"When the fattest meat **-Sports is finished and the rest of the crowd comes to their senses, the remaining scraps will be redistributed again. ”

Director Zhang returned to his lecture platform and spread his hands: "But even if it's the residue, there are vultures and hyenas like Nike and Adidas on the sidelines, I don't know how much can be left for everyone here in the end?"

Everyone shuddered.

Is the situation so dire?

Whoa.

Director Zhang not only undermined everyone's confidence with his words, but also tore up the card with "head effect" written on it.

It was split in two, then torn into four pieces, then eight, and thrown upwards, and the pieces of paper fluttered like snowflakes, and a few of them floated in front of several listeners.

"If you don't adapt to the fast-paced era of information explosion as soon as possible, you're going to be like these confetti, and I'm not kidding. ”

After Director Zhang finished speaking, his eyes quickly swept over these potential customers.

Sure enough, everyone showed a solemn, slightly anxious expression.

There is play.

"Okay, let's take a five-minute break. ”

The boss stood up in time, interrupted the meeting, and hurriedly pulled Director Zhang away.

Enough bait has been dropped.

Soon, the boss received a different text message on his mobile phone, the content was almost the same, basically: "I bought this report." ”

“YES！”

Director Zhang and the boss couldn't hold back their excitement.

That's millions of dollars, and their consulting firm has applied one almost identical template after another, filled in roughly ambiguous data, and turned it into a new industry research report.

It's a lot of money.

After dealing with these customers and selling a number of resources, Best Consulting Company is psychologically beautiful.

Closing the office door, Director Zhang was still sneering: "Even if I tell you how X-Sports does it, you won't be able to learn it, because you don't have as strong publicity energy as him." In the future, it must belong to people who can control public opinion. ”

He took out the phone, dialed it out, and immediately changed from the sneering and disdainful just now to an enthusiastic and praising sycophant: "Alas, Xu is always me, Best's Xiao Zhang." Our company has just sold version 1.0 to those people, thank you for your help, thank you for the data. Okay, I know, I'm going to sort out all the data from these customers and send it to you......"

On the other end of the phone, it was a clear and beautiful, but with a majestic voice that could not be refuted.

Xu Shiwei said: "That's it, keep in touch." ”

She hung up the phone, looked at Yang Lei, who was sitting opposite and smiled, and explained: "This person is a double-sided agent, and he charges one-sidedly. I told him about some of our non-replicable garbage channels, and he sold them to Li Ning, Anta, and those companies, tricked each other, and then sent me their data. ”

Yang Lei said disdainfully: "What kind of spy is this, at most an information broker, I only admire one real big data analysis company, and that is ......"

Xu Shiwei raised her eyebrows: "Who do you admire? Oracle or IBM?"

Yang Lei almost said that he missed his mouth, the big data analysis company he envied was the driving force behind Brexit and the accession to the throne of the United States, he really didn't know what the name was, it is estimated that it has not been established yet, right?

Yang Lei smiled, leaned over, and said gently: "I only admire the studio you set up for data analysis, and you are the real strategic center here." ”

Xu Shiwei smiled sweetly, and she was very happy to be praised by him. Including her father, who is the true creator of the sports economic model, the many decisions made by the father and daughter during this Olympics have allowed X-Sports to save a lot of money, and the results have been particularly good.

This time, Yang Lei made a lot of money in the Olympic Games, high-tech, fast, widely disseminated, easy to guide, and all kinds of praise and praise in the industry could not describe his success, which can be called "textbook-like publicity".

Coupled with the fact that Bester, an information broker fueling the fire, all buyers are thinking about what they have done in the past and whether it is worth it.

This has also led to some old stereotypes being broken, with unintended consequences - for the Rio 2016 Olympic Games, the Chinese Olympic Organizing Committee could not find a sports sponsor!

They returned triumphantly from London with the Chinese delegation, enjoyed the highest treatment, held a celebration banquet in the capital, were received by more senior leaders, held report meetings, toured speeches, and let the young men and girls who had skyrocketed in value sign bigger business contracts, and everything seemed to be good.

Erie was the first to respond, sponsoring milk.

COFCO has a lot of money and supplies a variety of food products.

Tencent is willing to provide exclusive support for network technology, and Brother Ma is really rich.

However, the Organising Committee of the Olympic Games contacted those well-known sports companies one by one, and none of them were interested in the next round of Olympic sponsorship.

