said to dig a pit for his peers, if Yang Lei thinks he is second, no one dares to admit first.

Xu Shiwei and Best Consulting Company teamed up to turn this group of peers around, not only deceiving their peers to pay IQ tax, but also saving themselves a lot of sponsorship fees.

Yang Lei also took advantage of the opportunity that the Olympic Organizing Committee was worried about being scared, and took the opportunity to get a lot of additional benefits, improve the contract, plug the loopholes, and ask for more advertising opportunities.

He even supported Director Liang to take a step forward, so that X-Sports also had a say in the personnel arrangements of many national teams, and made their spending worth it to the greatest extent.

Actuary, Yang Lei has a large number of subordinates, and the country's top sports economic senior talents are all in the Shi Milk Dog Studio, all working under Professor Xu.

Afraid of suffering losses in negotiations? No, Fudan University of Finance and Economics is Yang Lei's think tank, and Peking University Tsinghua University is Xu Shiwei's think tank, and everyone can have it.

Yang Lei can't suffer losses, only earns, and his appearance is relatively "ugly".

Therefore, what he did made his peers extremely red and angry.

"Why is it only 50 million dollars in sponsorship fees! It's 2012 now, why did it fall to the 2008 offer?"

"Isn't it supposed to be 80 million? That's $30 million less, and X-Sports really made a lot of money this time, saving 200 million. ”

"It's so hateful! It makes all of us panic, no one dares to take orders, and he runs to the next one by himself, it's really too much!"

"Stinky and shameless!"

"Liubi!"

"I've never seen such a scoundrel company!

Domestic sports companies scolded one after another, and they were almost driven crazy by Yang Lei's bad methods.

Li Ning really regretted it, 50 million US dollars they actually came out completely, what is Best Consulting is a liar, the data provided is doubtful, the method introduced is invalid, and they received 500,000 yuan!

Anta was even more heartbroken and couldn't speak, they had the priority opportunity to renew but didn't ask for it, this contract was completely handed over to X-Sports, they were really scared.

At the same time that X-Sports hyped up becoming the new sponsor of the Chinese national team, these companies were angry and quickly banded together to form an inverted X League.

It's also called the Avengers, and it's all **-Sports peers who have taken advantage of it and suffered losses.

On September 10, representatives of the Avengers met in the capital, and after a three-hour meeting, everyone reached an agreement.

By the time the 2014 Incheon Asian Games and the 2016 Rio Olympics arrived, all eight companies in the league would have to follow the example of 2012 and do things off the field, playing public opinion and infringing on X-Sports together.

Anta's representative, who was the initiator of the Avengers, stood on the stage with his fists clenched and said indignantly: "We will give back to the other in the way of the other!"

Other deputies also expressed their attitudes: "That's right! Let Yang Lei also taste the consequences!"

"What they will do to us this year, how will we treat him when the time comes!"

The members of the Inverted X League were all excited, listed the top 10 crimes of X-Sports, signed the contract, and formed an offensive and defensive alliance to advance and retreat together.

It's just that everyone seems to have forgotten that in China, or all over the world, offensive and defensive alliances at any economic level are virtual.

For example, the housing price alliance, 1,000 owners in a community reached a price alliance, in order to maintain the force, the price of second-hand housing in the community is not allowed to fall, many owners of stupid fufu joined the alliance, signed and swore an oath, the intermediary at the entrance of the community began to secretly reduce the price and sell the house of the chairman of the alliance, the chairman took the lead, running faster than anyone else.

Only with absolute monopoly can the price be arbitrarily priced.

Color TVs, air conditioners, milk, automobiles, there has never been an industry that has ever been able to do an offensive and defensive alliance, and all of them have failed without exception.

That's human nature.

At the end of the first meeting of the Inverted X Alliance, when the member companies got the spirit of the meeting and were jubilant, X-Sports issued a notice to all sports companies in China in the form of a company letter, explaining in detail part of the contract signed between the Olympic Organizing Committee and X-Sports.

There are a total of 10 explanations in this official letter, each of which is a plan for the spirit of the "inverted X Alliance" document, which corresponds to the ten major crimes.

And the official letter vaguely warned everyone not to try to take advantage of loopholes, otherwise X-Sports will sue them for bankruptcy, and Fudan University Law School is not a vegetarian.

The whole industry was in an uproar again.

What does this mean?

It shows that there are moles in the X League, and you can report to X-Sports at any time!

What the hell is this?

