Yang Lei's good news of marriage did dominate Baidu's headlines for several days.

But then, he became extraordinarily low-key and discouraged from reporting on himself.

A few well-connected companies, Tencent, Sina and other media just forwarded the news of Valentine's Day certificates, and the others were treated coldly, and they didn't even open up news comments, so it was so flowing.

Getting a certificate is not the same as a wedding, everyone who was concerned about this matter thought that Yang Lei would hold a grand wedding.

But unexpectedly, half a year has passed, and there have been no media reports.

Yang Lei, who was unusually low-key, did not reappear in the media's sight until the summer of 2014.

In the summer of 2014, there were two very important major international competitions, one was the World Cup in Brazil in mid-July and the other was the Asian Games in Incheon in mid-September.

The World Cup is a carnival feast for football, as a sports brand, how can X-Sports be silent and lonely?

However, the Chinese football team played extremely steadily, firmly held the position of the spectators outside the stadium, and disdained to appear in the World Cup.

There is no way, the World Cup is such a good advertising opportunity, the Chinese team disdains to participate, and Yang Lei can only find other channels to promote himself.

He has his eye on Cristiano Ronaldo.

Portugal's Cristiano Ronaldo and Argentina's Lionel Messi are two of the most valuable stars in the world today.

On the football field, X-Sports didn't do much.

Yang Lei's idea is to find a spokesperson in the football industry, either don't dig it, or dig the best if you want to, he wants to directly grab a superstar in a thunderous way, so that he can become a three-legged state with Nike and Adidas.

Cristiano Ronaldo is the only one who qualifies.

First of all, Ronaldo's contract with Nike expired this year, and in 2009, Nike signed a five-year contract with Ronaldo for $6 million per year, and Nike has not renewed it with him this year.

Secondly, Ronaldo's performance in the national team and the World Cup is particularly poor, and his performance in the club is completely incomparable, which also leads to Ronaldo's questioning.

In the 2006 World Cup, it was Figo who was in the limelight, and Ronaldo was just a small supporting role.

In the 2010 World Cup, Ronaldo wore the captain's armband, but unfortunately lost to Spain, which was at the peak of its strength.

In this year's World Cup in Brazil, Ronaldo played with an injury, but unfortunately Portugal was eliminated in the group stage.

Such a sparse achievement seems to be ridiculing the world, and his value and strength are not comparable.

This is also an important reason why Ronaldo was ridiculed by countless people in this World Cup.

In this way, Yang Lei will have a chance, otherwise how could an invincible Ronaldo be robbed by him?

So the question is, how to impress Ronaldo?

As a newcomer to the football world, it is still difficult for X-Sports to snatch a bite to eat from the Nike Adi duo.

Yang Lei thought of a lot of ways, first moved with emotion, knew with reason, and invited Ronaldo's former coach Sir Alex Ferguson.

Ferguson has been in charge of Manchester United for 27 years and has been knighted by the British royal family, and the accolades he has received in his lifetime are simply innumerable.

Cristiano Ronaldo shone at Manchester United, winning almost all individual accolades, including various top scorers, Ballon d'Or, World Footballer of the Year, and completing the Grand Slam of individual honors.

Ferguson spared no effort in cultivating Ronaldo, for Ronaldo, Ferguson is his father, personally sent him to the peak of his career, without Ferguson there would be no him.

Therefore, when the Portuguese team lost the game, hung his head and was ready to go home, Ronaldo saw the scene that made him cry the most.

At the age of 72, Ferguson flew to Brazil to meet him and soothe his wounded heart.

The teacher is not in good health, he is old, and he has flown thousands of miles to Brazil?

Even if it was to soothe his wounded heart, it could have been done after he returned to Portugal.

Ronaldo was very impressed.

What shocked Ronaldo even more was that a young Oriental man was next to Ferguson, and the old man personally introduced him as Yang Lei, CEO of X-Sports from China.

Ronaldo understood.

The teacher and Yang Lei came to him on purpose.

The purpose is obvious, his sneaker contract is about to expire.

Ronaldo is not surprised by the Chinese people's thoughts, and he does not feel abrupt.

Because Adidas, Puma, Umbro, many sports brands have contacted him and offered very high prices, almost every one of them has given contracts of more than $10 million a year.

But Ronaldo did not agree because of the price, he knew very well that no matter how high the outside world gave, Nike would match it, and Nike would never let him go.

Especially Adidas, they have Messi, they are Nike's sworn enemies, and Nike will never let him go to Adidas, let alone X-Sports.

