104 [If you don't get on the bus, you won't have a chance]
As he spoke, Yang Lei found that something was wrong.
Alas, alas, how can it be as if he is teaching someone from Tencent, he is teaching Tencent how to engage in IT?
How does this work?
No one pays tuition!
No, you can't expose yourself.
Yang Lei was cautious and did not answer all sensitive questions, Weibo, WeChat, games, literature, animation, videos, these did not mention a word.
Fortunately, what he said before was said from the perspective of a seller who was ready to open a Tmall store, and there were no loopholes.
In the eyes of Zhang Jing and others, his ideas may be a little radical.
But some of Tencent's T3.3 and T4 directors have a bit of a b number in their hearts, so they will parachute into the group and want to hear more first-hand feedback.
Zhang Jing hadn't spoken for a long time.
Donglaishun's free working meals were placed in her hand, and she didn't eat them.
She saw a lot of novel ideas from the text sent by Yang Lei, she took out a small notebook and began to copy notes.
Not only her SNG social department, but also the directors of Tenpay and Tencent.com all have more or less experience.
As for how much you have comprehended, it depends on your personal practice.
Zhang Jing roughly counted, all the people in their group, with an annual salary of nearly 5 million, were all listening to Yang Lei's analysis of e-commerce?
Obediently, this Yang Lei is really amazing, Zhang Jing admires it in her heart.
Tick tick tick.
A private chat was sent, it was the T4-level director of the SNG department: "Invite him to Shenzhen as soon as possible, let's talk again privately, the young man has ideas, I like him very much." ”
"Okay. ”
"This time to promote the whole network to him, you are responsible for the integration, try to meet all his requirements. ”
"The most important thing he cares about is the cost, and everything else is easy to discuss. ”
"The fee is free, you take your colleagues from Tencent and Paipai to work together, and report any difficulties to Mr. Liu and let him solve them. SNG's big customers must be dominated by our SNG, no one can snatch it away, Mr. Liu and I will support you, even if it is in front of Mr. Ma, we are not afraid. ”
"Understood. ”
Zhang Jing was shocked, SNG Social Business Department fully supported, this kid is lucky!
Tick tick tick.
Yang Lei's private chat sent: "Did I say something I shouldn't have said and offended people? Why is there no one chatting in the group?"
Zhang Jing stubbornly said: "My colleagues are all off work, so there is no one to chat." Can you hurry up and come to the Shenzhen market? We signed the exclusive agreement first, don't worry, the boss said, this time I won't charge your money. ”
"You said you wouldn't charge money, and it took me so much effort to type. ”
"You come here as soon as possible, and the travel expenses will be reimbursed. ”
"Well, I'll arrange it. ”
Yang Lei carefully checked what he had said in the discussion group, made sure that there was no leakage, breathed a sigh of relief, and quit the discussion group.
Tencent agreed to promote him, and this matter is easy to do, and the next thing is to see the operation plan of both parties.
………………
In late July, Yang Lei went to Shenzhen and met Tencent's Zhang Jing and several IT bigwigs.
Meeting, chatting, and eating with the bigwigs are all very casual.
The bigwigs are not as serious as Yang Lei imagined, Xiao Ma is not very old, less than forty years old, very approachable, and he does not underestimate him because he is young.
The most important thing is that no matter how rich Brother Ma is, he is not as handsome as him.
Happy!
Brother Xiao Ma was very polite, and after shaking hands with Yang Lei, he said: "I'm just an ordinary person, don't be nervous." ”
Yang Lei said casually: "Yes, the house I live in is only slightly larger than that of ordinary people." ”
Several executives next to him couldn't help laughing, because Brother Xiao Ma had just spent 480 million yuan to buy a mansion on Hong Kong Island, and Li Zekai lived next door.
This meeting was semi-official, in the restaurant of Tencent's headquarters.
A few people chatted while eating, mainly talking about e-commerce technology, because Brother Xiao Ma was born as a program, unlike Brother Ma who opened and closed his mouth to be the country and society, and he spoke at a particularly high level, Brother Xiao Ma likes to talk about technology and user feelings.
And Yang Lei is best at this, he has processed the things he knows for many days, and half-concealed it.
Sure enough, Brother Xiao Ma and the executives around him were very interested, including everyone talking about Sina's Weibo that had just been tested internally, Tencent hadn't paid attention to it, Yang Lei mentioned it, several people looked at each other, and the director of OMG was still secretly taking notes.
Yang Lei was very curious: "Mr. Ma, I am only 19 years old this year, you believe in my vision so much?"
Xiao Ma said: "In 2004, before Tencent was listed, I won the New Talent Award awarded by CCTV Top Ten Economic Figures of the Year. The host asked me to recommend QQ to Mr. Zhang of Haier on the spot, and I told me about the benefits of QQ, but he refused, saying that he would not use it. I felt very shameless when I stood on the stage at that time, but I can also understand that people who do traditional industry may not be able to understand Internet thinking. ”
Yang Lei lamented that it has only been 5 years, and Tencent's market value has reached 30 billion US dollars, which is terrible.
"But I am engaged in this industry myself, and I know that the Internet contains great possibilities, so I never judge a person's potential by being young or old, I think only young people will stand at the top of the wave in the Internet era," Xiao Ma said. I am optimistic that you will succeed, and if you need financing, you can always come to me. ”
"Thank you Mr. Ma for your support. ”
Yang Lei is grateful for this promise, but even if the financing is over, he has not yet reached that step.
After meeting with Xiao Ma and others, Yang Lei was invited to visit Tencent's headquarters.
