Capital.

Kuaishou Technology.

Su Hua put down the mobile phone in his hand and couldn't calm down for a long time, rubbed his temples and said to the secretary: "Go ahead, the senior management is in a hurry, I want to have a meeting." ”

"Okay, Mr. Su. ”

The secretary hurriedly answered and left the office.

Su Hua looked at the street scene outside the floor-to-ceiling window and fell into deep thought.

Douyin and Kuaishou have handed over several short soldiers, but Kuaishou has not bargained.

Su Hua also has ambitions for overseas markets, including Y, which has also made Su Hua tempted many times.

But it's always a little bit worse, and Kuaishou is recently seeking Series E financing.

This is not to say that Kuaishou is short of money, but Su Hua has always pursued a sentence, don't wait for no money to refinance, Su Hua wants to take Kuaishou's fate into his own hands.

In the conference room, the high-level executives of Kuaishou sat down and waited for Su Hua.

"Have you heard? Douyin has just swallowed Y, alas, we are a step slower in overseas development. ”

"Mr. Su should have a plan, let's not discuss it blindly. ”

"That's it, alas, Mr. Su is here. ”

Suddenly, all the original discussions disappeared, and the conference room was silent.

Su Hua is a little obese and has a standard otaku physique, but no one can shake his position in Kuaishou.

Su Hua holds more than 30% of Kuaishou's shares, and his worth is tens of billions.

Su Hua sat down and said straight to the point: "Everyone should be clear about the matter of Y, right?"

It's no secret that all the top executives nodded, and Douyin's acquisition of Y is known to almost everyone.

Su Hua said with a serious face: "We are very dangerous now, the leading position in the short video industry has been given to Douyin by us, let's talk about how to regain our position in the next step?"

Zheng Wen, vice president of Kuaishou, sat on Su Hua's right hand and said loudly: "Mr. Su, we need funds now, as you said, we can't wait for the funds to dry up before we go to find capital financing." ”

Yu Haibo, another vice president, also agrees with Zheng Wen's view: "What Mr. Zheng said makes sense, and I suggest that we deepen our cooperation with penguins." ”

Su Hua whispered, "Penguin......"

Zheng Wen hesitated for a moment and said: "Mr. Su, there is something I have to say, since the emergence of Douyin, there have been many rumors on the market, all of which say that we are several levels lower than Douyin." ”

Su Hua couldn't help but laugh and said, "We all know this, as long as we can make money, it's enough." ”

Zheng Wen sighed and said, "Mr. Su, what I want to say is not this, but information flow advertising." ”

"It takes 80 years, almost a lifetime, for a person to read the content generated on the Internet in one minute.

In recent years, information flow advertising has become the darling of the marketing industry with the characteristics of entrance as content, native non-disturbing, excellent user experience, and good advertising effect.

The best thing to do at the moment is naturally today's headlines, and now the microcosm is not far behind.

As for us?

We have very little revenue from advertising, and we can only barely support our financial reports with live broadcast revenue. ”

After Zheng Wen finished speaking, the audience fell silent.

"Some time ago, I met with Chen Zhijian from Penguin. ”

After a while, Su Hua said slowly.

He told me that Penguin's products have one thing in common, that is, Diaosi!

But as long as you have enough dicks and fall into the dust, you can be invincible.

So since we Kuaishou chose to take the road of Dick Silk, don't think about going to the rich and handsome route of Douyin.

It's so thankless, and there is still a lot to be done in the dick silk market. ”

All the Kuaishou executives looked at each other, although they all knew that this was true.

But it was still a little embarrassing to hear Su Hua say it in person.

But if there is a chance to be rich and handsome, who wants to be a dick?

Su Hua knocked on the table and said, "So the most important thing we should do is to appease the users."

As long as we have users, we can't take on some dick game ads, as long as we can increase revenue, it is enough to support our valuation. ”

Zheng Wen also acquiesced in the situation of Kuaishou, which is rooted in the fourth- and fifth-tier rural markets.

On the platform, there are a group of all kinds of dicks who want to take shortcuts.,The number of roads is just playing whatever is strange.。

Filled with increasingly bizarre and vulgar videos of what social shakes, electric drills gnawing corn, and wearing mink with gold chains.

This is the vulgar gene of Dick Silk that is difficult for Kuaishou to shake off, compared to Douyin, which has a trend and cool genes when it comes out, the difference in commercial value between the two.

Kuaishou's main revenue composition is live broadcast revenue, with a revenue of 8 billion last year.

The advertising aspect is almost negligible.

Su Hua finally concluded: "Next, our main battlefield should be set as a foreign country.

Douyin has not been established as long as ours, and we still have opportunities.

In addition, I actively contacted Penguin, and I need them to implement the Series E financing as soon as possible. ”

"Okay, Mr. Su. ”

Su Hua announced the adjournment of the meeting, and the rest of the room was the senior vice president of Kuaishou.

Zheng Wen glanced at Su Hua and said: "Just a few of us now, I'll just say it bluntly, Douyin's revenue this year should not be less than 20 billion." ”

Even though Su Hua was prepared in his heart, he couldn't help but feel his heart beat violently when he heard the figure of 20 billion.

"Mr. Zheng, could there be a mistake in data analysis?" Yu Haibo couldn't help but question.

Zheng Wen handed Su Hua and Yu Haibo a cigarette, lit it and took a puff: "This is still my conservative estimate, you are not in charge of the advertising business.

Chen Yun, the woman, personally led the sales team of the microcosm world to talk one city at a time, and pry away a large number of users from today's headlines. ”

Yu Haibo has an impression of Chen Yun, and her wrists and appearance are excellent strong women.

"Tsk, this Shen Lang is really a woman. Yu Haibo teased him informably.

Zheng Wen took a sharp breath, spit out the smoke ring and said, "Indeed, I went to Dongshan Province, which is the realm where the microcosm and today's headlines are fighting the worst.

Basically, the sales teams of both sides are that today you poach one of my customers, and tomorrow I poach one of you.

We didn't even have a chance to get involved, and advertisers didn't even have the desire to chat when they heard that we were fast. ”

Yu Haibo was puzzled: "Why is this? Our Kuaishou is also a short video platform with 100 million daily lives, will they be interested?"

Zheng Wen shook his head and smiled bitterly: "Mr. Yu, you don't know if you haven't go, our Kuaishou's reputation has been affected by this group of vulgar content."

Like I said, in-feed advertising doesn't show any hope in us at all.

Even Head & Shoulders didn't bother to advertise on us, and they told me that they were already negotiating with Douyin. ”

Su Hua smoked silently throughout the whole process, and waited for Zheng Wen to finish speaking: "Thank you for your hard work, the only thing we can do now is to stay close to the penguins, our biggest benefit to the penguins is to have a traffic entrance, and we can make the penguins feel at ease the most." ”

Zheng Wen and Yu Haibo both suddenly realized that peace of mind is the most important thing for penguins.

Why Douyin drove out the penguins in the first place, by now, they are all clear.

That's because Douyin has never been at ease with being just a short video platform.

Or the microcosm of its parent company, which has the idea of entering the social sphere and moving penguin cheese!