The cargo ship that runs sea transportation depends on the tonnage, and the standard containers carried at one time can be as few as hundreds or thousands or as many as tens of thousands.

Therefore, every time the shipowner goes to sea, he must contact many customs declaration companies for shipbuilding, otherwise he will not even be able to earn back the fuel fee.

For cargo owners, this kind of long-distance sea transportation must buy marine insurance, from Ho Chi City to Japan Ben Osaka, the standard container insurance rate is generally 0.12% of the value of the goods.

Yang Lei's batch of 100 containers reported the value of 84 million US dollars, and the shipping premium was almost 100,000 US dollars.

This is the freight forwarding company to do CIF quotation, insurance companies and freight forwarding companies are almost half of the points, while earning 50,000 US dollars, this is the industry rule, large customer premiums can be slightly reduced, but not much, mainly freight forwarding companies make profits, insurance companies usually take a fixed 0.06%.

It doesn't matter how the premium is divided.

In the view of the owner, that is, Yang Lei, 800,000 pairs of shoes are only $100,000 in premiums, and the average pair of shoes is only $0.125, and less than 1 yuan in co-authoring soft sister coins.

However, a small amount of money for Yang Lei is a lot of money for some people in Yuenan.

In 2011, when X-Sports' Yuenan factory first shipped goods by sea, the other party targeted them.

The customs broker of X-Sports Yuenan Company is a 50-year-old woman, after being bought by a relative who runs a freight forwarder, she joined forces to swallow the premium, which began last year, and there was no accident in front of her, no one knew, this time there was an accident in the east window, and she learned that Xu Shiwei was going to come to check, so scared that she ran away overnight, but in the end she was arrested.

Xu Shiwei said that the custodian had fully confessed, and her relatives said so.

"Our ship has never had any problems for more than ten years, only in 2002 it accidentally fell into the sea with 10 containers, and it was very safe. ”

"We do the same thing for Nike, to the Adidas factory, didn't they ask us to send goods for five years, everything is safe?"

"If the shipowners didn't eat the difference, they wouldn't be able to feed the ship at all, and they would have starved to death. ”

"It's impossible to find out what you're head, you can rest assured, it's all the freight forwarding company's operation. ”

"Isn't your son going to get married? give you 20% every time, and you can make your son marry a beautiful wife after a few times. ”

All kinds of rhetoric have been said by relatives, coupled with the freight forwarding company's quotation to swallow the customer's premium with a fluke mentality, which happens from time to time in the shipping industry in Yuenan, and there has been no accident over the years, and the female customs broker is really excited.

According to X-Sports' shipments, almost $500,000 a year in premiums, 20% of which is $100,000 a year, for people in Yunnan who have an annual salary of only $4,000, they have to save money for 25 years without eating or drinking.

Hold up the bold, starve the faint-hearted.

Customs declarants and relatives conspired to embezzle premiums, starting at the end of 2011, initially to modify the value of the insured value, to make true and false policies, the first time to change the value of the insured value of 80%, the second time to 50%, to 2012 only 30%, 10%, bold after the direct not to buy marine insurance, all private.

Xu Shiwei said: "Unfortunately, they did not buy marine insurance for this batch of goods, so 100 containers of goods fell into the sea, and the insurance company did not pay a penny." ”

Yang Lei was stunned.

800,000 pairs of shoes, all gone?

So this time the ship capsized, according to the cost price, Yang Lei lost 40 million US dollars?

I'm going to you!

Yang Lei scolded in his heart, he had worried about this kind of thing before, and it was the most loss because of a small loss!

Xu Shiwei is such a strong person, and she has never suffered such a big loss.

How can she bear this breath when she is arrogant? When she said it on the phone, her voice was as cold as the freezing rain in the cold winter moon.

If it weren't for being in Yunnan, many things would be inconvenient to operate, Xu Shiwei could only endure it, if she was in the capital, she could let this group of turtle bastards sit in prison!

People, if it's too smooth, it's easy to make a big mistake and suffer a big loss if you're not careful.

X-Sports has been established for more than four years, because of Yang Lei's forward-looking vision, because of the best help of Xu Shiwei and others, coupled with the right time, place, and people, they have developed too smoothly in China.

If you don't get to your feet, you won't remember to walk to see the road.

Don't have kidney stones once, and don't remember to drink more water every day.

If you don't eat a trench, you will never grow wise.

Any fanciful preaching is useless, pain is the best teacher for young people.

During this time, there was a flood of domestic fakes, frequent foreign trade traps, and shipping accidents, all of which were problems that Yang Lei and Xu Shiwei did not encounter.

