In this world, for many post-80s and post-90s Chinese people, the goodwill of e-commerce starts from X-Sports, a grassroots e-commerce brand.

In the past, people said that selling fake goods online, the quality was not guaranteed, and all kinds of negative impressions were indeed very loud.

The experience of the brick-and-mortar store is also not good, the store is bullying, the temper is bad, and the prices are high, which are also criticized.

So in this seesaw era, once the online shopping experience is very good, the quality is reliable, the price is affordable, there are no fakes, and you can be patriotic after buying, the advantages of online shopping are immediately highlighted.

This year's Double 11, there are 750 brands participating in the brand, and businesses are flocking to it, an increase of dozens of times compared with 29 in 2009.

Ma Yun smiled.

Zhang Yong smiled.

Ma Huaxin smiled a little reluctantly, Paipai's 118, "Shake Shake" promotion festival, it seems that it can't be done, except for the good sales of several super stores such as X-Sports, the user viscosity of Paipai has never been raised, mainly because 118 and 1111 are too close apart, this year's Taobao discount is too big, many people choose to go to Taobao to buy, not to consume on Paipai.

These are still platforms, and then merchants.

The merchants almost cried.

"Last year you were 50% subsidized! Why is it gone this year?"

", last year, there was a five-fold discount, and Taobao posted money. This year, it's still a 50% discount, and we're paying for it ourselves?"

"Mr. Zhang, give some cashback, you can't live with a fifty-fold discount. ”

"Woo woo woo...... Why is it so difficult to be a Taobao?"

At the mobilization meeting of the Double 11 promotion merchants in October, hundreds of merchants were crying, crying, and slapping the table and shouting loudly.

Zhang Yong on the stage smiled, looking at these leeks in the audience, and his heart was happy.

Deserved, in 2009, I begged my father, sued my grandmother, and asked you to do the activity with a checkbook, and you all put up your tails, proud like peacocks, and ignored me.

You all know it's coming this year, right?

But this year I can't make you climb!

It is impossible to return cash, it is impossible to return cash in this life, and it is not good to send red envelopes directly to Alipay, that is, to quietly give a few super stores a little sweetness, so that they can take the lead in participating in the game, so as to maintain the prosperity of Double 11.

Yang Lei was the first to raise his hand: "X-Sports participates!"

In the small auditorium, there was a moment of silence, then a hum.

Countless merchants are so angry that they almost vomit blood, especially if you are a monopoly, you still have to earn a 5% discount for your dog, and your gross profit margin is the highest in the whole network!

Mrs. Qian attended. ”

Zhu Chenhui's representative raised his hand, and it was another women's clothing store with a very high gross profit margin.

"Handu Yishe participated. ”

Zhao Sunshine came to the meeting in person, and raised his hand happily, okay, the most popular old women's clothing store, the first sprint this year, he also supports.

"Pretty women participated. ”

Li Ning participated. ”

"Jack Jones attended. ”

When the top 10 super stores collectively expressed their position, the small stores behind them were silent, and they were forced to raise their hands one by one.

The head sheep is an exemplary role, the herdsmen only need to train the head sheep, and the other sheep will stupidly follow the head sheep out of the sheepfold and blindly follow it.

If there is a frail and sick lamb who can't keep up, or the wool on his body has long been bald, and he can't support the five-fold activity, he can only endure the pain and give up this promotion.

In the 2010 leek cutting drama, Ma Yun and Zhang Yong used a ruthless trick.

Tao Xiaoer buyer group was established.

This is a group of Taobao employees who are hated by countless merchants, they are so experienced that they only need to look at the picture to know what kind of product it is and guess the cost price.

Tao Xiaoer's buyer group has great authority, and in this year's Double 11 event, they are specifically responsible for bargaining with merchants and squeezing out all the water!

Lilang, a well-known brand of Chinese men's wear, participated in Double 11 for the first time and came to join in the fun.

Lilang shopkeeper: "Little two and little two [cute], I want to sign up for the Double 11 event, can it~~ [Flying Kiss]"

Tao Xiaoer: "Yes, send me the link to the baby you want to sign up for." ”

The shopkeeper of Lilang is a little Meng Xin who has just registered and has been in operation for two months, and he doesn't understand any rules, so he stupidly sent all 30 treasures in the store.

As a new store, and it is a mid-to-high-end men's wear, it is best to go to the physical store to try on special clothing, and the sales of online stores are usually not very good.

So of these 30 treasures, there are 26 with 0 sales.

The remaining 4 pieces are 100 shirts, 28 ties, 50 socks, and 3 suits.

The shopkeeper of Lilang was a little shy and timid: "I'm just a newcomer who has just opened a store, if I offend ......"

You're going to hit me.

Tao Xiaoer really came to beat people: "The only thing eligible to sign up in your store is a shirt, and the selling price of the shirt is 68 yuan, if you want to sign up for Double Eleven, you must get a 5% discount." ”

According to the calculation of the Lilang shopkeeper, the cost price of the shirt is 30 yuan, the average unit price of free shipping in the country is 9 yuan, and the packaging fee is 1 yuan, the cost is more than 40 yuan, and the activity price is only 34 yuan, and 5% of the Tmall technical service fee must be paid......

The shopkeeper of Lilang was stunned: "At this price, sell one piece and lose one!"

Tao Xiaoer: "You don't have to sign up." ”

The shopkeeper vomited blood.

What a trick!

Lilang is a little lamb who has just been born and has not yet stood firm on his legs, only to see a group of big sheep rushing out of the sheepfold with a hula, he also wanted to rush and join in the fun, but in the end he found that he was not even qualified to join in the fun, and was directly rejected by the Double 11 event, so he could only stand in the corner of the sheepfold and cry.

