In addition to advertising revenue, Anxi TV has a wealth every year, that is, it has the target of introducing 20 episodes of overseas TV dramas. Because it did not have the strength to translate and distribute, Anxi TV resold the introduction index to a social program company to make a lot of money. After the social program company organizes personnel to translate and dub, it will be distributed in the form of cooperation between the two units, and the money from the sale will be deducted from the TV station, which is the money they earn.

With the deepening of reform and opening up, overseas TV dramas are increasingly on China's TV screens, which are warmly welcomed by the majority of audiences, thus occupying prime time. As a result, the introduction index is very tight, and it has become a hot and swashed, and the price is getting higher and higher.

Liu Hong felt that this was a good opportunity to sell at a price, and decided to break the practice of selling the introduction index to the Pacific Film and Television Program Distribution Company every year, so she arranged for Ding Yan, director of the editor-in-chief office, to contact several film and television program distribution companies and ask these companies about their bids for the introduction of overseas TV dramas.

After many inquiries and careful comparisons, Ding Yan found that Shanghai Mingyue Film and Television Program Distribution Company had the highest bid among several companies.

As a result, Liu Hong held a special meeting of the Taiwan team to study and decide to resell the introduction indicators to Shanghai Mingyue Film and Television Program Distribution Company.

In this way, Anxi TV has maximized its interests, and this TV station alone earned an extra 2 million yuan that year. Everyone admired Liu Hong's shrewd calculations.

On the eve of the Mid-Autumn Festival, Liu Hong took Dong Xiaoli to Shanghai on a business trip. During this period, they met with Lu Qiang, general manager of Mingyue Film and Television Program Distribution Company.

Lu Qiang very warmly invited Liu Hong to dinner at the Shanghai Renjia Hotel.

At the banquet, he diligently gave Liu Hong and Dong Xiaoli a box of Suzhou-style moon cakes each, and opened the box of moon cakes given to Dong Xiaoli on the spot, and talked about the workmanship, filling, taste and history of Suzhou-style moon cakes, and also said that the box of moon cakes given to Liu Hong was another flavor, and due to the relationship of time, he would not introduce it on the spot, and asked Liu Tai to taste and appreciate it himself after he went back.

Liu Hong returned to the hotel where she was staying from the hotel, first washed up for a while, and then opened the box of mooncakes with curiosity. She was surprised to see that there were only two mooncakes in the box, and a large pile of RMB was placed in the rest of the place!

Liu Hong picked up the money and counted it, a total of 100,000 yuan.

Liu Hong thought to herself, we have already offered them the highest price, and they can actually give me a rebate of 100,000 yuan, which shows that they still make a lot of money. No, they're too cheap.

The next day, Liu Hong and Dong Xiaoli returned to the senior management of Mingyue Film and Television Program Distribution Company according to the local etiquette.

In the middle of the meal, Liu Hong took out the box of moon cakes from her pocket, gently put them in front of Lu Qiang, and pretended not to know anything and said, "Mr. Lu, I forgot to tell you yesterday that my body is allergic to desiccated coconut and can't enjoy it." I think this box of mooncakes is quite valuable, so you might as well give it to someone else. ”

Lu Qiang listened to Liu Hong's words, the smile on his face froze suddenly, and he suddenly felt that the situation was a little bad in his heart.

Liu Hong continued: "Mr. Lu, I almost forgot, a program distribution company contacted me last night, and the price they offered was 500,000 yuan higher than yours. ”

Lu Qiang hurriedly explained: "Liu Tai, you are really the most considerate leader I have ever seen! This is a little bit of my personal heart, please don't see it. ”

Liu Hong said with a smile: "Since we are a cooperative relationship, there is no need to be polite. Well, how about you add 250,000 to the original one?"

Lu Qiang's face barely squeezed out a smile, gritted his teeth and said, "200,000, Liu Tai will leave us a little money to run away." ”

Liu Hong turned her head and pretended to ask Dong Xiaoli's opinion.

