Volume 1 1998 Chapter 28 Taking the pulse of the province's economy

Li Yuan said that adding a layer of packaging refers to gift bags.

A gift bag is a kind of packaging item, which refers to a bag used to hold and package gifts. People can be seen everywhere in later generations using gift bags. A beautiful gift bag can better complement your gifts. With the ever-changing lifestyle, consumers are demanding more and more from gift bags.

"The gift bag should be designed to be festive enough, with a red base, with traditional elements such as peonies and dragons and phoenixes, and the trademark should be bronzing......"

Li Yuan felt that it was not intuitive to just say it with his mouth, so he asked for a pen and paper to draw a picture. His level of sketching can be described as miserable, but Qiao Ruonan is very focused.

"How big is the bag?" Qiao Ruonan asked.

"Refer to the dimensions of eight boxes of oral liquid. Chinese people pay attention to good things in pairs, and taboo the number 'four', eight boxes is appropriate, after all, two boxes of oral liquid is only the size of a cigarette, and the bag is too small, it will look out of class......"

"The bag is ready to be sent to the retailer, there is no need to worry about them taking it to pack something else, the merchant and the consumer are not stupid, even if they really take it to pack something else, at least it can have an advertising effect. ”

Speaking of this, Li Yuan stopped and asked, "By the way, do you advertise?"

"There are advertisements in provincial stations, but the effect is not good. ”

"TV commercials...... Li Yuan thinks of TV commercials, and he thinks of the jumping grandfathers and grandmothers and their sentence "No gifts will be accepted during the holidays this year", there is no doubt that the cheesy advertisement can be called a legend in the history of Chinese advertising.

However, it is obviously impractical to copy it.

"Provincial TV advertising is not very helpful for your product promotion, and I guess you can't afford CCTV advertising, so you have to focus on the eyeball economy and the passerby economy. Do you usually watch TV dramas?"

Qiao Ruonan didn't understand why Li Yuan suddenly got involved in TV dramas, and shook her head, she occasionally followed dramas when she was in the United States, but after returning to China, she was busy not to mention, and she was really not interested in shoddy TV dramas in China.

Li Yuan turned on the TV, and luckily, Hunan Jing Video was broadcasting that landmark Qing court drama.

Zou Xuemei was interested and asked, "What kind of actor is this Yan? ”

"It's Little Swallow, a character in the play. Li Yuan said with a smile: "The actor's name is Zhao Wei, and she is not famous yet, but believe it or not, it won't be long before the people of the whole country will remember her." ”

"Don't say it, this girl is really characteristic!" Zou Xuemei agreed.

His eyes widened like brass bells.

Li Yuan secretly complained and said: "If I were Sister Ruo, I would do everything I could to contact her agent now, and it is estimated that the endorsement fee will not be too high." ”

"Are you sure?" Qiao Ruonan couldn't quite accept the Qing palace drama.

"Don't judge with your eyes, trust the professionals. ”

"The pro means you?"

"You don't believe me, you can ask Grandma Zou, is this drama good?"

Zou Xuemei was already attracted by the plot at this time, and said vaguely: "Well, you talk about your ......"

Li Yuan spread his hands and smiled: "Look, what is this called, men and women are killed, suitable for all ages." ”

It was probably Zou Xuemei's reaction that gave Qiao Ruonan confidence, and she made up her mind: "Okay, sister believes in you, I will let people contact you tomorrow, but it takes time to make an advertisement, and far water can't save the near fire......"

"It doesn't need to be too complicated, you don't need to shoot commercials, you can just buy a still and print it on the packaging bag. Li Yuan said half-jokingly: "You have to be bold enough, you can even get on the bus first and buy a ticket later." ”

In fact, it may be better to buy a ticket after getting on the bus first, and if there is a dispute, you can also hype it with the help of the media, but the risk is too great, and if you don't do it, you will lose both people and money, and the negative impact on the brand will be relatively large.

"Let's follow the rules. Qiao Ruonan didn't listen to his bad idea, and asked uneasily: "Do you really think this drama can be popular?"

Li Yuan swore that "I can't break the domestic ratings record, I'll compensate you!"

"What do I want you for!" Qiao Ruonan took a sip of him, realizing that this sentence was a little ambiguous, his face flushed slightly, and he looked left and right to him: "What do you have in your head, how do you understand everything?"

"I'm a genius. Li Yuan said with a hippie smile.

……

Qiao Ruonan made up his mind, showed a resolute side, and took out his mobile phone on the spot to go to the balcony to make a call.

Shen Yumin didn't expect Li Yuan to solve the problem that plagued Qiao Ruonan in just a few words, and he sighed with emotion, and said to Guan Xuedao: "You have accepted a good apprentice." ”

"I don't dare to accept him as an apprentice," Guan Xuedao also sighed, "I Ching said three talents, called talents, materials, and geniuses, like him, I am afraid that only God can be his teacher." ”

"Oh?" Shen Yumin said curiously: "Didn't he always call you a teacher?"

Li Yuan hit the snake and put a stick: "I want to apprentice to the teacher, why don't you just follow Teacher Guan?"

"What is this called!" Guan Xuedao scolded with a smile: "After accepting your splash, I'm afraid I won't be able to clean it in the future." The implication is that there is no objection.

Li Yuan was overjoyed, and hurriedly said: "If there is something for the disciple to do his job, and Teacher Guan has something to worry about, you can leave it to me to do." ”

"I really have a problem," Guan Xuedao smiled rather than a smile, "If you can help me solve it, I will accept you as an apprentice." ”

"What's the problem?"

