Chapter 9 Brands and Algorithms

Since I decided to make high-end goods, all the materials have to be upgraded, the cover has been changed to the first layer of cowhide, the pendant has been changed to a jade jade pendant, the lead seal has been changed to an agate bead, and even the inner core paper that comes with it has been changed, it used to be an ordinary writing paper bought casually from the supermarket, but now it has been changed to imported Dowling paper, and after doing a good job, I found that the cost was nearly 30 yuan, which was higher than the price of those books before, and the process was much more complicated, it took almost twenty minutes to make one, Su Wenhai was a little worried, and asked: "How much does this have to sell?"

The online shopping price of genuine traveler'snotebook is more than 300 yuan, but the consumption environment in 2016 and 1995 is completely different, and there is not much reference value, Du Qiu did not dare to multiply the cost by 10, and after hesitating for a while, he said: "It's auspicious, sell it for 88 yuan, let Sister Huihui take it and try it tomorrow." Pen ~ Fun ~ Pavilion www.biquge.info"

Su Wenxiu saw through his bluffing pricing technique, and teased: "You are really, and you quote blindly with your eyes closed." ”

"Crossing the river by feeling the stones. ”

Kraft paper notepads can earn about 15 yuan each, if the leather notepad can be sold for 88 yuan, then each can earn more than 50 yuan, the profit is much higher, Su Wenhai plans to meet Wang Huihui's parents during the Spring Festival, the hand is a little tight, and he is looking forward to the new product, he looked at the time and found that it was only about 3 o'clock in the afternoon, so he found a plastic convenience bag, wrapped the notepad, and said: "Anyway, there is nothing to do, I will send it to Huihui's unit now." ”

"No, it's too rustic. Du Qiu hurriedly stopped him and said to Su Wenxiu: "Bring the unused kraft paper, let's make a beautiful envelope." ”

Su Wenxiu was ingenious, according to the size of the notepad, and soon made a moderately sized envelope, Du Qiu first used a brush to draw a few sparse and elegant bamboos in the lower left corner, and then wrote on the right side with a line "The window bamboo shadow shakes the bookcase, and the sound of the wild spring enters the inkstone" Two ancient poems, after writing a careful look, I feel a little monotonous, as if something is missing, after thinking for a while, I suddenly realized, and said: "We have to get a brand for the notepad, if the brand is launched, we will not be afraid of being plagiarized in the future." ”

"That's right!" Su Wenhai patted his head and agreed: "It's the same TV, Sony's is much more expensive than Changhong's, but everyone is still willing to buy it, if we get a brand at the beginning, we are not afraid of the old man coming to grab business now." ”

"Then what do you say the brand is called?"

"Of course, it's up to you to pick the name, and you're the one with the most ideas and the most tasteful of the three of us. ”

Because of the main business market, the original name traveler'snotebook is not very suitable, Du Qiu thought for a while, and suddenly remembered his laptop, so he said: "Now many people like to worship foreign countries, it is better for us to use the English name, called thinker'snotebook, disguised as imported, and then raise the price a little higher, change it to 118, to send it, more auspicious." ”

"It's 30 yuan expensive to take a name, so you can just rob the bank. Su Wenhai shook his head and said: "You can buy a down jacket in a department store for 118 yuan, and a fool would buy such an expensive book." ”

"With so many prices, it doesn't have to be sold so much, so it's improvised in case you really meet a fool. ”

Su Wenxiu liked the name very much, and came up with an idea: "Brother, isn't there a lot of lead characters in the printing house, you go and get a few English ones back, and print them under these two poems, just like the seals on those ancient calligraphy and paintings, the combination of Chinese and Western, it must look good." ”

Su Wenhai really went to the printing house, brought back a large bag of lead type, in 1979 before the invention of the Chinese character laser phototypesetting system by academician Wang Xuan, almost all newspapers and books in the country use the German Gutenberg in 1450 invented the lead movable type printing system, this ancient technology has been eliminated in the 90s, Du Qiu is still the first time to see, he played with interest for a while, stained with red paint, letter by letter in the lower right corner of the envelope printed" thinker'snotebook", after printing, I immediately felt a lot taller, the smart line of the book and the rigorous lead lettering reflect each other, the black bamboo shadow and the red seal are scattered, both ancient and fashionable, revealing a kind of unclear and powerful elegant literary style.

"Du Qiu, you know computers, electronics, English, and you can write and draw, which college is it?"

"It's all self-taught, just a little understanding. ”

"You're just talking nonsense!" Su Wenhai put the notepad into the envelope, looked at it for a while, looked down at his clothes, and laughed at himself: "This book is too high-grade, I feel so old-fashioned, ashamed of myself, I'm embarrassed to go out." ”

"That's called being ashamed of yourself! Hurry up, don't be embarrassed at home. ”

After driving away Su Wenhai, Su Wenxiu sighed softly and said apologetically: "It's all my fault, in order to let my dad know that my brother has reformed himself, he bragged at home that we made more than 3,000 yuan by selling notepads in a few days, but I didn't expect to cause such a thing, I'm sorry." ”

"It's okay, you are also thinking about your brother, besides, it is not a bad thing to have competition, we were too careless before, but now that we have pressure, if we do it well, maybe we will be blessed by misfortune and earn more than before." ”

Du Qiu comforted a few words, and saw that she was not in a high mood, so she decided to implement material rewards, picked up the financial record book hanging on the wall and looked at it, and said: "We made a total of 272 notepads a few days ago, sold for 5,440 yuan, and after deducting the cost of materials and daily expenses, there are still 3,813 yuan left, these days are very hard, it is better to take 2,000 yuan out of the dividend, and everyone will share 500." ”

"It's up to you. ”

There was no news after Su Wenhai went, and at 6 o'clock, Du Qiu went to the computer room to write code step by step, he was already familiar with Yuan Tiangang, no need to register with documents, go in and out, and toss it these days, and is basically familiar with the software and hardware system in 1995, no longer write a few lines on the shell, the efficiency is much higher, and when it is about 9 o'clock, almost the main functions of the compression software have been written, so I got off the plane in advance, and planned to go to Su Wenxiu to see the refund of the notepad, this girl in order to make a notepad, all the duty time was transferred to the evening, which was very hard。

When he got off the plane, Du Qiu saw Yuan Tiangang and a guy wearing glasses in the registration room, pointing at the computer on the service desk to discuss how Xiaobing should go, and asked casually: "Da Yuan, what new game are you playing?"