Dong Xiaoli didn't know the reason, and thought that the price was already very high, so she nodded in agreement.

Liu Hong smiled with satisfaction and said, "Okay, deal." ”

In this way, Liu Hong laughed at Lu Qiang, a shrewd person on the beach, and pulled back another 200,000 yuan for the TV station.

At the end of November, Liu Hong convened a meeting of the deputy directors in charge of advertising of each channel to summarize the advertising management work, analyze the current advertising market, and find solutions to difficulties together.

The deputy directors said that this year's market is very sluggish, and the task of generating income is too heavy, and the target tasks assigned by Taiwan will definitely not be completed by the end of the year.

After hearing these words, Liu Hong enthusiastically encouraged everyone to continue to work hard.

At the end of the year, as predicted, the whole Taiwan did not complete the advertising revenue generation task, and the total amount fell by 15% compared with the previous year.

Liu Hong held the financial statements and was very anxious: without money, there was no way to talk about career development, and there was no way to talk about retaining talents.

She told Wu Shifei many times that after all, the staff of the TV station are studying and engaged in news and propaganda, and they are not professional management personnel, and their business awareness and management ability are very limited. If you blindly increase the task, it will only backfire and cause dissatisfaction among employees. However, if there is no money in the pocket, how can the life of the television station live? How will everyone's salary be paid? Only by practicing professional advertising agencies can we get out of the quagmire at present. Therefore, the implementation of the advertising agency system is the best way out of the current predicament, and Liangzhou Jushi Advertising Company is the most suitable partner.

Liu Hong did not forget to fulfill her mid-year promise at the year-end work summary meeting of the TV station, and rewarded the principal and deputy directors of the department with 50,000 yuan and 30,000 yuan respectively for completing the advertising revenue generation task.

The cadres who received the award raised their eyebrows and were full of ambition.

For the first time in the history of Anzai TV, such a high reward was given. This award not only shook the hearts of all employees in Taiwan, but also shook the Bureau of Radio, Film and Television and the Anxi Municipal Party Committee and Government. People praised Liu Hong's courage in reform, and they sent people to study and learn from the scriptures.

However, Liu Hong did not severely punish those department leaders who did not complete the task of advertising revenue generation, but only canceled their qualifications for evaluation as a warning.

These middle-level cadres also thanked the awe-inspiring Director Liu from the bottom of their hearts.

Immediately after New Year's Day in 2001, Liu Hong convened a work mobilization meeting attended by all workers in Taiwan to promote her new reform measures with great fanfare.

First of all, Wu Shifei read out to the workers the situation and analysis report on the completion of the advertising revenue generation task by various departments in 2000.

Then, Liu Hong officially announced: "In view of the fact that all departments and channels can not complete the task of advertising income, which directly affects the salary income of employees and dampens the enthusiasm of employees, the leading group of the TV station has decided to collectively study and decide: from 2001 onwards, the advertising income generation tasks of various departments and channels will be cancelled, and Liangzhou Jushi Advertising Co., Ltd. will act as the sole agent of all channels of the TV station. In 2001, the advertising agency fee for the whole Taiwan was 20 million yuan. This is the net income after deducting costs, which is an increase of 5 million, or 33.33%, compared with the 21 million generated by Taiwan in 2000 and the net income after deducting costs of 15 million. ”

Listening to Liu Hong's resolute and decisive declaration, the employees were stunned at first: in the past, there would always be some gossip about what new policies the TV station was going to implement in advance, and everyone would discuss it for several days. This time, the decision to implement the advertising agency was so strict and seamless, without warning, like a thunderbolt suddenly flashing out of the clear sky, which made everyone dizzy for a while, dazed and at a loss.

Liu Hong's keen eyes swept the venue and observed the expressions on the faces of the employees. What she is most worried about is that someone will jump up on the spot to oppose it, causing an embarrassing situation, because handing over advertisements to other people's agents is equivalent to cutting off some people's financial resources.

