Football boots are no less tech-savvy than basketball boots.

The first is that the material should be lightweight, and the lighter the shoe, the faster the athlete can react.

If the spikes can be as nimble as their body, allowing the star to control their strength, balance and use their ankles flexibly while running, then the shoe is more than half the battle.

The second is comfort.

This is exactly what Yang Lei is good at, cushioning technology has become X-Sports' housekeeping skills, the latest shock absorption glue technology is applied to the "natural leader", carbon fiber soles, plus shock absorption on the front and rear soles, can provide Ronaldo with better cushioning and protect the impact of the knees.

Then there is the upper material, which is made of kangaroo leather, which can enhance the friction of the ball and help Ronaldo stop and control the ball quickly.

"Natural Leader" embodies all the technical strength of X-Sports in football boots, the work of dozens of designers, and also costs Yang Lei more than a billion yuan in project investment, he cooperates with the University of Sports to collect data from a large number of professional football players around the world.

Football is a bottomless pit, not just imitating the appearance can produce results, if you want to play the green field, Yang Lei has to pay a penny less in tuition.

There is a small football field outside the modest factory.

Cristiano Ronaldo faced five defenders, quickly picked up speed, dribbled the ball, and walked smoothly.

Twenty meters away is a small and simple goal no more than 1 meter wide.

Cristiano Ronaldo shook off the last defender and fired a shot into the net like a cannonball.

Ness!

Everyone on the sidelines applauded, the ball bounced off and landed at the feet of Yang Lei, he was naughty and kicked the ball back into the field.

Ronaldo just glanced at it, ran a few steps sideways, jumped up and down a barb, the "natural leader" hit the ball, and kicked a wonderful goal with a super difficult factor.

He is worthy of being a world-class player, his feet are almost as flexible as his hands, and if Ronaldo's two arms are broken one day, it will not affect his football career and life.

Yang Lei applauded with satisfaction.

Sir Alex Ferguson smiled silently, his beloved apprentice was always so good.

A group of professional designers gathered around and asked him where he was uncomfortable, whether he was lame, rubbed unevenly, etc.

Ronaldo has a lot of ideas in his mind, and to be honest, the "natural leader" is still not perfect, and Nike's designers are more familiar with his situation, and the shoes made are more fitting, as if they are only 0.01 thick.

But he can be sure that there is still room for improvement in X-Sports.

As long as he nods, there will be a team of top professionals who will tailor the perfect version of the "natural leader" for him, and the gap with Nike will be negligible.

At the end of the lawn test, Yang Lei said that there are more than a dozen models of this shoe, covering SG (soft field), FG (hard field), HG (hard field), TF (artificial turf) and other different use scenarios.

Ronaldo deliberately reminded the other party: "I haven't signed a contract with you yet, so it may be useless to do this." ”

Yang Lei smiled: "It's okay, you deserve all this I did for you, even if it's just to make friends with you." ”

Full of sincerity.

Ronaldo was moved.

People's hearts are long, X-Sports has prepared such good conditions for Ronaldo, of course Ronaldo cannot be indifferent.

After moving it with affection and knowing it with reason, Yang Lei finally made a big move and promised it to benefit.

He first made a one-year offer of $16 million, an increase of $10 million from the current offer of $6 million.

Cristiano Ronaldo's team immediately became cautious.

Ronaldo's current annual salary at Real Madrid Club is $49 million, and advertising endorsement fees are $24 million, including Nike, Samsung and other brands.

There is a limit to the increase in the club's annual salary, the club has so much money every year, and it has to support so many other players, it is impossible to give him an endless increase.

But advertising endorsement fees are different, they have nothing to do with the club, they are given by third-party sponsors.

If it rises from 6 million to 16 million, not to mention an increase of 10 million US dollars, maybe Ronaldo can get more brand endorsement fees from Huaxia through Yang Lei's introduction, and it is not impossible for him to earn more than 100 million yuan annually.

This $16 million offer, I don't know through what channel, accidentally "leaked" out.

There was an immediate uproar in international football.

Because everyone thinks of Curry.

Curry's endorsement fee was $2.4 million a year the year before last, and after the contract expired, the highest price for Nike matching was $5.5 million, but X-Sports directly gave $10 million a year, which is four times that of the past.

Cristiano Ronaldo was 6 million last year, and now 16 million is nearly tripled, which is also a very exciting offer.

At this time, Nike's press spokesman spoke: "Ronaldo and Nike have always worked together happily, and there is no reason why Nike should not match this offer." ”

The media was quite happy that Nike was officially facing the battle.

Hurry up, hurry up, everyone!

Contracts are usually talked about in money.

