Liu Hong quickly forgot about the trivial housework and put all her energy into work.

On July 6, Liu Hong presided over the work summary of Anxi TV in the first half of the year and the mobilization meeting to complete the goals and tasks in the second half of the year. According to the actual situation of the completion of the tasks of each department in the first half of the year, she decided to temporarily adjust the goals and tasks set at the beginning of the year, and re-signed the target responsibility letter with the directors of each department, clearly stipulating that by the end of the year, the departments that exceed the tasks will be rewarded, and the departments that have not completed the tasks will be severely punished.

She firmly believes that there will be brave men under the reward.

Liu Hong also deliberately kept a hand: the task targets given by those directors who obeyed the command could be completed or exceeded as long as they worked hard; the tasks assigned to those directors who were disobedient and had to be reluctantly used were unattainable.

The department directors who were taken care of by Liu Hong were all grinding their fists and full of enthusiasm, doing everything possible to fulfill the task targets, and striving to get the excess rewards by the end of the year; the department directors who were suppressed by Liu Hong knew that they could not complete the target tasks, but they had no choice but to hold on to the façade for the sake of the little black gauze hat on their heads.

Kang Jiangchuan, the director of the news channel, took the deputy director Dong Xiaoli to find Liu Hong. He reported with an embarrassed expression: "Liu Tai, our channel worked hard last year to complete 7 million, and in the first half of this year, it was not bad, that is, 4 million. The 10 million tasks you set for our channel are really too heavy, and we can't complete them anyway. In this way, the wages and bonuses of employees will be affected by the end of the year......"

Liu Hong has always liked his subordinates to accept tasks unconditionally, and he hates bargaining with his superiors the most. Before she could finish listening to Kang Jiangchuan's statement, she reprimanded loudly: "Director Kang, there is no problem in lowering the task, I can set you a task of 2 million or even 1 million, may I ask where the wages of your channel employees come from? Do you use the money in your passbook to pay everyone's wages? Do you know that we are a unit with a shortfall appropriation, and if we don't generate income, we won't be able to get the full salary, are you embarrassed to come here to complain and cry out for grievances?"

Kang Jiangchuan was silent.

Liu Hong turned her face to Dong Xiaoli and shouted: "If the 10 million advertising task can be easily completed, what else can I do with a powerful person like you and a big income generator to the news channel?"

Dong Xiaoli lowered her head in shame: "I strive to work hard to complete the task." ”

Liu Hong affirmed in a high tone: "It's not about fighting, it's about accomplishing it!"

Kang Jiangchuan estimated in his heart that Liu Hong was planning to change the dynasty, so he didn't say anything more, and walked out of Liu Hong's office sullenly.

Liu Hong watched Kang Jiangchuan leave gloomily, and asked Dong Xiaoli in a low voice: "Is it really impossible to complete 10 million?"

Dong Xiaoli nodded, and then said, "I estimate that it is best to reach 900." ”

Liu Hong pondered for a while and said, "There will definitely be difficulties. There are always more solutions than difficulties. As long as you work hard, the results will be good. By the way, if Kang Jiangchuan resigns and quits, who do you say is the most suitable channel director?"

Dong Xiaoli thought for a while and said, "Hmm...... The East should be fine. ”

Liu Hong didn't squeak when she heard it.

Liang Jincai, the CEO of Liangzhou Jushi Advertising Co., Ltd., often calls Liu Hong long-distance times, revealing his hope for advertising cooperation with Anxi TV. He also sent Peng Yunqi, deputy general manager of the company, and Lin Yuan, the manager of the customer department, to Anxi on a business trip to discuss advertising cooperation.

Liu Hong met with the guests in Liangzhou very warmly, and was very interested in the cooperation between the two sides, and readily agreed to study and consider it again, and then arranged for Wu Shifei to set up a banquet to entertain Peng Yunqi and his party.

Lin Yuan did not attend the fair.

Liu Hong set up a banquet for Lin Yuan alone in another hotel, carefully ordered a few signature dishes of the hotel, and chatted with Lin Yuan while eating.

