Volume 1 1998 Chapter 26 Where do we not meet in life?
Li Yuan asked Ma Nan who had good skills, not to judge Ma Nan's technical level, but out of mental considerations.
Ma Nan's answer is undoubtedly satisfying, confident, but not blindly arrogant, such a person is as he himself said, give him soil, and he will be able to thrive.
Thinking of this, Li Yuan smiled and said, "Three thousand wages a month, if you quit this job, is it a pity?"
Ma Nan was stunned for a moment, and then said overjoyedly: "It's a pity, it's a pity!"
Li Yuan stretched out his palm to interrupt him and said, "I haven't finished my words yet, resignation is one thing, and I have to leave the provincial capital, do you know Yingzhou?"
"It seems to be over there in Bozhou?"
"The county-level city under the jurisdiction of Bozhou, you should be regarded as the county seat. ”
The disappointment on Ma Nan's face flashed, and he asked seriously, "Can I ask what specific work I do?"
"Website construction, but also guest salesman to run sales. ”
"Sell, what to sell?" Ma Nan looked puzzled.
"Sell whatever you do. ”
"Selling websites, like Jack Ma selling China's Yellow Pages?"
Yo, yes, I still know Ma Yun!
Li Yuan was surprised by Ma Nan's insight, but Ma Nan probably couldn't imagine how high his family's achievements would be in the future.
"Do you know how much Jack Ma's Chinese Yellow Pages sold for?" Li Yuan asked.
"Someone on the forum said, like five or six hundred thousand. Ma Nan said with emotion, "Five or six hundred thousand, it's enough to spend a lifetime." ”
"Huh. Li Yuan smiled and said: "I know more details, Ma Yun's website first merged with Hangzhou Telecom - Hangzhou Telecom also made a yellow pages website, but he didn't do it well - in the merger agreement, Ma Yun's yellow pages website was priced at 600,000 yuan, of course, it was equity not cash." Just last year, he sold his shares, and guess how much he sold?"
"One million?" Ma Nan asked tentatively, seeing Li Yuan shaking his head, he asked again: "Two million?"
Li Yuan still shook his head, and Ma Nan asked, "More or less?"
"That's a lot. ”
Li Yuan no longer sold Guanzi and said: "His shares were actually only sold for more than 100,000 yuan. ”
"Why is it so much?" Ma Nan looked incredulous, "Isn't it priced at 600,000?"
"The value of the website is like a woman's clothes, worn on Feng-uh, worn on Ruhua, and worn on Maggie Cheung, obviously different. I heard that Maggie Cheung auctioned a cheongsam worn during filming at a charity dinner and sold it for more than one million. ”
Of course, the story is made up, and for old jokers, a serious nonsense is the basic skill.
Li Yuan's jokes are full of attraction to Ma Nan, looking at his thoughtful appearance, Li Yuan is really afraid that he will follow Brother Baoqiang and run to the gate of Beijing Film Studio to squat for a while.
"Ahem," Li Yuan woke up and continued: "When I say this, I don't mean that the website is not valuable, of course, the current Internet economy is indeed very large, and what I want to say is that the value of the website is created by buyers and sellers." ”
Let's put it this way, Jack Ma is a seller and a developer of the website, he knows what he wants, the value of the website and the subsequent development direction, and how to package it to make the website look valuable. However, the buyer does not know this, and when they buy the website, they cannot play a role, and they have to continue to invest in maintenance, so the value of the website shrinks. To put it bluntly, websites are not gold, even large portals such as Yahoo do not have the function of hedging value, what is valuable is traffic, and it is the acceptance of netizens. ”
Seeing Ma Nan nodding, Li Yuan continued: "However, the statement that traffic is king is also inaccurate, it is too one-sided, traffic is only the first step, on the basis of ensuring traffic, it is necessary to give the website a real commercial selling point." What's the point of me making a page with a picture of a dog on it, even if the whole world is looking at it?"
Ma Nan laughed and said, "It's really like you said, that dog is worth a lot." ”
"That's right. Li Yuan nodded, and then changed the conversation: "However, not every buyer sells dogs, so you need to make different websites for different buyers." ”
"Corporate website?"
"Pretty much it. Seeing that Ma Nan accurately grasped the key point, Li Yuan was very happy.
"It should be technically possible, but ...... over there in Yingzhou"
Ma Nan didn't finish his sentence.
Li Yuan knew his thoughts, or concerns. The Internet is a virtual world, but Internet companies are real, and they need fertile soil, industrial chains and clusters, not to mention Yingzhou, and even Changshan, the provincial capital, does not have such conditions.
"If you think that there is no room for the Internet to grow in small places, you are wrong. Li Yuan said: "I can give you a bottom, I can only come up with 100,000 starting funds for the time being, and it is difficult to make waves in big cities like Hangzhou in Beijing, so we might as well change our thinking, we will take the route of surrounding the city in the countryside." ”
Ma Nan heard Li Yuan say that he only had 100,000 funds, so he began to retreat, and now he is engaged in the Internet, and he often invests millions of dollars, what is 100,000 yuan enough for?
As for the fact that the countryside surrounds the city, this statement is even more incredible.
"Well, then I'm going to think about it. Out of politeness, Ma Nan did not refuse directly, but his interest was obviously not high.
