Obviously two words that will never get along, but now they have been combined and made it to the top of Twitter's trending list, and millions of discussions seem to be intense.

"Scared my mind! How do you feel when you see Google Images?"

"My soul is starting to tremble, and this is what I've been waiting for!"

"I didn't want to see any ketchup or meat today, he managed to get me to start losing weight"

"It's a horrible thing that so many serial killers fit into a book"

"Could this be the same as Sherlock?"

These netizens who searched for the killer's name after reading the news report actually had a vague expectation!

It's impossible to be afraid, what you want is this kind of terrifying, terrifying feeling, their nerves are very thick, and they will not be easily defeated, the more terrifying they are, the more excited.

There are a lot of netizens who use Twitter, most of whom are not in the habit of reading newspapers, and they don't know what this sudden topic trend is about, so they ask questions on the Internet one by one, trying to find the answer.

"What happened, how did Zhang Chu become a serial killer?"

"Did anyone come out and introduce me?"

"It made me excited, it turned out that this person was going to release a new book. ”

"The Lord of the Rings has been going back and forth several times, and he actually wants to change to a new type?"

"Why can't this topic be written more completely, I thought that famous writer did something terrible, such as writing a book on human skin"

The Internet world is changing rapidly, and the topic is quite discussed in the United States, but in Europe and the rest of the world, it is much less so, and almost only fans join in.

Few authors will have such a big momentum when they release a book, not only do they need the publishing company to publicize it, but at least the writer's popularity must be high enough, otherwise netizens will not care about the news of a passerby.

In New York, the Big Apple, where crime is high, Random House employees are gathering to discuss how to spread the word, and they have been preparing for "The Silence of the Lambs" before they even see it.

Blair, who is now the leader of the group, turned the pen in his hand and said, "This time the company gave us $500,000 in publicity funds, and this money must be spent in the right place." ”

While many of Random House's bestsellers are backed by companies, the most important thing is to have a marketing position and a corresponding approach, as they are young and tend to be flexible and creative.

Random House is a publishing group with a large number of book publishing companies, almost all of which are composed of editors, do not have their own independent marketing and sales teams, and even the designers have to be shared with the head office.

Now Blair is on the side of the head office, and the publishing companies under his umbrella focus on editing, while sharing the group's unified marketing and sales teams, which can improve the overall effect of the operation, give full play to the strengths of each company, and also facilitate the group to promote and sell all kinds of books to the outside world.

"If Zhang Chu can finish it as soon as possible, I think it would be a good thing to release it around Halloween. Not everyone goes to a party or a movie on Halloween, and many people prefer to stay home and read a book. "The Silence of the Lambs" is exactly the same as the theme of Halloween, maybe we can enjoy the Halloween bonus!"

November 1st is Halloween, and Halloween Eve is a fun time for all adults and children, as everyone dresses up as ghosts or other characters to party all night long, and the streets are full of demons and monsters.

At this time of year, cosplay costumes, horror movie discs, related movie box office and even Michael Jackson's song "Thriller" have a peak in sales.

Books are no exception, although Zhang Chu's "The Da Vinci Code" last year was a bit late, but it also enjoyed the bonus of Halloween aftermath, which was obviously suspenseful but was regarded as a thriller.

This time, Zhang Chu directly wrote a work that can instinctively frighten children, if it can be linked to Halloween, not only will the sales in the first week be scary, but the subsequent Halloween will be deceived from the sales list every year!

"I think the title of The Silence of the Lambs is a good one, a bit sensational, and it appeals to readers and critics alike. Perhaps we can use the concept of Halloween to connect with the present. At this time of year, there is news about the top 10 serial killers, the top 10 must-read works and must-see movies, etc., and we can put the character archetypes in it. ”

When people watch horror movies or horrors, they will have a common feeling, they are obviously scared, but they still can't help but want to watch them. When I watched it, I was super excited and adrenaline rushed!

Blair nodded, "This idea is good, and it is more subtle to promote, so it will not be so offensive." ”

The time left for them to market their books is getting shorter and shorter, and all they can do is promote them through social networks before the new book is released.

The first is, of course, Random House's own account, where millions of followers can promote on Twitter, Facebook, Instagram, and then buy ads on Facebook.

Facebook has its own user screening, which can accurately let those users who are interested in thriller, suspense, and horror see "The Silence of the Lambs".

Advertising in mainstream media such as The New York Times, The Atlantic, Slate, and The Wall Street Journal are also essential.

Whether it is social media, traditional media such as book reviews, radio and TV interviews, or Youyu.com, a social networking site with 60 million registered users, are all their targets.

"If you don't consider the cost for the time being, I personally think it's a good thing to place static ads in New York subway stations and Times Square, and the painting drawn by Zhang Chu is very visually striking. ”

The advertising prices in these two places are not cheap, 100% out of budget, and they can only make a small deal of $500,000.

Blair thought for a moment and said, "I think we can contact Amazon and ask Amazon to pay for us to advertise." As I passed through Times Square, I saw an ad from Spotify that Adele's new song was on their player this Friday. Amazon is now competing for the market, and they need these kinds of books as a sign. Ideally, of course, Amazon will bear the full cost of advertising. ”

"Amazon is now very rich and can buy physical books on it, as well as Kindle e-books, and I think it's a very good proposal!"

Random House is completely incomparable to Amazon, a shopping site that is a leading company in the market, accounting for more than half of all book purchases on the Internet, and is a perfect match for Zhang Chu.

Physical books can be sold in bookstores, and they can also be sold in online bookstores, and if this advertisement is sent out, it will definitely have an extraordinary effect.

"I'm going to report to Winster right now and see who to send to communicate with Amazon, it's a win-win!"

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Today is still the outbreak of three watches, asking for a monthly pass~~