After brushing his teeth, Su Weiguo stood in front of the mirror in the bathroom and looked at himself, feeling that his hair was a little messy and dry, not neat enough, and not shiny, so he picked up the gel water that Su Wenhai had left at home before, and wanted to spray, but he was afraid that his wife and children would see the joke, and after hesitating for a while, he decided to save the country with a curve, sprayed it in the palm of his hand first, and then applied it to his hair, but as soon as he pressed it twice, he heard Su Wenxiu shouting outside: "Dad, what are you doing? Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo”

"It's coming. ”

Su Weiguo hurriedly wiped the tips of his hair and sideburns with the palm of his hand, and then walked out of the bathroom.

"No, what mousse?"

"It's weird, do you still say no?" The wife and Su Wenxiu's temperament is very similar, she belongs to a gentle and amiable woman, she did not ridicule and ridicule, but said with a smile: "If you fight, you will fight, no one said that the old man can't beat mousse, it looks very good, and he is much more energetic than before." ”

Su Wenxiu took the dishes and chopsticks and walked out of the kitchen to take a look, then smiled and said, "Dad, my brother's gel water has long expired, if you want to use it, I will help you buy a new bottle after work at night." ”

Su Weiguo laughed dryly and explained: "I didn't pay attention to my sleep last night, my hair was messy, I used a little to try it, I don't need to buy a new one, it's for emergency use." ”

"Since your daughter wants to honor you, you don't have to excuse herself, she has a high salary now, and she is not short of money to buy mousse. His wife sympathized with him and instructed: "Xiuxiu, buy a better bottle for your father, there was less work in the factory before, there is no difference between going to work and not going to work, and it doesn't matter if the image is almost there, now there is more work in the factory, and you have to see customers often, so you need to pay more attention to your image." ”

"Then buy a bottle. ”

The family gossiped, sat down at the dining table successively, and ate breakfast, Su Weiguo is the founding veteran of Yunda Printing Factory, conscientious, hard work, and a large family population, so when the school built a staff community in the 80s, he was divided into a large house of about 100 square meters, and now the two sons have moved out to live, only the daughter is at home, although it is not as lively as before, but there is also a lot less annoying hustle and bustle, it is happy, warm and comfortable, and even the wrinkles on the wife's face seem to have faded a lot.

Su Weiguo used to read the newspaper when he had breakfast, because the printing house had national and provincial party newspapers, so there were only a few local newspapers in the province and the city at home.

"Xiuxiu, your dad said that you sold 10,000 notepads a day yesterday, is it true?"

"It's not a day, it's sold out in an hour and a half. ”

"It's so hot, why don't you sell more?"

"It's not all my father's fault, I'm afraid that the sales will not be good, I don't dare to take the risk, I have to pay the full amount to produce, we have little money now, so we only produced 10,000. ”

"How much does it cost to produce one?"

"2 blocks 4. ”

Su Weiguo snorted, and corrected without raising his head: "It's 2 pieces of 4 cents and 1." ”

"Stingy! I can't let go of a penny. ”

"And how much do you sell it for?"

"6 pieces. Su Wenxiu pulled the red dates in the porridge and said a little absent-mindedly: "I think 6 yuan is a bit low, the market reaction yesterday was so good, it should be sold for 7 or 8 yuan." ”

"6 yuan minus 2 yuan 4, there are still 3 yuan 6 left, sold for 10,000 yuan, Xiuxiu, you made 36,000 yuan in one day yesterday!"

"Mom, 2 yuan 4 is just the cost of production, as well as other costs such as marketing, management, research and development, and we didn't have to pay taxes before, but now we have to pay taxes, so we can't make so much money together. ”

"Even if you make a discount, there are 18,000, and if you partner with 5 people, each of you can get 3,600, 3,600 a day, 36,000 for ten days, and 360,000 for a hundred days...... Alas, Xiuxiu, if you count it, you can become a millionaire in a year?"

"Mom, what are you daydreaming? How can you sell 10,000 every day so good, besides, the more you sell, the more you invest, and it's good to earn up to 200,000 a year. ”

"That's a lot, your dad hasn't earned 200,000 yuan in more than 30 years. ”

In the small talk of the mother and daughter, Su Weiguo finished flipping through the "Sanjiang Morning News", and then picked up a copy of the "Yuncheng Morning Post" and read it, the front page news He had already read the newspaper just now, so he turned directly to the middle, intending to look at the local social news, but when he opened it, he saw that the left and right sides were full of advertisements, and it was also a notepad produced in his factory.

The advertisement on the left is a flower girl stacked with countless words and pictures, next to which are four colorful notepads placed in a fan-shaped way, each with a sentence written on the cover, which is connected by the following: What do you see?

The ad on the right is a successful man stacked with countless numbers and drawings, and next to it is a row of simple and serious notepads in the form of a bookshelf, each with a word written on each spine, which is connected: Masterpieces begin with a blank sheet of paper.

