Numerous media reports:

"Chi Ling Billion Yuan Diamond Skirt Made for Swarovski VII"

Why is the 100 million yuan diamond skirt dazzling? from the Swarovski Seven Craftsmanship

This wave of reports has won a lot of attention for Swarovski VII, but, after all, the people who eat melons are still interested in beautiful women, and many people don't really care about who made the skirt, so the attention of these reports is still far worse than Chiling itself.

Swarovski VII said that he was basically satisfied, but still hoped that the influence would be greater.

Hu Yiming thought for a while and said, "Add another 50,000 to the budget, and I'll ask Zhiling to help you publicize it again and emphasize this matter." ”

So, Swarovski 7 gave Hu Yiming another 50,000.

At this time, the TV program "Everyday Up" recorded a special session for beautiful men and invited Chi Ling to participate.

At the scene of the show, Chi Ling appeared in a "battle suit", with a small diamond skirt and 20 cm high heels, which made Chi Ling steal the limelight among the models.

Then, in the show, when Chi Ling had a conversation with the host, she inadvertently revealed: The diamond group is all Swarovski VII imported from Germany, with a total of more than a dozen catties, and it is very hard to wear on the body.

After the show was broadcast, Hu Yiming took the opportunity to give another wave of additional publicity to Chi Ling and Swarovski VII.

Swarovski VII is known for its world-class precision cutting technology and dazzling crystal products.

Crystal, to put it bluntly, is artificial glass, and the cost is extremely low.

However, Swarovski VII's external propaganda must not say that he is "imitation crystal", let alone "artificial glass". These words, as soon as you hear them, are full of cheap feelings.

Therefore, Swarovski VII focuses on binding itself to "crystal", calling itself "Swarovski VII Crystal", downplaying "imitation" and "artificial and other factors", and for those who know how to do it, focusing on promoting their own pure, unique cutting and other technological levels.

For most people who don't know how to eat melons, Swarovski VII packages some concepts from time to time to increase their sense of grade.

For example: the Swarovski VII "Silver Crystal" series. To put it bluntly, it is the crystal that casts a silver light in the light. However, many people mistakenly think that it contains silver.

In addition, Swarovski VII's propaganda sells jewelry, a category of words, which suddenly makes it look noble.

While Swarovski VII preached nobility, the price was actually very cheap, so it also occupied a large market.

There was also such a joke on the Internet.

A fine jewelry: You glass seller garbage have the face to say that you sell jewelry?!

Swarovski VII: I'm cheaper than you...

A fine jewelry: I have been dedicated to royalty for generations!

Swarovski VII: I'm cheaper than you...

A fine jewelry: I am the representative of luxury!

Swarovski VII: I'm cheaper than you...

A fine jewelry: Can you not say that you are cheaper than me?

Swarovski VII: .....

Swarovski VII: You're more expensive than me...

When Swarovski VII's propaganda department approached Hu Yiming, they asked Hu Yiming to plan a good hype that could reflect the nobility of Swarovski VII.

At that time, Hu Yiming didn't think of a good hype idea for a while, and he didn't pay much attention to this company, so he didn't pay attention to it.

But now if you want to hype Zhiling, this company can come in handy, and besides, you can charge two dollars for an idea.

Hu Yiming asked Swarovski to create a "diamond skirt" according to Chi Ling's figure, saying that it was a diamond skirt, but in fact, it was inlaid with artificial crystals, and it was initially estimated that the skirt would cost hundreds of artificial crystals.

Many people think that the legendary diamond skirt is really inlaid with diamonds, hehe. The unit of mass (weight) of a diamond is carat, and 1 carat is equal to 0.2 grams. The 3-carat diamond ring has a diameter of 9.4 mm and a height of 5.6 mm. 3 carat diamonds, the price is more than a million. However, if such a large diamond is set in clothes, it is basically invisible.

How much does it cost to get a real diamond dress? There is a designer in Malaysia, with the support of a top jeweler, who spent 30 million US dollars to get a diamond bikini. If you want to get a diamond dress that can be worn at the car show, the price...

After the completion of the "diamond dress" customized by Swarovski VII, Chi Ling tried it on, it was very good, the skirt sparkled in the light, and Chi Ling's temperament was extremely noble. Swarovski VII's cutting process is indeed not simple.

When she arrived at the Beijing International Auto Show, Chi Ling appeared in this "diamond dress" and immediately became the focus of the audience.

This time, Hu Yiming basically didn't spend any money, and the media reported on their own like crazy.

"The Most Beautiful School Float Model Chiling Diamond Skirt Makes a Stunning Appearance"

"Chiling Diamond Short Skirt, School Girl Incarnates as a Sexy Goddess"

Naturally, a skirt made of diamonds cannot cover too many places. As for the name of the school flower, it can only be used once, and in the long run, it is inevitable that the model will take the sexy route.

However, the world's media have gradually learned to headline the party:

"Chi Ling Diamond "Qi P Little Diamond Skirt", Vacuum Sexy Hot Audience"

After the first wave of popularity, Hu Yiming arranged a reporter and began to strengthen the price of the "diamond skirt".

A reporter released a manuscript: "The Most Beautiful School Float Model Chiling Diamond Skirt Costs Over 100 Million Yuan"

This news was immediately turned crazy by major reporters, and the overwhelming news was the news that the diamond skirt cost more than 100 million.

There are also some episodes:

A reporter reported: "Chiling 100 million yuan diamond skirt has flaws"

Contents: This sky-high diamond costume worth hundreds of millions of yuan actually has a small hole in the left chest, which is a bit unexpected. As a particularly important occasion, the sky-high price of clothing has a small hole in the chest, ladies and gentlemen? Is it a flaw that does not hide Yu or Yu does not hide a flaw?

Hu Yiming glanced at the picture of the article, and it turned out that there was an extremely inconspicuous hole on the left chest of the clothes. These reporters, really good, even caught this.

However, this little episode basically had no impact on the entire hype event, and Chi Ling steadily gained the biggest attention from this auto show. And the BMW car behind Chi Ling has also become the biggest winner of the auto show because of this incident.

BMW paid Hu Yiming's planning fee of 300,000 yuan.

Swarovski VII except

On May 8th, "Everyday Upward" recorded a special session of beautiful men, not long ago at the BJ Auto Show because of a hip-length small diamond skirt popular car model Li Yingzhi appeared in a "suit", the small diamond skirt and 20 cm of high heels, so that Li Yingzhi stole the limelight among the models, Li Yingzhi was on the catwalk and discharged her hips, very hard. Later, Li Yingzhi revealed that the diamonds were all Swarovski imported from Germany, with a total of more than a dozen catties, and it was very hard to wear them.