Master Fan saw that Shaodong kicked over the chair, and hurriedly comforted: "Don't be angry, women's clothing is originally more popular than sneakers." ”

Zhu Lin hated this kind of standard comfort the most, so it was better to let him stay quietly.

He asked unceremoniously: "Why did Yang Lei's sneakers sell thousands of pairs?"

Seeing Zhu Lin's aggressive questioning, Master Fan was stunned.

I don't know why, I'm an old man who doesn't know how to sell online, isn't it just to comfort him, Master Fan shut up aggrievedly, feeling bored with himself.

Zhu Lin's father called: "Son, selling 190,000 yuan a day is already very good, which is a great progress." ”

Zhu Lin thinks it's ironic, 190,000 is a trick, and it is estimated that he can't even enter the top 20 in the sneaker category.

Sure enough, Dad said, "Huihui's store sold more than 10 million a day, why don't you ask her how to run an online store?"

Zhu Lin is even more angry: "I know very well, she was purely pushed up by others, without the help of others, she is a fart, she only has sales of seven or eight hundred thousand a day, I ......"

Seven or eight hundred thousand, which is four or five times his number.

What's more, if it weren't for the 38 promotion, his daily turnover would only be 20,000 or 30,000, which is still not as good as a fraction of Zhu Chenhui's.

Oh, Zhu Lin can't go on.

His father said, "Huihui is your cousin, what's so embarrassing to call for experience?"

Zhu Lin: "I'...... Well, I'll find time to call her. ”

He was really embarrassed to call, so he could only perfunctory his father first.

Mrs. Qian's success has attracted the attention of her peers.

Pretty Woman, Handu Clothing House, Uniqlo and other women's clothing stores are all envious.

Especially the pretty woman, no one knows the sourness in her cousin's heart, and she has to do enough superficial work so as not to be called a plastic flower sister.

My cousin-in-law made a congratulatory call: "Huihui, congratulations, hug a golden thigh." ”

Zhu Chenhui grinned: "I'm just lucky, cousin, you have to work hard." ”

Hanging up the phone, the two women each took a sip, looking down on each other's business methods, one thought that the other party relied on men, and the other thought that the other party relied on swiping orders.

No matter what kind of relatives he has, today is 9 months away from the 2010 Double 11 promotion, and the two will definitely fight to the death, and then see who is the first in women's clothing.

Because the sales volume of some of Mrs. Qian's popular products ranks in the top three, and her popularity has gradually risen, the daily turnover has maintained hundreds of thousands, and everything is on the right track.

Sending Zhu Chenhui to the fast lane, Yang Lei finally freed his hands, and his pit digging plan was carried out to the last step.

The scheduled event is scheduled a few days in advance, starting from March 24 and continuing until April 24, for a whole month, and a deposit of 1 yuan will be deducted from 100 yuan.

Zhu Lin saw it, carefully studied Yang Lei's scheduled activities, and probably understood.

"The appeal is really strong, it is estimated that the old users were notified, and the event was only two days old, and the number of reservations exceeded 20,000. ”

"Corn kernels turn into popcorn and expand in volume by 10 times, so you call popcorn generation 1?"

"Very good, Asian little flying man Xie Wenjun is giving you an endorsement, right? Why not Liu Xiang? Hmph, you can't afford to invite Liu Xiang, right? You're also a piece of trash!"

Zhu Lin looked at the X-Sports promotional page, scolding in his mouth, and really envious of Yang Lei's connections in his heart.

However, the pricing is a bit odd.

The 4-digit signage, like the grid of a slot machine, is all covered.

The rules say that for a total of four weeks, one box will be unveiled each week, revealing a number, and the final price will not be revealed until the end of April.

The first week was revealed in the thousands.

Whether it's 1, 0, or 2 is uncertain.

Zhu Lin called several of his staff officers and asked them to look at the page: "How do we deal with it?"

Several fox friends are young people, and their thoughts are lively and fast.

Everyone discussed and discussed: "We also have to follow the promotion." ”

"Yes, follow it, he is officially on sale on April 24, then we will promote it on April 24th. ”

"The crux of the matter is, you don't know his pricing, how do you promote?"

"If the first number is 1, it means more than 1,000 yuan, and we will price 998 yuan, or 888 yuan, which is definitely an advantage!"

"But if the first digit is 0 and the hundredth digit is announced last, how do we set the price?"

"This ......"

As soon as the discussion began, the crowd was deeply frustrated.

In the end, it was unanimously concluded: "This X-Sports is so cunning!"

Zhu Lin sneered: "X-Sports is so successful, he must have a reason, if we underestimate him, we will definitely suffer a big loss." In this way, we will follow the production according to the number of his deposits, and the promotional price and plan will be discussed after he announces the price. ”

Everyone thinks it is feasible, and production must not be stopped.

Let's say there are 100,000 people who make a deposit, which means that 100,000 people are interested in this popcorn sneaker.

In the end, you may give up buying because the price is too high, no problem, Kirin sneakers are cheap, and they are also popcorn technology, so reduce the price and buy Kirin.

That's what Zhu Lin planned, he wanted to grab food from Yang Lei's mouth.

The first week, April 1, reveals the answer.

