454 [Winter of the Real Industry]

In 2013's Double Eleven, Yang Lei also made a big move, X-Sports opened its own independent mall.

Of course, the Taobao flagship store is still open.

As the most ironclad partner, Ma Yun promises to still not charge fees, so there is no need to close, just like Xiaomi, Nike, Apple, Su Ning and other Tmall stores, and at the same time it also has its own official website.

However, the opening of the independent mall means that X-Sports will develop into a comprehensive sports industry, and the future products will not only be clothes, shoes, sports ribs, but also various sports equipment in the future.

To be bigger, stronger, and like Xiaomi, to become a disruptor in the sports industry, this is Yang Lei's goal.

At the same time, Curry's first-generation professional basketball shoes were born, specially made for point guards, sold exclusively on the X-Sports official store, and sold in limited editions around the world.

The 2013-2014 NBA season started, and when the Golden State Warriors played the first home game against the Timberwolves, Curry wore the new "Curry 1st generation" sneakers and scored 48 points, which shocked everyone's attention!

No, is this guy really Curry?

In just one summer, from averaging 20 points per game last season to 48 points in the debut of the new season, I took a stimulant!

Sports commentators such as ESPN and Basketball Man collectively said that this may be the Golden State Warriors feeding the ball and wanting Curry to perform alone, which is an advertising campaign by X-Sports.

But Curry immediately slapped him in the face.

In the second game, the Warriors played the Kings away and won again, with Curry scoring 35 points.

ESPN hosts exclaimed that Curry played at a super level, but the third game of the Warriors played the Lakers at home, and the fourth game of back-to-back games played the Lakers away, and this is the moment that really tests Curry.

So, Curry showed them what an All-Star level point guard is.

In the third game of the Warriors' home win over the Lakers, Curry scored 36 points.

Lost to the Lakers in the fourth game, but Curry still scored 32 points!

Needless to say, the entire NBA league is impressed with this "summer spotlight".

Thinking of last season, Curry averaged 20 points per game, an annual endorsement fee of $2.4 million, and was successfully poached from Nike at a price of $10 million a year by Yang Lei's insight in the summer, countless NBA players, agents, coaches, and critics all praised Yang Lei's accurate vision.

At the same time, more stars are excited to switch to the X-Sports camp.

They wonder if Huaxia has magic, and if X-Sports' custom shoes have special mechanisms that can greatly improve a player's strength.

Nike's bowels are going to be repentant!

I knew that Curry was in such a brave state, and they couldn't afford to pay tens of millions of annual salaries!

They could only watch Curry abuse on the court, and during the North American Christmas Black Friday sale, X-Sports Curry's first-generation popcorn basketball shoes sold 730,000 pairs, all of which were shipped from Amazon.

Kyrie Irving, Russell Westbrook, all the guard stars in the Nike camp, the shoes endorsed by anyone are not as good as Curry's first generation, even Jordan, Kobe, and James!

Nike blood loss!

X-Sports Makes Money!

Curry turned over and became one of the hottest NBA stars all of a sudden!

In addition to professional basketball shoes, fashionable and trendy jogging shoes are also in the process of being created urgently.

Kanye's X-YeezyI generation is still in development, Kanye is deeply fascinated by the "Ghost Blowing the Lantern" series, can't extricate himself, and updates his feelings on his INS and Facebook after reading it, and hasn't been to the design studio for several days, saying that he wants to go to Huaxia to fight......

Where there is loss, there is gain.

Yang Lei suffered a big loss of $40 million, regained his strength, and earned it again.

In the past few months, he has fought at the forefront of China's foreign trade, learned a lot of things, and thoroughly understood the entire industry.

The more he understood and the more he knew, the more deeply he felt that the garment manufacturing and shoemaking industries in China were in the final illusion of the bubble bursting.

The skyrocketing real estate has brought about an endless carnival in the whole society, and peers have changed careers to speculate one by one.

It's a simple truth.

A garment processing factory in eastern Guandong, a small scale of more than 200 people, the boss got up early and was greedy for night, crawling and rolling, and worked hard from 2008 to 2013 for five years.

Is this still a fart industry?

Is this also engaged in the production and design of wool?

What kind of factory to stimulate employment and provide jobs is meaningless in the eyes of the boss of Guandong.

He has only supported more than 200 people in the past five years, and the state will not give him a "employment-pulling" award, and no one will praise him for paying millions of taxes, so why should he work so hard?

It's better to sell the factory, enjoy the blessings, and don't get tired and tired to engage in industry.