Standing next to the Lelang lamb weeping, there was another lamb that was slightly larger, and her name was Ayilian.

Ayilian women's clothing originally disdained to open an online store, she also has thousands of physical stores across the country, and the brand Ayilian is also very famous in the hearts of girls.

Last year, Ayilian noticed that something was wrong and tried to open an online store.

However, in order not to affect the sales of physical stores across the country, Ayilian online stores only do old promotions, that is, which physical stores do promotions, online stores do promotions, and the new models in online stores are always regular-priced products, the same as physical stores.

The so-called promotional money is equivalent to a discount at the regular price.

Ayilian's shopkeeper registered: "Little two, I have 30 treasures to sign up." ”

Very good, the links sent over, most of them are inventory goods that sell hundreds of pieces.

Tao Xiaoer: "Yes, the price is 5% off, please fill out this form." ”

The shopkeeper vomited blood.

Originally, it was sold at a 5% discount price in a physical store, 499 yuan for a windbreaker in a physical store, 249 yuan for an online store, and a 5% discount on Double 11, and 125 yuan for free shipping? Even if it is a stock product, it can't be sold like this! She might as well throw these inventory clothes to franchise stores across the country and sell them slowly!

It's a loss to grandma's house!

Ayilian is a self-righteous sheep who doesn't understand the rules of Taobao.

She cleared her inventory at a low price, and there were not a few hairs on her body, and she still wanted to sign up for Double 11 unless she cut meat! She could only rub her eyes and stand in the corner of the sheepfold and cry.

After a while, a few more Xiao Yang were brought back by Tao Xiaoer's buyer group and thrown in the corner.

This group of little sheep is crying, outside the circle is a vast world, they can only be locked in the sheepfold, looking outside, their eyes crying like peaches.

These sheep don't want to learn, don't listen carefully, and think that the set of the physical store can be applied online, which is really naïve.

Only a few big stores that conscientiously study the rules, adapt to the trend, and are well versed in the essence of promotion can live a nourishing and moist life.

For example, Mrs. Qian.

Under the guidance of Yang Lei, the price has changed since the autumn and winter of October.

In the first week of October, Zhu Chenhui put on a winter tweed coat.

Paired with thick leggings, Oxford waterproof booties, a cute hat on his head, and deerskin gloves.

This set is suitable for women aged 20-28, very young and beautiful, and it happens to be worn by girls who love beauty and don't have much money.

A complete set of matching, clothes 798, boots 320, hats, leggings, gloves, all kinds of matching, 1500 yuan, the price is of course a little watery.

In 2010, this set of women's clothing of good quality, 1500 yuan is not expensive, many young women who have just entered the society, can save so much money in a month, not to mention that these can all be worn for two years, leggings, hats and gloves can be worn for three or five years will not be outdated, Zhu Chenhui's same cute winter clothes, why not buy?

In October, Mrs. Qian gave this set a big promotion, all kinds of drainage, and internal discount coupons, basically maintaining sales of about 500 pieces.

Double 11 is coming.

Mrs. Qian's shopkeeper: "Little Er, I want to sign up." ”

Tao Xiaoer: "Ouch, you're here, which ones do you want to sign up?"

Mrs. Qian's shopkeeper: "This and this, except for these few, all the others are registered." ”

Tao Xiaoer: "Okay! I wish you a prosperous business." ”

A complete set of winter clothes for 1,500 yuan can be bought for 750 yuan if you fold it down.

Because the new price a month ago was inflated, 750 yuan a set, Zhu Chenhui can still make money.

Not to mention the rebate that Tao Xiaoer gave to the super store, there are 20 points.

Therefore, it is equivalent to a super store like Mrs. Qian, which can participate in Double 11 with only a 7% discount, and other ordinary brands can only get a 5% discount.

This is the network marketing of the jungle, the strong are always strong, 20% of the people, earn 80% of the profits, and the law of 28 still works in the online store industry.

Look at Handu Yishe again, because of Yang Lei's reminder, the trick is almost the same.

Before FX came to China, it was all low-price promotion and selling styles, which were very popular.

In September, Fx came to endorse the new style, the price was quietly raised by 50% compared with usual, and the popular clothes changed from 100 yuan to 150 yuan, and customers felt that it was acceptable, because Fx endorsed it, and fans were willing to pay for Fx.

Then the Double 11 promotion, 150 yuan 50% off became 75 yuan, plus Taobao's 20% rebate, that is, 30 yuan, and finally the same clothes, 105 yuan were sold, the price also rose by 5 yuan, and the sales volume also increased N times!

Routines, all routines.

It is also a routine that makes the platform, merchants, and consumers happy, a win-win situation.

After Yang Lei handed over these routines to Zhu Chenhui, he wanted knowledge for knowledge, resources for resources, and people for people.

That night, Zhu Chenhui tossed with him for most of the night, in her words, it was a meal of food, and she had to eat well at one time.

The two of them played with the usual postures, such as blindfolded binding, Zhu Chenhui felt strange happiness and wanted to die in his arms.

Blindfolded and unable to see the surroundings, that strange feeling is particularly exciting, and when happiness hits, it is explosive, unreasonable, all-encompassing happiness.

Just like the Double 11 promotion, all the merchants are blindfolded and can't see the situation of their competitors, so they can only prepare themselves to welcome customers who don't know whether it is the big shark O'Neill or Wu Yanzu.

This process of intense anticipation is the real happiness.