Wang Han is a senior student in the School of Humanities of Yunnan University, the job has been set, after graduating in July, he will go to work in a newspaper in the south, there are no courses in the second semester of the senior year, and now it has just started not long ago, it stands to reason that it should be the happiest and leisurely time in the four years of college, but he is not happy, he always feels that after the Spring Festival, the school is full of a bleak atmosphere that the feast is about to end, and even the laughter of the dormitory roommates is a little unreal. Pen & Fun & Pavilion www.biquge.info

Yes......

I should write a poem or an essay about this annoying and wonderful emotion......

There are a lot of inspirations, but there is no clue, like floating clouds blocked in the heart, can't catch it, can't catch it, wants to vomit, can't spit it out, wants to swallow, can't swallow, this makes Wang Han very melancholy, in order to relieve this melancholy, after dinner, he took a novel from his roommate's bedside, and was going to go to the main teaching building to find a classroom to sit in for a while, which is the most representative building in the whole school, and it is also the most peaceful place.

When he walked into the hall on the first floor of the main teaching building, Wang Han saw a few students gathered around a bulletin board, chattering about something. Information such as renting a tutor is very popular with students, and when they are tired from recess or self-study, they will run there to shop, so Wang Han didn't care, he put his hands in his trouser pockets, frowned slightly, with a melancholy expression, and walked past a few girls with a dashing step.

"The night moon is a curtain of dreams, the spring breeze is tender, I like this sentence so much, I must buy a notepad of this kind tomorrow morning. ”

"Bring one for me when I buy it. ”

"How to buy one, I have to buy at least four, this one, just now it seems like a flowing year, and ......"

Wang Han stopped when he heard this, before the Spring Festival, he had ordered a calligraphy art notebook in the humanities and social sciences library on the fourth floor of the library, the text on the cover can be selected or random, he studied literature, of course he disdained random, but he couldn't think of any good sentences, so he started from the Song Dynasty poet Qin Guan's "Eight Six Sons" I chose these two words, and then waited for two days to receive the goods, although 20 yuan is a bit expensive, but the book is very exquisite, the words are also written very beautifully, value for money, and unique, very personal, so as a baby to carry with you every day, even the Spring Festival at home to help parents keep accounts do not forget to take out to show.

Didn't you say that it was customized? Why do you start advertising now......

In this way, my notepad has lost its personal character......

Wang Han was even more melancholy, he turned around 180 degrees, squeezed to the side of a few girls, looked carefully at the bulletin board, and found that there was an advertising poster that was much larger than ordinary A4 paper, and the two sentences were written in a round and slender font, in the lower right corner of the poster, there was a colorful Tianzi-shaped logo, and there were two lines of text written next to the logo, the first line was the brand name of thinker'notebook, and the second line read" At 8 o'clock on February 28, the major stores of the school will sell in limited quantities. ".

At this time, a short-haired girl stepped forward and gently pulled the poster off, then carefully rolled it up, and said with a smile: "I will take it back and stick it on the edge of the bed, and I will definitely have a curtain of dreams every night." ”

"You stole it as soon as someone posted it, isn't that appropriate?"

"What are you afraid of, he left after posting it, and he didn't see it, and if he saw it, it was nothing, the whole building was everywhere, hundreds of them, and there was no shortage of this one. ”

"Oh, then I'll steal one too, just steal the one just now, like a beautiful flower, like a flowing year. ”

"Then hurry up and go together, otherwise you will be stolen when there are more people studying at night." ”

A few girls dispersed in a hurry, Wang Han followed behind with some surprise, walked along the long corridor for a while, he saw a girl with the encouragement of her companions, shrunk her shoulders, like a kitten into a classroom where many students were seated, ripped off a poster from the wall next to the blackboard, and then quietly turned around and retreated, and ran forward along the corridor with a few companions, laughing for the rest of her life while running, and the crisp laughter rippled in the empty corridor, which was particularly lively and cheerful.

Wang Han didn't have the mind to look at the writing and writing to find inspiration, and looked along the corridor from classroom to classroom, and found that many classrooms were posted with posters, and each one was different, some were graceful and fresh, some were bold and enthusiastic, some were humorous and funny, some were thought-provoking, varied, varied, and all kinds of them, he had a good memory, and went all the way to the 4th floor, and after checking nearly 100 classrooms, he found the repeated text content in a small classroom, but the font was different。

What a big deal!