Although the scale of X-Sports is not the boss of the Chinese sports industry, it has actually sat in the position of the boss, and every move of domestic counterparts cannot escape Yang Lei's eyes.

On September 15, 2012, the "Inverted X Alliance", which had been established for just two weeks, was disbanded on the spot, and the spirit of the meeting became a joke.

It can be called the shortest-lived offensive and defensive alliance in history.

The enterprises of the Huaxia sports brand are scattered like birds and beasts, and they can no longer organize a counterattack against X-Sports, so they go back to their own homes and fend for themselves.

"A plate of loose sand, a rabble. ”

Xu Shiwei sneered lightly when she heard the news of the dissolution of the alliance.

She knows people's hearts too well, as long as she finds the internal weaknesses of the opponent and defeats one, the entire defensive array will collapse.

She sent a text message to Yang Lei: "The so-called Avengers have been disbanded, it's a joke." ”

Yang Lei replied with a smile: "Understood, it seems that my snapping fingers are useful." ”

With a snap of the fingers, the Avengers were wiped out.

Yang Lei is having a good time now.

Entering the new academic year of his senior year, as an outstanding student representative, he gave a cheer (high) welcome (adjustment) performance (pretend) speech (force) to the Fudan freshmen of the class of 2012, which once again attracted some fans who admired him.

Last year, X-Sports spent more than 300 million yuan on R&D, of which 250 million yuan was invested in chemical raw materials.

Yang Lei's chemical plant has become quite large-scale, and has become a designated practice base of the Department of Chemistry of Fudan University, from professors to students, a group of top chemical reserve talents have all joined the X-Sports Chemical Research Institute, developed new cushioning materials, dug deep in TPU technology, and registered more than 60 international patents.

This kind of behavior makes Fudan University love Yang Lei and take care of it in the palm of his hand.

He never goes to class, little case, he doesn't need to go to class at all.

He never took exams, whocare, Yang Lei is not in Fudan, and his legend is also circulating on campus.

The school almost offered Yang Lei as the God of Wealth.

You must know that Yang Lei's R&D funds alone are 300 million, which exceeds the annual scientific research funds of the entire Fudan University.

Yang Lei was happy at school, Xu Shiwei helped him sweep the enemies outside, and the competitors were aggrieved at home.

In this Olympics, Nike was the most injured.

Their feud with Liu Xiang was completely broken from the moment he won the gold medal, and it became worse day by day.

First of all, Nike did not complete the task given to them by spinach and persuaded Liu Xiang to fake a fall.

This is equivalent to at least 50% of the responsibility for the loss of 1 billion euros of spinach company on Nike.

This money can't be put on the table, like a life talisman, Nike is anxious.

"Nike is committed to the spirit of fair sports competition and has no affiliation with any spinach company. ”

Nike explained this to the world media, but who would believe it to say such a thing? It is just fooling the ignorant people, and colleagues all over the world are snickering.

Immediately afterwards, many football stars under Nike were affected, and August 31 was the end of the summer transfer period in European football, and the global football stars were ranked.

In 2012, the value of football stars, Barcelona Club, and Messi under Adidas were worth as much as 140 million euros, ranking first, up 40% from 2011.

Real Madrid club, Nike signed Cristiano Ronaldo was worth 80 million euros in 2011, but after the summer transfer period in 2012, it turned out to be 70 million?

The reverse growth of 12.5% is a big surprise!

Although Cristiano Ronaldo is still the second most valuable person in the world, his peers in the sports world are in an uproar.

"Messi is twice as big as Ronaldo?"

"How can this happen?"

"Cristiano Ronaldo has performed well this year, leading Real Madrid to win La Liga this year, winning the Super Cup, and winning a European Golden Boot last year. ”

"What kind of statistical method is this? Adidas' Messi soared by 40%, Nike's Ronaldo fell by 12%, who believes it?"

In fact, after reading all the lists, everyone knows in their hearts, because not only Ronaldo's value is falling, but Iniesta, who ranks third, Rooney, who is close behind, and Neymar, who is sixth, are all falling.

The common denominator of these falling stars is that they all signed with Nike.

This is not normal.

This is a warning.

But the media would rather interpret that the ball market is not good this year, and it is abnormal for the stars in the Adidas camp to skyrocket.

Very simply, the news presented to the public must have nothing to do with the manipulation of the spinach group, and the industry should be clear.

