In 2015, Yang Lei's company suffered a loss for the first time since its establishment 7 years ago.

Because it is not listed, there is no need to publish the statement, so the news has not been spread.

It's just that after Chen Bingni finished settling the accounts at the end of the year, she determined that there was a huge problem in X-Sports' operation, the cost rose sharply, and the net profit fell wildly.

She was worried that if it continued like this, the huge ship would be in trouble.

And now, the giant ship has no one at the helm, and only relies on a team of professional managers to run, and Yang Lei and Xu Shiwei have no energy to manage.

Chen Bingni couldn't hold the steering wheel by herself.

After Xu Shiwei received the marriage certificate, she deliberately asked a doctor to help her look at her body, and took ovulation induction drugs similar to clomiphene, just to want to have twins.

Sure enough, after she became pregnant, she saw a B-ultrasound, and the doctor gestured to her, indicating that it was a pair of twin boys.

This is the happiest and most satisfying result of Xu Shiwei's life, which makes her happier than earning hundreds of millions of assets, her mind is on her two children, where does she usually have the energy to manage X-Sports?

During the Spring Festival of 2015, Xu Shiwei was admitted to the Affiliated Hospital of Peking University to prepare for labor.

And there was a big incident in Wenzhou during the New Year's Day, Lao Zhu suffered a stroke due to cerebral congestion due to excessive drinking, and he fell ill and was hospitalized on New Year's Day, and his condition was still very serious.

Lao Zhu was rescued, although he was sober, his consciousness and reaction ability decreased a lot, and he couldn't speak before and after, and he couldn't take charge of Zhu's business at all.

Zhu Chenhui was so frightened that she hurriedly returned to China with her child, for fear that her father would be gone all of a sudden.

The Zhu family's industry is a little turbulent, and several of its shoe factories, garment factories, and ingredient factories are responsible for 40% of Yang Lei's foreign trade export orders, and they urgently need a backbone to stand up and preside over the work.

Yang Lei, as the captain and helmsman of the entire big ship, can only go up hard at this time.

It was not easy for him to stabilize Lao Zhu's big business, and it did not affect exports.

Foreigners do not have the concept of the Spring Festival, and it is absolutely impossible for the shipment to be overdue.

So Xu Shiwei gave birth on Chinese New Year's Eve, but Yang Lei did not come back outside in her Chinese New Year's Eve and could not be by her side.

Xu Shiwei didn't feel aggrieved.

She is accompanied by her parents and taken care of by Lao Yang's family, even if the pain in the delivery room is unbearable, she always refuses to let the elders call Yang Lei, so as not to worry him.

Mother Xu felt sorry for her daughter, and Mother Yang felt sorry for her daughter-in-law.

Mother Yang walked around the delivery room, and wanted to call Yang Lei several times, but Xu Shiwei stopped her, and finally said twice, but she didn't have the strength to stop her in pain, gritted her teeth and grabbed the sheets, her distorted face, and she was strong and silent.

The two mothers were distressed and couldn't help much, so they could only encourage.

"Women have such a level, endure it and pass. ”

"Vivi, hold on, we'll all be with you. ”

"Relax and breathe deeply. ”

Women understand women best, and the most distressed children in the world are mothers, because only they understand the pain of giving birth, from 0-10 levels of pain, childbirth is more than 9 levels.

At 2 o'clock in the morning on the first day of the Lunar New Year, the doctor informed that the fetus was not in a good position, and Xu Shiwei was pushed into the operating table and gave birth to twins by caesarean section after failing to give birth to a smooth delivery.

Two relatives who could help came, and a few experienced sisters and sisters-in-law who had given birth helped throughout the process.

At 4 o'clock in the morning, the call to report the good news reached Yang Lei's hand.

He was still in Wenzhou.

Shiwei just gave birth to two big fat boys, one is 4 pounds and 7 taels, and the other is 4 pounds and 6 taels, and the mother and son are safe!"

"Oh my God, you didn't tell me in advance about such a big thing as having a baby?"

"We wanted to tell you, but Shiwei stopped her, and I was afraid that she would be unhappy, so I ......"

My mother is really obedient to being governed by her daughter-in-law, and I have never seen a mother-in-law who licks her daughter-in-law like this.

He immediately said, "I'll fly back right away." ”

Flights are full on the first day of the Lunar New Year, and private jets are not easy to arrange.

At this time, at 4 o'clock in the morning, it was difficult to find a relationship with someone, or Zhu Chenhui helped to call, and Wenzhou Airport, which was contacted, finally bought the first flight, and it was not until more than 10 o'clock that it arrived in Beijing.