For example, Ronaldo originally played very well in Manchester United, Real Madrid, Barcelona both clubs wanted to buy him, in 2007 Ronaldo renewed his contract with Manchester United for 5 years, and after two years of continued play for Manchester United, in 2009, Real Madrid bought him for 80 million pounds and signed a contract for 6 years.

So, what a few years of contracts, these are useless.

As long as the starting price is paid, the contract can also be resold.

In front of money, everything is loess, Real Madrid bid 80 million pounds, Manchester United can accept it, so the deal is done, it's as simple as that.

Looking at Ronaldo again, Nike is willing to match the $16 million endorsement fee.

X-Sports immediately bid $18 million, three times as much.

Nike is equally willing to match and doesn't hesitate.

X-Sports offered another $20 million a year, offering $100 million over five years.

Hundreds of millions!

Finally hundreds of millions!

Football fans all over the world, as well as clubs, sports agents, are all dumbfounded.

X-Sports is so rich?

This is going to be a desperate rhythm with Nike!

But many sports experts have voiced their opinions.

For example, Robles, a columnist for Italy's Milan Sport, said: "X-Sports doesn't have any football stars who can get their hands on it, so they are hungry for Cristiano Ronaldo." ”

France's "Team Newspaper" even said: "There is an ancient story in China, called a thousand gold to buy bones, a king is willing to buy the world's best thousand miles with a ton of gold, but in the end only bought horse bones back, and when the king wants to buy thousands of miles of ideas all over the world, countless people take the initiative to send their best horses." ”

Ronaldo is not a golden horse, he is a real Maxima, X-Sports' attitude is very obvious, even if Yang Lei spends a lot of money, he will take Ronaldo into his arms.

Nike tangled up.

With a super big contract of 100 million US dollars for 5 years, Nike really has not given anyone else except for the high price of James in the NBA.

And looking at the world's sports world, among the 10 most valuable players, golf and tennis players are the most popular, accounting for the majority, followed by NBA James, Durant, and Ronaldo in football.

Let Nike offer Ronaldo a sky-high price of $20 million a year?

It's annoying!

Last year, Curry was poached by Yang Lei at a high price, Nike is like a rumor, the average value of its sports stars has increased slightly, and many people's hearts are beginning to move, and Nike's operation is under great pressure.

In tennis, Nadal and Federer have already shown signs of price increases, and this year they see X-Sports poaching Ronaldo, will they take the opportunity to raise their prices again?

Golf-wise, Tiger Woods has been a partner of Nike, and he seems to have loosened up a bit.

Nike is very wary of X-Sports' poaching behavior, Yang Lei can spare no expense in order to pursue Ronaldo, but Nike can't!

However, if it doesn't work, you have to hold on, and you have to hold on.

"We're willing to match. ”

When Nike struggled to give Ronaldo a matching contract of $20 million per year, the global football world was no longer enough to describe the Cristiano Ronaldo battle as lively.

Everyone is crazy.

For the sake of a football star, don't spend money on life, this is a personnel work done by a mature entrepreneur?

Regardless of whether the two sides are money-hungry or not, Chinese fans are the happiest.

Real Madrid fans across the country are particularly satisfied, and there is a strong demand that X-Sports recruit Ronaldo under their banner.

The famous Real Madrid fan gathering place, Tieba, and the club management center are all using various methods to support, pull banners, organize gatherings, and sign letters by 10,000 people.

Chinese students from as far away as Europe even took to the streets with banners to welcome Ronaldo to join the X-Sports brand.

More than 20 brick-and-mortar flagship stores in Europe are all holding events, and any customer who supports Ronaldo to join X-Sports will get a 20% discount on football boots in the store.

Now Ronaldo's offer is already $100 million for five years.

It was Yang Lei's turn to bid.

European football is all in a frenzy to get X-Sports to offer a higher price.

Sure enough, Yang Lei made a bid.

$1 billion, lifetime contract.

Nike was blown up!

Ronaldo's team was blown up!

Real Madrid club is also dizzy!

The fans who like Ronaldo all over the world are dumbfounded!

Shouldn't it be 200 million in 7 years, 300 million in 6 years, such a little bit of rise, and the two sides come and go, bidding for many rounds?

X-Sports doesn't play by the rules at all!

Why did it suddenly go from 100 million in 5 years to 1 billion for life?

If calculated according to the next 40 years, X-Sports will give Ronaldo $25 million a year, and if Ronaldo dies early, X-Sports will also give $1 billion to his widow!

$1 billion!

This price really made no one around the world think of melon eaters.

