Chapter 24 New Business Models

After listening to Hu Yiming's ridicule, Chi Ling was the first to answer: "I want to be beautiful, just to help you save face, I have a boyfriend."

Bai Yaqin: "I confessed, but you didn't agree." And if you promise me, you won't be able to like anybody else. “

Dandan: "That's right, if you choose one of us, we might want to consider following you." However, look at the quality of your ex-girlfriend is really average. “

Hu Yiming snorted and said, "Just kidding, thank you for your help this time." The meeting was adjourned. “

Zhiling and Bai Yaqin left, and Hu Yiming left Jin Ge, Xiaoxiao, and Dandan to discuss another plan.

Hu Yiming said: "Okay, now the etiquette model team has a good income, our original business, college students part-time intermediaries, and time-consuming, and bad reputation, I want to find a way to deal with it." ”

Hu Yiming also said: "College students looking for jobs with us, pay 80 yuan introduction fee, we will provide them with interview opportunities for four years without limit, the agent can get 10 yuan, and we earn 70 yuan for a college student." We can earn tens of thousands in the peak season, and the cost is only enough in the off-season. ”

"There are more than 100 vocational universities in Beijing, with nearly one million college students. Every year, more than 200,000 college students graduate and more than 200,000 new students enroll, half of whom will try their hand at work-study. Even if there are 100,000 people a year, the part-time intermediary fee can be 7 million. ”

"We don't even have a 10% share in this market. ”

Jin Ge said: "That's right, but there are dozens of part-time intermediaries like us in the market now. The companies we work with are not exclusive, they are shared by everyone. To put it bluntly, anyone can help these companies recruit people. ”

Xiaoxiao said: "Jin Ge is right, 10% of the market share is not easy to achieve." ”

Hu Yiming said: "This is what we have to focus on today. Let's talk about the first direction first, can we make more money on the corporate side?"

Jin Ge: "On the enterprise side, due to the vicious competition of dozens of part-time intermediaries in Beijing, we provide part-time personnel in the past, and the company does not pay fees, and we have to take money to give gifts." However, some companies feel that it is more troublesome to train part-time employees and pay wages, and we can make some money if they are fully outsourced. But before we were not strong enough, only a few small orders used this model. To serve a large enterprise, we have to have a team. ”

Dandan: "It's still a ceremonial model that makes a lot of money." However, college student resources are our current source of etiquette models. ”

Hu Yiming laughed: "The etiquette model team must now be the core money-making direction, as for the training of part-time personnel and the payment of wages, don't earn it, it's thankless." On the corporate side, we use college students' part-time jobs to make connections, and then the focus is to make money from speculation. ”

"Although now we have come up with various ways to gain the trust of college students. However, in the actual recruitment process, many college students are still reluctant to pay intermediary fees. It mainly depends on the power of agents, and classmates from the same school are more trusting. ”

Jin Ge said: "Now these agents, no one regards this as a long-term career. Some people feel embarrassed to earn money from their classmates, and those agents who do a better job won't work too long, so they are looking for internships. What really works long is that the new students are motivated to enroll every year. ”

Hu Yiming summed it up: "The problem now is that we have to have a way to stimulate the enthusiasm of agents." ”

Xiaoxiao said at this time: "Stimulate the enthusiasm of the agent and give them more commissions?" Or reduce the intermediary fee of the student to reduce the difficulty of the agent's work?"

Hu Yiming replied: "The intermediary fee for students is lowered, and even one day, we can not charge the intermediary fee for college students, this is my ideal." But judging from the current actual situation, those who are generally willing to pay money don't care about 80 yuan. If he refuses to pay, he will not come if you take 50. As for the agent, it is difficult to arouse their enthusiasm fundamentally if they recruit an extra 10 yuan or 20 yuan. ”

"If you want to expand at a low price, you have to be tempted to do so, but if you want to expand at a low price, it will affect our revenue, and we can't use it lightly right now. I thought about it for two months, and I think the most reliable way is to bind the interests of the agent!"

"Interest binding?" Jin Ge asked, "What kind of interest binding law?"

Hu Yiming smiled mysteriously: "As an agent, it seems that what we do is someone else's business, we make a lot of money, and the agent thinks that he will drink some soup." But if I had a way to make the agent feel like they were doing their business, would they be at risk?"

Xiaoxiao thoughtfully: "Your truth is right, you are doing your own business, not only are you unwilling to leave, but you are more willing to work hard from the bottom of your heart." But how does this work with the agent? Do we want to give the agent shares?"