Su Weiguo had never seen this style of advertising, his heart was shocked, he put down his chopsticks, held the newspaper with both hands, and read it carefully, he was shocked not because of the length, "Yuncheng Morning Post" It was a local newspaper, the sales were not large, the advertising fee was very cheap, and there were often full-page advertisements, which was not surprising, and he was shocked because the two portraits were stacked by countless different words and patterns, in a variety of fonts, with different thicknesses, very complex, and it looked like countless real people handwriting, but as the director of the printing house, he could see at a glance that it was by no means handwritten.

"Wenxiu, is this an advertisement made by your company?"

"Huh, I'll take a look. Su Wenxiu took the newspaper and read it for a while, then nodded with satisfaction and said: "The effect is really good, this is Du Qiu himself, after he designed the idea, Sister Chunhua took it to find an advertising company, and the company said that it would take at least three weeks or a month to make it, so Du Qiu did it himself with the computer, and it was done in one night." ”

"Can a computer draw?"

"Of course, the computer can do anything, but it's hard to learn, Du Qiu said he will teach me when he has time. Su Wenxiu returned the newspaper to Su Weiguo, and said with a smile: "Dad, you didn't do it a few days ago when you asked you to produce more, and after today's advertisement starts, I'm afraid you will be so busy that you don't even have to eat breakfast, Sister Chunhua is a very serious person, if the production capacity of the factory can't keep up, she will go to someone else to take orders." ”

"It's okay to distribute flyers in the school, and I go to the newspaper to advertise blindly, this advertisement is not good, I think the effect is very limited, it is a waste of money. ”

"What's wrong with this advertisement? It takes into account both daily use and commercial customers, Dad, I think you are dissatisfied with Du Qiu's practice of driving away his sister-in-law last time, so it is not pleasing to the eye when I hear that he did it. ”

Su Weiguo snorted angrily, picked up chopsticks and sandwiched a fritters, chewed and ate slowly, seeing Su Wenxiu as air, his wife couldn't see it, and said with a smile: "Old man, don't be stubborn, my sisters have come to apologize to you in person, and gave Wenxiu a high salary of 1,500 yuan a month, and you have all the face, what do you want?"

He wanted Du Qiu to come to the door to apologize in person. Su Wenxiu learned from Su Weiguo's appearance just now, snorted loudly, and said: "Sister-in-law stole 5,000 yuan from the company, not to mention paying it back, she doesn't even have the intention of repenting, why do you want Du Qiu to come to the door to apologize!"

Su Weiguo didn't have the same knowledge as his daughter, and looked through the newspaper again, but turned to the social news page to see, and actually saw a notepad, but not an advertisement, but two reports, one reported on the small poster in the teaching building, and the other reported on the big poster outside the canteen, the text was full of praise, claiming that this was the most creative and humanistic marketing behavior in China in 1995, in addition to the advertising words, the two articles also mentioned the business miracle of selling 10,000 in an hour, thinking that thinker'notebook can achieve such brilliant sales because the quality is far from any notepad on the supermarket, good quality and low price, exquisite and elegant, people can't put it down,

The notepads produced in the factory are made of the same kind of paper as other high-end notepads on the market, but with a few more words on the cover......

Is marketing really so useful? In the past, the factory sold thousands of notepads in a semester, but now it can sell 10,000 a day.

Just when Su Weiguo was pondering, the phone on the TV cabinet rang, Su Wenxiu got up to answer it, and then with a smug smile on his face, as if he had revenge, he held the microphone and said loudly: "Dad, Uncle Zheng is looking for you, he said that the Thinker Stationery Company was ...... again just now I've ordered 100,000 notepads, and now there is not enough paper and ink in the factory, so you can deal with it quickly!"

Su Weiguo didn't care about his daughter's disrespectful ridicule, put down the half-eaten fritters, pulled out his feet and walked outside, the printing house actually made very little money as a notepad, a profit of less than 2 cents, but it couldn't stand the large number, 100,000 were completed, and all employees could be paid an extra month's salary, which was not a small amount, and it must not go wrong.

Wenhai, this rabbit cub!

If he hadn't become a traitor, the factory would have been able to make a profit of at least 3 cents or more when he negotiated and signed the contract a few days ago!

After rushing to the printing plant, Zheng Shicai, the director of the workshop, reported the production arrangement to Su Weiguo, and then said secretly: "Factory director, their book is so popular, do you think we should make a little bit ourselves? Even if it is sold for 4 yuan a piece, you can make a lot of money, and your hard work to help others OEM is much stronger." ”

"It's not like we haven't tried it a few days ago, there is no font, the effect is not good, it will definitely not sell to others, and their brand has been launched, and the students only recognize those few English letters. ”

"Didn't Wen Hai work at them? Just let him help get a set of fonts back, he is an old employee in our factory, and your son, it should be no problem to do this little thing." ”

"Nonsense! Wen Hai is no longer an employee in the factory, why should he be allowed to do things inside and out!"

…………

Note 1: The advertising slogan of the Flower Season Girl is modified from the Twitter page version of the advertisement: What do you see, where is your love, where is your body, and who is in your mind?

Note 2: The advertising slogan of the successful man comes from the Audi A7.