After Yang's mother hung up the phone, Xu Shiwei also helped him excuse him.

She said a little tiredly: "Yang Lei is under a lot of pressure now, I don't want to put pressure on him so I don't trouble him." Don't blame him for not coming back, and don't ask him how his business is. ”

Mother Yang felt sorry for her: "Shiwei, you just need to recover with peace of mind, don't think too much, it is a great achievement to be able to take care of the child, don't worry about Xiaolei." ”

Xu Shiwei, who was wearing a hospital gown, lay down and said, "Mom, when I am out of confinement, I still have to help Yang Lei, I feel that it is too late now......"

Mother Yang hurriedly stopped her and didn't let her move: "Let him do his own work with the company's affairs, and you will never be allowed to go out if you don't recover well." You lie down, I'll give you another massage, and the milk will come out quickly. ”

Xu Shiwei lay down, a little shy, and let Mama Yang massage her body.

Mother Xu cleaned up on the side, but she didn't speak.

In fact, everyone knows that something is wrong, why are all the men not in the hospital?

Why did Lao Yang only glance at his grandson, and then hurried to Shanghai to personally preside over the factory's Spring Festival overtime, and did not stop working during the Spring Festival for the first time this year?

Why did Professor Xu give up his rest during the Spring Festival holiday, and still take his team of doctoral students to inspect projects around the country and prepare for industrial upgrading?

Because since the interruption of the TPU technology of Adidas 30Mpa, the technology of domestic TPU has gradually become mature.

Suzhou and Hangzhou chemical materials scientific research has made a breakthrough, the domestic 28Mpa material has been able to supply stably and on a large scale, Yang Lei's 42Mpa TPU quality is really good, but the cost is high.

Now the country is flooded with a large number of "small popcorn" sneakers, two or three hundred yuan a pair, robbing a large number of low-end markets, but also reducing the overall sales of X-Sports.

Coupled with the limited progress of overseas influence, and Nike and Adidas, the fight is particularly anxious, and the sales volume and market share have been deadlocked.

X-Sports did have a problem, external and internal troubles, and the foundation was a little shaky.

At about 11 o'clock in the morning, Yang Lei flew to the capital, and after landing, he went straight to the hospital, first saw his wife and children, and thanked relatives and friends who helped.

"Thank you for your hard work, wife. ”

"Hard days are still to come......"

Yang Lei sat next to Xu Shiwei, holding her hand, and looked at the little figure sleeping in the crib next to her.

Xu Shiwei was already thin, pregnant with twin children, which weighed more than 9 pounds, and she could only have a caesarean section if she couldn't give birth, leaving a scar on her abdomen, and the sacrifice she made for this was not small.

But in her opinion, everything is worth it.

Although we have all encountered difficulties and setbacks recently, we still have a long way to go in life, and we can only see the truth as long as we can share hardships in the future.

Aunt Li Xinzhu said with emotion on the side: "Now there is equipment for men to experience the process of giving birth, Yang Lei, you can feel it when you have time, and experience the pain of women giving birth." ”

Before Yang Lei could speak, Xu Shiwei smiled and said, "No need." ”

Li Xinzhu was curious: "Why?"

Xu Shiwei held Yang Lei's hand, looked at her own hero, and said gently: "Because he has never let me experience the hardships of being the head of the family." ”

This answer made Li Xinzhu stunned on the spot, and he didn't say anything for a long time, so he could only nod vigorously, moved by the feelings and trust of the two of them.

It's still my wife who can speak, and I spoil myself too much, Yang Lei laughed dryly: "My wife is too famous, and I haven't done enough." Oops, I'm so red right now. ”

Xu Shiwei pursed her lips and smiled, with high intelligence, high emotional intelligence, and a good tutor, she can always inadvertently catch Yang Lei to death.

There was a burst of chuckles in the ward, not to mention how harmonious the atmosphere was.

Mother Xu wanted to speak and stopped.

She is the CEO of several companies, and if her son-in-law has problems with the operation of the business, she will definitely be willing to help take the pulse.

Still couldn't hold back, Xu's mother asked: "The company is developing well, why did it suddenly lose money this year?"

Mother Yang also felt very sorry for her son, and stroked Yang Lei's hair: "Why is your spirit so bad? I have seen a few white hairs." ”

Yang Lei is 25 years old this year, obviously a young and invincible young man, but just this year, he is tired and exhausted, his face is haggard, his skin is rough, dark circles, and a lot of white hair comes out, he looks like he is in his 30s.

Of course, it's not that overindulgence.

He has gathered a lot in the past two years, and when he is busy, he may not have it once a week, mainly because the company is not doing well, and the pressure is so great that he doesn't even have the heart to think about it.