This is the general situation of small and medium-sized enterprises in coastal cities such as eastern Guangdong and Hujian.

It's all the same.

Look at the big companies.

Li Ning, a listed company, lost another 200 million yuan in 2013, and the stock price fell by 34%, so she could only hold on.

The new chairman of the board of directors sold a suite of the company and recorded 20 million yuan, and the listed company's statements immediately turned losses into profits, which is really ironic.

Anta, with an annual net profit of 100 million, the whole company, from the CEO to the cleaners, are happy to celebrate the hard-won victory like children.

360° is lucky, four years ago was defeated by Yang Lei, immediately transformed into children's clothing, big fish eat small fish, has now become a children's clothing enterprise giant, this year net profit of 360 million.

The boss of 360 ° participated in the annual meeting of the Garment Industry Association, and was very affectionate when he saw Yang Lei, insisting on inviting Yang Lei to dinner, completely forgetting that the two of them had broken their heads at the Yangcheng Asian Games four years ago, but were very grateful to Yang Lei for forcing them to a dead end.

Let's look at the big picture.

Environmental protection, more and more strict, all the machines must be industrial upgrading, eliminate non-environmentally friendly projects, old machines can not be sold, new machines are expensive, and the cost of industrial upgrading is extremely high.

The wages of workers have generally risen from 2,000 yuan a month to 3,500 yuan, and they have not been able to recruit people.

Water and electricity, land-related, high taxes, factory rents, and labor benefits are all rising.

Costs have skyrocketed, but the price of goods has remained the same or even decreased as online shopping has become more and more convenient.

So many people across the country sell clothes online, if you don't lower the price, and others reduce the price, you can't sell it.

The profits of enterprises can only gradually decrease, and none of the country's clothing and shoemaking industries have a good life.

The closure of the closing, the relocation of the relocation, the bankruptcy of the bankruptcy.

In the end, the whole people are speculating in houses, even the aunts who sell vegetables are speculating, not to mention entrepreneurs speculating in houses, up to 90-year-old old men, down to 10-year-old hairy children, all know to make money by flipping houses.

The whole society is all impetuous, and no one is willing to be down-to-earth and calm down to do things.

The Death of Industry......

Yang Lei is still struggling to stick to it and continue to do business.

He knew the current result many years in advance, moved the factory to Yunnan in advance, and went to several important production areas to buy land in advance to build factories before the housing prices skyrocketed, so as to maintain cash flow, not spend money indiscriminately, and strive for no financing loans.

But X-Sports' seemingly healthy business operation doesn't know how long it will last.

Stay up, everyone stay up, see who can't survive and die first, and the rest will survive.

The third uncle's life is not easy now.

Keep doing it, it's a bottleneck, and you can't do it.

If he doesn't run a factory, he will do this in his life, what can he do if he doesn't run a factory?

The third uncle called Yang Lei and talked about the rising costs.

The labor cost of Hongfeng is very high in the inland city, and it turns out that those suburban farmers still want to find a job to do, eat with their mouths, and their wages will go with the market, just two or three thousand yuan a month.

Now it doesn't work, Hongfeng has become the largest demolition site in the country, the second ring has not been demolished and then the third ring is demolished, the third ring is not good, and the original road is renovated again.

The prefecture-level cities of the province are all transfused to the provincial capital red maple, thousands of construction sites in the whole city are started at the same time, everywhere is dust, there is almost no good road in the whole city, all are potholes, steel bars and large iron plates, every day.

At the same time, urban demolition has also created a large number of urban demolition households.

Farmers will compensate hundreds of thousands, millions, and tens of millions for a private house on the fifth or sixth floor, who of them can afford a sewing machine with a monthly salary of 2,000 yuan?

The third uncle complained: "I can't do it anymore, my old factory is going to be demolished, the new factory has found a few pieces of land, the rent has increased several times, not to mention, there is a risk of demolition in a few years." ”

Yang Lei laughed: "How much money does your old factory lose?"

The third uncle continued to sigh: "The entire factory plus the yard, 8.5 million. ”

"8.5 million is still not satisfied? What are you sighing for, don't set up a factory, you have earned 18 million in the past few years, what else do you want? Either come to Shanghai or Beijing, I will help you find a relationship to buy a school district house, settle down, or you will buy a suite on the side of the second ring road of Hongfeng, and the rest of the money will be bought for an RV, and the rest will be deposited in the bank, and you will look around the country and walk around the world, if you can't be idle, you will help me travel around the world......