"It's not a game, it's a game. Yuan Tiangang stood up and explained while helping him get off the plane: "I made a three-kingdom game with my friends, and now I'm studying how to make the soldiers in it act like a real army." ”

Make your own game?

It's kind of interesting......

Du Qiu walked into the registration room to take a closer look, and immediately looked at Yuan Tiangang with admiration, it turned out that he made a two-player battle game, two players each use a computer, each choose a general, each with a group of soldiers, and then simulate the famous battles in the "Romance of the Three Kingdoms", attack each other on a specific map, such as Tiger Prison Pass, Changban Slope, etc., the game is very rough, whether it is the picture, The setting and operation are lackluster, but the creativity is good, and it is very rare to be able to make a LAN battle game in 1995, when single-player games were popular.

"Your game is much more technical than that compression software, and it should be used as a graduation project. ”

"I thought so, but my mentor wouldn't let me, saying that making games wasn't the right way. After Yuan Tiangang complained a few words, he introduced the guy standing next to him: "This is my friend, Chen Dawei, who majored in communication engineering, and he wrote the part of the network." ”

Chen Dawei is not tall, wears glasses, looks quite gentle, but behaves a little like a gangster, he chews gum, sits on the service desk, and says with an arrogant attitude: "If you are okay, leave quickly, don't pretend to understand and make fun here, don't you see that we are busy?"

No wonder Su Wenxiu said that college students are very arrogant......

Du Qiu was too lazy to be as knowledgeable as him, and asked Yuan Tiangang directly: "You think the soldiers in the game are not smart enough, right?"

"Yes, we set up a military general with 100 minions, and they have to be deployed to different terrains when fighting, but now we can't solve the AI problem of these minions, we can only walk in a straight line collectively like robots, and we can't walk along the terrain separately, nor can we dodge obstacles, and our game mainly relies on terrain and obstacles to improve playability, because ancient wars were the most geographical, and if they were all changed to plains, it would be boring. ”

Making games is indeed a technical job, and it is a difficult technical job......

Du Qiu knew what trouble these two guys were in when he heard it, because this kind of trouble was not an isolated case, but a headache for many game development companies in the early days, that is, how to simulate the collective movement of a large-scale team - if the whole team is set as an AI, it lacks flexibility, and the movement is very rigid, which is both unrealistic and easy to get stuck, but if AI is set for every unit in the team, it is too cumbersome and complicated, not only the programmers can't bear it, but the hardware can't run.

In 1987, computer expert Reynolds published a paper on how computers could be used to simulate the collective movement of birds, sheep and fish, and later developed a swarm model called boids, which was first used by Hollywood to generate special effects for movies such as "The Lion King" and "Starship" It wasn't until around 1998 that it began to be used in the production of real-time strategy games, such as "StarCraft" and "Age of Empires", both of which had very strong companies behind them to provide technical support, and Yuan Tiangang and Chen Dawei were just two students who had not yet graduated, and it was tantamount to fantasy to solve this problem.

Of course, with the development of the times, many new technologies in the 90s have become common knowledge in 2016, BOIDS is a very important model, and the particle swarm optimization algorithm derived from it is used in pattern recognition, neural networks, Intelligent optimization and other aspects are very useful, Du Qiu can not go to the Internet after crossing, two have no knowledgeable friends, these days when writing a program came up with countless interesting ideas, but no one can communicate, the brain is about to grow grass, at this time to see the hunting heart, decided to play a bad taste of pretending, he motioned to Yuan Tiangang to get out of the way, and then sat in front of the computer, crackling on the keyboard, ready to write a simple BOIDS model demonstration program.

"Hey, hey, you really don't know what to do, if you don't understand, leave quickly, don't rub your nose and face......"

Chen Dawei only muttered two sentences and couldn't continue, because Du Qiu typed extremely fast, and almost did not stop, the lines of code were like edited documents, which were clearly and accurately printed on the screen, he was dazzled, his thinking couldn't keep up at all, and he couldn't help but be shocked, and when the code was written, the shock turned into shock.

After compiling the program, Du Qiu raised his right hand and raised it high, as if Beethoven was playing the piano, and as if the President of the United States was pressing the nuclear button, and knocked down the enter key in a gentle and cautious posture, and at the moment of knocking, dozens of small black dots appeared on the screen, and the black dots were like living tadpoles, swimming around freely, suddenly scattering, suddenly converging, seemingly random but well-organized, seemingly rigorous but smart and natural, pleasing to the eye, and very beautiful.

Yuan Tiangang looked at the screen, his face was full of incredulity, while Chen Dawei burst into a foul language, slammed his fist at the service desk, and exclaimed loudly: "I rely on it! Gather but not heavy, scatter but not chaotic, and the impermanence of war and water in "The Art of War" are exactly the same, this is the effect I want! Brother Qiu, right? You are enough to hold it, more than the teacher in the computer department who came back from the United States, admire!"

"Without further delay, I'll go first. ”

After the incident, the clothes are gone, and the merit and fame are deeply hidden......

Hahaha......