Advertising is no stranger to Amazon, and while their CEO once thought that advertising was the price to pay when your product was mundane, he soon slapped himself in the face, and the amount spent on advertising was growing rapidly every year.

Last year, Amazon spent a full $1.8 billion on ad spending, with a total marketing spend of $13.8 billion, mainly on TV, digital, outdoor billboards and other platforms, a figure that does not include ad support on social media.

While Amazon still derives most of its revenue from online sales, it now has a full suite of products and services that consumers and businesses need to see in TV ads and elsewhere.

In order to promote the Echo device, they directly repaired the world's largest advertising display screen in Times Advertising, and during the Super Bowl at the beginning of the year, every 30 seconds of advertising required $5 million, and Amazon got eight in one go!

Random House's move is very good, and it is accurate that Amazon will take it, but it will definitely pay the corresponding price, which is acceptable.

If the Kindle and the Amazon online bookstore want to expand their market share, they need to invest a lot in marketing, not only to advertise, but also to advertise the products in it, so that those consumers know what they can see with the Kindle.

Maybe many people don't know, in fact, the most money spent on outdoor billboards every year is almost all in the technology industry, the top few are Apple, Google, Amazon, HBO and Netflix.

In most people's impressions, these technology industries should be advertised on the Internet, but they didn't expect to occupy people's attention directly in daily life!

These companies all take advertising business, collect money and advertise for other companies, but they will also spend their own money to promote themselves.

It's not enough to just promote these products, you have to advertise together with high-quality resources, and several popular singers have jointly promoted exclusive singles with Amazon before, which is an example.

Blair just put forward this suggestion, and he had to find someone else to implement it, otherwise Random House's years would have been in vain.

If you can hug the thigh of Amazon tightly, then there is really nothing to worry about on the promotion, which is enough to beat 99% of the new book promotion!

"Hopefully everything goes well, the most important thing I want to do right now is take the book and read it. Blair was not a devout believer, but he drew a cross on his chest to pray.

In today's European and American book markets, best-selling authors are in a situation of scarcity, and the previous writers have all ended their long serializations, but there are no newcomers.

Before last year, the New York Times bestseller list was in turmoil, with different works almost taking turns to sit at the top of the list, and there were no dominant works.

At that time, Zhang Chu was just a well-known writer, and he barely made it to the top of the list with the two books "Detective Sherlock" and "Life of Pi".

But when the Frankfurt Book Fair began, the Da Vinci Code was published, and readers around the world were shocked, and it was almost thirty-seven weeks after the New York Times was crowned before it was pulled down by his other series of works, The Lord of the Rings.

The two books are seamlessly connected, and "The Lord of the Rings" remains at the top of the New York Times bestseller list until now, but the lead is getting smaller and smaller, and it will be before it can be relinquished for another two or three weeks at most.

"The Da Vinci Code", which lost the championship, did not plummet in sales, and still remained firmly in the top ten, and it will be a year in another month, and it has not fallen out of the charts.

Blair also has a little selfishness, and he hopes that "The Lord of the Rings" will stick to it until "The Silence of the Lambs" is released.

It's just that he's not sure if "The Silence of the Lambs" can afford such high expectations, and if it doesn't have the quality to win the championship, it will be troublesome!

In such a situation, Blair turned on his mobile phone and sent Zhang Chu a WeChat message again, which is more convenient for communication and communication, and the email may not be seen for a long time.

Fear can be overcome, and he can't refuse to read it for fear of being frightened, which is very irrational.

It was almost twelve o'clock at noon, and it was already midnight on Yanjing's side, and Blair wasn't sure if Zhang Chu was still asleep, if he did, it would only be tomorrow.

Fortunately, Zhang Chu has always been a night owl, and he has to settle the matcha every day before going to take a bath and sleep, and after seeing Blair's message, he immediately replied: "I will send you the first third of the content immediately, and it is still being translated one after another." ”

Zhang Chu can understand the editor's mood, even if the book is not finished, he wants to see the content as soon as possible.

After talking to each other twice in WeChat, they sent the email file, Zhang Chu was looking forward to seeing what kind of expression his timid editor would look like, but unfortunately he couldn't see it in person.

Blair didn't talk to Zhang Chu much, he was now all focused on the computer files, wanting to see the contents of the book.

It was already lunchtime, and Blair had no intention of going out to eat, but took his mug and picked up a cup of coffee, ready to rely on it to last a while and go shopping for food in the evening.

Along with the document, there is also the picture that was exposed before, but this time nothing is written on it, probably because it is too embarrassing to perceive the inferior PS technology.

The English version is no different from the Chinese version in terms of content, but there are differences in specific expressions.

Dense English words appeared in ORD, and Blair made the font size slightly larger, otherwise he could only keep his eyes open.

He didn't know the outline and theme in advance, only a few prototypes of serial killers, and because of fear, the deeds of these prototypes were not well understood.

Unexpectedly, this time the protagonist turned out to be a female character, or an intern female agent of the FBI, this identity is relatively fresh, he wants to see how Zhang Chu will let a female detective fight with those serial killers.

The FBI is known as a pile of men, and there are not many female staff members in it, most of them are still civilian jobs, and only a few agents go out into the field.

Soon the first case arises, in order to hunt down Bison Bill, who plans to visit a demon imprisoned in a mental hospital, a brain circuit that surprises Blair.

"Can't the FBI catch it on its own? The foreign aid that has been found here is not the rest of the departments or the rest of the people, and it is not to add to the blockage if you go to find a criminal to help?"

In the description, the man who could make the entire FBI tremble begins to surface, everyone is afraid of him, and the mention of the name makes him tremble, and it is certainly worth looking forward to spending so much pen and ink.

He had a hunch that once the character was propped up, then the whole book would be half the battle!