Chapter 188: A Discussion About Mobile Advertising!

The next day, Yang Fan was still driving his luxury car, but today's road conditions were good, and it didn't take him long to come to the downstairs of the TV station.

"Good morning, Mr. Yang, how did you sleep?"

"Hello Mr. Yang, have you eaten? I still have a little breakfast, if you don't dislike it, come over and have some food?"

"Teacher Yang, this is the report of the past two days, I have almost sorted it out last night, do you want to take a look?"

Liu Guang and Xiao Li are really flattering now, because they saw so many achievements of Yang Fan on the Internet yesterday, and the whole person was almost scared to vomit blood.

When I thought of myself yesterday, I screamed at a little Yang, and the two brothers wanted to slap themselves, what nonsense, Mr. Yang is such a awesome character, and he actually let the family be an errand runner, I really don't know what to say.

To be honest, in addition to looking at your network background, the most important thing in the workplace is your qualifications. No matter how young you are, as long as you can do dazzling results, even if someone is desperately grabbing your feet behind your back, they will still not be able to pull your hind legs.

Yang Fan is now a fourth-tier star, big and small, and he is also a figure in the ancient city, of course the brothers want to stutter, after all, there will be many ways in the future!

Xiao Li politely put his fritters and soy milk on Yang Fan's table, the breakfast specification was quite high, although Xiao Li said that he wanted Yang Fan to come over and eat some, but this was obviously prepared for Yang Fan a long time ago.

"Uh, thank you, Brother Li, it's really troublesome, you don't want to do this in the future, I'm scared enough, after all, I'm a newcomer no matter what I say. Yang Fan was a little proud in his heart, but he still said very politely.

"Look at what you said, you will be the host in the future, the backbone of everyone, and our leader, isn't it our honor to buy you breakfast! I'll come tomorrow, no one will rob me!"

Liu Guang saw that Xiao Li had already made a decisive move and wanted to send Yang Fan's sycophants, and the whole person was immediately anxious.

Xiao Li just responded to himself and Yang Fan's confrontation, he could put his posture so low, and he was obviously the initiator of this matter, if he didn't have a qualified attitude to admit his mistakes, who knows if Yang Fan would wear small shoes for himself in front of the leader?

Yang Fan felt funny in his heart, he was that kind of person, one by one he treated me as a Shura and killed a god.

Brother Ji, who was typing on the computer over there, also turned his head and reminded Yang Fan and said, "Teacher Yang, Director Qi has just come here and said that there is a routine meeting today, and I want you to go and have a good time." ”

Yang Fan smiled at Brother Ji, "Thank you Brother Ji for reminding me, that's really thankful." I just don't know where Director Qi's office is, I really don't know much about it. ”

Hearing this, Hu Guang on the side hurriedly said: "Director Qi is in the office next door to us, let me call it!"

As soon as his words fell, a middle-aged man with a Chinese face stepped in, and when he saw Yang Fan, who was dressed in a straight suit and had a confident smile on his face, a touch of encouragement flashed on his old face, and he heard it when he was just outside the door, and his colleagues were very polite to Yang, and they also had great confidence in such a team.

After all, as the old saying goes, unity is strength! Although Yang Fan has recently made a lot of achievements in this circle and has received a lot of attention, this notoriety is still far higher than his prestige.

Besides, the stability of a team is very important, if there is no cooperation between teamwork, even if you have a strategy in mind, it will only be fruitless.

"Xiao Yang, if you have nothing to do, come over here, I have something to tell you. ”

The two came to Qilu's office, and Director Qi looked at Yang Fan with a smile, "How is it, how are you getting along with your colleagues?

Yang Fan hurriedly said in a panic: "How can it, everyone is good, I am also very confident in this team, you can rest assured!"

"Hehe, then I'm relieved. Qilu smiled faintly, nodded, and then said again: "It's not a big deal to come over to you today, it's just that there is a routine meeting in the station, I want you to go with me, it's all about seeing the world, how about it?"

What's wrong with Yang Fan, Director Qi is obviously introducing those big names to himself, wanting him to brush up on his presence around these people, and then accumulate contacts to facilitate his work in the future.

"I don't have any problems, thank you for the director's support, I will definitely live up to expectations!" Yang Fan said with a firm face.

The meeting place of the company is on the highest floor, which is a large office of more than 300 square meters, and by the time the two of them passed, it was already full of people.

As for the three seats in front, they were all empty, and Yang Fan knew with his toes that this might be the seats of those big leaders.

Qilu greeted his friends, but Yang Fan stood respectfully behind him, not saying a word.

Soon, Yang Fan heard a sound of Suosuo, looked out of the door, and saw a bald middle-aged man behind him, followed by two men in suits, and three people walked in one after the other.

Needless to say, this bald man is Niu Longde. After he and the two leaders behind him sat down, everyone dared to sit down.

In the entire conference room, a long round table, there are indeed more than 20 positions, and Qilu occupies one position, which is still relatively backward, and Yang Fan is not qualified to sit down at all, and still stands respectfully behind Qilu.

Niu Longde has now ignored Yang Fan, after all, he is a leader, this kid has already come in, and it will not look good to do anything else.

