Chapter 539: Gossip Hype

"Andy, your opportunity is here, whether you can go further, it depends on whether you can seize this opportunity, although your main force is in Xiangjiang, but it is obvious that the mainland will become a vital market in the future, as long as you are famous, you will not worry about no filming in the future. After learning about the crew's proposal, An Zhijie's agent was overjoyed, and he was simply three pounds lighter, who would have thought that his artist could encounter such a good thing.

Looking at the existing popularity of "Fast Pursuit", it is simply easy to use this east wind to stir up An Zhijie's fame, not only in the mainland, but also in Xiangjiang, there will be a lot of sensational effect, and the media relationship network of Baixiang Studio is too good, which is not at all comparable to the brokerage company behind An Zhijie.

Of course, An Zhijie's brokerage company is not weak, and it can even be said to be a behemoth in the Xiangjiang entertainment industry, and its energy cannot be underestimated, but the number of artists signed by the brokerage company is quite large, and it is impossible to help An Zhijie, an artist who can only rank in the third tier in Xiangjiang, to hype, just a small part of the resources, maybe it can win a lot of space in Xiangjiang, but it can't even make a little wave in the mainland.

Bai Xiang Studio is different, not only is it difficult to meet opponents in the mainland, but it is also operating well in Xiangjiang, and many media relationships have been opened.

The brokerage company's hype and the crew's hype are completely two levels, the funds that the brokerage company can open and the resources used will not be too much, the crew is different, as long as there is an effect, it is possible for them to invest a huge amount of money in a short time for the box office, how can An Zhijie's agent not understand this truth.

"Suddenly we want to hype up the scandal, is there something wrong with this? We have tried to think about it before, but we have been rejected by the publicity team, and now we have to start temporarily, this thing is too strange. An Zhijie said with some hesitation, he also has a part in following the crew to promote him, and he has also been in the limelight in the media these days, at least he is familiar.

Because of his role in "Fast Pursuit", An Zhijie has also gained a lot of attention, and his crazy performance in the movie has also left a lot of impression on the audience, and he is also quite affirmed in the media.

The agent glanced at his artist, but he was quite helpless in his heart, Andy's appearance conditions are good enough, but his observation is not sharp enough, and he can't figure out the depth of things at all, but fortunately he is obedient enough, otherwise he may really not have much development potential, after shaking off the various thoughts that flashed in a moment, the agent said: "What can be the problem?" They found you just because you were suitable, this matter is only good for you, not bad, this is a once-in-a-lifetime opportunity, I reported it to Xiang Tai, and she also agreed with the crew's arrangement, we won't suffer. ”

The front of this sentence is analysis, and the back is beating, and moving Xiang Tai out is to avoid An Zhijie's brain twitching and missing the opportunity.

"Have you discussed it with Xiang Tai? Why didn't I know about this? You're too fast, I thought you just got the news. An Zhijie was taken aback, and there was some dissatisfaction in his heart, and he had some opinions on the agent's behavior.

"I just got the news from there and immediately contacted Xiang Tai, she is well-informed and has never experienced any battles, this matter is not a trivial matter, don't forget what happened last time, what kind of impression are you on Xiang Tai's side, this time you make a mistake again, what do you think will happen to you? Andy, I am your agent, we are grasshoppers on the same line, I can't harm you. ”

Of course, the agent knows that An Zhijie will have opinions, but this matter cannot be left to An Zhijie, even the opportunity to participate in "Fast Pursuit" is not easy to get, seeing that the future is bright, a way to success is in front of you, if you mess up, don't think about it, according to the fierce competition in the Xiangjiang entertainment industry, An Zhijie can only stand aside in the future, and his future as an agent is bleak.

Last time, An Zhijie had a good opportunity to hype up a scandal with a pop diva, but it's a pity that this kid's fake play was really a little obsessive, causing the other party to cut decisively, missing the good time in vain, and also made Xiang Tai have some opinions about him.

"Don't you think that the propaganda team calculates what you do, think about what you have to calculate now? In terms of fame, you are now just a half-newcomer who has acted in a few movies, not to mention status, what good is it to calculate you?"

"Zhou Bai is a big star and has always taken the route of accumulating word of mouth in acting, character, and charity, this kind of scandal does not match his image at all, and his emotional stability is not suitable for hyping up the topic of romance.

Donnie Yen is already married, and if you hype up the scandal, it will be cheating, he is not very popular with the media in Xiangjiang, in case it is turned out, the crew can't afford it at all, although it can be concealed, but it is also a great risk, you must know that celebrity cheating is a trivial thing in the mainland, and the sharp drop in the image of the movie in minutes will also affect the box office of the movie, and he is not suitable for hyping the scandal at present.

Only you and Huo Siyan are unmarried and unmarried, and each of them has not exposed their feelings, which is just right, otherwise this kind of good thing will not be your turn at all, it turns out that why they refused our request I basically know, probably because the publicity point is not on you at all, and now it is proposed to hype up the scandal in order to gain attention to promote the movie, but for you this opportunity is a once-in-a-lifetime opportunity not to be missed.

