On this side of the microcosm, Chen Yun was talking to Shen Lang about his thoughts.

As Su Hua said, the microcosm has never thought that it is limited to short video platforms, and the broader social platform is the goal of the microcosm.

Chen Yun wants to socialize, but Shen Lang has no objection.

But the current Douyin is not qualified enough to challenge WeChat, or to say that there is a challenge >

The main problem is conversion, Douyin now has 150 million daily active users, and the results are indeed dazzling.

But if you launch a purely social product, can you still have this achievement?

Shen Lang questioned.

Chen Yun said: "I'm just a little unwilling, if we find a way to migrate users on Douyin to our social products, we can increase the time of our users, and then form an ecological closed loop and increase user stickiness." ”

Shen Lang understands what Chen Yun said, but the current Douyin is not strong enough.

Shen Lang believes that at least 200 million daily active users of Douyin will be eligible to officially launch his own social products.

The total number of users is the decisive factor of social products, and there are not enough users to form a group effect.

Many people play WeChat, not all of them watch others have >

Shen Lang doesn't want users to play with their own products in a novel way, and then add one to each other; If you want to do it, you will completely steal the users of WeChat, or don't do it.

It can be said that without the import of QQ, it is not yet known whether WeChat can develop to the point where it is today.

Chen Yun only had this plan preliminarily, and just ventilated with Shen Lang in advance.

"Let's put the social product thing on hold for the time being, then we have agreed, and when Douyin is alive for 200 million days, we will launch social products, and I will let people design them first. ”

Shen Lang nodded: "Product design is not difficult, the difficulty is how to snatch users from WeChat, but it is good to design it in advance." ”

Chen Yun smiled and handed Shen Lang a glass of water and said, "There are a billion invested in micro news, do you want to take a look?"

Shen Lang nodded and followed Chen Yun to the office area of Micro News, which happened to be one floor above the Douyin Business Division.

The four big words of micro news can be seen head-on as soon as you open the elevator.

Chen Yun led the way in front, and Chen Yun was prepared before, but micro news was still in the early planning stage.

Now it has officially started operation, including the product has been repeatedly tested many times before the official launch of the application market.

The product manager in charge of micro news is named Xu Ke, a young man in his thirties.

When Xu Ke saw Shen Lang for the first time, he stretched out his hand a little nervously and said, "Hello Shen Dong, I'm Xu Ke." ”

Shen Lang smiled and shook the other party's hand: "Don't be nervous, I'm just coming over to take a look, you show me the products you made." ”

Xu Ke nodded hurriedly and instructed the technician to take over a mobile phone and open the designed micro news APP.

"Shen Dong, this is micro news, we plan to use the funds approved by you and Mr. Chen to attract more content creators to join us, after all, it is easy to infringe on other people's copyrighted works at will. ”

Shen Lang tried to use it for a while, but the interface and classification of micro news were very clear, no different from mainstream news apps.

Shen Lang remembered that there was a very interesting prop in the Krypton Gold Mall, and the name was simple and rude: [Product Optimizer].

[Product optimizer: increase the aesthetics of the product and enhance the user's pleasure. Price: 1 billion RMB】

Shen Lang's biggest feeling after using this product is that he doesn't feel it, and the whole process is unattractive.

"This product has to be changed. Shen Lang put down his phone and said.

Xu Ke couldn't help but ask: "Dong Shen, we have been developing this product for more than two months, and we all think it's pretty good." ”

"There are a lot of good products, are you sure that my billions of dollars on micro news can make me get a satisfactory return?"

Xu Ke was silent for a while, that's one billion, who dares to guarantee that the product he designed will be popular?

Chen Yun said roundly: "You might as well talk about your thoughts, Manager Xu is not easy, I have worked hard for this product for a long time, I have to give him an explanation, right?"

Shen Lang touched his pocket, took out a USB flash drive, and threw it to Xu Ke.

Xu Ke hurriedly caught it and asked suspiciously, "Shen Dong, who are you?"

"I'm looking for someone to design a product, and you can export it and try it. ”

Xu Ke was still a little unconvinced, and he didn't believe that his team's results in more than two months were not as good as others?

Xu Ke plugged the USB flash drive into the computer, an installation package appeared, and then imported it into the mobile phone, and after the download was completed, the installation began.

"Huh, the avatar of this app looks very comfortable. ”

Xu Ke thought for a long time and looked at the installed micro news APP and said.

Details determine success or failure, and Xu Ke, as a product manager, certainly pays special attention to details.

The product that Shen Lang threw over in front of him had already made Xu Kexian admire three points.

Of course, Shen Lang believes in the items in the Krypton Gold Mall, although the price is expensive, but the quality is not said.

Then log in to the account, and the most convenient thing for micro news is that you can log in with one click by using your Douyin account.

This is Chen Yun's idea, including social products in the future, can make Douyin a universal account through subtle habits.

Eliminate cumbersome time such as registration, and only need to log in with one click, just like QQ and > After entering the micro news APP and using it for a few minutes, Xu Ke's face suddenly changed: "Shen Dong, dare to ask which master this product is from?"

"You don't have to ask so much, just tell me how well it is better than the product you designed?" Shen Lang waved his hand.

Xu Ke smiled bitterly: "The difference between cloud and mud. ”

Chen Yun next to him was stunned when he heard this, and Chen Yun also knew that Xu Ke was a high-minded and arrogant person.

But the ability does exist, otherwise Chen Yun would not have been promoted to the product manager of micro news.

Chen Yun walked over and took a look, took the phone and flipped through it casually, only one feeling was that it didn't seem to be enough.

"Huh, why does this interface make me feel like I can't stop after brushing it?" asked Chen Yun puzzled.

When Shen Lang saw the two of them like this, he understood that this product optimizer had an effect.

The most important thing for an APP is, of course, whether it can bring pleasure to users, and only with pleasure can users increase their use time.

People are emotional creatures, and the product optimizer can increase people's pleasure, and this special effect is already invincible.

Even an empty shell app like micro news has such a great effect, if it is put on Douyin, it is unimaginable!

Chen Yun immediately asked hurriedly: "Shen Dong, can you help me contact this team, I want them to help optimize Douyin, this is very important for us." ”

Shen Lang smiled and patted Chen Yun's hand: "Don't worry, I'm already ready." ”

For Shen Lang, it's just a matter of buying another product optimizer from Krypton Gold Mall.

This is not a bug-level product, what amazes Shen Lang the most is an artifact.

[Chopping artifact: It can mobilize the user's desire to buy and improve the user's chopping index. Price: 10 billion]

It's an artifact for an e-commerce platform!

Shen Lang was most speechless about waiting for the Double Eleven to pass, and Krypton Gold Mall launched these two products.

If it is Double 11, Krypton Gold Mall will have these two products.

Shen Lang dares to say that the turnover of the two e-commerce platforms can at least double!