The judge pronounced the verdict in court, and although the Adidas lawyer team lost, their faces were expressionless.

The news immediately spread to the whole world.

Many financial media in China, QQ Financial Network, X-Sports official website, Hufu Street, and the people who have been paying attention to this matter all cheered.

"X-Sports has won the case again!"

"Adidas is asking for his own humiliation, you are killing yourself!"

"Europe also sentenced you to failure, don't make a fuss, obediently remove the Boost shoes from the cabinet, haha~~"

Basketball fans in Europe also received text messages and emails from X-Sports informing them of the outcome of the first lawsuit.

Just when everyone thought they would be able to buy in store soon, another piece of news left everyone confused.

Ladies and gentlemen, you are still too young!

Adidas had just lost the lawsuit on the front foot, turned around on the back foot, and sued X-Sports for the second time for infringement, alleging that this batch of products was suspected of infringing Adidas' mesh knitting technology in shoe mesh weaving technology.

The case was accepted by the Court of First Instance in Paris, and French customs again made a decision to temporarily detain 25 containers, and the second round of investigation quickly initiated the proceedings, with Adidas submitting evidence.

People around the world were stunned.

Fack, can you still do this?

So if the second round of lawsuits is over and Adidas still doesn't win, will the third round of lawsuits be held immediately?

The vamp lawsuit is over, and then the leather lawsuit is fought.

After the leather is finished, the appearance patent will be played.

After the appearance is finished, you can still fight the structural lawsuit of the shoe body.

Could it be that Adidas is ready to use a lawsuit to seize the goods piled up by X-Sports all the time?

Sima Zhao's heart is well known.

Adidas's approach is very clear, completely logical, and in line with the norms, and outsiders cannot legally accuse them, at most they can only criticize them morally.

Practitioners in the global sports industry all sighed.

The fate of offending industry giants is this, this is the cruel business competition.

In fact, everyone can understand that Adidas had to fight a lawsuit with X-Sports for its own future.

If they lose the high-explosive TPU market, then they will definitely fall from a sporting goods giant that can compete with Nike, and a few years later to a second-grade sports brand like Puma, Mizuno, and Decathlon, and Adidas will rely on this high-explosive TPU for the next ten years, and they can't afford to lose.

According to a well-known analyst in the European sports industry, "Adidas needs to delay enough time to catch up with the technology, and the practice of frequent lawsuits is like a foul tactic in basketball." ”

When these words were spoken, many people actually expressed sympathy for Adidas.

I think that when the technology research and development competition was in the past, Adidas was known for its high technology, and the selling point of its products was all kinds of black technology, but now it was forced to a dead end by a small Chinese company, and it had to use the bad tricks of a lawsuit and foul play to delay time.

Time passes, things are not people.

It's sad, it's sad.

Nike is cold-eyed, anyway, high-explosive TPU rubber is not Nike's main product, so let the two of them fight, just to test the attitude of Huaxia.

The enemy of the enemy is a friend, Puma quietly revealed the news to X-Sports, and gave Yang Lei his previous experience of losing to Adidas for free, hoping that X-Sports can stick to it and finally defeat Adidas.

Enterprises such as Onizuka Tiger and Mizuno are watching the fire from the other side, ready to pick up cheap at any time.

Under Armour secretly applauded, hoping that Adidas would kill X-Sports directly, but Under Armour had long hoped that X-Sports would go bankrupt soon because of the sharp decline in sales of sports ribs and the decline in performance.

France's Decathlon, Italy's Fila and Kappa, the United States' New Balance, Converse, and unrelated international giants all have a neutral attitude, and like the four major sports brands in China, they stand by and watch the excitement.

The sports industry bigwigs in various countries around the world have not expressed their position because of economic interests.

But the Chinese people all stopped doing it.

"Shameless foreign capital, get out of China!"

"Boycott Adidas, start with me!"

Starting with the most well-informed college students, various slogans quickly spread throughout the country, creating a whirlwind among young people.

In 2011, Adidas had more than 5,000 franchise stores in China, and the business of these stores was not very good in the past six months, and many of them were holding on.

Now that this has happened, many stores have simply closed their doors and gone to regional dealers to apply for returns.