Liu Hong carefully inquired about the specific situation and social background of Jushi Advertising Company.

Lin Yuan smiled and told Liu Hong: "Sister, Jushi Advertising Company has a big background, is very reliable politically, and has very strong economic strength. If you work with them, it will be of great benefit to both the public and the private. My sister will definitely be able to achieve good political achievements. Don't worry. ”

Lin Yuan took out a clothing bag, handed her a set of high-end fashion specially given to Liu Hong, and asked her to go to the bathroom to change into it and give it a try.

As a return gift, Liu Hong also gave Lin Yuan a cashmere coat from the real estate.

The next day at work, Liu Hong wore the sky-blue suit and skirt and black half-high heels that Lin Yuan gave her, and appeared elegantly on Anxi TV. Perhaps in order to show everyone her style, Liu Hong stayed in the compound of the TV station for a while, inspecting the lawn for a while, and checking the environmental sanitation in the corner of the wall.

People who saw Liu Hong praised Director Liu's elegant temperament and brilliance.

Liu Hong's little vanity was satisfied, and she smiled happily.

After careful observation and analysis, Liu Hong adjusted the division of labor among the team members. She decided to let Wu Shifei replace Huang Wendao in charge of advertising operations, and opened the bottleneck of advertising operations with the help of his vigorous and resolute work methods. She had a long talk with Wu Shifei for a morning, and gave him her business philosophy and plan for the future.

Wu Shifei was a quick-witted person, and quickly ignored Liu Hong's work intentions and resolutely carried out his work in accordance with the principles she had formulated.

A few days later, Liu Hong had a long talk with Wu Shifei and arranged for him to lead a team to Liangzhou to inspect the actual situation of Jushi Advertising Company and several TV stations that cooperated with it.

Compared with other leading cadres of the television station, Wu Shifei, who was born in the military, has the greatest advantage of unconditionally obeying the orders of his superiors. This is also an important reason why Liu Hong attaches great importance to him.

Wu Shifei took Dong Xiaoli, Dongfang and others to Liangzhou to inspect quickly, exchanged experiences in the hotel every night, studied and judged the work, and wrote a report with a lot of information and careful analysis.

Liu Hong carefully reviewed the inspection report submitted by Wu Shifei, questioned Wu Shifei many times about some unclear points in the report, and asked him to revise it again and explain it clearly. After revising it several times in this way, until he couldn't see any problems, Liu Hong arranged for Wu Shifei to make a report at the special meeting of the team.

Even if Liu Hong was so cautious, she encountered unexpected problems. At the special meeting of the team, because Liu Hong had communicated with Cao Jianhua and Wu Shifei in advance, both of them undoubtedly expressed their support for cooperation with Jushi Advertising Company.

The deputy station chief who succeeded Wu Shifei in charge of administrative logistics was called Xin Xiangdang, who was also a cadre who had been transferred from the army. He is not familiar with the advertising business for the time being, so his attitude is ambiguous and noncommittal.

The deputy director in charge of technology is Long Yugang, the former director of the technical department, who was promoted by Yu Siwei when he was the director. He has always been outspoken and fast-talking, a little reckless in his speech, and Liu Hong is not very temperamental, and his work philosophy and methods are not consistent.

After listening to Wu Shifei's inspection report, he opened his mouth and asked: "Is it true that all the advertising fees that advertisers handed over to the TV station in the past will first be handed over to Jushi Company, and then they will hand over the agreed amount to the financial department of the TV station?"

Wu Shifei replied, "Yes." ”

Long Yugang then asked, "Why?"

Wu Shifei replied: "They have contracted all of our advertising, and after handing over the agency fee we should have from the advertising money received, the excess is earned by others." ”

Long Yugang asked reluctantly: "Why don't we make the extra money ourselves, and let others earn it?"

Wu was speechless for a while.

Liu Hong said with a smile: "Longtai, because our own advertising team can't complete the task and can't make those extra money." That's why the Jushi company was called to contract. ”

Long Yugang still asked reluctantly, "Why can they earn money that we can't earn?"