"I'm sorry, but I don't have the idea of leaving Nike for the time being. ”

"Ray is very sincere. ”

"I know everybody comes to me with sincerity, but Nike can give more than just money, there's a lot more than just the court. ”

"I suggest you take half an hour out and hear what he has to say. ”

The old man is Ronaldo's former coach, and he is like a father and son, but after all, the future life still has to go on by Ronaldo himself, and he still has to focus on Ronaldo's ideas.

Ronaldo gave the old man a little face, and in the lounge of the Portuguese team, he was alone with Yang Lei for half an hour.

In the past half hour, Yang Lei didn't say anything else, he just showed a real Huaxia to Ronaldo.

He had a 30-minute video made.

The rapid development of China's economy has made the country the second largest in the world, something that a small European country like Portugal can never achieve.

A huge base brings a huge market.

In China, there are more people who like football than basketball.

Ronaldo didn't speak, he had his own thoughts.

If you really talk about making money, partnering with X-Sports could make more money than Nike.

But Nike can provide a full range of resources such as training, nutrition, commercial advertising campaigns, team transfers, agents, coaches, strength and conditioning trainers, what can X-Sports give?

Can X-Sports sponsor Real Madrid?

Therefore, the giant clubs in Europe are basically controlled by brands such as Nike and Adi Puma, and X-Sports does not even have the opportunity to go in and drink some soup.

Also, let's say Ronaldo leaves Nike and heads to Adidas.

Then he must have offended one big guy Nike, but he was covered by another big guy Adidas, and that's no problem.

If he goes to X-Sports, can Yang Lei cover Ronaldo?

Yang Lei also thought of this question.

His explanation was: "You are a superstar that no one can shake, and it should be that neither Nike nor Adidas dare to target you, not that you are afraid of offending anyone." Cristiano, you underestimate your influence. ”

Ronaldo knew he was strong, but he really didn't dare to take the risk, he said: "I'm sorry, I have to think about it again, but thank you for your kindness. ”

Yang Lei shook hands with him: "I'll talk to your agent again, I just hope you don't agree to Nike too quickly." ”

There was not much progress in the first meeting between the two sides, and coupled with the failure of the Portuguese team to qualify from the group, Ronaldo was not in a good mood and was not in the mood to negotiate a contract.

After returning to China, under Ferguson's repeated advice, Ronaldo and his agent seriously considered whether to switch to X-Sports.

They collected a lot of X-Sports materials.

Including annual turnover, market size, global market share.

The conclusion is not optimistic, X-Sports is now about the fifth in the world, with an annual turnover of between $4 billion and $5 billion, a quarter of Nike's and half of Adidas'.

And the main products are basketball shoes, tennis shoes, casual sports shoes and other fields, in professional football shoes, they are still novices.

However, X-Sports' operation is very strong, the cost control is also strong, and the R&D is willing to invest, so although the turnover is not high, the profit margin is the highest in the industry, and it is more profitable than Adidas.

X-Sports snatched Curry from the NBA arena, and the news was fully displayed in front of Ronaldo.

According to his team's analysis, X-Sports is indeed a very powerful company.

But Ronaldo said: "Curry is a second-tier star in Nike, and being poached can only show that Nike doesn't pay attention to it, and such second-tier stars are too many for Nike." I'm different, I'm the football player that Nike values the most, I'm a first-class star, and there's no way they're going to give up on me. ”

The agent said: "Then let Nike compete with X-Sports and raise your value." ”

Ronaldo asked rhetorically: "In case X-Sports comes up with a sky-high price that even Nike can't afford, should I go or not?"

The agent said, "Of course I go." If you get a sky-high price and become the most expensive star in the world, no one will dare to disrespect you. ”

Cristiano Ronaldo's father also said: "You still think you can play football for a few more years, and if the price offered by X-Sports can make you live comfortably for the rest of your life, why not the money?"

Yes, it seems that this is indeed the truth.

Ronaldo hesitated again, isn't the ultimate purpose of their football just to make money?

After the 2014 World Cup in Brazil, the vigorous transfer of transfers, commercial contracts, and the competition for new talents began again.

World football is in full swing, with major clubs offering bids on players they fancie, and spinach companies in Europe and the Americas are also fishing in troubled waters.

The relationship between spinach and football is already a well-known secret.

There are some things that need not be repeated over and over again.

Every year in the transfer market, a large part of the rising value of stars is due to the spinach company, which raises the value, excites the fans, makes the market prosperous, and finally gets it back from the fans through spinach.