Anyway, he has a conclusion in his heart, as long as this kid does it here, he will always show flaws, and when the time comes, he will push the boat smoothly, are you still afraid that this kid will not die?

The meeting began, and the related topics went quickly. Yang Fan heard the discussions of those leaders, and he also learned a lot of things.

After more than half an hour, Niu Longde roughly divided the proportional income of the next TV station and prime time, and then said again: "It's still that topic, about the production of Huaxing mobile phone promotion advertising, you have also discussed it for more than a month, are there any good ideas, let's listen to it?"

Although Niu Longde said very calmly, he was actually very anxious in his heart.

As one of the five major mobile phone manufacturers in China, Huaxing Company, in the past two years, the transaction volume has grown layer by layer, and the company's position in the industry has gradually risen, so it has more conditions for the production of high-end advertising.

As for the advertising plan that Niu Longde said, it actually needs the planning of this mobile phone advertisement.

It was not easy for him to win this place in the hands of many excellent private advertising companies.

They are not simple advertising agencies, so in terms of related professionalism, it is natural that they do not have the qualifications to compare with those majors of others.

However, this time, Director Niu proposed that the advertisement be broadcast on the relevant TV station, that is to say, if this mobile phone advertisement is approved by Huaxing, it can be broadcast on the ancient capital TV.

How much is advertising worth? Better ideas are worth millions. However, if Gudu TV wins the right to broadcast this advertisement, it is equivalent to grasping the initiative in this matter, and it will definitely bring at least tens of millions of stable advertising revenue every year.

This is also Niu Longde's great concern about this, he is actually the same as Qilu, and he is also the latest to be transferred here from other places.

However, there are some different places, he is ascending, and Qilu changes places when he goes up to the sky.

After Niu Longde finished speaking, he looked around and found that everyone was silent, so he slapped the table and said viciously: "What are you all doing to eat, over there in the planning department, what kind of plans do you come up with?"

"Let a woman in a swimsuit hold a mobile phone, and then scratch her head there, if you can figure it out, aren't you afraid of the State Administration of Radio, Film and Television, and treat us as negative material?"

"I still use my chest to clamp my phone, I'm really drunk, which brainless person came up with a plan, and immediately fired him from me, what are you thinking about in your head?"

Niu Longde got angry but he really didn't say it, he had been reprimanding these people for seven or eight minutes, then he took a breath, took a sip of tea, and said: "I don't believe you really can't plan a good advertisement, I tell you, this advertising plan, must be set for me today, tomorrow afternoon Huaxing Company's advertising solicitation election will begin, and must leave a day to produce advertisements, counting some time for approval, only today." ”

The colleagues in the planning department looked listless with two panda eyes hanging down one by one.

It's not that they can't think of a good plan, but now the Chinese advertising industry wants this kind of exaggeration, and the posters are all handsome guys and beauties, so they can only expand the scale, which is also no way.

Don't you see the big advertising company Ayrton that closed down only the year before last? It's their boss, who insists on making advertisements with connotation, a good family business, and billions of dollars are smashed into it, and finally it fails.

In this advertising circle, no one dares to try any so-called depth anymore, and the blood of their predecessors has given them a profound lesson.

"Leader, we can't do anything about this advertising planning, the current audience loves to watch this, and Huaxing's mobile phones, the audience is generally male. The leader of a planning department said with a long sigh.

"Yes, leader, we also want to innovate, we also know that this kind of advertising is too vulgar, but now this industry is like this, this is also a helpless thing, you don't know, the large private advertising company that we compete with, Chery, their models are wearing three-point and one-line clothes. ”

What he meant by this sentence was, in fact, the subtext was: Leader, we are already very conservative.

"No planning is no planning, don't make excuses for you, let me tell you, this planning is a big list for Taili, if anyone messes up this matter for me, I don't need to say more, he will roll up and get out of me immediately!"

Everyone didn't dare to come out in a hurry, knowing that the new leader wanted the new official to take office three times, make some achievements, and establish his own authority. One by one, they were afraid to be fueled, so they closed their mouths and did not speak.

This mobile phone advertisement has been going on for more than a month, and the planning department has produced twenty or thirty plans, but all of them have been killed by Niu Longde without exception.

Although this person is a little unbearable in his own life style, he can climb to this position, and no one is a straw bag, so he naturally sees the shortcomings of this advertisement.

Glancing at the planning department in disappointment, Niu Longde coughed his throat and said in a positive voice: "Call everyone over today, just for this mobile phone advertisement, the big guy brainstorms, and strive to finalize this advertisement today, let's start shooting overnight, there is still a chance." ”

A leader of the propaganda department asked a little more, "Director Niu, do you have any specific requirements?"

A secretary behind Niu Longde looked at the information in his hand and said: "The advertising time is within one minute, and there can be no guidance of bad information in it, and there are no other requirements." ”

Everyone also brainstormed and began to speak, but as the new department director, Qilu did not say a word.

He didn't do this himself, and in addition, he didn't have much contact with traditional TV stations, and he used to be engaged in the Internet.

And just when everyone was worried, Yang Fan, who was behind Qilu, straightened his voice and said: "If it's a mobile phone advertisement, I have a good idea!"