The first to contact the big names will also have a few old friends that Shen Lang knows.

For example, Fendi, who I knew before, and Armani, who was the design director of Bruno, was taught by Zhang Mengyu.

These two plus a Dolce & Gabbana were the first luxury brands to take the initiative to contact Shen Lang.

Dolce & Gabbana?

Shen Lang pointed to this Dolce & Gabbana and asked, "They also want to enter the big club?"

"Yes, the domestic luxury market accounts for at least one-third of the company's revenue, and they want to come and see the effect when they see Versace selling so hot on us. ”

Tian Tian asked a little puzzled after explaining: "What's the matter, otherwise I will reject them?"

"No, I'm just asking, this brand focuses on the fact that their founder has a tendency to insult China. ”

Shen Lang thinks Dolce & Gabbana is a good example.

It only takes one chance for them to be the first chicken to be killed by the big names.

Tian Tian immediately became vigilant when he heard this: "If the other party has a tendency to insult China, then we must be cautious about cooperating with the other party." ”

"You don't have to worry too much about this, it's too late for them to tie up the Huaxia market. ”

Shen Lang had an idea in his heart: "Now we also need their influence to attract their fans to buy from big brands."

Wait until we convert their brand fans into our users, and then finally kill them and have a PR campaign, how perfect is it?"

Tian Tian couldn't help but say a little helplessly: "If you say so, the two founders of Dolce & Gabbana will be angry to death." ”

"If they don't have a tendency to insult China, of course there will be no problem. ”

Shen Lang shrugged: "If they really have a tendency to insult China, no one can save them." ”

Tian Tian also labeled Dolce & Gabbana as insulting in his heart, and then said: "We plan to hold an event tomorrow on May 28, and we will do a good job of publicity and warm-up in advance about the entry of three luxury brands." ”

"Even if the promotion of Douyin is forgotten, it is still left to Versace. ”

Shen Lang was ready to make a big move for the first time: "I will immediately let some Internet celebrity anchors in the microcosm promote it."

Try to choose high-value Internet celebrities to wear Versace's clothes for promotion, and you can jump directly to the big name club through the link to trade. ”

"Tik Tok, that's great!"

Tian Tian was pleasantly surprised: "I never thought that I could get the opportunity to get diversion from Douyin. ”

Of course, Tian Tian knows how much of a role Douyin can play for big names.

It is no exaggeration to say that the conversion that Douyin can bring by more than 40 million daily active users is definitely considerable.

Now what big brands will lack is not daily active users, and what surprises Tian Tian the most is that Douyin is positioned as a young group, biased towards first- and second-tier cities.

This is also the group of people who can afford high-end luxury goods that big brands will focus on.

It can be said that if Douyin can divert traffic for big brands, it will be no less than big brands will burn hundreds of millions of dollars.

Shen Lang said with a smile: "Of course, Douyin needs to be raked, you have to understand this." ”

"I understand this, Douyin has such a large base of daily active users, and it is very easy to make a profit. ”

Tian Tian thought for a while and asked: "Can you give a promotion to the big brand club, we are willing to pay for advertising." ”

"Specifically, you go and talk to Chen Yun in the microcosm, and Chen Yun will give you a preferential offer. ”

Tian Tian now completely felt how good it felt to have allies.

If you want to subsidize the user, Aifubao will directly agree, and you need to have Douyin for diversion, which is the benefit of the group's complementary resources.

The more companies that wait for Shen Lang to follow, the more places that can support and help each other among the companies under it.

On May 28th, this day is the first time that the big brands will announce the establishment of their own brand day.

Before the big name meeting, it only relied on getting Versace's exclusive resources to steal a part of the market.

But to be honest, several domestic luxury e-commerce platforms really don't pay much attention to big-name clubs.

They don't pay attention, but it's too late by the time the big names show their fangs for the first time.

Big brands will be publicized and promoted through all channels under Shen Lang.

The most direct is the two products of the micro world, Douyin and micro cloud music, which do not require money, and various homepage advertising placements.

Including Douyin's Internet celebrities, they are promoting big brands at almost the same time, and some female Internet celebrities even get the opportunity to wear Versace products for free.

Many Douyin users were surprised to find that there was a small link in the original video playback interface, and they clicked on the shopping cart to jump directly to the APP of the big brand club.

Speaking of little white shoes on Douyin, they are also super popular, and Douyin's ability to become popular has begun to show clues.

In order to do a good job on the 5.28 brand day, Tian Tian took out 100 million yuan to promote and publicize with the permission of Shen Lang.

Of course, Versace was the one who directly benefited from eating meat, and the three luxury brands that drank some soup by the way were also smiling.

The functions and interface of Aifubao are almost no different from Alipay, at most, the interface color and design are slightly different.

This is not a problem, and consumers who are ready to buy the same luxury goods will certainly not mind the next Aifubao by the way.

Not only can you receive registered red envelopes, but you can also receive additional red envelopes after spending at big-name meetings.

They are all red envelopes that can be withdrawn directly to the bank card, of course, the proportion of users who will basically choose to withdraw is very low, but they are used to pay next time.

What Tian Tian saw was that the trading volume of the big-name clubs kept rising, and the single-day sales kept increasing.

In order to do a good job in this brand day, big brands will come up with 100 million, Aifubao will take out 100 million, plus other aspects of diversion, it can be said that success or failure is in one fell swoop!

In the evening, the office area of the big brand club is brightly lit, and no one dares to say that they leave work early.

Including Shen Lang, they have been looking forward to the data as of the early hours of the morning, and at the dinner set by Shen Lang in the evening, everyone hurriedly dealt with it and continued to look at the data.

Until the early morning of the 29th, after a whole day of warm-up and publicity, the brand day GMV of the big brand club finally came out!

The GMV in a single day is as high as 1.2 billion!

To put it simply, GMV is the total amount of orders filled, which is counted regardless of whether it is final or not.

For example, JD.com is one of the most showy in playing GMV, and Pinduoduo is the same.

Similar to JD.com and Pinduoduo, they are both losing money, and of course they cannot be valued according to the price-earnings ratio.

Taking GMV to value has become the favorite way for capital and JD.com and Pinduoduo.

The single-day GMV figure of 1.2 billion is enough to shock, which is also due to the fact that the price of single products in the big brand club is quite high.

For example, any handbag is about 10,000, and the high-end Bacchus bag is about 30,000.

Among them, Versace has an exclusive GMV of 800 million, and the remaining three luxury brands share the cake of 400 million.

Of course, the 400 million was divided among the other three luxury brands.

If nothing else, this single-day GMV data is no worse than that of an already listed e-commerce platform like Vipshop.

Tian Tian's heart that has been hanging high has finally been put down, and the 5.28 brand day of the big brand club is quite successful!