Coaxing the price of carving, Yang Lei is quite good at it.

Nike or not?

Adidas or not?

With, then you will pay to increase the value of all players, and see how I drag you to death, let your operating costs soar, and eat up your profits!

No, OK, I don't do multiple-choice questions, I want them all.

I'm a single person anyway, I don't have a single star under my belt, and I can afford a few superstars, I can't ask for it.

Anyway, the barefoot are not afraid to wear shoes, Yang Lei, who has nothing, arches everywhere in the European football market, the title of Peppa Wild Boar is not bragging, he must arch back a few superstars this time!

Nike and Adidas are going to collapse.

Ronaldo and Messi can't let go, and neither can the other stars.

And are these Chinese people crazy, do they know how to run the players, do they know how to run the club, do they know how to sponsor the team?

I just know how to throw money.

Throw money!

Throw money!!

Shet!

Stirring sticks!!

This is what Nike and Adidas share about X-Sports.

When the two companies were disgusted and didn't want to go into a stalemate with X-Sports, two shocking news broke out in the world sports world again.

Real Madrid's Cristiano Ronaldo has signed with X-Sports!

Real Madrid's Karim Benzema has signed with X-Sports!

Ronaldo is in the Nike camp, Benzema is in the Adidas camp, and there are traitors in both camps at the same time?

Ronaldo is a normal signing of a $1.08 billion lifetime contract, Benzema is in breach of contract before it expires, and X-Sports is willing to help pay 60 million euros in liquidated damages!

Both companies were stunned.

Nike really didn't expect that they lost to X-Sports again and were stolen again!

And Adidas is also inexplicable, what is Benzema making a fuss?

And both of them are Real Madrid players, and at the same time they jumped to X-Sports, Real Madrid also has a bit of a traitor flavor.

Ronaldo is a free body, Yang Lei threw money is understandable, the lifetime contract price of $1.08 billion once again set a new record, Ronaldo didn't want to be too greedy, seeing that Yang Lei was very sincere, he signed a contract with X-Sports happily.

Benzema risked offending Adidas and jumped ship, why is that?

In this poaching war, Benzema was not the focus at all in the first round!

No one knew how hard Ling Xi had put in this matter.

Benzema is French, and the Ling family used considerable human strength in France to convince Benzema and his family that they would rather break the contract than change jobs.

Therefore, Yang Lei's contribution is definitely not only to help Benzema compensate for liquidated damages of 60 million euros, these are only superficial phenomena.

He paid a total of about $1.5 billion to buy a thousand gold horses.

Of course, it was not a one-time outfit of money, but it also reduced his total assets by a large amount.

It's a bit painful.

But the carving price that he took the initiative to lift up, he also had to hold it with tears......

Nike and Adi probably guessed the reason why the two jumped ship, Benzema was persuaded first, and then Ronaldo followed his teammates to jump ship, and later in Real Madrid, the two were colleagues, and the advertising effect was better.

"It's all Benzema's fault!"

Western sports commentators in the know are all swearing.

For a while, all the mainstream voices in European football were chanting "the wolf is coming", saying that X-Sports is a catfish that spoils the game.

Huaxia fans are so happy that they can't wait to jump!

Ronaldo and Benzema are both everyone's favorite stars, joining X-Sports together is definitely the luck of Chinese fans, I believe that with X-Sports' strong operational capabilities, Real Madrid will definitely come to China to play football and make money, Ronaldo and Benzema will appear more in Chinese media reports.

There is even a possibility that Real Madrid will become the home team of Chinese fans, similar to the status of the Rockets in the NBA.

Hi Da Pu Ben!

The Sport Weekly commentator said: "Don't worry about whether Cristiano Ronaldo and Benzema will lose their influence after joining X-Sports. According to reliable sources, Yang Lei spent a high price to poach Puma's operation team, which is one of Puma's elite teams, in the 2012 European Cup, 24 European teams, Adidas sponsored 9, Nike 6, Puma sponsored 5 of them. Therefore, X-Sports is fully capable of taking Ronaldo and Benzema to the next level. ”

Since this is the case, the Chinese fans are all relieved.

This time, the world's fourth-ranked X-Sports teamed up with third-ranked Puma to give the alliance of No. 1 Nike and No. 2 Adidas a heavy blow!

Hit the jackpot!

After the end of the vigorous summer farce, the settled landscape of European football has changed slightly.

