Cao Zeyan soon signed a contract with Jiawei Food, and Xie Wangge also issued a notice in the name of the company's legal person, announcing that Cao Zeyan would be appointed as the general manager of the company and oversee the company's affairs.

On this day, Fang Tianyu, Xie Jinyuan, Xie Elegy and Cao Zeyan held a meeting in the company's office.

It only took one day for Cao Zeyan to basically find out the situation of home-style food. In his opinion, the most valuable things of home food are sales channels, market share, equipment, and skilled workers on the production line.

As for the clerical staff in the company, as well as the people in the marketing department of the purchasing department, they are not indispensable in Cao Zeyan's eyes, these people are obedient, if they don't listen to the command, Cao Zeyan will definitely not be soft.

Fang Tianwu and their shareholders gave Cao Zeyan a lot of management power, which made Cao Zeyan breathe a sigh of relief, what he was most afraid of was that the boss who didn't understand the industry would command indiscriminately, causing management chaos. However, Fang Tianvulture's generous delegation of power does not mean that Cao Zeyan can act arbitrarily.

On the contrary, Cao Zeyan understands very well that such a boss, if you recognize your ability, it is okay to say, once your performance does not meet his expectations, you will be replaced without hesitation. So Cao Zeyan is now like a car full of gasoline, ready to gallop at any time.

For those old employees of Jiawei Food, Cao Zeyan is confident that he can control it, if he can't even do this, he doesn't need Fang Tianwu to speak, he will pack up his baggage and leave.

Fang Tianwu did give full trust to Cao Zeyan, and they did not interfere in the specific management of the company, anyway, Cao Zeyan has many years of experience in the management position of this industry.

Fang Tianwu should grasp the general direction of the company's development, and Cao Zeyan must be consistent with his own opinions.

Just like the original Zhouguang blog and bird music, Fang Tianwu provided advice on the general direction, and the specific implementation was responsible for Huang Jinshu, Gou Fugui, and Yao Xiangluo.

"Manager Cao, you told us during the interview that the first step for Jiawei Food to break through the cover of Fule Group in South China is to capture all the low-end markets that we were originally doing. This view coincides with mine. Fang Tianwu said.

Xie Wangge smiled when he heard this: "Xiao Fang, don't put gold on your face, okay, why have I never heard of your method?"

Fang Tianwu didn't speak, Xie Jinyuan knocked his son's head, and said sternly: "Don't be hippie and smile, listen to Xiao Fang." ”

Cao Zeyan also paid close attention to Fang Tianhu, in fact, in the original interview, as soon as he said this strategy, Fang Tianwu immediately hired him, which made Cao Zeyan believe that Fang Tianwu also had this idea, at least, Fang Tianwu agreed with him.

"Also, Manager Cao, you said that to achieve this strategic goal, it is inseparable from two aspects, one is the product and the other is publicity. Fang Tianwu said: "I already have a preliminary idea. ”

This really surprised Cao Zeyan, to be honest, although he proposed this strategy, but how to do it, he was still thinking about it, Fang Tianwu actually had a way?

I only heard Fang Tianwu say to Xie Elegy: "When you were a child, did you try to eat instant noodles dry?"

"Of course I tried, but at that time our family was still poor, and my parents didn't buy me any snacks, so I crushed the instant noodles and poured the MSG in the seasoning package to eat together. Don't say it, it's better than potato chips and shrimp crackers or something, many of my friends are like this. Xie Elegy said that he missed the innocence of that time.

Listening to the Q&A between Fang Tianwu and Xie Elegy, Cao Zeyan seemed to think of something, and couldn't help but speak: "Mr. Fang, what do you mean, let the company make this kind of product?

"That's right, let's call this snack crispy noodles. There is also no need to produce additional seasoning packets, just mix the condiments directly in the dough and crush them to eat. Fang Tianwu said.

Cao Zeyan said: "I have seen this kind of crisp noodles in some small counties, and the retail price is five or six cents a pack. However, Mr. Fang, this kind of snack is relatively rare and cannot be popularized. ”

"That's where you need to get the word out. Fang Tianwu said: "We can add something to it that can please consumers, and urge them to buy our crispy noodles." Manager Cao, who do you think are the people who buy crispy noodles?"

Cao Zeyan thought about it and said: "Children, older people don't eat these crispy noodles much, there are many things to choose from such as potato chips and shrimp crackers." ”

"That's right, it's children, and we can assume that the consumer group is elementary school students. Fang Tianwu said with a smile: "The pocket money of primary school students is generally not much, and the snacks that can be bought are generally things for less than one dollar. However, due to their young age, children often lack rationality when buying goods, and as long as they like it, they don't think too much. So many people say that the business of children and women is the best. ”

"Mr. Fang, what you said makes sense, the question is, how can we get these children to buy our noodles? Or to put it bluntly, how can we make them like our noodles?"