Liu Hong said with a smile: "Because they are in the forefront of reform and opening up, they have novel ideas and modern management methods, and they have a set of scientific methods to open up the market by themselves." ”

Long Yugang said: "We can also send people to the developed coastal areas to study, and learn other people's concepts and methods back to do it ourselves, at least as a state-owned asset advertising expenses should not be suspected of being lost." ”

Liu Hong felt that it was difficult to unify the opinions of the team members at once, so she decided to discuss the matter at the next meeting. Finally, she solemnly warned everyone: "Cooperation with Jushi Advertising Company involves all aspects of interests, and there are bound to be people who will try their best to oppose and even cause trouble." Therefore, before deciding to cooperate with Jushi Company, no one is allowed to leak the slightest bit of information, otherwise it will be dealt with in accordance with party discipline and will not be tolerated!"

In order to prompt Xin Xiangdang and Long Yugang to quickly change their thinking and support their own reforms, Liu Hong successively arranged for them to go to Liangzhou to learn about the situation of Jushi Advertising Company in the name of training and technical inspection.

Xin Xiangdang and Long Yugang visited Jushi Advertising Company and several TV stations that cooperated with it in Liangzhou, and saw with their own eyes the substantial increase in advertising revenue of TV stations, and personally felt the huge social influence of Jushi Advertising Company. After returning from the inspection, Xin Xiangdang and Long Yugang successively found Liu Hong to report his thoughts, solemnly announcing that they firmly supported Liu Hong's reform ideas and completely agreed to cooperate with Jushi Advertising Company.

Seeing that the team members had achieved a high degree of ideological unity, Liu Hong's hanging heart was finally steady, and a relieved smile appeared on his face. She rejoiced at her new victory.

However, how can we persuade the leaders of the municipal party committee and the cadres and workers of the whole Taiwan to change their thinking and support the reform of advertising operations?

She decided to first report her thoughts to Yang Weimin, secretary of the municipal party committee, and strive for strong support from her superiors.

Liu Hong made an appointment to meet through Yang Weimin's secretary, and then rushed to the municipal party committee early to wait.

Yang Weimin warmly received Liu Hong, inquired about the progress of the reform of the television station in every detail, and encouraged Liu Hong to carry out bold reforms, not only to learn from the good experiences and good practices of other places, but also to find a unique way to explore and sum up his own experience.

Empress Liu listened to Yang Weimin's encouragement, her heart instantly became hot, her eyes were hazy and blurred, and she reported while the iron was hot: "Thank you Secretary Yang, every time I talk to you, I am deeply educated and encouraged, and my work is more motivated." I discussed with the team members and planned to contract the advertising of the TV station to professional companies in the society, so that they could use advanced business methods to generate income for us. We do our best to do a good job of all kinds of programs. ”

Yang Weimin nodded and said, "This idea is very good. I strongly support it. However, I also want to remind you that first of all, do the thinking of the workers, and don't make people's hearts scattered and the city full of wind and rain. Second, we must choose a good partner for cooperation, with good economic strength and social credibility, and don't run away after a few days and leave us on the dry beach. Third, it is necessary to strengthen the education of the cadres and workers of television stations on the rule of law, so that our comrades must not fall under the sugar-coated shells and pomegranate skirts of businessmen. Fourth, you can learn from the practice of Beijing Television Station and carry out more activities that bring both social and economic benefits to the next level, so as to expand your popularity. ”

Liu Hong said: "Please rest assured that Secretary Yang and the Municipal Party Committee will never live up to the trust, resolutely implement the principles and policies of the Municipal Party Committee, and make Anxi TV bigger and stronger." ”

After Liu Hong returned to the TV station, she immediately convened a meeting of the team members, conveyed Yang Weimin's instructions, and then encouraged everyone: "Our team members must strengthen their confidence, work hard, and repay Secretary Yang and the municipal party committee for their meticulous care and strong support for the TV station with excellent results." ”

Cao Jianhua asked worriedly: "The municipal party committee has passed this pass, but what should we do with this pass for cadres and workers?"

Liu Hong fell into contemplation again.