Like an airtight iron bucket being violently beaten, Yang Lei not only chiseled out a big hole, but also cracked a spiderweb-like crack that spread to various clubs in European football.

Countless top players are tempted.

Not everyone has the same fame as Ronaldo and Messi, and most people can recognize themselves.

They can't expect the treatment of a world superstar, they just want to be able to get more financial rewards in their limited careers.

The father of the Chinese gold lord is infinite for a while.

Yang Lei's team has been busy in Europe.

They have to pay Benzema's liquidated damages, rebuild the operation team, and tailor business plans for Ronaldo and Benzema.

They also want to ease relations with the top clubs in European football, FIFA, and European spinach.

They really just want to make money, not to smash the field.

What excites Chinese football fans the most is that the X-Sports football academy was established.

Like the X-Sports basketball academy, the football academy is also a national enrollment, and the ABP is set up in the Shenchun Club training base in Shanghai.

"Want your child to be the next Cristiano Ronaldo?"

"Want your kids to play in Europe's biggest clubs?"

"In 2014, X-Sports Football Academy National Enrollment Opening!"

"It's not about relationships here, it's just about strength. ”

"There are no match-fixing here, only the most simple dreams. ”

"There will be a lot of great players coming out of here to play for the top clubs around the world. ”

"PE teachers and scouts from all over the country are welcome to recommend. ”

The enthusiastic recruitment advertisement began to spread from the official website of X-Sports, and soon swept the major sports media across the country.

Zhu Jun finally did a good deed.

After he successfully privatized the Shen Chun Club a few years ago, although he still played Jia Qiu in the Chinese Super League and was still messing around, the infrastructure construction was not relaxed.

It turned out that the club had 300 acres of land on the edge of Disneyland, and he took out a small piece of land with a valuable piece of land, exchanged it with a peer engaged in real estate development, and established a new training base for the Shenchun club in the cheap suburb of Fengxian, with the management of the X-Sports football academy.

As an old rogue in Shanghai, Zhu Jun did smoke, drink, and burn his hair, tattooed, swearing, fighting, opportunistically, and did a lot of bad things.

But he is such a good man, and he really loves football, and this time he finally did something good for the benefit of the country and the people.

Yang Lei and Yao Ming reformed the Chinese basketball system, which had a subtle impact.

Yang Lei and Zhu Jun also want to reform the Chinese football system this time.

Of course, to talk about reform may be too much to put gold on one's face.

Who are you, you two?

As far as you are concerned, you may have an impact on the huge system?

Is it possible?

It can only be said that Yang Lei and Zhu Jun are doing their best to do their best.

In the high praise of traditional media such as "Sports Weekly" and "Football News", Shenchun Club has become the savior of Chinese football, and X-Sports football academy has become an important cornerstone of Chinese football.

Sir Alex Ferguson's protégé is a self-absorbed youth coach, bringing with him some of the world's most advanced football concepts and training methods.

Every year, Ronaldo and Benzema will personally come to the Shanghai youth academy to impart their experience, and the best football seedlings in China will have zero contact with the world's top stars.

In the future, as long as X-Sports does not go bankrupt, Yang Lei will continue to look for top resources all over the world, and then continue to instill them here.

Here, it will be the Whampoa Military Academy in the domestic football world.

Maybe in another five or ten years, more and more Chinese internationals will come out of the X-Sports football academy, leading the Chinese men's football national team to the top of Asia and the world.

1.4 billion Chinese people have all seen what Yang Lei has done.

Even if Yang Lei is a Don Quixote who is not able to measure himself, but he dares to wave the big sword in his hand, and his courage is commendable.

At the very least, he's working hard.

In these years, there are not many people who are serious about doing things.

People are doing it, the sky is watching, God will not let honest people suffer.

………………

………………

The busy Yang Lei did not fly back from Europe until September 15 and landed directly in Seoul, South Korea.

No way, he's too busy.

The 2014 Incheon Asian Games will start on September 18.

X-Sports became the highest level sponsor of the Asian Games in Incheon, and all the referees, volunteers, and torchbearers wore X-Sports sponsored costumes.

Moreover, Yang Lei changed the ugly appearance of 360° in his previous life, he adhered to the Olympic spirit, and did not let business tarnish the pure Asian Games, and the X-Sports logo did not appear on any torchbearers.

But the background of each torchbearer's interview, the photos chosen by the media, the journalists, and every other place imaginable are full of X-elements.

can only say that Yang Lei is really a chicken thief, very good at making reasonable use of rules, and not letting people gossip.