X-Sports really doesn't make easy moves, and once they make a move, they not only increase from 20 million to 25 million, but also upgrade to a lifetime contract!

All looked at the other side in horror.

This offer, Nike or not?

Nike rarely gives athletes the treatment of lifetime contracts, and the NBA's two lifetime contracts are given to Jordan and James, but the football industry has none.

Moreover, Nike, as a mature sports brand giant company, is the most professional and largest sports company in the world, and there is no shortage of top athletes under their banner.

So, even if those football players are very good, Nike doesn't necessarily have to sign a lifetime contract, it's just a big deal to change new people every year, they can get busy.

But this time, X-Sports, who was sitting at the opponent's table, didn't count the chips on the table, just tore up the checkbook, slapped it on the table with a snap, and threw it into the gambling pool.

This move forced Nike into a dilemma.

As the first lifetime contract in the football industry, does Nike give Ronaldo?

Nike executives had a two-day meeting, and they didn't want another Curry incident, and this time they got on the same page with X-Sports and agreed to match the contract!

Fans across the globe were in an uproar.

Nike followed!

X-Sports went crazy like a stud, and Nike didn't even follow it rationally!

This is the world's first lifetime contract for the football industry!

Cristiano Ronaldo of Real Madrid Club, an unprecedentedly big contract, history will remember his name!

Within 24 hours, this news swept the global sports world and became a topic of conversation among hundreds of millions of fans.

Even ordinary people who don't like to watch football very much are attracted by the value of $1 billion and click on it with interest to pay attention to the follow-up development.

Ronaldo himself was shocked.

If he signs now, he will be a billionaire.

Even if he retires in a few years, he can earn tens of millions of dollars a year, become the image spokesperson of X-Sports, and do business activities all over the world, and become a partner of X-Sports or Nike in this life.

But when money reaches a certain point, it loses its meaning.

Cristiano Ronaldo feels like he can't run out of $1 billion.

He thought that it would be enough to make 100 million or 200 million in the past few years.

However, the team believes that it is not easy to express its stance now and continue to let both sides raise prices.

"We want to create a history record that will leave your name in the history of world football and that the whole world will remember your name. ”

The agent team thinks so, after the $1 billion contract appears, Ronaldo can actually sign anyone, it doesn't matter, he is now the most valuable brother in football, and no club dares to give him small shoes to wear.

Cristiano Ronaldo waited patiently.

But X-Sports didn't make any offers for Ronaldo, and it seems to have died down.

There was a stalemate on the field.

Just when media such as "Team Daily" and "Football Man" were chuckling and saying that "X-Sports is using the same moves", Yang Lei was really said.

Yang Lei ignored Ronaldo and turned around and gave Messi a new offer, a lifetime contract of $500 million.

Regarding this price, it seems to see the different attitudes of X-Sports towards Messi and Ronaldo.

Why is Ronaldo worth twice as much as Messi?

Messi's fans disagreed with the offer, and they demanded that X-Sports raise his $1 billion lifetime contract.

But isn't that funny?

X-Sports is only willing to pay $500 million, and the rest is $500 million, will the fans give it?

The most important thing is not 500 million and 1 billion, but the company signed by Messi is Adidas.

Adidas is much worse than Nike in terms of sports star operation, let's say Messi, in terms of the investigation of the relationship between players and brands, assuming a maximum of 100 points, the correlation between Messi and Nike is 71 points, and the correlation between Messi and Adidas is only 50 points.

WTF！

Is this possible?

Messi is obviously Adidas' signed star, why is he still related to Nike?

The reason is very simple, Messi is a Barcelona player, and Barcelona is sponsored by Nike, Messi must wear a Nike jersey to play, and fans all think Messi is a Nike person.

Isn't it funny?

Well, now two of the world's most popular football superstars, Cristiano Ronaldo and Lionel Messi, have received huge offers.

Nike, Adidas, and X-Sports are involved in the battle for stardom.

Yang Lei's real purpose is to muddy this pool of water.

The more turbid, the better.

No one wants to be alone, just give Lao Tzu up!

Adidas, Umbro, Fila, Mizuno, Kappa, all join in for the carnival!

X-Sports continue to make offers for top stars.

Adidas' Suarez, Benzema, Robben, De Rossi.

Nike's Rooney, Neymar, Higuain, Iniesta.

These world's top football stars all got a high offer and were frequently harassed by Yang Lei.

"The world football is in turmoil, and the Chinese are here with a money box!"

This is a front-page headline from Sky Sports, listing all of X-Sports' offers.

Not surprisingly, all the celebrity endorsement fees have gone up.

Without exception, the biggest stars have all risen in value.

It's that messy!