"Economy. Guan Xuedao tapped his finger on the coffee table and said, "I see that what you just said is the truth, so let me ask you, how should Yingzhou's local economy be conducted?"

"You're playing tricks, this kind of big thing, how can I, a junior high school student, interject. ”

"It's just talking, it's up to me to listen or not, and I don't want you to take responsibility. ”

It's better to use the tricks of trying to catch the old and indulge in it to deal with returnees like Qiao Ruonan, but it is better to get straight to the point when dealing with old fritters like Guan Xuedao.

"The economic problem of Yingzhou is not a problem of one county and one place, but a problem of the whole province and even the whole of North China. ”

Li Yuan broadened the pattern to the whole province in one sentence, and Shen Yumin said with a smile: "The central government requires leaders at all levels to look at the overall situation and not only care about their own one-third of an acre of land. ”

Seeing that Li Yuan wanted to speak and stopped, Shen Yumin said again: "It's okay, don't buckle your hat now, you can rest assured and boldly say it, what do you say!"

Seeing this, Li Yuan continued to speak.

"To develop the regional economy, the first thing to consider is what we have, to concentrate on tapping advantageous resources, on this basis to become bigger and stronger, is the correct development route. At present, when it comes to economic development, many local leaders want to attract investment, but they do not consider whether the introduction of external funds can grow healthily and whether it can play an exemplary and leading role in the regional economy. ”

"For example, the emerging manufacturing industry," Li Yuan pointed to the VCD machine on the TV cabinet and said: "When outsiders mention VCD machines, they always feel that the technology content is very high, in fact, most of the core components are produced by foreign manufacturers, and what domestic companies have to do is to pick up a screwdriver and put them together, which can be said to be no difficulty at all." Even so, it is difficult for VCD manufacturers to survive in the north. Why, because there are no resources for development. ”

"Infrastructure construction, especially the backwardness of high-speed transportation, is one of the core problems restricting Jizhou's economic development, and the other problem is the problem of human resources. ”

Guan Xuedao interjected: "The population of Jizhou is not small. ”

"Population does not equal human resources. In terms of population, the southern state of Los Angeles has a larger population than ours, and as a result, the population has not brought economic growth, but has become a burden that restricts economic development. ”

Li Yuan threw out his opinion: "Eliminating the negative impact of population and transforming population into human resources is the key to Jizhou's economic development." ”

"I don't know the total population of Jizhou, but I know that more than seventy percent of the agricultural population is in agriculture, and these people are restricted by agriculture, and their productivity cannot be released, so they naturally cannot form a resource advantage. ”

Shen Yumin nodded and said: "After all, Jizhou is a large agricultural province, and rural issues have always been the focus and difficulty of the province's work. ”

"Therefore, solving the problem of farmers also solves one of the heaviest burdens of the province's economy. Li Yuan paused for a moment and said: "Of course, this proposition is a bit big, I only analyze what Yingzhou City should do." ”

"Yingzhou City has a large rural population base, but the per capita cultivated land area is very small, and it is not uncommon for a family of five or six people to live on two or three acres of land, which in my opinion is a waste of resources. ”

Speaking of this, Li Yuan couldn't help but sigh.

The land policy of the new China is arguably the best in China's history, and several land reforms have effectively restricted land annexation, but the life of the peasants has not been much better. In the final analysis, it is a contradiction between the area of arable land and the number of people, and of course, the influence of traditional ideas is also huge.

"The northern peasants have a traditional ideology, and they are always reluctant to give up their own one-third of an acre of land unless they are forced to do so. Deng Gong's southern tour in '92 brought about a wave of migrant workers, but how many peasant workers went out of Jizhou? Not to mention that compared with the southern provinces, the number of migrant workers in Dongshan and Luozhou far exceeded ours. ”

"Los Angeles has really done better than us in this regard. Shen Yumin said frankly that he was not unhappy because he was exposed.

"It's not much better. Li Yuan did not embarrass him, and said euphemistically: "At present, most of the migrant workers who go out to work are self-organized, and the role of the government in them is very limited, so I think the government should be more proactive." ”

This time, without waiting for Shen Yumin to speak, Guan Xuedao preemptively asked, "How do you say it?"

"Is it feasible for the government to take the lead in setting up a human resources company to export labor?"

"That's a way to do it. Guan Xuedao's eyes lit up and asked, "What about the specifics?"

"Publicity and education, organization and coordination, skills training, logistics support, I think this company should have the above four points. First of all, it is necessary to make use of the credibility of the government to publicize the idea of going out and do a good job in the ideological work of the peasants, at least so as not to make people feel too much resistance. ”

Li Yuan smiled, "I've helped you think of the way, organize a literary and artistic team to go to the countryside to sing a play and perform a sketch or something, and publicize more examples of going out to work and making a fortune." ”

"The second is organization and coordination, and the government acts as a bridge to help migrant workers find suitable employment enterprises, which is much better than making people like headless flies to find their own way out?"

"Skills training is simpler, through short-term technical training, so that farmers can master a skill, get rid of the dilemma of only engaging in simple manual labor, but also increase the actual income of migrant workers. In addition, skills training can not only make full use of local educational resources, but also cooperate with employers, so they can't just take advantage of it and not work......

"Finally, there is labor security, I don't need to say much about this, you all know what it means. ”

After Li Yuan finished speaking, Shen Yumin and Guan Xuedao fell into a long silence.

After a long while, Shen Yumin said angrily: "This is a big game of chess......