The momentum of the movie box office is very strong, and your help at this time is also an opportunity to sell well, at least it will leave a good impression on you, and people will not forget you if you have the opportunity in the future, what do the companies that produce the film stand for me without telling you, how many people can participate in a movie that costs 30 million US dollars? "New Police Story" costs only 15 million US dollars, and you are crazy if you don't grasp this opportunity. ”

"Of course you have the right to refuse, and even after you refuse, they may not target you in the later publicity itinerary, just do whatever you want, but I dare to say that the mainland film market will close the door to you in the future, don't think about any opportunities in the future, how difficult it is to get ahead in Xiangjiang I don't need to remind you, if you don't seize the opportunity to become famous in the mainland, you can only go around in Xiangjiang in the future." ”

The agent made a thorough analysis of the situation, and explained to An Zhijie the relationship between the door and the door, and finally couldn't help but knock on it.

"Xiangjiang is much more advanced than the mainland, and there are a lot of opportunities, now I am not famous, I have not met the right work, sooner or later the audience will like me, the price here is lower than Xiangjiang, and my development in Xiangjiang is also very good. An Zhijie suddenly realized after listening to the agent's words, and he was not happy when he remembered all the depression he had encountered in the development of Xiangjiang in the past few years, so he had to mumble a sentence to defend himself.

An Zhijie is not a lie, at least now An Zhijie's price in Xiangjiang is higher than that in the mainland, but the so-called opportunities are a lot but self-deception, after 02 years, Xiangjiang movies will not work at all, none of the movies he has been able to participate in in the past two years have a strong response and are popular, and the opportunities are becoming fewer and fewer, and the chances are slim.

"It's good if you agree, I'll reply to the crew now, I bet the woman's side will also agree, and then we will communicate well, so as not to show our feet in front of the media and ruin the big thing." "How can an agent not understand the urine of his artist and know that he has agreed, it's just a hard mouth.

So in the promotional itinerary of "Fast Pursuit", after a reporter with amazing observation inadvertently found that An Zhijie and Huo Siyan were intimately intimate, their eyes were ambiguous, and after some hard tracking, they finally got a photo of the two of them in private like a couple, and for a while, An Zhijie Huo Siyan's "love" was very noisy, and the entertainment gossip page was full of these two people, and their movie "Fast Pursuit" in the release successfully attracted huge attention, after all, they were "in love because of drama".

I can't help but say that the news of An Zhijie Huo Siyan's love affair did add a fire to the hot release of "Fast Pursuit", and the direct reaction was on the box office of the movie on the second day after the news was exposed, not falling but rising, although it was only a small less than one million, but the effect was still gratifying, it can be seen that the hype scandal is still helpful, of course, the fame of these two is also rising, just like the box office of "Fast Pursuit".

Celebrity scandals seem to be an eternal topic, whether it is the early traditional media era, the new media era or the self-media era, this topic has never disappeared from the public eye, but even more and more common, gradually becoming a part of people's daily life.

The reason is nothing more than that gossip and scandals have always had a market, and all kinds of gossip about celebrities can always satisfy the more or less voyeuristic mentality of the people who eat melons, in a word, scandals have traffic, and in the entertainment industry, traffic is equivalent to fame and fortune.

To put it bluntly, why whether it is a celebrity's brokerage company or a marketing company, it is always hyping up celebrity scandals, because scandals are effective, the difficulty of operation is low and the effect is fast, and the people who eat melons are always tired of it.

Even if the people who eat melons are accustomed to seeing all kinds of bloody news flying all over the sky, after the baptism of all kinds of hype without a bottom line, the celebrity scandal hype is still nine out of ten and tried repeatedly, and it can only be said that the hype party really understands the psychological weaknesses of the public too well: keen on gossip about the relationship between men and women, and likes to project his own shadow in other people's feelings.

For artists, scandal hype is a matter that has more advantages than disadvantages, and only needs to sacrifice a small private space to successfully attract a wave of eyeballs and push their popularity up, and if they are lucky, they may be able to take advantage of this to gain a firm foothold in the highly competitive entertainment industry and gain fame and fortune.

A certain actor who played "Smiling Proud Jianghu" gained a lot of attention through his relationship with three female artists, was sought after by the media, and successfully made himself from a third-tier actor to a popular student, and finally became a heavenly husband, worth more than 100 million.

For the brokerage company, the value of the artist in the hand can be enhanced by hyping the scandal, and the famous artist is not the same as the unfamous artist, which is completely incompatible, not to mention anything else, there is a world of difference between film appointments, endorsements, and activities, and for the brokerage company, only famous artists can make them obtain rich benefits, so often the brokerage company is more keen on hype than the artist itself.

For the media, it is much better to have hype than no hype, hype represents the selling point, the selling point is the sales volume, the sales volume is the income, the media not only will not reject the hype, sometimes they are one of the important promoters of the hype, knowing that it is hype will also follow the cheer, after all, if the media does not follow up, the news channels of the people who eat melons will be completely closed, and the hype will not be able to play.

Of course, hype is a double-edged sword, it is easy to hurt others and hurt oneself if it is not well controlled, and the inferior hype will make the artist leave a bad side in the public's impression, and even ruin the reputation and cause a bad feeling, which will not only destroy the "money road", but may also cut off the possibility of obtaining some resources.

In this circle, reputation is not important but also very important, it depends on what kind of path you want to choose, there are never a few winners, and there are many losers, if you want to get it, you must pay, as for whether it is matched, no one can guarantee it, that's all.

At the moment of 04 years, the people who eat melons have not yet been baptized by the hype news in the era of the Internet explosion, and they still maintain a trace of naΓ―ve fantasy and good expectations for the entertainment industry, they have not yet understood what is called "there is a love affair called the propaganda period", in fact, there is still no change in understanding, after all, for them, as long as the "melon" is delicious.