Chapter 71: Golden Bottle Sake Bucket Ten Thousand
"Give it a name. Lin Han thought for a moment, and then a flash of inspiration, "What do you think of the 'Golden Bottle'?"
There are two poems in "Difficult to Walk": the golden bottle of sake is ten thousand, and the jade plate is ten thousand dollars...... This is very relevant for high-end wines.
Moreover, this mushroom wine is amber-like pale gold, bright and transparent, and the name of "Golden Bottle" is quite charming.
Du Quan's eyes lit up: "Golden bottle, not bad." ”
"Lao Du, with your experience, how much should we price?"
"The price of wine depends a lot on the brand. Although I think that the quality of the gold bottle is the best among the wines, after all, it is not famous, and the price will definitely not go up for a while. Du Quan thought for a while, "Five or six hundred yuan a bottle should be more appropriate." ”
"What if it's an old wine?"
Du Quan coughed: "The maximum degree of this wine is not more than fifteen degrees, and like wine, it does not need to be aged." ”
"Lafite '82 is famous because the grapes were almost perfect in ripeness, regardless of how long they were aged. ”
Lin Han didn't know much about this: "What about long-aged liquor?"
"It is possible to age a wine with a high count, but it is not very meaningful in terms of today's winemaking techniques. The reason why these are good wines like Maotai and Liuliangye is mainly because of the good brewing process. Du Quan said slowly, "What thinks that the vintage is high-end, and even makes the slogan of more than ten decades of aging is purely the hype of wine merchants." ”
"The high efficiency and thoroughness of our factory's fermentation technology is also the fundamental reason why Jinzun can have such high quality. ”
At present, the brewing of shiitake mushroom wine is mainly seen in experimental production work. Most of the relevant materials that can be found on the Internet are journal articles and scientific research reports of agricultural universities around the world.
Before Vientiane, there did not seem to be a manufacturer capable of producing shiitake mushroom wine on a large scale.
Vientiane Liquor is not only capable of mass production, but also has such high quality and advanced fermentation technology, which even makes Du Quan feel incredible.
He couldn't help but ask: "Mr. Lin, I have a question that I don't know whether to talk about or not...... The fermentation technology of our factory is really the only one I have seen in my life, I don't know, where does this technology come from?"
"This is the latest research result from Vientiane Labs. ”
"Vientiane Laboratory!" Du Quan was shocked.
Since the typhoon warning incident, Vientiane is most famous for this non-existent "Vientiane Laboratory", which is almost unknown and unknown to everyone in Yunzhou City.
Not long ago, when Liu Yufeng was on Handong Satellite TV, he relied on his talent for journalism to blow the Vientiane Laboratory quite mysteriously, and he had some fame in the country.
For this reason, Lin Han even received a call from Handong University, saying that he wanted to cooperate with Vientiane Laboratory in scientific research, which made him sweat wildly.
Han University is one of the top five universities in the country, and if it really wants to cooperate, Vientiane must not immediately expose its stuffing, so Lin Han had no choice but to refuse.
"Don't ask too much about the laboratory, and don't tell too much. He coughed twice, and then changed his words, "Is there anything you can do to make the price of the gold bottle higher?"
"Does Lin always want to build a high-end liquor brand?" Du Quan was a little excited when he heard this, "If you want to build a brand, the first step is to limit production." As long as the gold bottle maintains a certain degree of shortage for many years, the price and brand will naturally rise slowly. ”
"In addition, when the fame is bigger, we can also launch a better brewed golden bottle wine, and hype and package it fiercely......"
Lin Han nodded: "This more than 1,000 catties of liquor, let's bottle it today, don't produce more gold bottles for the time being, and the brewing of liquor can begin." ”
Du Quan was silent for a moment: "The domestic liquor market is very developed, and the competition is also fierce. Although we have advanced fermentation technology, we do not have a good recipe, and the liquor can only be regarded as a mid-range liquor. ”
"It's up to you. Lin Han nodded, "As for the name of the liquor, it's called 'sake'." ”
......
The first batch of gold bottles was bottled, almost 1,200 bottles, and the wine bottles were inverted trapezoidal tables, which were carved and had a bit of ancient charm, and looked extremely high.
After all, the aroma of wine is also afraid of low appearance, and so are people.
Subsequently, Lin Han took a few bottles of gold bottles and drove to Qingping Le Hotel.
Since it is a high-end wine, it is naturally a good choice to start selling it from a five-star hotel.
And last time he had dinner with Director Wang of the Municipal Meteorological Bureau and others, he happened to meet a resident manager of Qingpingle, named Hailiang, and the two had occasional contact.
Hailiang looked to be in his thirties, wearing a smart suit, and was a little surprised when he saw the golden bottle of wine in his hand: "This is the wine made from shiitake mushrooms?"
Lin Han smiled and nodded: "Try it, these bottles will be given to you for free." ”
Hailiang opened a bottle of gold bottle, and the rich aroma of wine overflowed, which made people feel refreshed: "Not bad, not bad." ”
After a glass of gold bottle, he closed his eyes and tasted it for a long time, nodded again and again, and sighed: "Good wine, definitely good wine, and the flavor is very unique, unprecedented." ”
"I didn't expect that shiitake mushrooms could make such a good wine. Hailiang sighed.
Lin Han smiled: "Do you think, can this wine be sold in Qingpingle?"
Hai Liang first asked: "How much can this golden bottle produce? As far as I know, it seems that very few manufacturers can produce a large number of high-quality shiitake mushroom wine. ”
"At present, there are only one or two thousand bottles a year, after all, it is not ordinary liquor, and the process is indeed very complicated. Lin Han said.
"It's only one or two thousand bottles a year, that's rare!" Hai Liang's eyes lit up, "How many bottles do you plan to provide for the hotel every month?"
"How about a hundred bottles a month?"
Hailiang thought for a while: "Yes, what is the price of each bottle?"
Lin Han smiled: "As long as 1998." ”
......
The first batch of golden bottles of liquor was successfully marketed in Qingpingle, and Vientiane needed to provide 100 bottles of golden bottles of liquor to Qingpingle Hotel every month, and the price of each bottle was 1,998 yuan.
After arriving in Qingpingle, the price of the gold bottle directly became 2998, and it was sold as the most high-end type of liquor.
A bottle of wine 2998, for the average person, is definitely very expensive. But for some people who frequented top hotels, it wasn't much of a deal.
Therefore, after a brand new high-end wine was put out, and it was still a rare mushroom wine, it quickly attracted some local tyrants to try.
The unique flavor of the golden bottle wine, as well as the outstanding quality, immediately made these people who have tasted it feel refreshed.
In just a few days, Vientiane Liquor's golden bottle liquor began to show its glory and became a popular liquor in Qingping Le Hotel, and its fame also spread.