X-Sports France, the flagship store on the side of the Place de la Bastille, stayed up all night.

At four o'clock in the morning, news came from Houston that the Rockets won by a score of 112-104 to become the 2010-2011 NBA champion.

Celebration, starting from the moment the whistle blows.

The carnival of the Rockets players and coaches, the carnival of the fans at the finals, and the carnival of Chinese fans on the other side of the world.

It was also a carnival of related companies, with X-Sports becoming the biggest winners, and Yao and Lin fighting boots in front of the eyes of basketball fans around the world, and became famous.

The staff at the flagship store immediately took out the banner of Team Rocket's victory and replaced it with handsome posters of Yao Ming and Jeremy Lin, and any posters highlighting Yao and Lin's shoes, they would not let go.

A few hours later, the sky was slightly bright, and the flagship store officially opened.

All the showcases were stocked with the latest sneakers, all the window models were dressed in handsome sportswear, and at 7 a.m., hundreds of customers lined up in the store.

It's a pity that after everyone arrived at the store, only some people grabbed the Yao or Lin shoes with a 3% discount - these are some of the goods that came by air with SF International, and the quantity is not much, so it can really only be grabbed on a first-come, first-served basis.

By noon, it was completely sold out, and only a few specific styles of shoes were in stock.

"Why is this happening?"

"You opened today, and you didn't even have the goods ready?"

"We worked so hard to get here from Marseille, and you told me we didn't have any goods?"

On the morning of the first day of opening, angry customers protested at the flagship store.

The clerk could only keep explaining: "Adidas sued us for infringement, French customs seized our containers, and all the goods were delayed, I'm very sorry." ”

Ling Xi sent a promotional card to each angry customer, which read: "You can try on sample shoes, choose to pay online, and La Poste Chronopost will deliver to your home for free." ”

X-Sports' official website in France quickly reported on the seizure and urged fans who were planning to come to the store to buy sneakers not to come to the store for the time being.

Basketball fans all over Europe were in an uproar when they saw it.

Can it still be like this?

Many people in Europe are curious, what kind of hatred, what kind of grudge, why did Adidas sue X-Sports to the death?

There have long been rumors in the market that the two companies have started a TPU patent lawsuit, and Adidas has lost the lawsuit, and this time X-Sports entered Europe by Adidas retaliatory sniping.

This time, X-Sports' official website took the opportunity to introduce the whole process in detail, and also announced the results of the official handling of the Chinese government, including the signed verdict and the multi-Chinese version.

Fans across Europe were amazed.

And this kind of thing?

Le Parisien and France Télévisions immediately followed suit, and a well-known print outlet, one of the most watched television stations in the country, immediately reported the truth to the French people after obtaining photos of the scene of the port seizure.

Look at the lively French ordinary people, yo, Adidas is waiting for an opportunity to retaliate?

Oh, that's interesting!

The media of other countries in the EU also reprinted it, but Germany did not report it, as the base camp of Adidas, the German side still took care of it.

The news spread throughout Europe overnight.

It's too normal for companies to tear up, but Adidas and Nike don't know how many times they've torn up.

Puma was once sued by Adidas, and was forced to postpone the launch of new sneakers several times, and was finally suppressed and its market share became smaller and smaller.

But fans don't care much about who wins and who loses, they only know that they could buy the same awesome shoes of Jeremy Lin right away, but now they can't buy them, and their dislike for Adidas has increased.

Seeing that the wind of public opinion was not in the right direction, Adidas' public relations department quickly issued a statement and gave a completely different statement.

For a time, the German media made a lot of publicity.

Touting the technology of BASF in Germany, touting the shoes of Adidas.

By the way, he sneered at Huaxia and X-Sports, ridiculed the proliferation of fakes in China, and Zheng Hu shielded his copycat enterprises and maliciously suppressed Adidas.

The public said that the public was reasonable, and the mother-in-law said that the mother-in-law was reasonable, and the two sides insisted on their own words, and they quarreled fiercely.

The two companies have officially split in Europe.

For four days, the total sales volume of X-Sports' flagship store in Paris was just over 1,000 pairs of shoes, which were still products that had been flown in by SF Express.

All the other shoes could not be sold, and the fans accumulated more and more resentment, and they hated Adidas's domineering even more.

Until the new champion Rockets took a vacation, came to Europe for a group vacation, and came to the X-Sports flagship store in Paris to participate in the fan meeting, only to find that the shoes were still seized at customs.

When the media interviewed them, several of them expressed regret.

Now, the media all over France are paying attention to this matter.

Embarrassed.

Adidas rode the tiger, and the attitude of the Paris Court of First Instance was suddenly ambiguous, and the judge, who was originally good friends with Adidas, suddenly changed his attitude and carefully reviewed all the information.

Don't want to go to court?

If you don't fight, you can't do it!

This cross-border lawsuit officially started at the end of June.

Once the residence of the French royal family, the Palais de Justice is now home to the French Supreme Court and the Court of First Instance of Paris.

It can be said that this is the concentration of French power.

