Volume 1 1998 Chapter 27 Have something to say
"Okay, what do you look like when you stand at the door!"
Shen Yumin spoke, and several people honestly returned to the living room and found a place to sit down.
"Ruonan, do you know Li Yuan?" Zou Xuemei followed in and asked the previous question.
"When I went to Baolongcang supermarket in the afternoon, I happened to meet and chatted a few words. Qiao Ruonan said and turned to Li Yuan, "By the way, tell my sister, what gifts have you bought?"
"It's not big or small, how can you ask that. Zou Xuemei scolded with a smile and said to Li Yuan: "She is Zhuyin's aunt, who just came back from the United States last year. ”
"Hello auntie. Li Yuan began to behave.
"You might as well call me sister. Qiao Ruonan glanced at Li Yuan, and without waiting for him to respond, he said to Zou Xuemei: "Aunt Zou, Li Yuan has put a lot of thought into picking a gift for you." ”
Li Yuan felt that her brain was not enough, and she didn't understand why she grabbed the gift and didn't let go, could it be that she was using Shen Yumin to beat herself?
Shen Yumin's face was really not good-looking, and he said to Li Yuan in a tone of lesson: "At a young age, you should put your mind on studying, and don't learn something messy!"
Shen Yumin straightened his face, the pressure on people was still very great, Li Yuan wanted to be confused, but when he saw Qiao Ruonan's successful smile, his face was a little unbearable, and he couldn't help but retort: "Grandpa Shen's words are wrong, why is gift-giving a mess?" Li Yuanzhen said with words: "When people nowadays mention gift-giving, they associate it with bribery, which is a bit overkill." ”
Shen Yumin showed a little surprise and did not interrupt Li Yuan.
"China has been a country of etiquette since ancient times, although etiquette is not equal to gift-giving, but gift-giving is a manifestation of etiquette. Gifts are still exchanged, no gifts, what can we talk about?"
Li Yuan is a strong word, and this is not how the exchange of rites is explained.
Without giving Shen Yumin a chance to speak, Li Yuan continued: "It is not wrong for young people to concentrate on learning, it does not mean that they have to learn to become elm heads, and gift-giving itself is also a very deep knowledge, the ancients had thousands of miles to send goose feathers, and there were charcoal in the snow, what was given was not a gift, it was friendship, and besides, I didn't have any intentions, right?"
Qiao Ruonan muttered in a low voice: "Who knows if you are playing the idea of playing bamboo sound......"
I'll give you a lung.
Li Yuanyuan is as big as a fight, what kind of person does this woman think of herself? Even if she wants to fight...... That's what happened to her, right......?
"Hahaha......"
Shen Yumin's tense face suddenly showed a smile, and he said to Guan Xuedao: "You are really right, this kid's courage is indeed not small!"
Guan Xuedao also smiled and explained to Li Yuan: "Secretary Shen just tried you, not really angry with you. ”
Li Yuan was stunned for a moment, then relaxed, glad that he did not leave a bad impression on Shen Yumin.
"Xiao Guan told me about you, I didn't believe it at first, but now I believe it, and sure enough, the hero is a young man. ”
Shen Yumin's evaluation is not high, Qiao Ruonan listened curiously, and asked Li Yuan what he had done.
Li Yuan didn't know whether to say it or not, so he looked at Guan Xuedao, and Guan Xuedao handed his gaze to Shen Yumin.
"There's nothing you can't say. Ruonan, you always say that American children are sensible early, and I don't think the children in our country are simple. Xiaoguan, tell me about ......"
Guan Xuedao got his approval, and told him what happened last night, Qiao Ruonan was surprised when he heard it, and his eyes were different when he looked at Li Yuan.
"Are you really a junior high school student?" After listening to the cause and effect, Qiao Ruonan couldn't help it.
In order to prove that he is not a monster, Li Yuan briefly talked about his family experience, and finally pushed everything to study.
"I usually like to read books, especially historical novels. There is a good saying, there is nothing new under the sun, what modern people have experienced, the ancients have experienced, just change the skin and not the bones. ”
"That's amazing, too!" Qiao Ruonan recounted in English "There is nothing new under the sun" and asked, "Have you read the Bible?"
Li Yuan nodded.
"Are you religious?"
"I don't believe it, I only believe in communism. ”
"Sycophants!"
Qiao Ruonan rolled his eyes, speechless at Li Yuan's ability to run trains.
……
Zou Xuemei beckoned a few people to eat, interrupted the chat, and after eating, Li Yuan rushed to help Zou Xuemei clean up the dishes and chopsticks and return to the living room.
Zou Xuemei walked into the living room with a fruit plate, greeted Li Yuan affectionately, and brought over the health care products he bought, and said to Shen Yumin: "Old Shen, haven't you been dizzy lately, the child specially bought you health care products, just to replenish your body." ”
Shen Yumin's attitude towards Li Yuan changed at this time, he took it with a smile, glanced at the trademark, and his expression became strange.
"How did you come up with the idea of buying this?" Shen Yumin asked Li Yuan, "Did Ruonan recommend you to buy it?"
"Huh?" Li Yuan didn't know why, what does this have to do with Qiao Ruonan?
Qiao Ruonan defended: "You can't wronged me, this is his own choice......" Qiao Ruonan retold Li Yuan's theory of brown sugar water, and even Shen Yumin, who had always been serious, was overjoyed.
