Chapter 538: Big Gambling

Even if Han Sanping didn't promise Zhou Bai anything, Zhou Bai also knew that the problem of negative reviews would definitely not spread again, at least this time he could sit back and relax.

Even Director Zhang behind these people did not dare to target "Fast Pursuit" anymore, because lowering the box office of "Fast Pursuit" was equivalent to knocking out an idea of the leaders of the General Administration, with Director Zhang's connections, he would definitely know the news through some channel, and it was difficult for him not to know.

The leaders of the General Administration are unhappy, no matter how good Director Zhang is, it is difficult to move an inch in China, not to mention anything else, it is just a matter of a few words for him to get out of the way on CCTV, and he can't afford this kind of result.

If it were another record, it wouldn't have attracted such a high-level gaze at all, but "Titanic" is different, it means a lot, and it is not too much for many people to be stuck in their throats.

Although it is only an idea at the moment, an idea often already represents a lot of things, and there are many things that need not be said explicitly, and everyone knows it.

Zhou Bai commented to Han San that he missed this opportunity and wanted to break the mainland box office record of "Titanic" and may wait for another five years, if the memory he got is not wrong, this box office record in front of Chinese filmmakers was indeed not officially broken until five years later.

He also knows how difficult it is for "Fast Pursuit" to break the record of "Titanic", but he really wants to try, and the dream still has to be there, in case it comes true.

"Xiaocao, adjust the crew's follow-up publicity itinerary as much as possible, I want to focus on all the publicity in our mainland, and some programs can be considered as long as they have publicity effects. "Back after the day's trip, there was still a remote meeting in the hotel.

"The promotional itinerary is all set, brother, do you mean that the overseas itinerary should be pushed off? If it is pushed off, it may have an impact on our overseas box office. "Xiaocao is very surprised, the temporary adjustment does not mean that it cannot be done, but now there is not much time, it will be very difficult, and if it is not done well, it will cause some contract disputes.

The publicity itinerary is not a simple roadshow, including the agreed various media, programs, and a complete set of publicity plans with full coverage, generally speaking, the crew's publicity itinerary must be set in advance, after all, it involves all aspects.

The so-called overseas actually refers to Southeast Asia and Europe, and North America has not made arrangements, after all, Zhou Bai's popularity over there is very small, and the effect of publicity is not great.

"It doesn't matter, push away everything that can be pushed off, and then arrange it for those who can't be pushed off, and the next three weeks will be in the mainland. Zhou Bai's attitude was very firm.

"Okay, I will do a good job in the follow-up communication, and the team will readjust the plan to focus on the mainland publicity, does the strategy of publicity need to be adjusted?"

"You ask Huo Siyan's agent and An Zhijie's agent for their opinions, and we will help these two arrange a series of romance hype, and try to convince them. Zhou Bai raised his eyebrows and said another instruction.

In the remote computer, the entire team seemed to have been struck by lightning, and the expression on their faces was quite exciting, and they didn't expect Zhou Bai to put forward a hype plan at all.

The contrast is too great, you must know that Zhou Bai has always refused to promote the hype of love before, not only himself, but also the rest of the crew, even if other artists proposed it, they did not agree.

"What, is there a problem? Brother Liu didn't keep saying that I was brainless, why did I enlighten you guys are such a reaction, shouldn't it be cheering, after all, I'm finally normal." Zhou Bai was joking, very relaxed.

"Lao Bai, what have you been stimulated by? Haven't you always rejected such propaganda?" Liu Guoyang, as the person in charge of communicating with the theater chain, of course, was indispensable to him in this meeting, and he was puzzled at the moment.

"I refused before because of the reason for refusal, our publicity has always been carried out in a long-term, progressive way, the relationship hype has quick results in the short term, the risk is not small, the counter-effect is not small, and the operation is not good, it is easy to cause the audience to be disgusted. Now I need the fastest publicity strategy, why don't I use it? We don't use the actors to promote without their consent, there is nothing morally wrong, in fact, if it weren't for my own insuitability, I would have been willing to go into battle in person, and I wouldn't have suffered anyway, by the way, don't tell Yuan Xiang about this sentence, otherwise I will kneel on the washboard when I go back. Zhou Bai smiled and said, using the actor's romance to hype up the movie is just a form of need, and not using it in the past does not mean that this method is wrong, it is just inappropriate.

