

After just a while, everyone turned their eyes to Yang Fan, all wanting to see how this young man came up with such a beautiful idea.

And Director Niu also applauded this advertisement in his heart, but when he thought that this advertisement was proposed by Yang Fan, the idea of joy in his heart was suppressed all of a sudden.

However, he hurriedly said: "I think this advertising idea is good, the personnel department, you immediately go to the relevant actors, the photography department, adjust your equipment for me now, and then directly carry out the real shooting, be sure to send me the final film of this advertisement before 9:00 tomorrow morning." ”

"Ahh

The leaders of these departments sighed, but heard Director Niu slap the table heavily, "Ah what, don't hurry up and do it, the unit gives you so much salary a month, and when you want to use you, you are not as good as a newcomer who has just entered the industry, it really disgraces my old face!"

The planning minister looked at the photography department a little lonely, and the personnel department left in a hurry, and felt a lot of emotion in his heart.

And at this time, Qilu suddenly stood up and said: "That, Director Niu, I came this time because the funds approved for us by the station are really a bit insufficient, you know that I have to manage so many programs, and I am really a little powerless!"

Yang Fan just solved such a big problem for Taili, and it was in full view, and everyone knew that Yang Fan was Qilu's subordinate, if he didn't approve some money, he and these colleagues wouldn't be able to explain it.

Otherwise, everyone thinks that he is an iron rooster who does not pull out a hair, who will do things for Taili in the future.

"That's okay, you are a literary channel, then I will give you another 800,000 yuan from the company's account, but after taking the money, you have to continue to work hard, shoot better works, and give back to the station. ”

Qilu hurriedly nodded and said solemnly: "Don't worry, Director Niu, I promise to complete the tasks assigned by the station." ”

The matter has been settled, and there is no need for this meeting to continue.

Everyone began to leave, but only Chief Niu sat firmly in his position, looking at Yang Fan who was about to walk out of the door with complicated eyes, this young man really had some talent.

But it's a pity, the flaws in personality are too big, otherwise it's quite a good match to be an assistant for yourself.