Large Adidas flagship stores in several provincial cities were protested by angry students holding banners at their doors.

There was no smashing and looting, and the students' protests were very quiet.

The media across the country are frantically reporting on what Adidas has done in France to show the Chinese people in an all-round way.

Obviously losing the lawsuit, he still chases X-Sports like a mad dog and bites, who can bear this?

The common people are angry, these days there are thousands of stores in Huaxia Adidas, almost no business, and they are spurned by all Huaxia people.

"Last time I lost to X-Sports, still don't give up?"

"Huaxia sentenced you to lose, France also sentenced you to lose, what do you want to do, my Adi?"

"Disappointed, you're no longer the Adi you used to be. ”

"It's really ironic, it used to be Impossible-is-nothing, but now it's called adidas-is-all-in, in order to suppress a small Chinese business, are you really All-in?"

"I don't want to wear my Adi sneakers at home anymore, even though I used to be a fan of faith. ”

Countless netizens are sighing and deciding to abandon the Adidas brand.

Many sports stars, as long as they have never endorsed Adidas, are all following the trend and gaining popularity.

Some Weibo influencers with more than one million followers, and stars in the entertainment industry, are all supporting X-Sports, calling on fans to support X-Sports, and give a thumbs up if they don't buy anything, encouraging lawsuits in France.

Annie, Mu Qi Miya, Liu Yan, Zhang Zhe and other related stars issued a statement on Weibo: "I will never cooperate with Adidas and never use Adidas-related products." ”

Following the oath, the fans who built the building exceeded millions.

Yang Mi also made a statement through the agency: "Shocked to hear about the dispute between Adidas and X-Sports brand, Ms. Yang Mi is deeply indignant, from today, Yang Mi Studio has decided to stop cooperating with the Adidas brand, and the negotiation with Adidas advertising endorsement in the Greater China region is invalid." ”

Many national teams in China are not in breach of contract directly because they are under contract.

But a significant number of people greet X-Sports privately, and when Adidas' contract expires, they will abandon the renewal and switch to working with X-Sports.

Tencent gave a timely introduction and allowed netizens to vote, and 96% of netizens said that they would no longer consider buying Adidas products in the future.

Many supermarkets in Shanghai and Beijing have removed cosmetics from Adidas sports.

Seeing that the whole of China, all walks of life, all walks of life, all walks of life, all of them were indignant about this matter, boycotted them, the customer service phone was blown up, the media blocked the door to chase after them, and the senior leaders of Adidas Huaxia Branch finally panicked.

Adidas and Nike are fighting lawsuits year after year, and they haven't seen how the Chinese people are.

Moreover, over the years, Adidas and King Adi have been in lawsuits, and the mainstream media in China are still ridiculing King Adi for engaging in copycats, and high-end people are still sympathetic to Adidas.

Who knows, the lawsuit with X-Sports overseas seems to touch the backlash of the Chinese people?

Two employees of Suzhou Company angrily ripped off their badges and announced their resignation.

The 12 Huaxia foundries jointly stated that they would not accept orders from Adidas after completing the orders at hand.

The leaders of the Huaxia State Administration for Industry and Commerce invited the company's senior management to talk.

Zheng Hu, Jiangsu, Zhejiang, and Suzhou ruthlessly sent a joint review team of industry and commerce, fire protection, taxation, environmental protection and other departments to enter, check the accounts, and inspect the factory.

I can't bear it.

I can't hold on anymore.

The urgent letter of help from the Adidas Huaxia branch was sent to the headquarters in Germany like snowflakes.

It is only then that they realize the seriousness of the problem.

But it was too late.

X-Sports' miserable show is officially staged.

The second batch of 25 containers, which is in the waters off Portugal, is about to reach the coast of France.

The third batch of 25 containers is heading along the coast of Africa towards Europe.

X-Sports organized helicopters, followed ocean freighters from afar, and found people to hype on the Internet in European countries, asking European netizens what to do, are these two batches of sneakers going to be returned the same way?

"Why is it so hard to sell good shoes to Europeans?"

This is a question raised by the homepage of X-Sports' official website, which makes European netizens very angry.

Isn't it true that the best things in the world should be enjoyed by Europeans first?

.。 m.