It's still stressful.

Although he is worth tens of billions, he is no less stressful than those ordinary people who go to work.

Xu Shiwei held Yang Lei's hand and looked at him with concern.

Yang Lei said: "The main reason is that there is too much money in the past two years, and the NBA has to sign new players every year, and the number is increasing, and there will be tens of millions of dollars more advertising dollars every year." It's the same in European football, I used money to dig corners, last year it was Ronaldo and Benzema, this year I dug up another Neymar, a Suarez, and signed a potential rookie Mbappe, almost another $100 million. ”

Sponsoring a sports star, it's a bottomless pit.

There are too few powerful top stars, and the competition is too fierce, Nike and Adidas have also raised their offers, competing with Yang Lei at the same time.

In the past two years, the average value of sports stars around the world has increased by 30%.

This price increase is quite fatal, it is a chain reaction, and all aspects are affected.

Not only did X-Sports feel uncomfortable, with costs rising sharply, but Nike and Adidas were also uncomfortable and under great pressure, both companies were losing money, and the financial reports of listed companies were ugly.

Puma had to cut expenses, otherwise it would be difficult to grab a little leftovers in the hands of these three families.

The world's top four sports brands are all having a hard time.

The value of sports stars has risen, and there is no innocent licking dog in the world, but they are all self-inflicted.

Xu's mother said, "Are you fighting a price war?"

Yang Lei nodded.

Mother Yang asked with a sad face: "Son, can't you fight steadily, enrich yourself first?"

Yang Lei sighed: "Mom, I'm ready to shoot now, I have to send it, I have to hurry up and grab the players, attack the city, Nike and Adidas are forced to defend, whoever retreats will lose." How can there be immortals in war? Every time a war consumes a huge amount of money and manpower, I can only follow it now. ”

Mother Yang asked rhetorically: "How long do you still consume energy?"

Xu's mother also asked: "Kill a thousand enemies, hurt yourself eight hundred, if you have a lot of savings, it's okay to say, a young company like you, the foundation is not solid enough, if you fight a war of attrition with them early, it is very likely that you will be dragged down first." ”

Yang Lei was speechless, a little depressed, holding Xu Shiwei's hand and looking out the window silently.

He didn't know how long it would take or how long it would last.

It's too hard to do business.

Nike and Adidas have decades of heritage, 20,000 or 30,000 employees around the world, an elite team that has been operating for many years, and has rich experience in dealing with crises, which is really difficult to beat.

In the past two years, if it weren't for Kanye's trendy shoes to help pull the global turnover to more than $5 billion, if it wasn't for Curry and Jeremy Lin's might, and the NBA performance exploded, Yang Lei really didn't know whether to continue.

Competition is too much to burn.

Xu Shiwei comforted: "Nike's annual turnover this year is only 18 billion US dollars, and their net profit is even lower, and it is also in a loss this year. Don't worry, you are originally small and big, and it is normal for you to suffer losses in some areas. ”

After comforting, Yang Lei finally felt better.

Xu's mother didn't dare to ask any more, for fear of hurting Yang Lei's self-esteem, this son-in-law is okay with design and technology, but as a CEO, he still has little experience in managing a large multinational enterprise with tens of thousands of people.

Mother Yang didn't say anything, and went to prepare milk food for Xu Shiwei.

Seeing a pair of cute twins next to the bed falling asleep, Yang Lei was also emotional.

Chen Bingni and Anne also gave birth to a daughter each, and now they are almost 1 year old, after all, he has two sons and three daughters, right?

After seeing the sleeping twins and thinking of X-Sports' business difficulties, for a moment, the ambition in Yang Lei's heart was like a balloon, which was punctured and exploded.

He was tired.

Very tired.

Unable to fight.

A voice in his heart kept saying to him: "Forget it, don't be too tired, it's better to put down your business, return to your family, and live your good little life." And even if you can't be the number one in the sports industry, no one will say anything about you, and it's very, very great that you can get to where you are today. ”

But another voice said: "You are also a chosen person, you have a super high starting point, and there are so many powerful people to assist you, you want to conquer the whole industry, standing on the top of the world, is it so cowardly?"

"It's not cowardice, it's a strategic adjustment. ”

"What is adjustment? Have you ever heard of one go, then decline, and then exhaustion?"

"This is only the eighth year of rebirth, and there are still seven years to go. ”

"How many eight years are there in life? The remaining seven years are not fleeting, this adjustment is two or three years, and how many chances are there to turn around?"

"How do you know you can't turn the tables in 10 years?"

"How do you know that you will be able to turn the tables in ten years?"