Fortunately, these setbacks are only for money, not for life, but only for tendons, not for bones.

The $40 million was gone, and all 800,000 pairs of shoes were buried in the sea, and some of them were scattered to the fishermen, flowing into the market, and then being exploited by overseas shoppers to impact the domestic market they adhered to.

Their own knives were snatched away by the enemy, who in turn cut themselves.

What a sorrow!

On the phone, there was a long silence.

After Yang Lei calmed down, he didn't scold or get angry.

He sighed and sighed: "Shiwei, I can suddenly understand what you said half a month ago." ”

"What?"

"It's a big deal, let's slow down, lay a solid foundation, play steadily, and fight Nike for the long term. ”

"You've finally figured it out? We've really underestimated the enemy, and we're very passive now. ”

"yes, it's easy to pull the egg when you take a big step. ”

“…… What nonsense?"

Xu Shiwei didn't expect that Yang Lei would still be in the mood to tell jokes under repeated blows.

Things have already happened, and it is useless to regret them.

Yang Lei cheered up.

Isn't it just that he lost $40 million in goods? My brother has money and can afford to lose it.

Isn't it just that a large number of fakes are attacking? Brother has a way to continue to crack down on counterfeits.

As long as the foundation is still there and the people are still there, temporary setbacks are nothing.

On the contrary, through these things, Yang Lei deeply realized what it means to be an international large company, what it means to turn the tide, what it means to have hands and eyes to the sky, and what it means to be conspiracy.

The injury was so painful that I paid $40 million in tuition.

The business war is too cruel, either you die or I die.

But next time, it won't be so easy to use the same tricks against him, because he is also growing rapidly!

Xu Shiwei said: "Don't worry, I will personally rectify it in the Yunnan branch this time, combing it from top to bottom, and I will never make any mistakes in the future." ”

"Thank you, wife. ”

“…… What are you shouting about?"

"Call your wife, it's good to have you fighting side by side. ”

"Don't shout~~ Who is your wife!"

"Xu Shiwei! Xu Shiwei is my wife! With your help, I don't worry!"

"Hate ~~"

The two of them got tired of talking and talking, discussed a lot of countermeasures with the enemy, encouraged each other, and finally ended the phone call with a sweet Momoda.

After all, they are all young people, they have the capital to make mistakes, they have the opportunity to tolerate mistakes, as long as the two work together, there is no hurdle that cannot be overcome, and they will become more mature.

………………

In October 2013, Yang Lei and Xu Shiwei originally agreed to travel to Southeast Asia and go to the Civil Affairs Bureau to get a certificate, but all the plans were lost.

Xu Shiwei stayed in Yunnan for three months, and together with Professor Xu, she completely reorganized the X-Sports factory in Yunnan from top to bottom and reorganized the corporate structure.

After the customs broker who embezzled the premium was caught, he was all dismissed and sentenced to five years in prison.

The accomplices worked together to find out three people, but the highest level was only the shipowner, and no matter how high the mastermind was behind it, he would definitely not be able to find out.

Xu Shiwei knew that it was Nike who was making trouble, but there was no evidence.

Unable to find out the evidence, she was mentally prepared.

How can a person who dares to buy off a shipyard and a person who dares to embezzle premiums for a long time be a small person? This place is too complicated, and no matter how great her skills are, she cannot solve all the problems.

However, it is certain that the killer will make an example.

Regardless of whether you have a newly married son at home, or a daughter-in-law who has just become pregnant, these are not reasons to embezzle premiums and operate in violation of regulations.

The loss of 40 million US dollars, the customs broker will definitely not be able to afford it, then it is simple, let the freight forwarding company compensate, and X-Sports will fight the lawsuit to the end!

X-Sports' factory in Yunnan is now about to expand, and last year it could only produce low-end shoes, and this year without Adidas' TPU patent lawsuit, it can be fully fired.

If you don't take the opportunity to rectify it now, the domestic TPU materials will be sent over in the future, and the people of Yuenan will beat them again, who will Yang Lei cry to?

Xu Shiwei couldn't come back in Yuenan, and Yang Lei has been fighting fires in China.

10 containers of super A shoes ready to be washed were seized, and some foreign trade friends of Mr. Shen in Yangcheng did internal response, and they found two factories in Dongguan all the way and copied each other directly.

As expected, it is related to the original X-Sports foundry, Wanfu Garment Factory.

After Wanfu suspended the OEM order of X-Sports, the boss's sister-in-law alone pulled a group of people to set up a new factory, closed the door and secretly produced.