It's refreshing to see an ad like this before......

Wang Han returned to the first floor, stood at the door of the hall and watched coldly, and after a while, he saw seven or eight students walking towards the dormitory with stolen posters, and some even took seven or eight sheets, exchanging them with each other as if they were buying and selling, and at the same time exchanging with each other about which one or several copies they would buy tomorrow.

In this case, I have to get up early tomorrow, otherwise I may not be able to buy the notepad I want to buy......

While thinking about what time to get up, Wang Han spread out the poster he had stolen just now, stood under the street lamp and looked closely, only to see that the text written on it was: You may not be outstanding, but you must be different.

Yes, I can't write great poetry, but I must be a different person!

Just after 7 o'clock the next morning, Wang Han braved the steep spring cold to get up from the warm quilt, and his roommate who slept in his lower bunk was woken up, turned over and asked, "Why are you going?"

"Go to breakfast. ”

"Damn, you don't have to get up so early for breakfast, since you're up, you'll help me buy 3 notepads by the way." ”

"What do you want?"

"The few I saw yesterday are all good, none of them are bad, this company should be very particular, just buy it casually, and give you money when you come back. ”

The other roommate also woke up, poked his head out of the bed, and said with a smile: "Wang Caizi, bring me one too, just take the curtain of dreams that you usually take out and pretend to be forced." ”

"I have a dream, I don't know who I can ...... with Wang Han, did you buy that notepad, do you plan to write Qiong Yao's novel to pick up girls?"

The two roommates laughed invariably after teasing, if it was a few days ago, Wang Han would have felt that they were laughing very fake and empty, but now he feels very sincere and natural, his melancholy seems to have disappeared, the whole person is as clear and full of vitality as the warm and cold spring breeze outside, he gave his roommate a middle finger, then opened the door, and strode out of the dormitory.

It's still early, Wang Han decided to go to the cafeteria for breakfast first, and then go to the education supermarket to have a look, when he walked to the vicinity of the first canteen, he saw a large group of people gathered on the side of the road, looking up at the wall and pointing, talking about it, it seemed that there was something terrible hanging on it, he hurriedly trotted a few steps, bypassed an intersection, and then saw a huge poster, the poster was bigger than the screen of the movie theater, hanging down from the roof of the fourth floor, covering most of the side, and the spirit was great.

In the space on the right side of two-thirds of the poster, there are hundreds of notebook cover outlines superimposed on each other, the cover is full of dense text, the text is strange, some are children's graffiti, some are textbook knowledge, some are mood diaries, some are digital ledgers, the fonts are ever-changing, some are crooked, some are upright, some are slender and beautiful, some are majestic, mixed together, seemingly disorganized, but in fact there is no mystery, because the content of those words records the details of a person's growth and life.

In the space on the left third of the poster, there is a long piece of copy, like a stacked building block, every eight words in a line:" If you live, you will breathe, if you breathe, you will speak, if you speak, you will be curious, if you are curious, you will explore, if you explore, you will experience, if you experience, you will learn, if you learn, if you will grow, if you grow, you will expect, if you expect, you will find, if you find, you will question, if you question, you will question, if you ask, you will think, if you think, you will understand, if you understand, you will remember, if you remember, you will live, if you live, you will want to live better, if you want to live better, you need words。 ”

At the bottom of the entire poster, there is a line of red text: "Only words, longer than memory, longer than years, remember life, never fade." ”

Wang Han looked up at the majestic poster and tireless copywriting, his heart was full of shock and warmth, and he only felt that he should buy a few more notepads and use not so outstanding words to record the ordinary and ordinary life before graduation and leaving school, so that this life is worthwhile and worthy of youth!

However, it is a pity that although he got up early in the morning, he rushed to a late meeting, because of his self-respecting identity, he was unwilling to rob with others, and finally bought a notepad only by queuing, and it was not what he liked.

One hour, one campus, 10,000 notepads sold out.

…………

Note 1: You may not be outstanding, but you must be different is the advertising slogan of Taiwan 104 Manpower Bank, which won the 2011 and 2012 Advertising Golden Sentence Award.

Note 2: The blueprint for the long copy comes from the National Geographic Channel's promotional video, which won the 2010 Best Copywriting Award in the World. (A lot of changes have been made in the book)