Youwei Technology has been since the launch of the social chat software YY.

In addition to the convenience of users, I made a YY group, and YY voice came out.

But in terms of digging deeper, there is not so much effort.

The main reason is that other products of Youwei Technology have a stronger side than the current social iron triangle, which leads to the overall development of YY social software is still in a lagging position.

And now, with this copy of the planning copy about the launch of the YY software network avatar YY show and the opening of the YY yellow diamond with the unique logo of the member, as well as the launch of a virtual community feeding game YY pet.

As the person in charge of the company's social software, Zhang Ning has been thinking quickly about how long it will take if this plan is completed.

Because, he understood it at a glance. This plan is to maximize the development of YY software's peripheral products, so that YY users can purchase these YY products, so as to stimulate the consumption power of YY groups, and at the same time, YY software can increase viscosity by relying on these novel peripheral products.

It's a multiple-kill thing.

After careful consideration, Zhang Ning said: "Boss... You plan, I watched... If we follow the current plan of our business department....plus we are looking for peripheral art companies to draw, now the Internet companies in Hanzhou because of the last East Lake sword, but it has sprung up a lot, no need to go far to find someone to cooperate, about a month or so, you can make these three products. Especially the YY show, which is the core product of the three... His launch should be very popular. ”

Zhang Ning remembers the content of the plan very clearly.

Three products.

The most important thing is, of course, the YY show written on the first page.

Follow what is written in the proposal.

After this online avatar YY show is made, a YY show mall will be opened on the YY software, and users can change the shape of the virtual character according to their own preferences, such as the character's hairstyle, expression, clothing worn and the scene behind him, etc., and these things need to be purchased in the YY show mall with Y coins. And these props are all time-sensitive products, which can be maintained within a week to a month, and users will have to renew if they want to continue to maintain this avatar.

This move is aimed at which type of people are younger as consumer groups, but this kind of people support YY's huge membership base and are the largest potential spenders.

And YY Yellow Diamond, which is similar to a VIP service.

The method of opening yellow diamond is monthly and yearly.

The monthly subscription is 10Y coins per month.

The annual subscription is 100Y coins per year.

In terms of calculation, the annual subscription is more cost-effective.

As for the special effects of yellow diamonds.

It's like it says in the planning book.

His full name is YY Yellow Diamond Aristocracy.

The word aristocracy is forced.

Those who have recharged YY Yellow Diamond Aristocrats. In addition to having a special yellow diamond aristocratic display on the homepage of the YY profile, which is clear to others at a glance, it can also accelerate the YY upgrade, and at the same time can expand the capacity of the personal album in the YY space... Increase the function of the Yellow Diamond Nobles in the YY space to dress up their own backgrounds, as well as get the super fertilizer and seeds of the Happy Farm for free every day, and also prepare virtual image props for the Yellow Diamond Nobles on the YY Show Mall, as well as get the Yellow Diamond Nobles exclusive gift pack in the YY Pet to feed the pets.

A complete set of services is simply to treat the yellow diamond aristocracy as a super VIP among YY members.

There is only one purpose, and that is to make users pay for it.

As for YY pets.

It's a virtual community feeding game. Like Happy Farm, YY Pet makes money by selling props to feed pets.

In the system established by YY pets, there are only three types of pets for the time being, the first is a bear similar to YYlogo, the second pet is a piglet, the third pet is a puppy, and each pet has a male and female, throughout the whole process of pet growth, including feeding, cleaning, part-time work, learning, games, marriage, laying eggs, travel, tasks, very interesting, in short, it is a pet development system that people look forward to. It is similar to the core of Happy Farm.

No matter what kind of product.

They are all value-added services that have not been tapped by major social software at present.

Let's be honest, looking at the three projects on the proposal.

Zhang Ning himself admired that the boss could think so completely.

Their social software division, after launching the game lobby last year, has not made any achievements in the past three quarters this year.

Now it's done.

After Zhang Ning read the plan, he also said that he would be able to make the products in the plan in a month... Chen Chu was born to engage in technology, and he knew that there was still difficulty, and the social software division could not send most people out to work, so he said: "I asked Lao Tan's department to cooperate with you to establish the YY show mall, and it just so happens that they have experience in Taobao.com." After all, the sooner this planning thing is made, the better it will be for us. ”

Zhang Ning nodded and said, "It's not good to have Lao Tan to help... Their business unit is a brick. I'm going to move to our business unit right away. ”

Zhang Ning is only responsible for technical matters, and he can't think so much about operational arrangements.

Make these products, and their business department has no problem.

But considering that these things are made out to generate income for the company, the company's current operation, even after the establishment of the Y coin system, the monthly flow of the social iron triangle is still no match for an online game. Especially after the decline in the traffic of Happy Farm, most of the consumption of Y coins is used by old users to buy online game point cards and game props in 'Journey to the West'.... These customer groups have been fixed, and in order to stimulate users to recharge a large number of Y coins to buy new products, it seems that a big promotion is needed to let users have surplus food in their pockets.