They have genuine OEM technology, first-class craftsmanship, coupled with the top materials provided by Adidas, their products are absolutely super A.

It's a pity, there is a life to produce, there is no life to make money, and there is no life to spend.

X-Sports sent Wanfu Garment Factory to court this time, claiming 500 million soft girl coins, and the other party directly compensated for the loss of even the pants.

After raiding these factories and cutting off the supply chain of counterfeit goods, those sporadic small sellers who shopped for overseas and sold water shoes ran and slipped away, running like rabbits all over the mountains, burrowing into the ground, disappearing and hiding.

Ma Yun helped a lot this time.

Taobao has come up with a rule that strictly prohibits the sale of "soaking shoes" and "container shoes", and searches are blocked by keywords.

Ma Hua Pain also helped a lot.

Blocked a lot of QQ groups that sell these super A goods under the guise of a lot, and > which is actually technically very easy to supervise, such as QQ chat records, all have to be passed through from Tencent's server, Ma Huapain said that Tencent really doesn't know what everyone is talking about?

Who believes it?

At the same time, during the Double 11 promotion in 2013, the new X-Sports popcorn 4th generation was launched.

The high elasticity of 40Mpa can bring consumers a more comfortable feeling of stepping on and rebound.

As soon as the 4th generation comes out, it is a double eleven promotion, and the new shoes are at a special price of 688 yuan.

Those super A goods on the market, the so-called soaking water shoes, as well as Nike high-end, Adidas high-end boost, are all on the sidelines.

Those copycat manufacturers and family workshops that make super A goods are all dumbfounded.

Obviously, the X-Sports Popcorn 4 has a better foot feel, finer workmanship, more wear-resistant, and more durable.

The price is also very sincere, the people now have money in their pockets, the country prints money, releases real estate, everyone raises wages, 688 yuan is really nothing, why don't they buy 4 generations?

So super A goods, copycat OEM goods, who will buy them?

There are at least hundreds of thousands of pairs of 30Mpa of various TPU shoes hoarded across the country, but where are the customers?

No.

All of them were unsalable.

For a time, there were super A goods and all kinds of TPU shoe factories with miscellaneous brands everywhere, and the inventory was cleared at a loss.

But before the Double Ten Promotion, almost every brand was doing activities and price reductions.

This makes the copycat manufacturers who are not high profits even more unable to sell, more than 90% of the copycat factories, as well as the cottage family workshops, are all trapped in.

Finally, a smart man figured out the taste.

The 4th generation of popcorn can be supplied in such a large quantity on Double 11, and it is obvious that it is being produced at least half a year in advance.

At that time, their cottage had not yet begun.

So in the past six months, copycat manufacturers across the country have entered the carnival, made a lot of money, and continued to put into production to expand the scale, and fight guerrilla warfare with X-Sports.

Yang Lei is also begging consumers not to buy fakes on the Internet, it seems that there is no trick, but in fact, it is all about layout, feeding, and patiently waiting for the moment when the double eleven closes the net?

Hiss......

After figuring it out, the copycat peers gasped in fright, and many hidden ground rats in the entire industrial chain had a headache.

"It's so vicious. ”

"This is to wipe out the entire industry!"

"Alas, I knew I shouldn't have gotten the skin of a tiger!"

"It's good to get out of the country as soon as possible, melon son's, Lao Tzu earned more than 3 million and invested it all in!"

"Damn, I'm working for Adidas and Nike again, and most of them make money, we can only look at a lot of high-imitation shoes and old machines that can't be sold, and we want to cry without tears!"

Really, in the past six months, I don't know how many families and small workshops across the country have been pitted.

Adidas made a profit, and it made a lot of money selling TPU materials to make up for their shortfall in the patent lawsuit.

Nike has a few people who have made money, Qu Ji's gang of buddies just wholesale machines and sell molds, they make money and hide at home and laugh, and it is very safe, because selling machines and molds is a legal business, although Qu Ji was arrested and sentenced to three years, but the money is earned, the loss is Nike's reputation and market, and the benefit is Qu Ji personally.

X-Sports earned, tens of millions of dollars from fines and confiscations alone, and also seized a large number of shoes, all of which were donated to the Yao Fund and sent to the mountains for charity.

The only ones who lost were Li Ning, Anta, and Pike, who were low-end shoes, as well as tens of thousands of cottage factories and family workshops with dreams of making a fortune and crooked ways.

People who are blinded by interests often do not end well.

Yang Lei's $40 million lost overseas, he wants to eat all the cottage factories all over the mountains in China, he is definitely a master who will repay him!

。 m.