Two tangled voices fought in his heart, Yang Lei, who was tired to the limit, felt that his spirit was about to split, he just wanted to rest, let go of everything, and don't care about anything.

Poof.

Yang Lei fell crookedly from the side of Xu Shiwei's hospital bed, knocking down a small shelf with a clatter.

"What's wrong with you, husband!"

Xu Shiwei screamed loudly in fright.

The two mothers hurriedly rushed over and helped Yang Lei up.

The relatives who were resting outside were panicked and hurriedly went to the doctor, and the child was also woken up by the loud noise, and he was so frightened that he cried.

Yang Lei fell ill.

Long-term high-intensity, high-load, high-pressure work made him nervous, and finally exploded.

Men are not omnipotent, who is not holding on?

When you can't hold on, it will naturally collapse.

I don't know what happened to the news of Yang Lei's illness, but it spread from the Affiliated Hospital of Peking University, and everyone in the world knew about it.

During the Spring Festival of 2015, the sailors still stuck to their posts, insisted on working, and spread rumors such as "X-Sports is no good" and "Yang Lei died violently".

The media was also very nervous, like Tencent's Zhang Jing, who called as soon as possible, and Ma Huaxin personally called Yang Lei and asked what was going on.

It was Xu Shiwei who answered the phone, and she said: "Yang Lei, he is just too tired from work and needs to rest completely, Mr. Ma can rest assured that he is fine." ”

Ma Huaxin is a cheerful person: "That's good, if you need anything, just ask, Tencent will cooperate with you." ”

This cooperation refers to the help of resources, connections, and all aspects.

Ma Yun, Zhu Jun, Yao Ming, Yu Feng, these close old friends, all called to care, if they were in the capital, they would simply come to the hospital to visit.

There are a lot of rumors on the Internet, plus X-Sports' business is really sluggish this year, costs are soaring, and all the hard-earned money has been earned by sports stars, these are all facts, and there is no way to deny it.

So, what the edifice will fall.

What a giant ship will sink.

What a flash in the pan.

All sorts of arguments are coming.

Of course, Tencent couldn't do such a thing, and X-Sports' public relations department was not a vegetarian, and most of the negative comments on the Internet quickly disappeared.

But X-Sports can't cover the sky with one hand and grasp all public opinion, there are more things in this area in foreign countries, and Yang Lei's team can't reach it.

is even more nervous, and there are friends around Yang Lei who have a good relationship.

Everyone's mindset is changing.

On the eighth day of the first lunar month, Xu Shiwei was forced to stand up and take over the important task of leading X-Sports to move forward.

She wrote a long and touching letter to the company's 8,364 employees, and personally called important executives, imploring everyone to be steady, calm, and not to be swayed by outside rumors.

Many employees are working hard with Yang Lei, they have enjoyed a lot of dividends, many people from small places, small mountain villages, can settle in Shanghai, Beijing, now the company is in difficulty, if they still have a conscience, they can not help but help.

Executives are also, many key department heads are the first employees to start a business together, the most trusted cronies, everyone and Yang Lei made a fortune together, they made X-Sports, and X-Sports also made them.

But we can't expect all of us to share in our suffering.

Especially in early March, the 2015 sports brand industry report released by an authoritative consulting company in the magnesium country dragged X-Sports into a huge whirlpool.

The lack of financial disclosure has become the most vulnerable point for X-Sports.

The financial data on this report is outrageously wrong and most likely fabricated, making a false assessment of X-Sports and misleading many viewers.

But X-Sports has no obligation and no need to correct it, and can only make verbal statements that are wrong, but cannot explain it to the world.

For a while, there were more and more negative remarks.

Nike and Adidas, who were also dragged badly and seriously injured, brace themselves to have a final fight with X-Sports.

They not only mobilized all the media power, but also saved themselves and improved themselves, and welcomed those stars who were poached by Yang Lei to go back with open arms.

Boil, boil to death, and they will win.

The whole world seems to know that X-Sports is dying.

It's really a shooting star, and it's a shame that it only flashes for a few minutes of brilliance and disappears.

Practitioners in the global sports industry have also begun to think about how to carve up Yang Lei's market after the sinking of the X-Sports ship.

Within X-Sports' own camp, there also seems to be discordant voices.

A small number of executives have left, and some employees are in a hurry to find their next home, these phenomena are too common, Xu Shiwei did not stop them, it is going to rain and the mother wants to get married, it can't be stopped, and the twisted melon is not sweet.

But what Xu Shiwei never expected was that Mu Qi Miya proposed at this critical juncture that she wanted to separate the Anne Fitness Club chain and go public independently!

。 m.