Li Ning refused: "Last year, our company almost went bankrupt with a huge loss of 1 billion, in order to appease the anger of shareholders, the CFO and COO were forced to dismiss, and the company's finances went wrong, and we really couldn't afford to bid." ”

Anta didn't speak, and when he was in a hurry, he stiffened his neck and said: "When will we give us a satisfactory answer about Sun Yang and Liu Xiang, and when will we bid for the 2016 Olympic sponsors again." ”

How is this possible?

Sun Yang and Liu Xiangna are national heroes who shook hands with the No. 1 Boss and represent the national spirit, where does the organizing committee dare to publicly punish severely?

You can't eat pork without Anta?

The organizing committee continued to look for it, but Pike politely refused: "I'm sorry, it's not that we are not patriotic, but we are difficult to protect ourselves in China, that is, we can barely take money to burn it in the NBA, and we can't afford to support Olympic sponsorship with this constant breath." ”

360° even said frankly: "After the 2010 Asian Games, our company has changed the direction of development, we are no longer keen on exploring overseas markets, competing with peer companies such as Li Ninganta X-Sports, our company has transformed to make children's products, which seems to have nothing to do with the Olympic Games, right?"

Children's products, this gap and jump is too big......

The people of the organizing committee were very dizzy, but they really didn't expect that 360° was lucky to find an unexplored blue ocean market, the children's sports market has not yet entered the giant enterprises, 360° is the first to enter the giant enterprises, they quickly mixed up, the turnover even accounted for 24% of the group's revenue, and it is still rising.

Others, such as Tetsu, Jordan, and Adi Wang, are unlikely to sponsor a major event like the Olympics, and they are not enough.

At the meeting, the leader asked others: "Have you asked X-Sports? They should be the most qualified enterprises in China." ”

The person below replied: "X-Sports did not contact us, we reached out to their publicity department, but they also expressed little interest. ”

The leader was very angry: "Not very interested? It was their college boss who took the lead in bringing out this unhealthy trend, does he still want to continue to do this trick in 2016?"

After all, whether the company is willing to sponsor or not, how much money it pays, the company has its own ideas, and the executive order is invalid against X-Sports.

Then the thief is embarrassed.

It can't be the 2016 Rio Olympics, and the Chinese delegation has no sportswear sponsors, right?

Even if the Olympic Committee officially promises that the contract must be clearly written and all loopholes are plugged, there will never be any more violations of the contract, and no company will respond.

After Li Ning, Anta and other companies bought the Best report, they have already learned to be obedient.

Instead of spending $80 million to sponsor a fictitious name, it is better to use the money on new media promotion, just look at X-Sports, not a penny spent, still the biggest winner.

The Chinese Olympic Committee was a little panicked: "We have promised to plug the loopholes, do you still think it can't be done?"

No, there is still no company to express its position.

After a few days, a garment company finally took the initiative to contact, and it was Hengyuanxiang: "In view of our happy cooperation in the London Olympics, we also want to continue to sponsor the 2016 Olympic Games." ”

Hengyuanxiang did sponsor the ceremonial dress of the Chinese delegation at the opening ceremony, which was jokingly called "tomato scrambled eggs" by netizens, but Hengyuanxiang is not a sports brand, and the Olympic Organizing Committee does not want to be laughed at, saying that wearing "sheep and sheep" to jump high, wearing "horses and horses" to race, Hengyuanxiang's forcing is too low.

Adidas and Nike are forced to be high, but Adidas would rather sponsor a few more individual events than sponsor the entire Olympic Organizing Committee, which is the reason why it broke up with the Chinese Olympic Organizing Committee in 2008, the price of 50 million US dollars is too high, and Adidas is more selective in advertising.

Not to mention Nike, businessmen are unprofitable and can't afford to be early, and the better individual national teams have been divided by everyone, and the sponsorship of the overall Olympic national team is really like chicken ribs.

The second round of persuasion by the Olympic Committee was fruitless, and finally tried to reduce the price: "The sponsorship fee for the national team in 2012-2016 has been reduced from $70 million to $60 million, have any sports companies bid?"

Still no one responded.

Business is not good, the market share is decreasing every year, **-Sports is squeezing smaller and smaller, $60 million is equivalent to nearly 100 million soft girl coins a year, who can withstand this?

The Olympic organizing committee was stunned: "$50 million, is there anyone bidding?"

Still no one responded, everyone was too expensive.