Hu Yiming replied slowly: "Of course, it is unrealistic to give shares now, but I recently thought of a trick." Do you know the franchise model of KFC? KFC has about 5,000 stores in our country, but the managers of each store are doing their best. ”

Jin Ge asked at this time: "As far as I know, the franchise model is used more in the catering industry. The benefits of joining are indeed obvious, the franchisee pays a fixed fee every year, and the money earned belongs to himself. But we are college students in the part-time intermediary industry, and we haven't heard of anyone using this model?"

Dandan patted the table and said, "Lao Hu, your idea is a bit interesting, do you mean to let our agents become franchisees?"

Hu Yiming began to explain the details: "The franchise of the catering industry is generally the enterprise to provide the brand and unify the standard. Catering enterprises are specifically to provide unified raw materials. This is very similar to what we have now, first of all, what we provide is the brand of Dream Chihiro Company, we are a formally registered company, with an official website, an office location, and media reports. The core is our cooperative enterprises. ”

"Our previous problem, in addition to the fact that the agent is not working hard enough, is that the capital is too big. As I said before, there are more than 100 universities in Beijing, with nearly one million college students, and they are distributed on the ground of more than 16,000 square kilometers in Beijing, and it is difficult for us to control them strongly. ”

"However, if we take the school as a unit and set up a franchisee in each school, as long as he is willing to work hard, we don't have to worry about the school. It's enough to concentrate on maintaining corporate resources. ”

Jin Ge basically understood, and said: "Brother Hu, what you mean is that we are looking for a person in each school to be a franchisee and pay some franchise fees every year. Then this franchisee goes to recruit college students, and the intermediary fees are all given to him?"

Hu Yiming nodded and smiled: "That's right, that's how to play! In this way, each franchisee is equivalent to doing their own business, and they don't need us to mobilize, they will try their best to recruit people, so they occupy 10% of the market of a school, I think the requirements are too low." ”

Jin Ge also nodded: "This model is good, the question now is, how much is the franchise fee?"

Xiaoxiao also questioned: "The universities in Beijing are nearly 40,000 people in size, and only about 2,000 people in small scales. How do we set the standard of the franchise fee?"

Hu Yiming replied: "This question is simple, there will be new students enrolled every year, so our franchise fee standard will be charged on a one-year basis." The specific numbers are simpler, how many people are in this school, and how much is our annual franchise fee. ”

Dandan pondered for a moment and said: "That is to say, there are 10,000 people in a certain university, and the franchisee will hand us 10,000 yuan in one year, and then he will recruit people at will to collect intermediary fees, and all the fees will belong to him." According to our previous standard of 80 yuan, he will protect his capital if he recruits 125 people in one year, and he will earn 10,000 yuan if he recruits 125 more people!"

Jin Ge said: "This difficulty is really not big, the previous Bai Yaqin recruited more than 30 people in one day." If calculated according to the commission mechanism, it is only more than 300 yuan. If you follow the franchise model, you can really earn a lot. And if some franchisees want to charge cheaper for their classmates, they can also set their own prices, making small profits and quick turnover. But Lao Hu, this seems to be giving too much profit to the agent, how much can we earn?"

Hu Yiming said: "This account is better calculated, millions of college students in Beijing, we will collect millions of franchise fees a year." Looking at it from a distance, can we replicate this model throughout the country? Moreover, this is still the thinking of collecting money from college students, and the fundamental purpose of our play this model is to rapidly accumulate a large number of college student resources. At the same time, let's stop worrying about it ourselves!"

Xiaoxiao: "Okay, Lao Hu, I'll see what you do." ”

Jin Ge: "Earning millions a year, Brother Hu is a big deal." ”

Dandan is still more cautious: "There is no harm in trying this model, but what if not so many people are willing to be franchisees? ”

Hu Yiming was very happy and finally got this simple business he started. In the future, this sector will not consume too much of its own time, and it will be able to concentrate more on its own hype.

Hu Yiming concluded: "In the next few days, we will contact all our campus agents, set this Sunday, and talk to them about our franchise plan." Dandan is right, let's see how these agents react. Before we recruit franchisees in the whole capital, we will first adopt the parallel model of franchisees and agents. As soon as a school recruits a franchisee, it cancels the agent. ”

Hu Yiming said: "I'm ready to move soon, and I try to get this thing done before moving to the new office." How much more world-changing hype is waiting for us to complete!"