The attention of the Incheon Asian Games was not high, but Yang Lei's own topic traffic still attracted a considerable number of Chinese audiences to watch.

Interestingly, the opening ceremony of the Incheon Asian Games was quite exciting, and the sports event turned into a big party for Korean artists and Chinese artists.

In addition to Uncle Bird PSY, idol boy group JYJ and EXO, Lee Young-ae, Kim Tae-hee, Jun Ji-hyun and others, the ice queen Kim Yuna, Son Yang's good CP Park Tae-hwan, rhythmic gymnastics queen Son Yeon-jae, football superstar Park Ji-sung, and members of Runningman all appeared.

Star-studded, star-studded.

Stars from the sports and entertainment circles have appeared one after another, allowing the audience to enjoy both sports art and visual beauty.

Of course, some Korean netizens expressed dissatisfaction.

"Isn't that nonsense?"

"The opening ceremony consumes physical strength to perform, and they don't lose their physical strength during the official competition, which affects the results?"

"If the South Korean team wins a few fewer gold medals, who will be responsible?"

"It's definitely an X-Sports conspiracy!"

There are really a lot of plays.

But more netizens said that this opening ceremony is the most beautiful, more exciting than the opening of the 2010 Yangcheng Asian Games.

When Lee Sung-min was seen lighting the flame, this hot Asian beauty wore an X-Sports sports rib shirt and yoga leggings, and her perfect good body completely conquered all the viewers at the scene and in front of the TV.

This is called the combination of strength and beauty.

Li Chengmin became popular all of a sudden, and countless Chinese netizens asked why they had never seen such a beautiful female star before, South Korea is really full of talents, and beauties are like clouds.

Of course, before the opening ceremony, Li Chengmin was moisturized by rain and dew, and his face was radiant, which was better than any makeup.

As the behind-the-scenes commander, Yang Lei is still very satisfied with the opening ceremony of this Asian Games.

80% of the entertainment industry stars and sports stars in this industry have cooperative relations with X-Sports, such as Runningman, Son Yeon-jae, Park Tae-hwan and others, all of whom are signed artists of X-Sports.

Like Uncle Bird PSY, JYJ and EXO, they also signed a memorandum of understanding with the Huaxia Partners, and they came to China to pan for gold in the business activities, and the Stone Milk Dog Studio is the first priority partner with the highest matching rights.

What makes Yang Lei happiest is that he signed a contract with Park Ji-sung.

Park Ji-sung was born in 1981, and at his peak, Park Ji-sung can be said to be the first person in Asian football, playing for Manchester United for seven seasons, and the main full-back in the team.

Although Park Ji-sung's football talent is not as good as Ryan Giggs, Owen and others, he works extra hard and dares to fight, and is favored by the head coach.

Opportunities will always be reserved for those who are prepared, and those who work hard.

Park Ji-sung just retired in the first half of this year, married his girlfriend in July, and now although he is not running on the field, he is still doing sports administration-related things.

As soon as Yang Lei arrived in Seoul, he met with Park Ji-sung through the Asian Organizing Committee, and the first thing he said was: "Are you interested in becoming the spokesperson of X-Sports' football shoes in South Korea?"

He couldn't help but hand over a pair of shoes, Park Ji-sung misunderstood, took it, and planned to find a pen to sign on it.

But unexpectedly, Yang Lei wrote "for Park Zhixing" and handed it to Park Zhixing: "This is my signature, and I will give it to you as a souvenir." ”

Park Ji-sung was stunned for a moment and instantly laughed.

What an interesting entrepreneur.

Park Ji-sung looked at Park Tae-hwan, who was acting as an interpreter, and both of them smiled heartily.

Cooperating with X-Sports to make money in Huaxia, Park Ji-sung is actually very excited.

But there are also many concerns.

Park Ji-sung asked: "Didn't you just sign Cristiano Ronaldo and Benzema? I'm already retired, I can't help you more, and there is no commercial value." Why do you want to sign me?"

Yang Lei wants to sign Park Ji-sung, not just to let him endorse the Korean market, but for another purpose.

Yang Lei wanted one word, "hope".

In this world, the majority are always ordinary people.

Ordinary schooling, ordinary work, ordinary family, ordinary life, ordinary disco, ordinary shake.

This life seems to pass in a flash, so ordinary that it doesn't even make any impression.

It's very sad.

