"Why, we are selling so well now, why don't we add a production line. According to the information fed back from the marketing and sales department and the production department below, we need to add at least five more production lines to meet our current production and sales needs. Now is a very profitable stage, we can't just watch these orders lose in vain because we can't produce them. Dongzi was a little puzzled. This is also a diǎn that he has been suppressing in his heart, why is it that sales are blocked now, why can't he see the eldest brother Jiang Chen, who he believes in and admires the most. He has to control the scale and speed of production, saying that it is to prevent the market from overheating. This makes it very aggrieved and incomprehensible.

Jiang Chen looked at the excited Dongzi, then picked up the teacup and gestured to him, then drank a cup of tea and said, "Take a sip of tea, what are you doing with such a big fire, such a hot day." ”

"How can I be in the mood to drink tea now, this ready-made money is rushed to give it to us, why don't we want it, this is not a fool (idiot). Dongzi said hurriedly with red eyes.

"You, you still don't see things from a comprehensive perspective. Jiang Chen said to Dongzi: "Have you calculated how much the motorcycle assembly line under our company has increased in the past few years?" Eight in China, plus ten for foreign exports, and two general-purpose production assembly lines, now we alone have 20 assembly lines. Add to that the fact that we have newly expanded these parts factories and production units, have you ever calculated how much money we have invested in this area now? Yes, you may want us to invest in it and earn it back quickly, but if you can't turn it back, have you ever thought about this? ”

"How is it possible, the market is so good now. According to the estimation of domestic first-line experts, the boom period of our motorcycle market should be able to say that before the new millennium, there are still more than ten years of sales period, what is there to fear. Toko retorted.

"Hehe, yes, these experts are right. But you ignore a diǎn, that is, we can know the news, so other people don't know the news? We know that this makes money, then other people don't know about this money? So since we can make money, how can other people just let us make money? If you think about it carefully, in the past two years, our country has only been this ∑≧ dǐng∑≧diǎn∑≧ Xiao ∑≧ said, .⊕.o←s_(); How many motorcycle factories have been established, what Sino-foreign joint ventures, publicly-owned, private small workshops, I think there should always be hundreds. Jiang Chen said with a smile.

"Can they compare with us, the quality of our motorcycles is in the advanced industry in the world. Dongzi was not convinced.

Jiang Chen shook his head and said, "You just thought about them, have you ever thought about ourselves." ”

"Ourselves?" Toko wondered.

"Yes, ourselves. Jiang Chen diǎndiǎn head said: "Think about what we were like a few years ago, and what we look like now." People are not much stupider than us, and I think that some of these companies and manufacturers will catch up with us. So what should we do when the time comes, is it to fight a market battle with them, or to fight this price war with them. And then with this low-level business policy, and then make both sides lose?"

"I 、、、" Dongzi couldn't say anything for a long time, and then said angrily at Jiang Chen: "Then what do you say." ”

"That's one of the reasons I've told you not to rush to ramp up production. Jiang Chen looked at him and said with a smile: "You know that once we want to increase production, then in such a large base, it will be difficult for us to ensure the production quality of our products." Although we have this strict product quality inspection system, once the inspection flow comes up, then the workload of this production product quality inspection system will increase significantly. In this way, the inspection standard presented by it will be greatly reduced. Once this quality problem occurs in the use of our products, it will be easy to shake the credibility and reputation that we have accumulated among the people. Then it will give these emerging manufacturers an opportunity. ”

Seeing that Dongzi didn't speak, Jiang Chen continued: "Do you know, how many motorcycles are produced by these manufacturers in a year? According to the current level of economic development and the development of our motorcycle market, it is far from being able to digest so much production capacity in a year. So at this time, what is the fight, the reputation of the word-of-mouth, that is, the company like ours. And these newly established ones have no faith reputation, or no market, and their motorcycles want to be sold, and they want to eat from our mouths. Then they have to find a way to be the populace to buy their motorcycles. There are only a few such methods, one is of good quality and has a good reputation. This kind of car, even if it is more expensive than the motorcycles produced by other factories, but because of its credibility and its reputation, the public consumers will still buy our account. So what is the other one, that is, the price, and when this price is handed to a certain extent, the people will also buy their accounts. A good product is nothing more than good quality and low price, but the reality is often not perfect, you can't do good things, then you can only do cheap money, as long as you take one, there will always be someone to buy it. ”

"We have all this at a good price and a good price, and our cars are quite good in the domestic and even international markets. And the price is also very cheap, when we first launched it, it was the lowest in China. Dongzi said confidently.

"And now?" Jiang Chen asked, looking at him.

"Now?" Dongzi paused for a moment and then said, "Although our price is not the lowest now, our quality is indeed the best." Those cars that are lower than our price are not very good quality, or even shoddy. Some of the bikes, I've heard they fell apart while riding. ”

"That's it. Jiang Chen said with a smile: "These manufacturers will do everything they can to sell their cars, or grab a piece of food from us. Then in terms of quality, it is not comparable to us, it can only be compared to this price. I didn't think of that one compared to the price, and what about the others. As a result, the price will become lower and lower as they compete with each other. At this time, do you think it is appropriate for us to join in, or can we make money, how much money we make? And now these newly established ones are still beaten down by us before, and the first competitor, or their biggest enemy, is actually us. They don't want to tear a piece of meat out of our mouths all the time. According to your idea, then don't we just stretch the meat in front of them? You have to remember that a company that wants or can grow is not based on quantity, it is based on its efforts, its innovation, and its quality. Cheap products, they can only be used for a while, good things that they will remember for a lifetime. ”

(To be continued.) )