He visited Tencent's SNG business department and OMG business department, and the girls in the art, testing, and operation departments all turned into faces and little fan girls, no one thought he would be so handsome!
As for the investment BAT that reborn people must do, this kind of thing can't be forced, Yang Lei is poor and white, how to invest in Tencent?
Do you want to take the ancestral chromobody that he has treasured for nineteen years?
To be a father, you must have the consciousness of your father and show your father's strength.
Soon, Zhang Jing united with multiple departments to make a complete set of publicity and promotion plans.
First of all, OMG's Tencent website does a special topic on sports and fitness.
Evergrande Football Club in Shenzhen, as well as Shen Zhen Club in Shanghai, Shanghai Men's Basketball Team, Guangdong East Men's Basketball Team, and many well-known players have been interviewed by Tencent reporters.
Xie Wenjun and Liu Xiang in the 110-meter hurdles also came out to make up the numbers.
Tencent has taken out all the sports resources and filled the content of sports topics very substantially.
In addition, in the entertainment sector, Zhang Zhe and Annie's advertisements were also promoted by Tencent.com, combined with sports and fitness topics, and continued to rotate for at least one month.
Yang Lei did not pay a penny, but Evergrande Football accidentally became the wronged leader, and Zhu Jun did the same, and Xu Jiayin made a sponsorship fee of 2 million......
Next, the pop-up window in the lower right corner of the QQ software is ready to be launched together when the feature film is launched.
For this pop-up advertisement, Yang Lei didn't pay a penny.
The programmer in the SNG department laughed and exclaimed, "The program has cracked out the bug again......"
The last pop-up window is the QQ news pop-up window that users can see as soon as they open the QQ software every day, and it is also this topic in the most conspicuous place in the entertainment and sports versions.
CPC's advertising fee per click is 1 cent?
Sorry, Yang Lei is 1 hairy.
Then, QQ Farm.
This game is a farm management game, and it really has nothing to do with fitness.
But near the entrance to QQ Zone, there are scrolling banners, one of which reads, "Tired of stealing vegetables? Let's get fit."
When users click in, they will jump to Tencent's sports and fitness column, see Annie's interview, see the advertising video, see the X-Sports official website, and X-Sports' flagship store on Paipai.com.
On the premise of not violating the company's regulations, Zhang Jing's SNG department also tried its best to help attract traffic here.
Tencent has paid so much, full of sincerity, and it is really my father.
When Yang Lei returned to Shanghai, he recruited a group of customer service and operation personnel.
The headquarters is temporarily set up in Fengxian's factory, which is responsible for the operation of his two flagship stores on Tmall and Paipai, including customer service chat, art production, etc., and in his spare time, he has to go to packing.
Yang Lei and Zhang Jing discussed, and the initial scheduled launch time is August 10.
The homepage of the X-Sports flagship store is temporarily divided into three parts, Anne mainly promotes sports ribs, Zhang Zhe is a men's home rib, and the women's home rib part is two female models found at random.
One of them is a part-time car model for college students recommended by Zhu Jun, Zhou Youjie of the Ferrari booth, 87 majestic, C Zhao Cup, the one on the phone 139.
Yang Lei saw Zhou Youjie's makeup photos, felt a bit of an Internet celebrity, and was quite satisfied with her figure, so he gave her 5,000 yuan, took a few sets of photos of home ribs, and temporarily put them on the homepage.
In the end, Yang Lei called Chen Dade and asked him to inform Liu Yan.
Driver Yang's car is about to depart!
This is the last chance to get on the bus, and if you don't get on it, you won't have a chance, Liu Yan, hurry up and decide whether to join or not.
Yang Lei's move made the people around him understand.
Why did he have to insist on choosing Liu Yan?
Did you fall in love with Liu Yan's appearance, or did you fancy her figure?
Mother Yang felt that the matter was more serious, and one night, she pulled her son and said seriously: "Son, Liu Yan is 10 years older than you, she is really not suitable for you." In fact, Shiwei is also in good shape, Nini is even more beautiful, you obviously have a better choice, you can't always stare at other people's outdated female stars, right?"
Liu Yan is an out-of-fashion female star......
Yang Lei almost laughed miserably, Liu Yan's most beautiful era has not yet begun!
But Yang Lei couldn't explain it, he insisted on waiting for Liu Yan to join for two reasons.
One is to relive old relationships.
In the previous life, the two of them were down-and-out, comforting each other and warming each other.
So in this life, he pulled her when Liu Yan was down, giving her a boost, which can be regarded as fulfilling a wish, and seeing that his old friend didn't help, he couldn't get over it.
Another reason is commercial considerations.
He picks and chooses, thinks about it, is in a dilemma, lists the female stars, and then excludes them one by one, because he wants to make everything perfect?
Wrong!
The main reason is that there is no money!
Sister Chi Ling can't afford it, she is an urban beauty, and the endorsement fee is tens of millions.
Among the several female stars who have filmed ribbed advertisements, Chen Qiaoen is not very famous, Ah Dohei History, Xu Ruoxuan Suqi has filmed three times, Big S can't afford it, Bingbing can't afford it, not to mention that there are tax stains, Sun Niangniang can't afford it, Cai Yilin can't afford it, Zhong Liti can't afford it......
Other Internet celebrities, celebrity flowers, either stain a lot of black history, damage the brand image of X-Sports, or do not endorse ribs at all.
It is also Liu Yan's reputation that has the best reputation, the strongest topicality, and now it is the cheapest time period.
Poverty has no human rights.
Yang Lei locked himself in the room, clenched his fists, and roared: "I'm just a poor bastard!"