I don't know clearly, Bailey, the bastard, has produced nearly 20 million pounds of extra inventory, relying on himself to be both a creative director and a CEO.

Daniel's heart was bleeding, and it was all pounds.

According to Marco Gabbett's proposal, the best option was to destroy the luxury goods.

Avoid flowing into the low-end market and affecting Burberry's brand value.

This is also the usual way used by luxury companies, including Richemont and Louis Vuitton, to rather destroy than sell to consumers at a low price.

After Zhang Mengyu entered the luxury circle, he also understood these unspoken rules, and he also regretted it a little.

Shen Lang was also thinking about how to perfectly solve the inventory of nearly 20 million pounds.

Daniel sighed and said, "Either we will destroy it, and I will take care of it when the time comes." ”

"You?"

Shen Lang shook his head: "After all, you are only the chief financial officer, and the media will not make a fuss about you." ”

"How exactly is this inventory distributed?"

"£5 million for handbags, £10 million for ready-to-wear + scarves, £5 million for shoes. ”

Shen Lang was a little surprised: "No makeup?"

Daniel shook his head: "No, Burberry's makeup business has not been good, and Burberry has been hesitant to outsource the authorization and a little reluctant to do so." ”

Shen Lang was thinking about how to distribute these inventories, and the most fucked up thing about luxury goods was not to reduce prices.

Price reductions will lead to a decrease in brand value, which is why those luxury brands embrace the big names and leave e-commerce platforms such as Taobao.

"I bought all of them. Shen Lang thought of a way.

"You bought it?"

Daniel didn't doubt Shen Lang's strength, but he just didn't think it was worth spending 20 million pounds on these stocks.

For Shen Lang, it's just a left-handed hand-to-right-handed, and Burberry's annual profits will go into his pocket.

Spending some money to relieve pressure on Burberry is a small thing, and by the way, it can also play a promotional role.

……

Guangzhou, the headquarters of the big brand club.

Inside the General Manager's Office.

Tian Tian looked at Shen Lang who appeared in front of him with a look of surprise.

If it weren't for the scruples that many employees outside were quietly looking at this side, Tian Tian would have pounced on it a long time ago.

"Dong Shen, Mr. Tian, the conference room is ready. Tian Tian's secretary walked over in a low voice.

"Got it. ”

Tian Tian's beautiful eyes flickered with joy, it is inevitable to gather less and leave more, but to be able to manage such an important company for Shen Lang, Tian Tian is now satisfied.

Shen Lang waited for the secretary to leave, and whispered with a smile: "Let you miss it in the evening, let's go to the meeting first." ”

Tian Tian smiled softly: "I listen to you." ”

When they arrived at the conference room, Shen Lang took the main seat, and Tian Tian sat on Shen Lang's left hand.

Tian Tian said with a smile: "This time, I still want to thank Shen Dong for his support, and our big brand club has received the full support of a top group." ”

"Top Groups?"

For the big brands, they can be regarded as top groups, at least the kind with a market value of billions of dollars.

Tian Tian didn't sell Guan Zi and said directly: "This time it is Burberry Group that has finalized the cooperation. ”

"Burberry?!"

All the top brass of the big clubs were stunned.

Burberry, who made a lot of noise, actually chose to cooperate with the big names?

Tian Tian glanced at Shen Lang, and then said: "That's right, Burberry will store all the inventory in our national distribution center of the big brand Express in the future, so that we can complete the next-day delivery, or even same-day delivery." ”

All the executives looked at Shen Lang in awe, and of course they knew how difficult it was to make a proud luxury brand do this.

Similar to Louis Vuitton, Fendi and other brands wasted a lot of their saliva to persuade them to take out some of their products and put them in distribution bases across the country.

But if you want to make all the products produced by Burberry like this are stored in the distribution base of the big brand Speed, there is no door.

In addition to Burberry, only Versace also supports the big name club.

The reason is, of course, the existence of Shen Lang, without Shen Lang, it is wishful thinking to let Burberry do it to this extent.

Tian Tian saw that all the executives digested the surprise in their hearts a little, and then said: "For the big brand club, we are going to upgrade for the first time, and all Hilton hotel brands will be merged into the big name club. ”

"What? Hilton is also in the big club?" all the executives couldn't sit still.

One of the big-name club executives couldn't help but ask: "Mr. Tian, if we join Hilton, won't we have to compete with the magnesium group?"

"Yes and no. Tian Tian smiled and said: "We only do high-end brands, and we will not accept this threshold." ”

The executive seemed to understand and asked, "Then do you mean that we may also launch business such as air tickets in the future?"

Tian Tian shook his head: "The tourism market is saturated, and we only charge fees for high-end hotels. ”

All the executives then understood, but then there was ecstasy, winning Burberry and Hilton one after another, which also made the high-end concept of the big name club clearer.

Tian Tian joked: "Don't be surprised if we start selling cars one day, as long as it is something linked to high-end luxury goods, we can sell it, and this is the development direction of the big brand club." ”

There is not much room for pure personal luxury e-commerce, but if you are an e-commerce platform for all luxury industries including hotels, cars, personal luxury goods, private jets and yachts, then the profits will be great.

The global luxury market is in the trillions of euros, and even if it can occupy a small share, it is much more profitable than a single personal luxury e-commerce platform.

Tian Tian finally said: "We will join hands with Douyin to do an event, and Shen Dong specially invested 20 million euros to buy some products of Babaoli, and we and Douyin are jointly trying to find ways to sell these products." ”

Burberry is still well-known, otherwise it would not have a market value of tens of billions of dollars.

There are also a large number of consumers in China who like this brand, but liking does not mean that they can afford it.

A bag that is close to tens of thousands at every turn really makes domestic consumers unable to love it.

With a little more price, you can buy a Versace Bacchus bag.

And the Bacchus bag not only looks good, but the most important Versace brand positioning is high-end luxury.

It's a big cut above Burberry's mid-range luxury.

Shen Lang's body leaned forward slightly, and suddenly everyone sat up straight.

"I hope to see the growth of DAUs in both the big brands and Douyin, and the profit margins of these 20 million euros are yours. ”

All the executives couldn't help but admire in their hearts, worthy of Shen Dong, billionaires are different, at least two million euros in profits don't care.

After the meeting, Tian Tian didn't ask so much, the big name club is also Shen Lang's company, and the big name club doesn't need Shen Lang to take more money to come in if it makes a lot of money.

。 Nine Heavenly God Emperors