Ma Nan's reaction was all within Li Yuan's expectations.
"Won't you ask me what kind of siege law I have?"
"Tell me about it. ”
Li Yuan took a deep breath, knowing if he could convince him to do this.
"At this stage, the cost of running a website is high, and the profit model is small, and relying on advertising revenue alone will only make ends meet, do you agree?"
"Hmm. ”
"Therefore, it is the most cost-effective business for the website to be sold, even if it is operated independently, it is just to make the data more beautiful and sell it at a price. ”
"Not everyone is so utilitarian. Ma Nan couldn't help but retort.
"Not everyone can afford to pay for their ideals. Li Yuan waved his hand, and then said, "On the premise of selling websites, who do you think is the most ideal buyer?"
"A big website like Yahoo?
"Not true. Li Yuan shook his head.
"And who do you say?"
"Let's explain why it's wrong. A large website like Yahoo will only acquire websites that can fill the gap in the business, and it is not the website itself that is acquired, but the entire team including technology and operations, for example, Yahoo needs to enrich the sports news section, it will acquire, no, it should be said to merge, he will merge a website that makes characteristics in sports news, and integrate the whole team into his team. As for overseas venture capital, to put it bluntly, it is just a middleman who makes the difference in the process. Buyers like them, who either have an experienced technical team or a well-structured evaluation team, have high requirements for technical and operational capabilities, and are the most difficult buyers to deal with. ”
"And then?" Ma Nan's interest was reinvigorated.
"The second type of buyers are non-Internet companies. For example, manufacturing enterprises, for communication and publicity purposes, also need corporate websites, so they need to outsource the website building business. Li Yuan changed his words, "But they are not good buyers, or even worse, because you need to spend energy to convince them that the website is valuable, and you need to rack your brains to reach an agreement with the enterprise on the website design, and it is more troublesome when it comes to later maintenance, either train maintenance personnel for them, or manage them, and even have to be ......on call when you encounter difficult enterprises."
"Thankless. Ma Nan concluded.
"Yes, so although the market for enterprises to build websites is very large, it is difficult to make a big difference at least at this stage. ”
"So what do you think makes a good buyer?"
"When it comes to selling a website, I think a good buyer is only one if you have the following points. Li Yuan counted his fingers and said: "Willing to spend money, not picky, not updated often, and don't care about the effect." ”
Ma Nan was dumbfounded, as if he was listening to the Arabian Nights.
"How can there be a buyer like that?
"Why not," Li Yuan said confidently, "Isn't the local government the one who is wronged?"
It was a joke to treat the government as the wronged leader, Li Yuan told his thoughts, and Ma Nan's eyes gradually lit up.
……
Li Yuan finally persuaded Ma Nan and left with two computers satisfied.
Why two?
One of the desktops was naturally prepared for Ma Nan, and the two agreed that after Ma Nan dealt with his personal affairs, he would go to Yingzhou to find Li Yuan to report.
……
There was a long delay in the computer store, and it was already more than five o'clock in the afternoon when I arrived at Shen's house.
"Ding Dong!"
Li Yuan pressed the doorbell.
The door opened quickly, and it was not Zou Xuemei who opened the door, but a person that Li Yuan never expected.
"How are you!?"
Li Yuan and Qiao Ruonan shouted in unison.
"Ruonan, what's wrong?"
Zou Xuemei came over and looked at it, and said with a smile: "It's Li Yuan, what are you doing standing at the door, come in!"
"Oh," Li Yuan came back to his senses, walked into the house, and said to Zou Xuemei: "I went to the supermarket in the afternoon, and I bought some when I saw that the food was very fresh, where is it appropriate?"
"You kid, you're coming, you're here to buy something. Zou Xuemei blamed.
"You can't blame me for this, Mr. Guan specially instructed me to buy it. "Li Yuan sacrificed Guan Xuedao as a shield.
As soon as Li Yuan's words fell, Guan Xuedao suddenly walked out of the living room and scolded with a smile: "You kid asked me to wait, and you want me to carry the black pot for you!"
Although they have only known each other for less than a day, Li Yuan has no psychological pressure in front of Guan Xuedao, and jokes with a pun: "The money is yours, don't blame anyone." ”
Shen Yumin also walked out, and said angrily: "Okay, don't teach, don't teach some empty brains!"
Guan Xuedao had a constipated expression on his face, he was also shot while lying down.
"You, it's just not pleasing to anyone!" Zou Xuemei is about menopausal syndrome, usually smiling, but she is unequivocal when she bumps into her old man, beckoning Li Yuan to put things on the ground.
Li Yuan put down his things, leaned over to Guan Xuedao, pointed at Qiao Ruonan, who had his back to him, and asked in a low voice, "Who is she?"
Li Yuan thought that his voice was small enough, but who expected Qiao Ruonan to have a good ear, suddenly turned around, smiled, and said, "In the blink of an eye, I forgot about my sister?"
"Uh," Li Yuan touched his nose in embarrassment and called, "Sister Ruonan." ”
"Well, that's good!" Qiao Ruonan touched Li Yuan's head, smiling like a fox stealing chickens.
"Do you know?" Zou Xuemei was very surprised and asked, "Ruonan, how do you know Li Yuan?"