After Zhang Xiaotian entered Huaqing University, he would find time to chat with Hu Yiming every half a month as agreed. Hu Yiming no longer specifically handles Zhang Xiaotian's hype, but he will still give Zhang Xiaotian some guidance from time to time. For example, participating in the intelligence-based TV show "The Best Brain". For example, let the family arrange internships in some internationally renowned companies, etc.

Zhang Xiaotian's matter came to an end, Hu Yiming thought about it for a while, he hadn't given some new hype to the etiquette model team for a long time, and he had to arrange it.

Due to the previous hype, although Hu Yiming himself has not yet become known throughout the country, in the marketing circle, there are more and more well-known companies that come to the door.

In the second half of 2010, the auto show is about to start again, and the publicity department of BMW tasted the sweetness last time, and this time found Hu Yiming, hoping to play a big game again.

Hu Yiming thought about it for a while, car models, sexy is the eternal theme, but Dandan is sexy because there is no other way. And Chi Ling, who took the school flower route before, and will become the pillar of the company's model team in the future, can't just be sexy.

Hu Yiming decided that the next positioning for Chi Ling is: noble.

The same is to wear less, the same is to be a car model, but it can also be noble if it is planned properly.

Hu Yiming sorted out the merchants seeking cooperation in his hand and selected a suitable one: Swarovski VII.

Swarovski VII is known for its world-class precision cutting technology and dazzling crystal products.

Crystal, to put it bluntly, is artificial glass, and the cost is extremely low.

However, Swarovski VII's external propaganda must not say that he is "imitation crystal", let alone "artificial glass". These words, as soon as you hear them, are full of cheap feelings.

Therefore, Swarovski VII focuses on binding itself to "crystal", calling itself "Swarovski VII Crystal", downplaying "imitation" and "artificial and other factors", and for those who know how to do it, focusing on promoting their own pure, unique cutting and other technological levels.

For most people who don't know how to eat melons, Swarovski VII packages some concepts from time to time to increase their sense of grade.

For example: the Swarovski VII "Silver Crystal" series. To put it bluntly, it is the crystal that casts a silver light in the light. However, many people mistakenly think that it contains silver.

In addition, Swarovski VII's propaganda sells jewelry, a category of words, which suddenly makes it look noble.

While Swarovski VII preached nobility, the price was actually very cheap, so it also occupied a large market.

There was also such a joke on the Internet.

A fine jewelry: You glass seller garbage have the face to say that you sell jewelry?!

Swarovski VII: I'm cheaper than you...

A fine jewelry: I have been dedicated to royalty for generations!

Swarovski VII: I'm cheaper than you...

A fine jewelry: I am the representative of luxury!

Swarovski VII: I'm cheaper than you...

A fine jewelry: Can you not say that you are cheaper than me?

Swarovski VII: .....

Swarovski VII: You're more expensive than me...

When Swarovski VII's propaganda department approached Hu Yiming, they asked Hu Yiming to plan a good hype that could reflect the nobility of Swarovski VII.

At that time, Hu Yiming didn't think of a good hype idea for a while, and he didn't pay much attention to this company, so he didn't pay attention to it.

But now if you want to hype Zhiling, this company can come in handy, and besides, you can charge two dollars for an idea.

Hu Yiming asked Swarovski to create a "diamond skirt" according to Chi Ling's figure, saying that it was a diamond skirt, but in fact, it was inlaid with artificial crystals, and it was initially estimated that the skirt would cost hundreds of artificial crystals.

Many people think that the legendary diamond skirt is really inlaid with diamonds, hehe. The unit of mass (weight) of a diamond is carat, and 1 carat is equal to 0.2 grams. The 3-carat diamond ring has a diameter of 9.4 mm and a height of 5.6 mm. 3 carat diamonds, the price is more than a million. However, if such a large diamond is set in clothes, it is basically invisible.

How much does it cost to get a real diamond dress? There is a designer in Malaysia, with the support of a top jeweler, who spent 30 million US dollars to get a diamond bikini. If you want to get a diamond dress that can be worn at the car show, the price...

After the completion of the "diamond dress" customized by Swarovski VII, Chi Ling tried it on, it was very good, the skirt sparkled in the light, and Chi Ling's temperament was extremely noble. Swarovski VII's cutting process is indeed not simple.

When she arrived at the Beijing International Auto Show, Chi Ling appeared in this "diamond dress" and immediately became the focus of the audience.

This time, Hu Yiming basically didn't spend any money, and the media reported on their own like crazy.

"The Most Beautiful School Float Model Chiling Diamond Skirt Makes a Stunning Appearance"

"Chiling Diamond Short Skirt, School Girl Incarnates as a Sexy Goddess"

Naturally, a skirt made of diamonds cannot cover too many places. As for the name of the school flower, it can only be used once, and in the long run, it is inevitable that the model will take the sexy route.

However, the world's media have gradually learned to headline the party:

"Chi Ling Diamond "Qi P Little Diamond Skirt", Vacuum Sexy Hot Audience"

After the first wave of popularity, Hu Yiming arranged a reporter and began to strengthen the price of the "diamond skirt".

A reporter released a manuscript: "The Most Beautiful School Float Model Chiling Diamond Skirt Costs Over 100 Million Yuan"

This news was immediately turned crazy by major reporters, and the overwhelming news was the news that the diamond skirt cost more than 100 million.

There are also some episodes:

A reporter reported: "Chiling 100 million yuan diamond skirt has flaws"

Contents: This sky-high diamond costume worth hundreds of millions of yuan actually has a small hole in the left chest, which is a bit unexpected. As a particularly important occasion, the sky-high price of clothing has a small hole in the chest, ladies and gentlemen? Is it a flaw that does not hide Yu or Yu does not hide a flaw?

Hu Yiming glanced at the picture of the article, and it turned out that there was an extremely inconspicuous hole on the left chest of the clothes. These reporters, really good, even caught this.

However, this little episode basically had no impact on the entire hype event, and Chi Ling steadily gained the biggest attention from this auto show. And the BMW car behind Chi Ling has also become the biggest winner of the auto show because of this incident.

BMW paid Hu Yiming's planning fee of 300,000 yuan, and paid another 200,000 yuan for Chiling's appearance and props use fee.

In addition to providing the prop of "Diamond Skirt", Swarovski 7 also paid Hu Yiming a planning fee of 100,000 yuan.

After the incident, Hu Yiming used the way of revealing secrets to publicize Swarovski VII, so that everyone slowly knew that the "diamond skirt" was made by Swarovski VII, so as to transfer the influence of the incident from the auto show and the car model to Swarovski VII's enterprise.