At the entrance of the Palace of Justice there is a huge bell tower, more than 700 years old, with a Latin inscription engraved on the bottom of the clock, which means: "All men are equal before time, and so is the law." ”

Can Paris really give a fair and just trial?

The world is watching.

A reporter from France's first television station, standing in front of the bell tower, took the entrance to the Palace of Justice as the news background: "The patent dispute between Adidas and X-Sports in Germany has been fought from China to Paris, France......"

Hamburg TV in Germany filmed Adidas and his party entering the Palace of Justice and interviewed the head of public relations of Adidas.

The head of public relations kept a smile on his face: "Adidas has a zero-tolerance attitude towards all counterfeit and shoddy products......"

A reporter from the French branch of Huaxia Xinhao News Agency stood at the gate of the Palace of Justice, and a special reporter from the Huaxia CCTV financial channel stood at the door of the X-Sports flagship store at the Place de la Bastille, and the two were making a three-way connection with the host of the Huaxia News live broadcast room.

"The French Court of First Instance is about to sit today, and X-Sports Paris is once again a defendant, and the plaintiff is still Adidas. ”

"This is not the first time that the two companies have fought a lawsuit, and it is very likely that the Adidas lawsuit will be fought in whichever country where X-Sports' overseas branch is opened. ”

According to Professor Cui Shimin of Peking University Law School, the dispute between the two companies lies in the high-heat foamed TPU rubber material, which is a technology with a market value of billions of euros. ”

"According to the technical testing of the Chinese Academy of Sciences in China, X-Sports' TPU material is better than Adidas, but as Adidas' flagship product in the next five or even ten years, they will never easily give up the patent rights of this material. ”

In April this year, Adidas also sued the German Puma sports brand company with a TPU patent, and the German court ruled that Puma's new TPU sneakers were infringing and prohibited from being sold, so the international lawsuit between Adidas and X-Sports quickly became the focus of the global sports industry. ”

Qiao Guosheng, secretary general of the Huaxia Garment Association, believes that if Huaxia sports brands want to go abroad, they must be good at using patented weapons to protect their ......"

At this time, it was half past five in the afternoon in Huaxia.

The financial channel broadcast this news, and many Chinese people who finished eating were so angry that they threw away the dishes and chopsticks and almost couldn't eat.

"Stinky and shameless, this is competition, using a lawsuit to play Laipi?"

"This lawsuit refreshed my impression of Adidas, and since then, I will never buy his shoes, no matter how good they are. ”

"It's infuriating! Whichever country X-Sports sells to, Adidas lawsuit will go to?"

"Don't bully people like this!"

The Chinese people are really angry, X-Sports is a local company in China, no matter what, we must also support our own enterprises.

And the Chinese Academy of Sciences has given an appraisal, Adidas's skills are not as good as others, and the lawsuit is delayed after losing the lawsuit.

Although there are many Adidas public relations teams on the Internet to help whitewash, for example, Adidas and Nike fight patent lawsuits at least three or four times a year, and each other wins and loses, and it does not affect the normal operation of the two companies.

For example, the grievances between Adidas and Adi Wang, and the brand dispute between Nike and Jordan Huaxia are enough to prove that there are countless companies in Huaxia infringing on Adidas and Nike.

But what does this mean?

That's why Adidas used the lawsuit to bring down X-Sports?

The wolf's ambition is punishable!

Last time, the big V Zhu Qi jumped out again: "From a business point of view, it is understandable for companies to use patented weapons to protect their interests." Adidas and X-Sports patent lawsuit, although the Shanghai Intermediate Court ruled that Adidas lost the case, but there are still many controversial parts in the whole case, China's national conditions are different from the European Union's national conditions, this time in Paris lawsuit, just look at the definition of foreign laws. ”

This remark seems to be fair, but in fact, it is still inclined to Adidas, implying that Chinese laws are not as strict as EU laws, and the Shanghai court is suspected of harboring X-Sports.

Suddenly, Huaxia netizens became angry again.

"Zhu Qi, you old thing, I haven't settled accounts with you about the Heilin Shuhao last time!"

"This guy is definitely Adidas's water army, and he collected the money!"

"This man is quite shameless! Everyone reported him!"

"A typical admirer of foreigners, kneeling and licking foreigners, bullying natives, big traitors!"

As soon as Zhu Qi came up, he was sprayed out by netizens.

But more people have come out, and several Internet media and self-media have also received public relations from Adidas, calling on Chinese people to look at the problem calmly.

There was a commotion on the domestic Internet, and three hours later, the Court of First Instance in Paris issued its final verdict.

The judge reads the materials provided by the plaintiff, then reads the customs clearance form provided by the defendant, and finally hears the testimony of the witnesses and examines the appraisal documents of the authoritative body.

After discussion, the jury held that the 200,000 pairs of shoes were all gel series running shoes and had nothing to do with TPU foamed polyurethane rubber, and the plaintiff's claim was not supported.

Soon, the judge announced that the customs would release immediately.

Adidas lost the case for the second time!

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