Fang Tianwu said: "The key is in the things that come with it, my idea is to make a small and delicate character card, on which are painted with some classic characters that are well known to the general public. These characters are to be made into a series, and there is only one character in each pack, and our goal is to make the children have a strong desire to collect these character cards. ”

His words made everyone present puzzled, Xie Jinyuan and Xie Elegy were thinking about whether this method would be effective, but Cao Zeyan was thinking about whether it was feasible.

In fact, the strategy used by Fang Tianwu was the simple noodles of the little master who was all the rage in his previous life and the Water Margin character cards inside.

Fang Tianwu still remembers that the children's pursuit of these character cards at that time was beyond imagination, and later, the purpose of buying crispy noodles was no longer in the noodles themselves, but simply to collect cards.

Some children from wealthy families even buy a whole box, and after pulling out the cards, those crisp noodles are discarded at will.

Some media outlets have also reported on these situations, calling on parents to educate their children not to waste food. This grand occasion has also aroused the discussion of many economic experts, and the marketing case of the small master has become a classic.

There is no unification or Master Kong in this time and space, there is only such a behemoth as Fule Group, plus a number of enterprises, forming a starry trend in the domestic instant noodle market.

The idea of the Water Margin character card came when Fang Tianwu was considering investing in home-style food. Since Jiawei Food is mainly targeting the low-end market, the low-priced crispy noodles are just a shortcut to fruitful results, allowing Jiawei Food to go sideways and stand out from the encirclement.

After Cao Zeyan understood Fang Tianhu's idea, he didn't object, but he hadn't seen the madness of the little master, so he didn't know what effect this strategy could achieve, and he could only judge that Fang Tianhu's method was worth trying.

Now that the direction came out, Cao Zeyan immediately entered the role and began to think about how to execute it.

I just heard him say: "It's not difficult to get this kind of crisp noodles out, our equipment is very good, as long as we make some adjustments in production." However, we can't ignore the taste of this crispy noodle, and it is best to do some experiments before putting it on the market. By the way, we should also do more in terms of taste, so that consumers can have more choices.

As for the character cards you mentioned, I think that as the focus of publicity, the effect of the cards must be eye-catching. By the way, Mr. Fang, you said that these characters should be made into a series, do you have any suggestions?"

Cao Zeyan's fast thinking made Fang Tianwu very satisfied, and he said: "I have two opinions, one is the Water Margin, and the other is the Romance of the Three Kingdoms. ”

"I suggest Water Margin, because Water Margin One Hundred and Eight Heroes is a complete series, and there are enough characters, as long as we control the order and rhythm of the market, it will be enough for those children to collect for a long time. Cao Zeyan said.

"I agree with you. Fang Tianwu smiled and said: "In addition, I have to find a few skilled painters, the painting style can refer to the anime, try to be more exquisite, and the picture is gorgeous." ”

In the previous life, the small master simply faced the Water Margin character card, the level of painting is a little uneven, some are delicate and beautiful, some are rough and simple, if it is not for the unprecedented success in the early stage, the painting style that obviously cuts corners in the back, it is really difficult for people to be interested in collecting.

This lesson should be avoided by Fang Tianwu in advance.

"This strategy also has the advantage of not having to invest much in publicity. Cao Zeyan propped his chin and said: "In a school, as long as there is a class and a student with this kind of character card, it can be passed on by word of mouth and attract other people." Just like Mr. Fang, you just said, children don't buy things like adults, as long as they like it, they won't think so much. ”

Fang Tianwu nodded, he only provided advice on the general direction, and Cao Zeyan still needed to do what to do, and this was also Fang Tianyu's test for Cao Zeyan.

Xie Jinyuan and Xie Elegy didn't understand these marketing strategies, but Cao Zeyan, an expert, agreed with Fang Tianhu's opinion, and they believed it.

Next, Fang Tianwu was going to put down the matter of home food and let Cao Zeyan keep an eye on it, after all, his focus was not here.

"Manager Cao, the company's affairs will be handed over to you, and I look forward to your results. Fang Tianwu said to Cao Zeyan.

"I won't let you down. ”

"Time is also going to hurry, Fule Group is now being riddled with negative news, and has no leisure to pay attention to the low-end market, we have to take advantage of this time to build this blitzkrieg. Fang Tianwu said.

As soon as he finished speaking, Fang Tianyu's mobile phone rang.

"Excuse me, take the phone. Fang Tianwu smiled apologetically at Cao Zeyan and walked away with his mobile phone.

"Vulture, do you have time to accompany me?" Yu Yunshu's tired and lonely voice came from the phone.