Zhou Bai's last words also made others laugh out loud, because everyone understood that unless Zhou Bai could persuade Yuan Yu to stage the so-called bloody plots such as splitting legs and meddling, no one would believe the news when it came out, but this method would hurt Zhou Bai's image too much, and it might not help the box office, and the team on the studio's side would never agree.

The love hype that Zhou Bai said is actually not the kind of bloody way, but the hype that is agreed by both parties on the premise of not hurting the image of the actor.

In the entertainment industry, fame is often money, many people are eager to seize the opportunity to hype, but not everyone can get a good opportunity.

According to the attention traffic brought by "Fast Pursuit" itself, the agents of Huo Siyan and An Zhijie will not refuse this opportunity, after all, there are too many benefits, and the bottom line can be guaranteed.

"After the plan is adjusted, the original publicity costs will definitely be adjusted, I will arrange for the finance department to add new funds, and it is expected to invest another 20 million publicity funds to come in, covering all the channels that can be covered, and entering the widest possible market. Zhou Bai dropped another bombshell.

"Lao Bai, can I ask the reason for adjusting the crew's publicity schedule and increasing the investment in publicity?" Liu Guoyang was actually very surprised, and he was also caught off guard by Zhou Bai's request.

"It's very simple, I want to take a gamble that we can break the box office record of "Titanic" this time. Zhou Bai grinned, there was no doubt that he was gambling.

At this time, there was silence on the other side of the screen, and everyone was frightened by Zhou Bai's bold words, and some even wondered if they had heard it wrong.

After all, this is "Titanic", and even Zhang Yimou's "Hero" has not been able to come close to its record, is it possible for "Fast Pursuit"?

How difficult is it for "Titanic" to break the box office record set in Chinese mainland, let's put it this way, from the beginning of 98 to the end of the record was broken, hanging the Chinese mainland box office champion brand for more than ten years.

Ten years, there are not many decades in life, and when the audience has become accustomed to the billion-dollar box office movies in the Chinese film market, they don't know how difficult it is for Chinese filmmakers to break an iceberg.

If there is no Zhou Bai, from 98 to 08, there are countless movies in the Chinese film industry in the past ten years that claim to break this record, and countless Chinese-language films want to pull "Titanic" off the altar, but they often can only return in vain, and even close to it for a while.

Why do you say reluctantly, because the closest domestic movie box office figure to the record is 325 million, which is 35 million short of the 360 million record, and this figure is about the same as the domestic box office performance of "Infernal Affairs 3", is it really enough to say it?

The box office of 360 million is still a record set in 98, you can imagine how crazy this box office is, it was really hard to find a ticket at that time, from the leaders of the country to the common people were crazy about this movie.

"Titanic" set a record of the highest grossing movie in China, in fact, there are countless similar box office records such as the smallest decline, the highest single-day box office, the highest cumulative box office in a week, etc., so only those who are really engaged in the film industry know how terrible this big ship is, how majestic the iceberg in front of Chinese filmmakers is, and the glory of Hollywood is the scar of Chinese filmmakers.

The person who really knocked over "Titanic" was Han Sanping, whose producer and director "The Great Cause of the Founding of the People's Republic" successfully surpassed the box office record set by "Titanic" in Chinese mainland with a final box office of 412 million, and it took Chinese filmmakers eleven years to knock this iceberg open, and Chinese films were barely relieved in terms of records.

Why is it just reluctantly, because the first film to break the highest box office record in Chinese mainland of "Titanic" is not a domestic film, but an imported film "Transformers 2", that is to say, the highest box office record in Chinese mainland is just Hollywood replacing another movie with a movie, "The Founding of the Nation" broke the box office record of "Titanic", and there is still "Transformers 2" on the head, and it failed to reach the top.

Even if it is not the first film to break the box office record of "Titanic", the record-breaking incident is still widely reported by the national media, and it is conceivable that it is not only film practitioners who hope that this will happen over the years, but also the public opinion circle.

Of course, some people say that the reason why "The Great Cause of the Founding of the People's Republic" has a mainland box office that surpasses "Titanic" is because this is a gift film of China Film, which gathered more than 170 stars in the Chinese film industry to make cameos with zero pay, and mobilized various institutions and schools across the country to charter the box office to pull the box office so high.

In any case, Zhou Bai had to take a big gamble, betting that under his operation, the final box office performance of "Fast Pursuit" in Chinese mainland exceeded that of "Titanic".