Thinking of this, Lao Xiao, who has a set of operations, said: "BOSS." All three of these products, though, have a strong appeal. But it is not difficult to guarantee that after our things come out, our opponent Teng Xun will not copy them immediately, so that it is a very short process from the launch of the product to the sale... If you want users to pay, you must first let users have money in their pockets, so that our products are online and users can buy them at any time. ”

Chen Chuliang understood Lao Xiao's worries: "Lao Xiao, you mean, we have to come up with some discounts, so that each of our YY users can recharge a certain amount of Y coins in their accounts, so that when our new products are launched, these people happen to have money, and they can buy them directly? Prevent competitors from copying products in a short period of time to block them?"

Lao Xiao nodded: "This method can actually stimulate our current income." After all, when users recharge Ya coins, they are real cash flowing into our company's husband, even if they don't consume, they are virtual currencies..."

Chen Chu thought for a while and said: "Ordinary promotions, we do them almost every month, except for those users who use them to buy online game point cards and props and some users of Happy Farm, it seems that it is useless for other users to buy Y coins, so our Y currency recharge amount has not changed much.... Even if you are promoting it now, unless it is a free Y coin, it is estimated that only ordinary users will receive it.... Users who can't recharge still won't recharge. And now we have to find a way, so that this group of users who do not have Ya coins in their accounts can also recharge Y coins, just like a person who buys a 10 yuan exchange coupon with 1 yuan, can he put the exchange coupon and not exchange things? Therefore, what we have to do is to cultivate the habit of users using our Y coins, and when they form a dependence, they will naturally be inseparable. ”

"Yes, so, it's still those people who can spend money, and it's impossible to give away Y coins for nothing, this promotion is not easy to do.. I thought about it for a long time, but I didn't think about how to make our existing users able to deposit Y coins. ”

Lao Xiao sighed, a little sad, if the products on this plan book were made earlier, I am afraid that the recharge amount of Y coins will skyrocket every day, but unfortunately, the social software YY itself does not have many props that can be consumed by users, so it can only serve some online game users.

The situation that Lao Xiao said is still a problem. Chen Chuliang crossed his hands, thought about it for a while, and said: "I have a way to let ordinary users buy a 10 yuan exchange coupon for one yuan." ”

Lao Xiao looked at Chen Chuliang and emphasized: "We are all doing online promotions and discounts, and the effect is not great. ”

Chen Chuliang shook his hand. "Old Xiao, why can't you turn a corner. If we can't do it online, we can't go offline?"

Lao Xiao was surprised: "Offline? You mean to sell Y coin exchange coupons online? This is unrealistic, right? Do we have offline sales channels..."

Chen Chuliang really wanted to say that Lao Xiao was too stupid, how could he use such an ancient method? I mean, we can do an offline promotion... For example, we can cooperate with a soft drink company to produce a batch of drinks, no matter who buys such a bottle of drink, you can use the redemption code on the bottle to randomly exchange Y coins on our official website.... In this way, users can not only buy drinks but also get Y coins, which is equivalent to one yuan or even a 10 yuan exchange coupon without spending money. And we just need to sell all the Y coins that can be exchanged for this batch of soft drinks to a certain soft drink company at a discount... I believe that with our existing user base of tens of millions, many soft drink companies that make beverages will be willing to cooperate with us. After all, this kind of publicity is cheaper than the advertising fee for soft drink companies to ask celebrities to endorse. ”

Chen Chuliang's long avenue is actually the one he often saw in his previous life, buy a bottle and get a bottle, or another bottle, or scan the code to draw a lottery, this kind of sales method that relies on soft drinks to make a fuss.

However, it is now used ten years in advance.

That's innovation.

Even when Lao Xiao was said by him, the whole person was stunned.

"Wonderful, BOSS...."Lao Xiao directly patted his thigh and stood up: "This offline sales that rely on soft drinks to exchange is simply breaking the tradition, and only the BOSS can think of it..... However, the company that soft drinks cooperate with should have scale... It is best to be a well-known soft drink company in the country.... The sales volume of these soft drink companies in a year is astronomical. ”

Chen Chuliang said "um": "Lao Xiao, you remind me like this, I thought of a company." ”

Lao Xiao asked, "Is that company?"

Chen Chuliang said: "The Haha Group in Hangzhou.... I have some friendship with the boss of Haha Group..... In the next two days, I went to Hangzhou to see if I could negotiate the business. ”

Lao Xiao's eyes lit up, but he didn't expect the boss to have a wide range of contacts in the real industry: "Haha Group in Hangzhou? That's a giant in the soft drink industry... Boss, do you want me to come with you when you go to Hangzhou?"

Chen Chuliang waved his hand: "No, I'll grab Lao Tan when the time comes... After all, the matter of soft drink redemption codes is still left to Lao Tan. ”

Lao Xiao and Zhang Ning: ......

It's Lao Tan again.

No wonder I didn't have time to ask him out for a drink recently... He can be called the head of the brick department of promising science and technology.