Now, Nike and X-Sports are competing for real money.

European spinach companies hate the Chinese to the core, and it is very likely that the opponent of X-Sports this time is the alliance of Nike + spinach.

Yang Lei is indeed very cautious.

Of course, he can't be as rich as the spinach company, William Hill, Ladbrokes International, the annual turnover is hundreds of billions of euros, the just-concluded Brazil World Cup, the two companies are estimated to have earned tens of billions of euros, and this money can completely smash X-Sports.

How to compete?

Yang Lei had no choice but to invite the political circles, on the one hand, to put pressure on these spinach companies in the UK, and on the other hand, to build up momentum in public opinion, and announced in a high-profile manner that X-Sports intends to sign Ronaldo.

He took the initiative to have a showdown, tested the reaction of many parties, and put pressure on Nike by the way.

For a time, world football was in an uproar.

Football fans around the world have found that a small company from China, a newly born sports brand, and now the world's fifth-ranked sports company, actually wants to challenge Nike, which has been precipitated for decades, and still wants to grab Ronaldo?

"The frog at the bottom of the well. ”

"You're killing yourself. ”

"It's impossible, do they want Ronaldo to appear on the field of the Chinese Super League?"

"Please, a country that doesn't even qualify for the World Cup, and wants to sign the world's top stars?"

"What is the world ranking of the Chinese national team? 8th in Asia and 70th in the world?"

"Chinese people get out of the football world!"

The media is all looking at the jokes, and the fans are also protesting, saying that this will ruin Ronaldo and be detrimental to Ronaldo's career.

However, the Chinese men's national football team has a woolen relationship with Ronaldo?

Netizens and media trolls seem to have found the wrong target, and the Chinese national football stars who have been frequently slaughtered by foreign trolls want to cry without tears, and their personal Weibo has been sprayed miserably, and they have been shot while lying down!

Nike is furious again.

Yang Lei is not satisfied with poaching Curry, and this time he is going to harm the football industry again?

They really use their Nike as an ATM, right?

The last time they lost Curry was an accident, this time Nike has taken it seriously, and Ronaldo is their most important football superstar, and it is absolutely impossible to poach him.

It doesn't matter how much it costs!

Yang Lei is not in a hurry, he has been rubbing outside, teasing various parts, playing a war of words in the media, and playing the family card in private.

First of all, X-Sports flagship stores in many European countries have invited Ronaldo to visit the site.

Some people around Ronaldo have gone and seen that many X-Sports flagship stores are really hot and popular.

Second, X-Sports opened a factory in Algiers, the capital of Algeria, and sent 50 experienced Chinese workers from China.

X-Sports is the official Chinese aid to Africa, X-Sports has led African brothers to get rid of poverty and become rich, specializing in the production of high-quality sports shoes, which are supplied to Europe nearby, and ships need to cross the Mediterranean Sea to transport them to Spain, Portugal, France and Italy.

Sir Alex Ferguson has stepped in again.

He invited Ronaldo to secretly go to Africa to visit the factory, and saw the production of high-quality sneakers with his own eyes, which was very shocking.

Yang Lei has been preparing for this digging for more than a year, and he gathered the essence of the wisdom of the whole company to create and design a "natural leader" diamond combat boots for Ronaldo.

The sparkling diamonds inspired the designer, the shoes were very handsome and dazzling, and the "natural leader" was talking about Cristiano Ronaldo.

licked Ronaldo a little, which made him have a lot of vanity.

Also, the details of the boots are very touching.

Yang Lei handed over the boots to the two, and when Sir Alex Ferguson was praising the "natural leader", Ronaldo was a little stunned when he saw a line of small words on the inclined surface.

Embroidered on the heel is a line of small letters, El Sueno Del Nino.

This is a phrase in Spanish, which translates to "a child's dream", which is indeed Ronaldo's idea when he joined Real Madrid, who likes to play football who doesn't want to be a member of Real Madrid?

Sir Alex Ferguson also saw this detail and asked Yang Lei with a smile: "What was your dream when you were a child?"

Yang Lei didn't think about it, and immediately replied: "Become a scientist." ”

Although foreigners don't understand this Chinese stalk, in a sense, Yang Lei, who has a number of patents and is willing to spend money on new materials, is now described as a scientist, which is not an exaggeration.

After listening to Yang Lei's introduction, Ronaldo put on this pair of "natural leaders" and went to the venue to experience the actual battle.