Employees whispered to each other, wondering whether to rejoice in the cancellation of advertising revenue generation tasks or to grieve at the loss of being kept in the dark. Some people whispered: "Such an important matter will not pass through the workers' congress! It is clearly a black-box operation!"

Seeing that the overall situation was stable and controllable, Liu Hong went on to announce: "The existing advertising revenue generation personnel don't have to worry about their own work. All of us went to the Anxi branch of Jushi Advertising Company as salesmen and participated in the whole process of advertising operation. All departments and channels of the whole station should have a sense of the overall situation and a sense of service, and fully cooperate with the operation of Jushi Advertising Company. ”

In the evening, Liu Hong returned home and didn't care about eating and drinking, so she sat on the sofa and began to call Dong Xiaoli, Ding Yan, Feng Qin, Xiaoyue and others, wanting to understand the reaction of the employees after the meeting was dismissed.

At this moment, Dong Xiaoli is sitting at home sulking. She thought that she had done so many things for Liu Tai, so she was naturally Liu Tai's cronie and confidant, and she didn't expect that when it came to such a major event as her own work change, Liu Tai didn't reveal a trace of her style. Her heart was filled with a sense of loss and disappointment.

The phone on the coffee table rang.

Dong Xiaoli stretched her neck to see that the caller ID was Liu Hong's home phone number. She got up and went to the bathroom to remove her makeup, deliberately not answering Liu Hong's call.

Half an hour later, Liu Hong's call came in again.

Dong Xiaoli reluctantly picked up the microphone while swallowing melon seeds.

"Xiao Dong, I've been looking for you for a long time. Why don't you answer the phone? Are you feeling unwell?" Liu Hong's concerned voice came from the microphone.

Dong Xiaoli spit out the melon seed skin in her mouth and replied lazily, "Hmm." I'm so tired today that I just fell asleep. ”

Liu Hong still said with concern: "You must not get sick." Now is a critical time, and TV stations need talents like you to take the lead. ”

Dong Xiaoli pursed her mouth and said: "What kind of talent am I? At best, I am a cabbage that no one pays attention to!"

Liu Hong said in a critical tone: "I know you have emotions about the cooperation between TV stations and Jushi advertising companies, but you can't make so much money." If I don't have money, how can I, the director, be the director? The most difficult errand in the world is to be in charge. ”

Liu Hong continued: "I have always wanted to discuss the issue of advertising cooperation with you, but the leaders above are very strict, and no one is allowed to run away before making a collective decision. You have to understand me. I have assigned you an important position in the company. If you study and observe well, we will count on you in the future when we advertise ourselves. ”

Liu Hong spent nearly an hour communicating with Dong Xiaoli, and mastered which employees opposed cooperation and which employees complained behind their backs.

Dong Xiaoli kindly relieved Liu Hong and said: "Liu Tai, as long as everyone can get benefits, they won't talk nonsense." ”

The next day at work, Liu Hong convened a meeting of middle-level cadres in Taiwan to forcefully refute the noise that appeared in cooperation with Jushi Advertising Company.

After enumerating the various benefits of cooperating with Jushi Advertising Company, she sternly admonished everyone: "You are middle-level cadres, and you are the key to implementing the correct policy decisions of the Taiwan leaders. You are at the forefront of reform, and you are the vanguard of the leaders! At the critical moment, not a single one can drop the chain!"

The deputy directors expressed their firm support for cooperation with Jushi Advertising Company one by one.

Middle-level cadres also spoke one by one to express their opinions.

Listening to everyone's speeches, the corners of Liu Hong's mouth finally showed a smile of relief. She soberly realized that after the policy was established, the most important thing was the cadres who implemented it. As long as there are no problems in the contingent of cadres, the reform will be more than half successful.

Soon, Anxi TV officially signed a cooperation agreement with Liangzhou Jushi Advertising Company.

Liu Hong saw that the reform of the TV station was making great strides in the direction she had guided, and she was full of joy and high spirits. She hopes that her career will be smoother and smoother, and she will be able to develop her ambitions and achieve her lofty ambitions, so she changed her broadcasting name to Liu Hong.