Yang Lei and the third uncle bragmed, but they didn't expect the third uncle to really listen to it.

In December 2013, the third uncle dismissed all the workers, signed the relocation, handed over the unfinished order to Yang Lei, and got 8.5 million from the demolition office.

It's good that everyone comes to live in the capital, and it will be lively when there are many people.

In a blink of an eye, it was New Year's Day in 2014.

After New Year's Day in 2014, Xu Shiwei finally finished her mess in Yuenan, and she could rest.

Yang Lei originally thought that she would return to China, but who knew that Xu Shiwei flew to Sydney alone to see Zhu Chenhui.

Zhu Chenhui's luck is not very good, she may not have calculated her ovulation period in September, although Yang Lei worked hard, she still did not conceive a second child.

When Xu Shiwei saw the baby Zhu Xinning, she recognized her at a glance whose child she was.

But she didn't say anything, she was still holding Xiao Xinxin, and kept complimenting: "Wow Huihui~~ Your daughter is really beautiful, she is carved out of the same mold as you." ”

Let's talk nonsense, my parents said that Xinxin is as good-looking as Yang Lei, Xu Shiwei said this on purpose, right? Zhu Chenhui thought to herself, she was a little embarrassed, and she took the child back for the first birthday, without notifying Xu Shiwei, and she kept it a secret later.

But Xu Shiwei didn't say anything, knowing that Xinxin was more than two years old, she deliberately asked: "Xinxin is only two years old until the Chinese New Year, right?

Zhu Chenhui didn't dare to express her position casually, and said vaguely: "It depends on the situation, it hasn't been decided yet." ”

"If you go back, you must inform me, if it's convenient to come to the capital to play with me, or I go to the south for the New Year, the winter in the north is too cold. ”

"Okay, if you marry Yang Lei, you must inform me, I must rush back to eat your wedding wine. ”

Xu Shiwei is a smart person, she has her own ideas and plans, and after some encouragement, she flew from Sydney to Los Angeles.

Chen Bingni couldn't hide.

She has a big belly, she is five months pregnant, she usually lives in a mansion in the Hollywood Hills, she has nothing to do with Zhu Chenhui to ask how to raise a baby, how to take care of a child, and even the work of the North American branch is a remote command.

Seeing Xu Shiwei single-handedly killing and appearing at the door of the villa with her luggage, Chen Bingni blushed and couldn't say a word.

"Okay, you Nini, you don't notify me when you become a mother, you really don't treat me as a friend~~"

"Oh, I ...... I...... Excuse me......"

When the two meet, they always feel very embarrassed and weird when they say it.

But fortunately, everyone knows each other very well, and there is no need to be polite for too long.

This house is really beautiful, the original house was renovated, and later Chen Bingni added a lot of furniture and art collections according to her own preferences, making it look like a private museum.

In addition to the long-term residence of the mother and daughter, there are also two relatives from Hongfeng who came to help, the man is here to help clean up and buy groceries, and the woman helps Chen's mother clean up and clean up the house.

Xu Shiwei stayed, she wanted to sleep in the same room with Chen Binni.

She also brought a small gift this time, which was a photo album of Red Maple Thirteen Middle School.

128 photos, a thick and large photo album, recorded the wonderful moments of their three years of high school life.

There are photos of the class's literary and artistic activities, Chen Bingni is a member of the literary and artistic committee, she is particularly active, and her dances are particularly good-looking, and she is the most popular girl in the class and even in the whole grade.

"This is the first year of high school's art party, right?"

"Hmm. ”

"Tsk, look at your little waist, this breast, why do you look so good......"

"Oh, Shiwei, don't laugh at it~~ My family's genes are like this, my mother's figure is also very good, and I am genetic. ”

"I envy you, but you can't come!"

The two girls laughed and talked about this, looked at each other, and laughed together.

Contrary to Chen Bingni's extroverted and lively, Xu Shiwei is the quiet kind, but she is wearing a white dress and acting as the host's camera, which also caused a heated discussion between the two.

There are also photos of flag raising, sports meetings, and talent competitions, many of which are memories of the first and second years of high school.

The photo flipped to the third year of high school, and the best part came.

When they saw Yang Lei preparing to dunk and the embarrassing photo of his shorts being pulled off by Yin Ledi, the two of them covered their mouths and laughed at the same time, and lay down on the bed with laughter.

Really, I don't know who captured it so well, Yang Lei, who was angry, opened his mouth wide, he must have been complaining at the time, he was still wearing flower shorts, and he was so exposed in front of the whole school, it was so funny.

。 m.