Now the officials of the Executive Committee of the Chinese Olympic Organizing Committee are all dumbfounded, in 2008 it was 50 million, this has been four years, prices are rising, money is depreciating, and sponsorship fees can't go down, right?

What to do?

If the price is reduced, how will the Olympic Organizing Committee operate?

Although there are other telecommunications, automobile, and food companies sponsoring them, none of them are sponsored by a sports brand.

After many inquiries, the Olympic Organizing Committee finally got the exact news from a certain company, saying that everyone has woken up and wants to learn from X-Sports to take advantage of the popularity and hype lace news, which can save a lot of money.

The leaders of the Olympic Organizing Committee are almost out of breath.

Several people slapped the table in the conference room and scolded X-Sports: "What a-stirring stick! This bad atmosphere is what they have taken the lead into, and it must be killed!"

"Call the boss of X-Sports and have a good talk!"

Seeing that the school was about to start in September, Yang Lei was called by the leaders of the Olympic Organizing Committee before leaving the capital.

Seven senior leaders were waiting in the conference room, ready to criticize Yang Lei.

Who knows, Yang Lei's attitude is quite good.

"The sponsorship of 50 million US dollars is no problem, but I have a request, because my company's assets are only a few hundred million soft sister coins, and 50 million US dollars will also cost 400 million, and I can't afford to sell my company, I hope to pay in installments, 10 million US dollars per year for the first three years, and I will give 20 million in the year of the 2016 Rio Olympics. ”

Yang Lei's request made everyone look at each other.

Installments are fine, but the point is, how did it go from $80 million to $50 million?

A leader tentatively said: "It's $80 million." ”

Yang Lei waved his hand: "Come on, you negotiated with Li Ning a few days ago for 50 million." I didn't bargain with you for 40 million, or because I strongly supported the Chinese sports industry. ”

The seven leaders almost spewed out seven mouthfuls of old blood.

it!

Is this called vigorously supporting the Chinese sports industry?

Who made a mess of the Chinese sports world?

Who is leading the way in breaking the rules of sports?

Counteroffer of $40 million, you are embarrassed to say this?

Another leader hurriedly grabbed his angry colleague and said: "Mr. Yang, 50 million is 50 million, what other requirements do you have, put them forward together, don't add various requirements after signing the contract." ”

Yang Lei smiled and said: "How can I do that? I can only say some basic requirements now, with the progress of the times, people's ideas are changing, of course we have to add, delete, check and change at any time, right? The spiritual documents of the Olympic Committee are revised every three or five times, and our contracts must also be able to be supplemented at any time." ”

"But you can't make unreasonable demands. ”

"Of course not, I just ask for fairness, openness, and justice. ”

Sangong is easier said than done.

The seven members of the Olympic Organizing Committee exchanged glances with each other, and they all felt that Yang Lei was a difficult master, with a stomach full of bad water, bad tricks, and a strong ability to exploit loopholes, and they would definitely not be able to take advantage of the slightest.

"Mr. Yang, let's take a rest first. ”

"Okay, I'll go to the bathroom. ”

Yang Lei was not in a hurry anyway, he went to the bathroom with a slight smile, his performance was like an uncle, promised, I signed a contract, if I didn't agree, I patted my ass and left.

How much does the national team spend every year to prepare for the Olympics?

This figure is difficult to calculate, and even insiders can't say the specific amount of the four parts of national allocation, local investment, project center subsidy, and sponsor investment.

Is it really unspeakable, or is it unwilling to say?

There has never been statistics from relevant institutions, and the data in this area have been summarized, I'm afraid it's because it can't be calculated, right?

In principle, Yang Lei would rather control the money in his own hands, and he knows where every penny is spent, so he can rest assured.

But if he has to pay money, he can do it, he should lose money and make money, but he must reduce the price.

In the end, the seven members of the Olympic Organizing Committee discussed, and in desperation, signed a $50 million sponsorship contract with X-Sports.

Yang Lei is actually very happy, he is the largest sponsor of sports brands in the 2014 Incheon Asian Games, and he is the sponsor of the Chinese delegation in the 2016 Rio Olympics, and he finally embarked on the route of mainstream sports brands.

When the news of X-Sports' signing with the Chinese Olympic Organizing Committee came out, domestic sports brands were in an uproar.

Li Ning was stunned!

Anta is completely confused!

Picks, 360°, special and all stunned!

The companies that bought the full set of full reports from Best Consulting all threw the plan all over the place, scolding: "Liars!

X-Sports has played out all the country's counterparts!