A stinky fish fishes a pot of soup, and David Dixon is such a stinky fish.

Without David Dixon, Burberry's design department was still functioning.

On the contrary, it is more fluid than when David Dixon is there, and all the designers are in awe of Zhang Mengyu.

David Dixon left the UK in disgrace, and the Dyson family made David Dixon regret it after a little suppression.

For a rich man of Shen Lang's level, David Dixon is like an ant.

Daniel muttered a little unhappily, "Count this guy as fast, or I'll have to find a few gay turns for him." ”

Shen Lang waved his hand: "Forget it, just treat him as a joke." ”

Daniel also nodded and said: "Marco Gabette is considering whether to cut costs, if according to the previous plan set by Burberry, it can save 100 million pounds in costs this year." ”

It is very difficult for Burberry to open source now, so naturally she can only find a way to reduce her expenditure.

"Tell him that he doesn't need to think about cutting costs, and that he can find a way to improve Burberry's positioning. ”

Daniel spread his hands and said helplessly: "Shen, this means that we have to spend a lot of money to promote and advertise. ”

Burberry's positioning has always been awkward, and Burberry, who was originally in the middle of luxury, is alive and well.

However, with the increase of young consumers, everyone has gradually lost interest in Burberry.

Burberry can't compare with Louis Vuitton's high-end luxury, and there is no price concession for low-end luxury goods, so it is naturally eliminated by the times.

The former creative director Bailey has never figured out the positioning of Burberry, wanting to be close to young people but afraid of damaging the characteristics of Burberry, a century-old British brand.

How can being afraid of wolves and tigers become a big thing?

"How long does it take for the design department to hand over the sample?"

"It's a month from now, and it's September, just in time for the autumn/winter launch at the end of October. ”

Daniel specially praised: "Miss Zhang is really good, I admire your vision, and now the design department is very convinced of Miss Zhang." ”

Shen Lang smiled and didn't explain.

The woman who was kryptonite by herself is so awesome.

If Zhang Mengyu can't get a group of ordinary designers, then he will be blind to Shen Lang's krypton gold quota.

After chatting for a while, Shen Lang followed Daniel around the Burberry headquarters.

The seven-storey British-style office building looks similar to the standard Burberry store with its exterior decoration.

The core department of Burberry is, of course, the design department, and the fifth or sixth floor is the floor of the design department.

Haute couture department.

Daniel casually asked an employee to find out where Zhang Mengyu was.

Shen Lang followed Daniel into the ready-to-wear department, and saw a group of designers busy drawing drafts and constantly comparing clothes.

A sharp-eyed designer happened to see Shen Lang and Daniel, but they hadn't seen Shen Lang.

But Daniel is quite familiar, and the fat man in front of him is the company's No. 1 celebrity and a cronie of the big boss.

Daniel coughed lightly and said, "Ladies and gentlemen, please pause what you are doing. ”

Only then did all the designers stop their busy work, and Zhang Mengyu also stopped what they were doing and looked at Shen Lang and Daniel.

Daniel took a step back and gave up his place to Shen Lang.

All the employees in the design department knew that it must be the mysterious boss.

"Hello ladies and gentlemen, Burberry is going through an unprecedented transformation, and I have great expectations for Burberry, and you will all be witnesses to the success of Burberry's transformation. ”

Shen Lang's tone became serious: "But again, only excellent people can stay in Burberry, in order to motivate all employees of Burberry, I decided to raise the salary of all employees by 10%. ”

Suddenly everyone's eyes lit up, and no amount of empty talk would have any practical benefit to interest them.

"My request to Burberry Design was to deliver a design that I was happy with by the end of October. ”

After Shen Lang finished speaking, he gave Zhang Mengyu a look, and then turned around and left.

Daniel instructed all the designers to continue their work and followed Zhang Mengyu to the creative director's office.

After Bailey left, the entire office was simply redesigned.

Zhang Mengyu walked into the office, took a sip of water, and then asked, "Do you have to hand over the product before the end of October?"

"Well, I'm sure you can do it. Shen Lang smiled and nodded.

Zhang Mengyu rolled her eyes: "Then you said it, I can still do it desperately." ”

"How's the new design going?"

Zhang Mengyu is a little entangled: "I want to overturn the traditional Burberry design style and adopt more vibrant colors. ”

"As long as it can be close to the needs of young people, Burberry can design it with you. ”

Zhang Mengyu was moved in her heart, nodded and said: "I will try my best to do a good job, young people will rarely accept this old-fashioned and rigorous style of Burberry, if you make bright colors, I think it may be more popular with young people." ”

"The traditional style is preserved as much as possible, and there are still a number of business people who like Burberry's previous style products. Daniel suggested.

Zhang Mengyu smiled: "I have paid attention to this, and I will definitely hand over the work at the end of October." ”

Shen Lang instructed Daniel: "You go and contact the big brand club, which is a luxury monopoly website that is particularly famous in our country. ”

"Oh, I know them. ”

Daniel has also done a lot of homework during this time, especially the Chinese market.

"Will the big names be able to give us more recommendations?" said Daniel, somewhat uncertain.

Zhang Mengyu smiled and pointed at Shen Lang: "He is the boss of the big card club." ”

Daniel suddenly realized: "That's no problem, I'll immediately inform Marco Gaibette to contact the big brand club, will our Burberry Group and the big brand club also sign a strategic cooperation?"

"Yes. ”

In this way, the big brands will directly receive the unconditional support of the two major luxury groups, Versace and Burberry.

Burberry already has a lot of overstock, which is suitable for selling to third- and fourth-tier cities in China through big-name clubs.

Speaking of this inventory, Daniel poured bitter water: "Bailey, that guy is such a bastard, he actually produces so much inventory. ”

After listening to Daniel's description, Shen Lang knew that the original Bailey had produced a lot of Burberry products in order to make the shareholders meet the performance requirements.

As a result, it has now become inventory, and these old products naturally cannot be sold after the new products come out.

What Shen Lang is facing is either destruction, which will surely trigger a bunch of angry environmentalists from the environmentalist.

Either it is a low-price discount promotion, but there is also a saying for low-price promotion, and it must not flow into the low-end market at will.

Otherwise, this will have a serious impact on Burberry's brand value.

As a simple example, Burberry's products are worn by homeless people, and Burberry fans will definitely not buy such products.

When you buy luxury goods, you buy added value, which is the reason for the profiteering of luxury goods.

。 Nine Heavenly God Emperors