The plummeting value of Nike stars is obviously all controlled by the spinach group, and this is only the summer transfer window, what if it comes to the winter transfer that begins in La Liga in December? Will the value of Nike's Cristiano Ronaldo fall? Will Adidas' Messi still rise?

No one knows for sure, it all depends on the mood of the spinach company.

This was an unprecedented crisis for Nike, and the father of the owner was angry.

Adidas, Puma, KAPPA, ASICS, Mizuno and other international sports companies have risen, taking this opportunity to promote Nike, and vigorously persuade those stars who have just transferred, or have not yet transferred, and Nike contracts have expired, to change companies quickly.

Some rising stars also began to hesitate, the first sign in their lives, should they sign with Nike or Adidas?

It is true that Nike's products are still good, but Nike seems to be abandoned by Spinach, and its ability to make stars in the future will become weaker, which makes those top players begin to doubt Nike's ability, after all, value is directly linked to income.

Several stars have switched from Nike to Adidas, Puma and other companies.

Similar news follows one after another.

Negative news is like a domino, the first piece falls, the second piece falls, and it goes on and on.

In September 2012, Nike's stock price plummeted 11.5 percent in a month, losing about $5 billion.

This is the price of off the spinach industry.

Football is one of the dirtiest and darkest sports on the planet.

………………

Xu Shiwei has been paying attention to these.

For security reasons, she separated the hacker team and arranged to work in a subway commuter room in Fangshan, where the traffic is developed, the power is unlimited, and the communication is confidential, which is very in line with geek requirements and is loved by employees.

Hacker groups have been monitoring international sports giants such as Adidas and Nike, not just online but also offline, with someone specifically responsible for buying off the departing designers of these companies in Europe and North America, or directly buying current employees, and sending back a steady stream of inside information about the two companies.

Nike executives were furious and severely punished executives and disobedient sports stars in the Asia-Pacific region, and two senior VPs submitted their resignations. ”

"The decline in Nike's stock price has caused dissatisfaction among the group's board of directors, and the CEO of Nike's headquarters is at risk of dismissal. ”

"Greater China Budget Reduction ......"

"Greater China Regional Investigation Team Stationed in ......"

Xu Shiwei carefully analyzed these Nike high-level decisions and assessed the subsequent impact.

She is very serious and takes it very seriously.

Yang Lei doesn't know how to compete with the international giant Nike, and Xu Shiwei understands.

Large international companies like Nike are structurally managed according to regions.

Like a giant spider spread all over the world, each area is a solid node, and it is impossible to defeat it with one punch.

The first step of X-Sports must first firmly grasp the Chinese market and scare Nike, then Nike's Greater China CEO will only change one after another because of poor performance, and it will never become a climate.

The iron-clad X-Sports, the CEO of Nike with flowing water, is called a firm foothold.

Greater China, with a population of 1.4 billion, can ensure that X-Sports has sufficient savings and confidence to fight a long-term war with Nike, and this is the breadbasket of wartime, and it must not be lost.

The new CEO of Nike Greater China is called William, who was transferred from Hong Kong Island and was originally responsible for the Nike market in Hong Kong Island, Treasure Island, and Southeast Asia, and is now responsible for the entire Greater China region.

Ding dong.

Xu Shiwei received an email, the CEO named William, and all the information was presented in the email.

Personality, hobbies, habits, style of doing things, you name it.

Xu Shiwei studied this person carefully.

The opponent is very strong, the famous star Lee Chong Wei in the Malaysian badminton world back then, that is, Nike signed a strong contract with sneakers, and by the way, he took advantage of Yonex, so that Yonex couldn't say anything, just like X-Sports took advantage of Anta, and forcibly hitched a ride.

and in Singapore, Nike and Li Ning's flagship stores opened door-to-door, but Li Ning was forced to close down, and even the performance of the two Li Ning flagship stores in Malaysia was greatly reduced.

Not to mention in Indonesia and Filipino Lubin, Nike's business is as solid as an iron bucket, more popular than Adidas, occupying 75% of the market share, domestic brands can hardly be inserted, 360 ° tried once, lost more than 5 million, and withdrew in disgrace, Anta's Filipino flagship store is still dead, but it is not far from going out of business.

In addition, William also single-handedly led the construction of Nike's Yuenan factory, as well as the overall relocation of Nike's Huaxia factory to Southeast Asia, completed industrial upgrading, saved a lot of money for Nike, and handed over the most beautiful answer sheet in the entire Nike world.

It's a ruthless character!