"It can't really be brown sugar water, right?" Shen Yumin asked Qiao Ruonan with a smile, seeing Li Yuan's puzzled face, he said, "This health care product is produced by Ruonan's company." ”
"Huh?"
Li Yuan was dumbfounded.
Zou Xuemei also knew it for the first time, so she hurriedly picked up the box, looked at the manufacturer carefully, and said, "Really, Shengnan mentioned it to me before, it seems to be called such a name." ”
Li Yuan went over and looked at the name of the company, Yisheng Health Products Company.
"If the male sister works in this company?" asked Li Yuan with luck.
"Well, I opened this company, isn't it a surprise?"
Surprise? It's embarrassing, okay!
Li Yuan really can't wait to find a crack in the ground to get into, how does he evaluate the boss of this company?
Qiao Ruonan seemed to guess Li Yuan's thoughts, and retold what he said mercilessly, and everyone finally understood why Li Yuan's expression was embarrassed, and they immediately burst into laughter.
Qiao Ruonan was not enough, and asked Li Yuan innocently: "I'm not the Humpty Dumpty you imagined, am I disappointed?"
Li Yuan smiled dryly: "How could it be, in fact, the first time I saw it, I knew that the boss must be a beautiful woman with temperament, demeanor and vision......"
"Is this packaging ugly?" Zou Xuemei reacted a little slowly, and asked Shen Yumin: "Old Shen, what do you think?"
"You have to ask them about this. Shen Yumin refused to express his position, looking at the smile in the corner of his eyes, he seemed to be more happy to see the excitement of the two.
Qiao Ruonan asked Li Yuan: "Is it really ugly?"
"It can't be said to be ......ugly," Li Yuan replied vaguely.
"If you have something to say, can I still eat you?" Qiao Ruonan said half-jokingly: "Sister's products haven't been selling well recently, so if you have any suggestions, just say it." ”
"Is there a reward?"
"That depends on whether what you say makes sense. ”
"Okay, then I'll talk about it. ”
Li Yuan became serious and asked, "If the male sister went to the supermarket today, did she do market research, right?
Hearing Li Yuan say the professional word "market research", Qiao Ruonan knew that he really had goods in his stomach, and replied: "The research results are not ideal, a total of thirty-six guests have purchased health care products today, and you are the only one who bought jujube oral liquid." ”
"That's miserable enough. Li Yuan showed a gloating expression, and when he saw Qiao Ruonan glaring at him, he hurriedly said: "If Sister Nan has studied in the United States, I don't need to say the importance of product design, in fact, the packaging of this oral liquid is quite good." ”
"Don't be a sycophant!" Qiao Ruonan's eyes widened.
Li Yuan glanced at the roundness wrapped in her skirt, and said in his heart, I am in a hurry, master, I really hold you down and spank.
Getting back to the point, Li Yuan hit the nail on the head and said: "The design is very good, but it is used in the wrong place." To be precise, there is a problem with the positioning of the product, and if you package a health care product like a medicine, you will naturally not be able to sell it. ”
"Aren't health products medicines?" asked Zou Xuemei.
"Health care products are the name of domestic and dietary supplements abroad, which can regulate the functions of the human body and improve physical fitness, but not for the purpose of treating diseases. ”
"That's right. Zou Xuemei suddenly realized.
"I understand what you said, but this is the packaging style of health care products in the United States. Qiao Ruonan was a little unconvinced.
"Do you do business without considering the national conditions?" Li Yuan was a little helpless, and said: "The main consumers of health care products in the United States are the middle class, most of them are well educated, and their consumption is more rational......
"Our country is different, our consumers value more is whether the reputation is big, the packaging is not beautiful, and the gift is not up to the grade, as for what is the specific ingredient in it, you just mark the chemical composition, and how many people can understand it?"
"Makes sense......"
Qiao Ruonan nodded thoughtfully and asked, "Can you be specific?"
"Specifically, it is to sell health care products as craft gifts, it doesn't matter what is inside, the important thing is that the packaging box should be of high grade, if you have a heart, red sandalwood and yellow pear are not impossible to ......"
Qiao Ruonan said angrily: "Then can't you buy the pearl?"
Li Yuan smiled and said: "It's not bad to buy and return the pearls, it's better than not being able to sell them." ”
"No, even if I lose money, I don't cheat. ”
Qiao Ruonan's performance made Li Yuan a little surprised, and it could be seen from her eyes that she didn't say this in front of Shen Yumin, but really thought so.
Li Yuan sighed: "It's not that you fake, but the marketing methods should be down-to-earth, whether you admit it or not, nine out of ten people who buy health care products are given away, if you don't put the packaging design festive, which one will buy it?"
Qiao Ruonan was silent, she had actually accepted Li Yuan's statement, but she subconsciously refused to admit defeat.
Seeing that the scene was a little cold, Shen Yumin spoke.
Li Yuan said that it makes sense, after all, to consider the market environment as a business, it is right to learn from Europe and the United States, but it is not possible to copy it rigidly, there must always be an adaptation process. ”
"Hmm. ”
Qiao Ruonan replied, and said distressedly: "The problem now is that the inventory is overstocked, and the inventory in the factory is still easy to handle, the key is the ...... in supermarkets and other retailers."
"What should I be," Li Yuan smiled, "This problem is easy to solve." ”
"How to solve it?" Qiao Ruonan instantly came to his senses.
"It's very simple," Li Yuan held up a finger, "add a layer of packaging." ”