People can't live such a mediocre life, they still have to have dreams, but in the cruel competition, ordinary people are too difficult to get ahead, and many people just give up.

Yang Lei used to be an ordinary person.

Well, he's not.

Park Ji-sung used to be an ordinary person, 1.7 meters tall, born with flat feet, with this physique, can he also play football?

He really can, he makes everyone believe that the weak can succeed, and his inspirational story has touched the whole of Korea, and the children regard him as an idol.

Cristiano Ronaldo and Benzema are talented players with football souls, and Park Ji-sung is more down-to-earth.

He runs tirelessly on the field, nicknamed "Can't Run Dead", and he uses his personal experience to tell the world that the so-called yellow-skinned Asians have no stamina, and it's all.

There are many things, not that they can't do it, but that they don't want to do it.

Take a look at the big bellies of some football stars in Chinese football games and the swimming rings around their waists, and you can see the gap.

Yang Lei signed Park Zhixing, just to go back to shame those Chinese Super League players, X-Sports has Ronaldo, Benzema and other top stars, retired Park Zhixing can also sign X-Sports, if Chinese players don't work hard, don't want to join!

Park Ji-sung is very talkative.

After all, in the Korean sports world, there are already ready-made successful examples of Sun Yeon and Park Tae-hwan, who have made a lot of money in China, commercial games one after another, and many advertisements, and Chinese people's love for sports is beyond their Korean imagination.

Now that he is married, he has to think about this family, earn as much money as possible, give his wife and children, and his own health protection, and give the family a better life.

"Okay, I'm willing to sign a contract with you. ”

After reading the content of the contract brought by Yang Lei, as well as the guaranteed income of billions of won that can be expected in the future, Park Ji-sung quickly signed his name.

"It was a pleasure to work with. ”

"Please take care of it. ”

Five days before the opening ceremony, Park Ji-sung was temporarily added to let him perform on the stage.

This can also be done, it is enough to see how strong Yang Lei's influence is on the Asian Games, Park Ji-sung feels that he has found the right person, this is a ruthless company.

However, when the Incheon Asian Games officially began, the Chinese men's national football team lost 0:2 to the Thai team and failed to even enter the quarterfinals.

For a time, the domestic scolding in China was boiling, and the crowd was angry.

The fans scolded new tricks, scolded spirit, and scolded style.

The men's national football team can't fight back, scolds and doesn't fight back, and after losing, there is a casual expression on his face, in fact, he still wants to laugh a little in his heart, and he returns to China one by one as usual, continuing their extravagant life, playing models, driving sports cars, riding yachts, and taking beach swimsuit photos.

Come on, some people fight and scold a lot, and they become skin monkeys, and Hua Tuo and Lu Xun can't be saved when they come.

The X-Sports Academy has once again become the spiritual sustenance of countless fans.

"I hope that in my lifetime, I can see the Chinese men's football team ranked first in Asia. ”

"Mr. Yang, please clean up the men's football team, it's really rotten to the roots. ”

'I send my kids to your Academy. ”

Of course, the money invested is like flowing water, from infrastructure, to player echelon training, to healthy diet and player security.

Reform in football is a long-term and slow process of change, and the results cannot be seen in a day or two.

Take your time, Yang Lei is not in a hurry.

After the 2014 Incheon Asian Games, Yang Lei disappeared from the public eye again.

It takes time to dig deep holes, accumulate grain, and lay the foundation.

He spent a lot of money to dig up some of the stars who came over from the corner, and all of them need to be carefully managed.

In addition, Xu Shiwei is pregnant and is not very in charge, Yang Lei is delayed by a large number of cumbersome affairs, the company's efficiency is not high, and it has lost its previous rapid growth momentum.

In 2014, X-Sports' turnover exceeded 40 billion soft girl coins, finally surpassing Puma to become the world's third largest sports brand.

However, the net profit for the whole year was less than 2 billion, and the vast majority of it was invested in fixed assets and marketing.

And the advertising costs are too much.

NBA, football, tennis, swimming, volleyball, golf, so many money-burning projects all need a lot of money to support, the number of operation teams is hundreds, X-Sports has more than 8,000 employees worldwide, such a huge scale, Yang Lei feels more and more powerless.

He is just an ordinary person with a background in design, and he is very, very lucky to be able to get to where he is today.

But let him go further, without a team of great professional managers to help him, it is difficult to go further.

Fast forward to 2015.

This year is a watershed in Yang Lei's career.