The number in the thousand digits is 0.

The whole network cheered!

On the same day, the number of customers who placed deposits for X-Sports' popcorn 1 shoes skyrocketed from more than 30,000 to more than 50,000.

Many people used to think that this pair of shoes that looked like black technology would be sold for at least 1,500 yuan, which was beyond everyone's ability to accept.

Who knows, it turned out to be below 1000?

Then most of them are 998, or 898, and then deduct the deposit of 100, and superimpose some coupons, seven or eight hundred can buy such a pair of professional shock-absorbing sneakers, which is acceptable.

Zhu Lin immediately decided to hang the Kirin sneakers at the price of 688, or 588, which is absolutely competitive!

At the same time, increase production, 50,000 users have demand, and his own inventory is only more than 20,000 pairs, which is not enough, far from enough!

However, the financial side reported: "Boss, the chemical materials supplier has raised the price." ”

Zhu Lin was anxious: "What's the matter?"

Finance looked at the quotation in his hand: "The price of chain extender HDO has risen by 30 times, and the price of PCL macromolecular polyol has doubled." ”

Zhu Lin hurriedly called Zhao Xiang: "What is chain extender HDO?"

"HDO is a key consumable raw material in the foaming process, without which the material cannot be turned into popcorn. ”

"Why is the price going up 30 times?"

"Maybe it's because of the low production. ”

"Is there a replacement?"

"Yes, BDO, EDO, but not as well as HDO. ”

"What do you say about the price of PCL macromolecular polyols doubling?"

"Again, it's a key material. Boss, TPU raw materials may have risen recently, and I heard that many laboratories and enterprises have seen the application of TPU foam materials in shoemaking and are interested in participating. ”

Zhu Lin complained bitterly in his heart, it's over, everyone knows it!

The finance side asked: "Mr. Zhu, are you still stocking?"

Zhu Lin gritted his teeth and waved his big hand: "Go in again...... 10 million raw materials!"

After the price of some materials increased, 10 million, the original production of 40,000 pairs, now can only supply about 30,000 pairs.

This bookmaker, it's really hard to be a dealer with less money!

Two days later, before all the 10 million raw materials had been delivered to the factory, the chemical supplier called again.

The price of HDOs is still going up, and it's sold out!

Zhu Lin asked the supplier: "Can't you transfer the goods from other places?"

Chemical supplier: "HDO is only available in small quantities at Bayer and BASF's chemical plants in Shanghai. If there is no one in East China, there should be few other places, you can inquire for yourself. ”

Where did Zhu Lin know his chemical friends, he could only keep harassing Zhao Xiang.

Zhao Xiang also has a headache, he is engaged in scientific research, not chemical sales.

begging his father and grandmother, Zhao Xiangyang begged some of his classmates to help introduce the source of goods.

HDO, a chain extender, is a by-product of petrochemicals, with very little content, and it is still an intermediate, which means that many HDOs eventually become other products.

Eventually, I finally contacted a private petrochemical plant and said that it could specialize in HDO, but the price was very expensive.

Zhao Xiang called and said in embarrassment: "Boss, HDO has become sky-high now, people want at least 1 million, do you want it?"

"I've hoarded 10 million, what is 1 million HDO?

"What about PCL macromolecular polyols?"

"This ...... I want 3 million too!"

"What about dimethyl endophosphoester? The minimum order is 1.5 million, and it has also risen, and it is difficult to buy it on the market. ”

"This too!"

In the entire TPU production chain, the price of raw materials used in the most does not rise, but these messy additives and auxiliary materials are all things with great price fluctuations, and all of them have increased in price.

I bought too much, and I can't use it up.

Buy less, and it's not enough.

It's annoying!

When Zhu Lin was frantically buying raw materials, he often encountered a situation where the price changed three times a day, and he was even more sure that someone was competing with him, and it was many people.

Unknowingly, 10 million raw materials, plus 8 million rushed materials, Zhu Lin piled up more than 18 million here, if it wasn't for the financial warning, he might continue to hoard at home.

"Let go of me, I'm going to buy it again!"

"They have more than 60,000 reservations!"

"See, there are a few more sneakers doing this!"

"Damn, I said I wanted to produce more, and you all stopped me! Did I raise the chemical materials alone? You still told me that you didn't buy it, and I didn't believe it!"

The shouting Zhu Lin was hugged by Manager Fan, and finally calmed down.

The factory felt that Xiao Zhu was crazy, tens of thousands of pairs of shoes were hoarded, and they couldn't be sold, and the raw materials had to be moved home desperately, and the factory warehouse was now full of chemical barrels.

When Zhu Lin's father learned that his son was hoarding shoes like crazy, he called and asked, "You have produced 40,000 pairs of shoes, why don't you sell them?" Are you a centipede, do you plan to stay and wear them yourself?"

Zhu Lin asked rhetorically: "Sell it now, a pair earns 50 yuan, and sell it a month later, a pair earns 500, how do you choose?"

Dad asked rhetorically, "How can you be sure that you will be able to earn 500 yuan in a month?"

Zhu Lin can't be sure, Yang Lei just doesn't set the price, he just hangs his appetite like this, this person is too hateful!

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